First business (Lectures)

Expressions researched:
"first business"

Bhagavad-gita As It Is Lectures

Lecture on BG 1.28-29 -- London, July 22, 1973: There was no question of unemployment. This is government's first business. Because if a person is unemployed, then the devil's workshop. Devil's, work... If he hasn't got to do anything... That is being done now. Rich man's son, he hasn't got to do anything, so his brain is devil's workshop. They are manufacturing so many "isms." But everyone should be engaged. This is government's first business to see. A brāhmaṇa is engaged as a brāhmaṇa, a kṣatriya is engaged as kṣatriya.

Lecture on BG 2.3 -- London, August 4, 1973: So in order to see Kṛṣṇa, in order to understand Kṛṣṇa, the first business is to control your tongue. Therefore we say, don't take meat, don't take liquor. Because it is controlling the tongue.

Lecture on BG 2.13 -- Public Lecture With German Translation Throughout -- Hamburg, September 10, 1969: So this bodily consciousness, bodily concept of life, will keep us conditioned within the material nature. Therefore our first business is how to get free from all these designations. Just like I am putting on this saffron cloth, but I am not saffron cloth.

Lecture on BG 2.59-69 -- New York, April 29, 1966: And if I want to control my other senses, then the tongue control is the first business, because if we cannot control the tongue, then other senses is impossible to be controlled.

Lecture on BG 4.23 -- Bombay, April 12, 1974: If anyone knows.... Even ordinary dealings, just like "Keep to the right, keep to the left." You are driving your car. If you are fully aware that "If I go to the right, it will be criminal," then you are not subjected to be fined, mukta, if you are in full knowledge. Therefore our first business is to be situated in knowledge. Jñānāvasthita-cetasaḥ.

Lecture on BG 6.47 -- Ahmedabad, December 12, 1972: Spiritually inclined means Vaiṣṇava. So Caitanya Mahāprabhu said that: asat-saṅga-tyāga ei vaiṣṇava-ācāra [Cc. Madhya 22.87]. Those who are interested in spiritual life, or to become a devotee, the first business is to give up the association of bad elements.

Lecture on BG 7.1 -- Calcutta, January 27, 1973: These are the bhakti processes. Śravaṇam. The first business is hearing. Tad-vijñānārtham. Vijñānārtham. If you want to know some science, you must hear from the authorized person. Similarly our process is to hear from Kṛṣṇa, the most authorized person. Not only our... All the ācāryas.

Lecture on BG 7.1 -- Fiji, May 24, 1975: So if you want to know Kṛṣṇa, then Kṛṣṇa gives the formula. Or if you want to know God, then you follow God's formula. What is that? Mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ. First of all, first business is that you have to increase your attachment for God, or Kṛṣṇa. We are increasing our attachment for the dog, and where is the attachment for God?

Lecture on BG 7.1 -- Durban, October 9, 1975: This Hare Kṛṣṇa mahā-mantra means the first business is to cleanse the dirty heart. The dirty heart means rajas-tamas. There are three qualities, three modes of material nature: tamo-guṇa, rajo-guṇa, sattva-guṇa. So generally we are in rajas-tamo-guṇa, ignorance and passion.

Lecture on BG 7.2 -- Nairobi, October 28, 1975: So this is the first business, that "Where we shall take knowledge?" Tad-vijñānārtham. Vedic lesson is that tad-vijñānārthaṁ gurum eva abhigacchet: "You should go to guru." Just like Arjuna has accepted Kṛṣṇa as guru. When Arjuna was puzzled, he surrendered to Kṛṣṇa.

Lecture on BG 7.3 -- Bombay, March 29, 1971: If a person is very expert in exercising his senses, mental speculator, it is not that he will understand Kṛṣṇa. Ataḥ śrī-kṛṣṇa-nāmādi. Nāmādi means His holy name, Hare Kṛṣṇa. Because name is the first. In our, this forgetful condition, our first business is to chant the holy name. Therefore nāmādi. To understand Kṛṣṇa we have to chant His holy name first, ādi.

Lecture on BG 9.29-32 -- New York, December 20, 1966: As far as possible, people should be given chance to develop Kṛṣṇa consciousness. Rūpa Gosvāmī, one of the big ācāryas, he says, yena tena prakāreṇa manaḥ kṛṣṇe niveśayet: "The first business is somehow or other people should be Kṛṣṇa conscious."

Lecture on BG 10.1 -- New York, December 27, 1966: So Kṛṣṇa conscious person, if they want to serve Kṛṣṇa, if they want to render some service to Kṛṣṇa, their first business is to dispel this ignorance of the humans. That is the best service. That is the best service.

Lecture on BG 10.8 -- New York, January 6, 1967: So unless there is development of God consciousness, this universal ideas, oh, these are nonsense. There cannot be. It is all false, jugglery of words. So first business is to understand your identity, identity of God, your relationship, and your action reformed in that way. Then there is question of universal, brotherhood, universal... Otherwise it is simply jugglery of words.

Lecture on BG 13.1-2 -- Paris, August 10, 1973: Laws means it is meant for the human being. Laws means: "You should do this, you should not do this." This is law, as state law, or any law. Nature's law. Everywhere. So human being, for human being, Kṛṣṇa is advising: patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati [Bg. 9.26]. Because every human being must be a devotee of Kṛṣṇa. That is his first business. So for a devotee, Kṛṣṇa says: patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati. This is the order.

