So Kṛṣṇa's recommending mayy āsaktaḥ: you have to increase your attachment for Kṛṣṇa, or God. So by practicing this process you come to the stage of asakti, mayy āsakta-manāḥ. Then your mind becomes completely attracted by Kṛṣṇa. Tato bhāvas, then ecstasy. Sādhakānām ayaṁ premnaḥ prādurbhāve bhavet kramaḥ. These are the different stages to develop your love for God, or Kṛṣṇa.
So this is not very difficult; anyone can practice. How it is difficult? These European, American boys, they were never practiced to it, not in their family or by culture. But because Kṛṣṇa consciousness is there in everyone's heart, simply by little practice it comes, it develops. So we request that to make your life successful, this human form of life, you practice this Kṛṣṇa consciousness, or God consciousness. That is the success of life, not to live like animals, simply eating, sleeping, sex intercourse and defense. They are the business of the animals also. If we develop simply in these four principles of animal life, that is not advancement of civilization. The advancement of civilization is tested when a nation or person is interested to inquire about God. That is advancement. Athāto brahma jijñāsā. This is advancement—how a nation or person is advanced to inquire about God or about himself. God and we, we are of the same quality, because it is stated in the Bhagavad-gītā. That's a fact. God is the supreme living being and we are also living being, but He is the head, supreme.