Lecture on BG 16.6 -- Hyderabad, December 13, 1976: Correct means we shall be less attached to the material enjoyment. So long we are attached to material enjoyment, we have to transmigrate from one type of body to another. So daivī-sampada means those who are devatās, their first business is how to rectify this diseased condition of life, repetition of birth and death. Everything is there.

Lecture on BG 16.10 -- Hawaii, February 6, 1975: There is courtyard. Without courtyard, it is pigeon's hole. But you like pigeon's hole, this big, big skyscraper building containing so many pigeon's hole. That's all. So in India still, although poor country, they have got a courtyard, a little garden. That kind of house, in the village that is the system. So the first business is cleanliness. Everything should remain clean.

Lecture on BG 18.45 -- Durban, October 11, 1975: As engineer, you are offering your service, or any other, businessman, you are also. Sometimes businessmen, they hang the signboard, "Our first business is to offer you service." So everyone is engaged in giving service to somebody else. This is called dharma, basic principle of dharma. So what is our dharma, living entity? Our dharma is to render service.

Srimad-Bhagavatam Lectures

Lecture on SB 1.1.2 -- London, August 15, 1971: So even these are the problems, therefore they must be based on religion. Religion means to become well-behaved, to abide... Just like good citizen means well-behaved, to abide by the state laws. So first thing is religion, to learn how to become God conscious. This is the first business of human society. But they have rejected religion. They have become secular. Secular..., what does it mean secular? It means don't care for any kind of religion; Just work very hard for economic development day and night. This is the modern civilization.

Lecture on SB 1.1.2 -- London, August 15, 1971: In English there is a proverb: "Self-preservation is the first law of nature"? What is that? So self means soul. Your soul may not fall down. That is your first business. Ātmā, ātmā means soul, mind, and the body. So we have taken body. Everyone is prepared... Now people are not even anxious how to protect this body. They violate so many laws of eating, sleeping, mating, and become diseased. Even they do not know how to protect this body, what to speak of the mind and the soul. They're so rascal.

Lecture on SB 1.2.6 -- Calcutta, February 23, 1972: So our only point is that human life is very valuable. We should not waste it for nothing. Modern..., modern method of civilization is to develop economic development, to live very comfortably. That's all right. Do it. Everyone do his own business. But you don't forget Kṛṣṇa. That is not good. The point is, our real business is to understand Kṛṣṇa. But people do not try to understand Kṛṣṇa; they simply try for economic development. Their first business should be to understand Kṛṣṇa. Other business should be secondary. So at the present moment, it is very difficult task.

Lecture on SB 1.2.19 -- Calcutta, September 27, 1974: So the principle is that we have to place our mind, or consciousness, in the sattva-guṇa. That is the first business. Because the material world means sattva-guṇa, rajo-guṇa and tamo-guṇa. Sattva-guṇa is the qualification of pure brāhmaṇa. Śamo damas titikṣā ārjavaṁ jñānaṁ vijñānam āstikyaṁ brahma-karma svabhāva-jam [Bg. 18.42]. Sattva-guṇa. These are the symptoms of sattva-guṇa. Without coming to the platform of sattva-guṇa, or brahminical qualification, one cannot make any advance in spiritual life.

Lecture on SB 1.5.9-11 -- New Vrindaban, June 6, 1969: So this is the principle. Ātmānaṁ sarvato rakṣet. One should give first protection to the ātmā. What is that protection? Protection from the onslaught of māyā, or material nature. That is protection. At the present moment, I am under the influence of māyā, under the influence of the three qualities of māyā. So when I get the opportunity of this human form of life, my first business is how to protect this ātmā, soul. The soul is transmigrating from one body to another. How foolish they have become! We are enjoying this nice body, human body or American body or very beautiful body. But next moment I do not know what body I am going to get.

Lecture on SB 1.5.29 -- Vrndavana, August 10, 1974: But these durātmās, the rascals, they talk differently from Kṛṣṇa. Therefore they are not mahātmās. They are all durātmā. Therefore the process is that if you want to make progress in Kṛṣṇa consciousness, then you have to find out a guru who is mahātmā. Ādau gurvāśrayam. That is the first business. Ādau, in the beginning, gurvāśrayam, to take shelter of a bona fide mahātmā guru. That is the Vedic instruction.

Lecture on SB 1.7.6 -- Vrndavana, April 18, 1975: Śravaṇam. First business is śravaṇam. You can hear. Whom? Viṣṇu, not nonsense talks. Viṣṇu, Kṛṣṇa you hear. So you can hear anywhere. There is no specific mention that it can be heard in such and such place. You can anywhere. But a holy place like Vṛndāvana, the hearing has got a special effect. So here we are establishing this mantra. And you foreigners, you have taken some interest. I am very much pleased. So constantly come here and hear about Kṛṣṇa. This is the pastimious place of Kṛṣṇa, Vṛndāvana. So make your anarthas vanquished.

Lecture on SB 1.8.18-19 -- Bombay, April 9, 1971: The yogis, their first business is... They get so much yoga-siddhi because first business is indriya-saṁyama. Yoga-siddhi is not obtained easily. One has to practice it. And the first practice is controlling the senses. Durdāntendriya-kāla-sarpa-paṭalī protkhāta-daṁṣṭrāyate.

Lecture on SB 1.8.27 -- Los Angeles, April 19, 1973: Yudhiṣṭhira Mahārāja indirectly inquired from Kṛṣṇa that: "We are completely dependent on you, and still we are suffering materially so much, that our kingdom is taken away, our wife is insulted, we were attempted to be burned in a house." So Kṛṣṇa said: "Yes that is My first business." Yasyāham anugṛhṇāmi hariṣye tad dhanaṁ śanaiḥ. "If I specially favor anybody, then I take away all his sources of income." Very dangerous. Yes. I have got my practical experience in this connection. Yes. That is Kṛṣṇa's special favor. I do not wish to narrate, but it is a fact. It is a fact. My Guru Mahārāja ordered me when I was twenty-five years old that: "You go and preach." But I thought: "First of all, I shall become a rich man, and I shall use that money for preaching work."

Lecture on SB 1.8.36 -- Los Angeles, April 28, 1973: So this is the business of the spiritual master, yuktasya, to engage them always. Vande guroḥ śrī-caraṇāravindam. Such guru, spiritual master, I am offering. This is Gurv-aṣṭaka. So here it is said: śṛṇvanti. Kuntī-devī ... The first business is śṛṇvanti. One must be eager to hear. Lesson, everything is hearing. You go to school, college. What purpose you pay the school fee, college fee? For hearing. You hear from the learned professor, teacher, you sit down and you get knowledge. The first thing is śṛṇvanti. Therefore a devotee is always engaged in hearing about Kṛṣṇa, śṛṇvanti. That is devotee's business. Tavehitam. Those who are cultivating Kṛṣṇa consciousness, their first business is hearing. So śṛṇvanti gāyanti. And if you actually, you have heard about Kṛṣṇa, then next business will be to chant, gāyanti.

Lecture on SB 1.8.44 -- Los Angeles, May 6, 1973: Ambarīṣa Mahārāja, he engaged his mind to the lotus feet of Kṛṣṇa. Sa vai manaḥ kṛṣṇa-padāravindayoḥ [SB 9.4.18]. We have different senses. The mind is the center of all senses. Therefore our first business should be always engaging the mind on the lotus feet of Kṛṣṇa, always thinking of the lotus. Smartavyaḥ satataṁ viṣṇuḥ. Always. Then everything is all right.

Lecture on SB 1.15.27 -- New York, March 6, 1975: Tattva-darśinaḥ means one has seen the truth, not superficially knowing. One who understood that this is the truth, so go there and submit there. Praṇipātena. Prakṛṣṭa-rūpeṇa nipātena. Fully surrender there and then question, then try to inquire if you cannot understand. First of all, first business is praṇipāta: "Sir, I surrender unto you." Śiṣyas te 'haṁ śādhi māṁ prapannam [Bg. 2.7]. Arjuna also did so. "My dear Kṛṣṇa, we are talking like friends. This will not solve the problem. Therefore I am submitting unto You as Your disciple."

Lecture on SB 1.15.34 -- Los Angeles, December 12, 1973: Devotee means Vaiṣṇava. So He immediately informed him, asat-saṅga-tyāga ei vaiṣṇava-ācāra: [Cc. Madhya 22.87] "A Vaiṣṇava's behavior should be that he should give up the company of asat, nondevotee." That is his first business. He should give up the company of nondevotee. This is first business. Because he will be infected. Therefore we insist our students that "Don't go out." Even you are discomfortable, you should tolerate, but you should not go out of the society. Then you will surely fall down, surely fall down.

Lecture on SB 1.15.38 -- Los Angeles, December 16, 1973: So who will control? If the king, the head of the government is perfect, then he will control. So that is all gone. Therefore we are suffering. Therefore Yudhiṣṭhira Mahārāja, first business is, before appointing his grandson, he was very eager to know, "Whether he is competent, exactly my representative?" This is the business of the king.

Lecture on SB 1.15.41 -- Los Angeles, December 19, 1973: So the beginning is to hear about Kṛṣṇa. Anything about Kṛṣṇa. But first thing we want to hear... If we want to know Kṛṣṇa, naturally we are inclined, "What is Kṛṣṇa? What is Kṛṣṇa?" Just like our Kṛṣṇa book is now selling. Because the Kṛṣṇa consciousness movement is there, so people are, I mean to say, eager to know, "What this Kṛṣṇa is?" Naturally they want to purchase some Kṛṣṇa books. Actually, that is the first business.

Lecture on SB 1.16.4 -- Los Angeles, January 1, 1974: First class means the most intelligent class, scientists, philosophers, like that; mathematicians, great religionists. They're first-class men. The second class, administrator, to see that the government is going nicely, people are not unhappy, people are not suffering from thieves and rogues. This is the first business. Good government means that people will think that they're secure, their property and person is secure.

Lecture on SB 1.16.4 -- Los Angeles, January 1, 1974: If you are initiated as a brāhmaṇa, you must act as a brāhmaṇa. Truthfulness—satyaṁ śamo damas titikṣā ārjavaṁ jñānaṁ vijñānam āstikyaṁ brahma-karma [Bg. 18.42]—everything is there. A brāhmaṇa must be truthful. That is the first business of a brāhmaṇa—truthful. He'll speak truth even before an enemy. Nobody speaks truth before an enemy because he wants to hide something. But brāhmaṇa's business is to become truthful even before an enemy. That is stated.

Lecture on SB 1.16.16 -- Los Angeles, January 11, 1974: Nirmalam means purification. Now we are sa-malam. We have got so many dirty things with us. So one has to become nirmalam. Sarvopādhi-vinirmuktam. First business is to become free from the designation. If you think yourself that "I am American," "I am Christian," "I am Hindu," "I am Indian," "I am black," "I am white," these are all designation. So sarvopādhi-vinirmuktam, when you become transcendental to all designation, when you come to the platform to understand that "I am not this body; I am spirit soul," brahma-bhūtaḥ prasannātmā [Bg. 18.54], then you become happy.

Lecture on SB 1.16.17 -- Los Angeles, January 12, 1974: So Mahārāja Parīkṣit's situation is described. Here it is said, tasyaivaṁ vartamānasya. How he kept himself always, na pūrveṣām. Pūrveṣām, the very word again, as it was used previously in the thirteenth and fifteenth verse. Sva-pūrveṣāṁ mahātmanām. He was so responsible that always thinking, "Whether I am deviating from the path of my grandfathers, Yudhiṣṭhira, Arjuna?" That was his... In this way he was always thinking. That was his first business. Because his grandfathers were devotees, rājarṣi. Rājarṣi Yudhiṣṭhira.

Lecture on SB 1.16.21 -- Los Angeles, July 11, 1974: Arakṣyamāṇāḥ striya urvi bālān. According to Vedic culture, first protection—to the cows, to the women, to the brāhmaṇas, to the children, and to the old man. This is the first business of the government, to give protection. Practically, there is no criminal charge against them—against a brāhmaṇa, against a woman, a child. Suppose a child steals something. Who is going to prosecute him? It is not taken very seriously. So they require protection. They should not be given freedom. Like a child, he is not given freedom, similarly freedom... Of course, there is. Protection means to some extent no freedom. If I want to protect the child, then I sometimes say, "Don't do this." That is one of the items of the protection.

Lecture on SB 1.16.22 -- Los Angeles, July 12, 1974: They are not following the rules and regulation of kṣatriya or brāhmaṇa. Still they are claiming to become brāhmaṇa, kṣatriya or vaiśya. And there is a mercantile class nowadays, interested in business, but business is one of the items of the vaiśya. The first business is to become agriculturist. Vaiśya. Vaiśya class, they are meant for making arrangement for our eating. That is also required. Kṣatriya is meant for give us protection. And the brāhmaṇa means to give us the ideal life, what is the goal of life, and śūdras, they cannot do anything of these... Therefore they are śūdra.

Lecture on SB 2.1.1 -- Vrndavana, March 16, 1974: Now, our problem, what is this problem? Problem is that we have got so many dirty things within the heart. The first dirty thing is that "I am this body." "I am Indian," "I am Englishman," "I am American," "I am brāhmaṇa," "I am kṣatriya," "I am śūdra," "I am fat," "I am thin," "I am black and white..." These conceptions, these are all dirty things. "I am not this body," that is real knowledge. Therefore Śrī Kṛṣṇa Caitanya Mahāprabhu said, ceto-darpaṇa-mārjanam [Cc. Antya 20.12], to cleanse the dirty things from the heart, that is my first business. And what is that dirty things? To identity myself with this body. That is the dirty things. The whole world is in distressed condition on account of this dirty thing, that "I am this body." This is the conception of the ass.

Lecture on SB 2.3.22 -- Los Angeles, June 19, 1972: But if you live in temple, you live in Vaikuṇṭha. Above goodness. So all of you should be very careful that you may not fall down again from the Vaikuṇṭha place. That should be your first business, that you have been given opportunity to live in Vaikuṇṭha, but don't fall down again. Either you fall down on goodness, passion... That is material.

Lecture on SB 2.9.3 -- Melbourne, April 5, 1972: Each and every śloka should be very, very scrutinizingly understood. That should be the first business in the temples. Of all these books. We have got so many books. Simply if we make arrangement for selling, not for understanding, then it will be simply materialistic. Both things must go on.

Lecture on SB 3.25.19 -- Bombay, November 19, 1974: "If you are actually interested in inquiring about Brahman, then you must go to guru who knows Brahman." Tasmād guruṁ prapadyeta. You cannot understand Brahman realization alone. Therefore, according to Vaiṣṇava philosophy, ādau gurvāśrayam. The first business is to take shelter of a bona fide spiritual master. If you want... Not only brahma-jijñāsā—any. You must go to the perfect person who knows things.

Lecture on SB 3.25.28 -- Bombay, November 28, 1974: Therefore here Devahūti is accepting his (her) son, exalted son, incarnation of God, Kapiladeva, inquiring from Him. That is the Vaiṣṇava process. Vaiṣṇava process is not to speculate oneself. If one is actually inquisitive to know about the absolute truth, he must approach a bona fide spiritual master. (indistinct) First business is to find out guru, guru-kṛṣṇa-kṛpāya pāya bhakti-latā-bīja [Cc. Madhya 19.151], Caitanya Mahāprabhu says. At the present moment this is a mentality, of course they have got some bad experience, but the process is that you must go to a guru. That is Vedic injunction.

Lecture on SB 3.25.35 -- Bombay, December 4, 1974: When Kṛṣṇa said, paritrāṇāya sādhūnāṁ vināśāya ca duṣkṛtām, sambhavāmi yuge yuge... [Bg. 4.8]. He comes for two business. First business is paritrāṇāya sādhūnām. The sādhus, the santas, or the devotees, they are always, I mean to say, given trouble by this atheistic class of men. So therefore they have no other means. They simply think of Kṛṣṇa.

Lecture on SB 3.26.30 -- Bombay, January 7, 1975: So these pāṣaṇḍīs are flourishing in this Kali-yuga on account of our these doubts. What is that? Saṁśaya, this saṁśaya. So the first business of spiritual life is to become free from saṁśaya. Because saṁśayātmā vinaśyati. We should accept the statement of the śāstra, we should accept the statement of authorities and make our life following. Evaṁ paramparā-prāptam [Bg. 4.2]. That is actually paramparā system, as Kṛṣṇa says, as Kṛṣṇa's devotee says, His authorized agent says. Then our life will be successful. Otherwise saṁśayātmā vinaśyati.

Lecture on SB 5.5.1 -- Johannesburg, October 20, 1975: This is the movement of Kṛṣṇa consciousness movement, that we are reminding everyone that "Don't remain like lower animals. You have got this opportunity of human life. You go, accept little austerity." So what we are prescribing, austerity? Just like these European, American boys. They are under training. Our first business is to take declaration that the devotee will not indulge in illicit sex life, not meat-eating, no intoxication and no gambling. This is austerity. And chant Hare Kṛṣṇa.

Lecture on SB 5.5.2 -- London, September 17, 1969: A sannyāsī may live alone in forest or in Himalaya or in a secluded place in Vṛndāvana or somewhere, but a gṛhastha, he has to deal with ordinary persons, so many others, businessmen or ordinary people. So that is stated here, that a gṛhastha-mahātmā, his first symptom is that he has no other business than to please Kṛṣṇa. That is his first business. And so far dealing with others, that is janeṣu dehambhara-vārtikeṣu gṛheṣu jāyātmaja-rātimatsu na prīti-yuktā yāvad-arthāś ca loke. Very nice. What does he say? That people who are simply interested in maintaining this body and sense gratification, dehambhara-vārtikeṣu. Deha means this body, and bhara means maintaining, and vārtika means occupation.

Lecture on SB 5.5.2 -- Hyderabad, April 12, 1975: God's first business is go-brāhmaṇa hitāya ca, brahmanya devāya. Kṛṣṇa is very, very eager to maintain the brahminical culture in the human society, brahma jānāti, understanding of Brahman and go-brāhmaṇa-hitāya ca, go, cows, cow protection. Where is that civilization? Where is that brahminical culture? Where is that go-rakṣa? Very precarious condition.

Lecture on SB 5.5.23 -- Vrndavana, November 10, 1976: Kṛṣṇa is first of all interested to see whether in the society the brāhmaṇa and the cow is properly respected. Namo brāhmaṇya-devāya go-brāhmaṇa-hitāya ca. His first business is to see that the brāhmaṇa and cow is being properly honored. Then jagad-dhitāya. Then automatically the whole world will be peaceful. This secret of success they do not know. Nobody is prepared to become brāhmaṇa, and so far cow protection is concerned, it is in the oblivion. This is the whole world position. Therefore it is in chaotic condition. It must be, because this is animal society. When these two things are neglected, it is animal society, and then other animal qualities and paraphernalia follow.

Lecture on SB 5.5.27 -- Vrndavana, November 14, 1976: This body is the entanglement, and the senses are the instruments, and we are acting with the senses and we creating another type of body. This is going on. Śarīra avidyā-jāl, joḍendriya tāhe kāl. Therefore the first business is how to purify the senses. Bhakti means that. Bhakti, devotional service, means purifying the senses.

Lecture on SB 5.6.2 -- Vrndavana, November 24, 1976: In the beginning there may be some mistake, but we must see that "Whether my mistakes are now correct?" That should be vigilance. Never trust the mind. That is the instruction here. Mind should not be trusted. My Guru Mahārāja used to say that "After getting up from your sleep, you take your shoes and beat your mind hundred times. This is your first business. And while going to bed, you take a broomstick and beat your mind hundred times. Then you can control your mind. Otherwise it is very difficult."

Lecture on SB 6.1.3 -- Melbourne, May 22, 1975: Somebody is thinking, "My self-interest is this"; somebody is thinking, "My self-interest is this," and therefore there is collision, strife, fight. But actually, the self-interest is one for the..., at least for the human being. What is that? Realization of God. It is equally important for the Americans; it is equally important for the Indians; equally important for every living being, especially for the civilized man. This is self-interest. Athāto brahma jijñāsā. What is that Absolute Truth? Jīvasya tattva-jijñāsā. That should be our first business. Of course, we require a living place and eating materials and sex arrangement or defense arrangement. That is required. You do that. But don't forget your main business. Then you are cats and dogs. Your main business is God realization.

Lecture on SB 6.1.10 -- Los Angeles, June 23, 1975: We are big, big scientist, big, big philosophers, big, big statesmen, politician, but I do not know why I am forced to die. Big, big scientists, they are discovering so many things, but he cannot discover something which will stop his death. That is not possible. So punaḥ punaś carvita-carvaṇānām [SB 7.5.30]. We may attempt so many things, but if we do not know how to stop the mental activities which is prone to commit sinful activities That is our first business. That cannot be done by any other means except Kṛṣṇa consciousness. Except Kṛṣṇa consciousness, it is not possible to control the mind. If you can Now, it is the business of everyone If he wants to be the first-class man in the society, brāhmaṇa, the qualification is śamo damas satyaṁ śaucaṁ titikṣva. These are the brāhmaṇa Śamaḥ means controlling the mind.

Lecture on SB 6.1.51 -- Detroit, August 4, 1975: So our first business is that if we want to stop this repetition of birth and death—and sometimes we are very happy, sometimes we are very unhappy, sometimes we are in fearfulness, sometimes in so many other calamities—then our first business is that we shall stop all these material desires. Anyābhilāṣitā-śūnyam [Brs. 1.1.11]. To stop means... The desire cannot be stopped. Because we are living entities, life, we are not dead stone, that desires will be stopped. No. Desires are to be purified.

Lecture on SB 6.1.52 -- Detroit, August 5, 1975:

Satsvarūpa: "The surgeon general has determined that smoking may be hazardous to your health."

Prabhupāda: "May be." Not assured. (laughter) Therefore they take it, "may not be." But we don't say "may be." We say "No intoxication," because it is actually harmful to the health and in every respect. We see so many places in airplane, "No smoking. No smoking." But the rascal will not stop that... Nobody can smoke, but allowed, "Now you can smoke." They say also. First of all write, "No smoking," then, as soon as the plane is running, they say, "Now you can smoke." So this is going on. This is education. This is education. And blind, simply blind rascals. I always say that, the strong word, rascal, because blind, ajñaḥ, anicchan. They hear that smoking is not good, "determined," but as soon as the cigarette packet is there, "Give me a cigarette." Necchan. This is called tapasya, that you have to beat your mind with shoes at least twice. My Guru Mahārāja used to say that "When you get up, your first business is to beat the mind with shoes. And when you go to bed, you have to beat the mind with broomstick." (laughter) Then you will be able to control the mind.

Lecture on SB 6.1.61 -- Vrndavana, August 28, 1975: This business on the public way, kissing, embracing, this is meant for the śūdras. Therefore it is said, kalau śūdrā-sambhavāḥ: "In the Kali-yuga the population is all śūdra." There is no brahminical culture. Brāhminical culture means śama, dama, controlling the mind, controlling the senses. A real brāhmaṇa will never agree to embrace the opposite sex in public way. No. That is not brāhmaṇa's business. He has been trained up how to become controller of the mind, controller of the senses. That is the first business of a brāhmaṇa. Śama, dama, satyam. He is truthful, śaucam, clean, thrice taking bath. So you should always... You are given the chance of becoming brāhmaṇa. You should not become again śūdras or mlecchas or caṇḍālas. Be careful. This is brāhmaṇa business.

Lecture on SB 6.3.27-28 -- Gorakhpur, February 20, 1971: Dhīrādhīra-jana-priyau. So Caitanya Mahāprabhu and His servant, they are dear both to the sober and rascals. Dhīrādhīra-jana-priyau. Because in their mind there is no such discrimination that "Here is a rascal. I shall not talk to him," or "Here is only good man. I shall talk to him." No. Nityānanda Prabhu, He first of all selected, "Oh, here is Jagāi-Mādhāi. All right, first..., My first business is with them," and delivered them. These are the examples. Sādhu. What is sādhu? Sādhu is not with a tilaka and in a secluded place chanting and not coming out and very, imitating Haridāsa Ṭhākura. And as soon as the throat is dry, "Oh, biḍi. Give me biḍi." You see? These imitations are going on. You see. Showing just like Haridāsa Ṭhākura, but chanting, chanting, the throat becomes dry, and immediately assistance of cigarette or biḍi is required, or a gāñjā, (laughter) still more.

Lecture on SB 7.6.4 -- Vrndavana, December 5, 1975: So everyone thinks, "To earn money is my first business. That is... And to work for it, that is my first business." But that is forbidden. In the Śrīmad-Bhāgavatam this is forbidden. Becau... Why forbidden? Because you cannot get more than what you are destined to get. That is not possible. If by your karma, karma-phala, by result of your karma, if you are to get some happiness, you will get that much, not more than that. So what is the use of endeavoring? Therefore it is said, tat-prayāso na kartavyo yata āyur-vyayaḥ param. Simply waste your time.

Lecture on SB 7.6.6 -- Vrndavana, December 8, 1975: The human life is meant for gaining victory over the senses. "No, better be victimized by the senses"—this is modern civilization. Modern civilization means the more you become victimized by senses, you are advanced. So here, the ajitātmanaḥ, their first business is to eat voraciously and to sleep unlimitedly. This is ajitātmanaḥ.

Lecture on SB 7.6.14 -- New Vrindaban, June 28, 1976: So our business is how to become yogi, bhakta-yogi. That is the mission of life. Unfortunately, we are not given the opportunity. It is the duty of the guardians, family, natural guardian, father and mother, and political guardian, the government, the teacher, the guru; it is the duty to give facility, facility for achievement of the highest goal of life. Unfortunately, it is always... But at the present moment, on account of Kali-yuga, they do not know what is the aim of life, how the dependents should be trained up. It is the duty of the king to train up the citizens. This is... Everything is explained in the Śrīmad-Bhāgavatam. And the first business is how to lead men to the highest perfection of life. That is called siddhi. Siddhi means highest perfection of life. Saṁsiddhiṁ paramaṁ gataḥ. There are different kinds of siddhis. (noise in background) (aside:) What is that? Saṁsiddhiṁ paramaṁ gataḥ. There are different kinds of siddhis. The yogis, the mystic yogis, they also try to possess some siddhi-animā, laghimā, mahimā, prāpti, īśitā, vaśitā. Eight kinds of siddhis. But such siddhis, all material.

Lecture on SB 7.7.29-31 -- San Francisco, March 15, 1967, (incomplete lecture): So Prahlāda Mahārāja said, tatra, uh, guru-śuśrūṣayā. So you have to begin your spiritual, your Kṛṣṇa consciousness by accepting a bona fide spiritual master in the disciplic succession. And your first business will be guru-śuśrūṣā. Ṣuśrūṣā means to please the Supreme, this is spiritual master, by service, sevayā. In the Bhagavad-gītā also it is said, tad viddhi praṇipātena paripraśnena sevayā [Bg. 4.34]. If you want to learn that transcendental science, then you have to adopt three processes in the beginning. You have to select one, a bona fide spiritual master. Then you have to surrender.

Lecture on SB 7.9.4 -- Mayapur, February 11, 1976: In the madhyama-adhikārī he can see four things. What is that? Four things means, first of all the Supreme Lord, īśvara, the controller, he can see. He can see means he understands, he appreciates, he can conceive, "Yes, the Supreme Lord is there". There is no more theoretical. So īśvara, and tad-adhīneṣu, and persons who have become devotee, he can understand, "Here is a devotee." Īśvare tad-adhīneṣu bāliśeṣu. Bāliśa means he knows imperson. They do not know what is God, what is to be done, they are called bāliśa. Just like children, arbhakaḥ, bāliśa. And then dviṣāt, envious. Just like you have experienced so many rascals, as soon as they hear of God, immediately they become agitated. They are called dviṣāt, envious, demons. So four things, God, His devotees, and the innocent person, and the demonic atheist. He can see, madhyama-adhikārī. And then he behaves with these four classes of men differently. What is that? Prema, for Kṛṣṇa, the Supreme Lord, how to increase love. That is first business, prema. And those who are devotees, to make friendship with them maitrī. Those who are higher than him, he should offer very respectful obeisances, those who are equal, treat them with nicely, and those who are lower then instruct them, bāliśeṣu. Those who are innocent, how to raise him in Kṛṣṇa consciousness. This is preaching. And dviṣatsu, upekṣaḥ, those who are atheist, don't associate with them. Don't associate with them. That is the madhyama-adhikārī.

Lecture on SB 7.9.7 -- Mayapur, February 14, 1976: So, this is gradual progress of spiritual mind, and this state is called prema, prema-gadgadayā. So, we have to make progress as it is exemplified by Prahlāda Mahārāja. Ādau gurv-āśrayam sad-dharma-pṛcchā sādhu-mārga-anugamanam. (aside:) Stop that. The first business is ādau, in the beginning, gurv-āśrayam. Gurv-āśrayam means to take shelter of a bona fide spiritual master, ādau gurv-āśrayam, and this takes place when there is śraddhā. Just like in this meeting, persons who have got little faith, they can sit down and hear. This is called śraddhā. And the higher stage of śraddhā is to completely accept the instruction of Kṛṣṇa.

Lecture on SB 7.9.7 -- Mayapur, February 27, 1977: Even if you are nitya-siddha or kṛpa-siddha, you should not neglect the general regulative principle. That is very dangerous. Don't try to do that. We must follow. Nitya. Just like Caitanya Mahāprabhu. Caitanya Mahāprabhu is Kṛṣṇa Himself, God, but He is accepting guru. Who is His guru? He is guru of everyone, but He has also accepted Īśvara Purī as His guru. Kṛṣṇa Himself, He accepted His guru, Sāndīpani Muni, teaching us that without guru you cannot make any advance. Ādau gurvāśrayam. The first business is to accept guru. Tad-vijñānārthaṁ sa gurum evābhigacchet [MU 1.2.12]. Don't think that "I am so advanced. I may not require any guru. I can do without guru." That is nonsense.

Lecture on SB 7.9.13 -- Montreal, August 21, 1968: So when God appears, incarnates, descends, His business is to protect the devotees, paritrāṇāya sādhūnām. That is His first business. Vināśāya ca duṣkṛtām: and to kill the unfaithful, miscreants. For them, God does not require to come Himself. Side by side, He does so. If God likes, He can kill thousands of miscreants by one stroke. So that business does not depend on Him, that He would come to kill a demonic person. The real business is to protect the devotees, the faithful.

Lecture on SB 7.9.33 -- Mayapur, March 11, 1976: This is the first education, to know one's identification. That is being taught by Sanātana Gosvāmī and Caitanya Mahāprabhu. He was prime minister. He knew himself, Sanātana Gosvāmī, that he was prime minister of Hussain Shah and he's coming of very learned brāhmaṇa family. He knew it. Then why he's asking, ke āmi: "Who am?" This is knowledge. This is knowledge. One has to understand himself. That is the basic principle of spiritual life. Unless we understand who I am... You go to the spiritual master, our first business is inquiry. That inquiry is "Who am I?" This is the... This is the beginning of inquiry.

Lecture on SB 7.9.40 -- Mayapur, March 18, 1976: The whole Vedic civilization is an attempt to create peaceful condition of the mind so that "I can fix up my mind on the lotus feet of Kṛṣṇa." This is Vedic civilization. Sa vai manaḥ kṛṣṇa-padāravindayor vacāṁsi vaikuṇṭha-guṇānuvarṇane [SB 9.4.18]. This is... To control the senses... The mind is the central figure of the senses. So first of all you engage your mind on the lotus feet of Kṛṣṇa. That is first business. So, sa vai manaḥ kṛṣṇa-padāravindayor vacāṁsi vaikuṇṭha-guṇānuvarṇane. And you talk only of Kṛṣṇa.

Lecture on SB 7th SB -- Calcutta, March 7, 1972: Rūpa Gosvāmī says, sarve vidhi-niṣedha syur etayor eva kiṅkara. First of all, we must be Kṛṣṇa conscious somehow or other. We must find out. It can be changed according to country, climate, and circumstances. But the result, we have to see by the result whether one has become Kṛṣṇa conscious. That is wanted. That is wanted. Then we say that this is the rule: you don't do this, we don't do this. In the beginning we have many difficulties. Because their behavior, their culture, everything just opposite. Just opposite. How you can expect everything to the right point? That is not possible. So we have to find out means how he becomes Kṛṣṇa conscious. That is my first business. So that is the secret.

Nectar of Devotion Lectures

The Nectar of Devotion -- Bombay, January 2, 1973: We have to select the right representative of Kṛṣṇa, and accept him as guru. And if I please him, then Kṛṣṇa will be pleased. There is no need of... Somebody, they say that "Kṛṣṇa is not present. How shall I please Him?" No. Kṛṣṇa's representative is present. You please him. Yasya prasādād bhagavat-prasādo, yasya **. Yasya deve parā bhaktir yathā deve tathā gurau [ŚU 6.23]. This is the process. Yathā deve tathā gurau. Tasyaite kathitā hy arthāḥ prakāśante. This is the process. Ādau gurvāśrayam. That is Gosvāmī, Rūpa Gosvāmī giving his, in the Bhakti-rasāmṛta-sindhu, ādau gurvāśrayam. If you are actually interested to understand Kṛṣṇa and Kṛṣṇa-bhakti, the first business is ādau gurvāśrayam: you take shelter of a bona fide spiritual master who is representative of Kṛṣṇa.

The Nectar of Devotion -- Bombay, January 10, 1973: So, if you engage yourself in devotional service, the first engagement is this śravaṇam, hearing. It is not difficult. You don't have to go anywhere. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ [SB 1.2.17]. Kṛṣṇa is within you. If you kindly hear about Kṛṣṇa, that is the first business, śravaṇam. If you kindly hear about Kṛṣṇa. Unfortunately, even we do not get time to hear about Kṛṣṇa. So Kṛṣṇa is within you. Kṛṣṇa is within you and as soon as Kṛṣṇa sees that now you are very much eager to hear about Him. The first business. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. And the hearing about Kṛṣṇa is puṇya, even if you do not understand, because hearing about Kṛṣṇa means you are hearing the sound Kṛṣṇa. That sound Kṛṣṇa will purify you,

The Nectar of Devotion -- Vrndavana, November 13, 1972: So, as they are mentioned, the first principle is that every devotee must try to rise early in the morning. That is first business. This practice should be done first. No one should sleep more than six hours. Or, if you want to, sleep more... But you must rise in early in the morning. At four o'clock, attend the ārātrika, maṅgala-ārātrika. Maṅgala-ārātrika means auspicious beginning of your day. If you stand before maṅgala-ārātrika... In Vṛndāvana you see now, every temple, as soon as there is four o'clock, the ding-dong bell immediately begins. People can rise early in the morning, take bath in the Yamunā and visit the Deities in the temple. There is no necessity of passing M.A. examination, taking B.A. degree for devotional service. Simply you have to follow the regulative principles. Then automatically you'll become spiritualized. Very simple method. Vṛndāvana is specially meant for that purpose. Why people come to Vṛndāvana? To take the advantage. Here the atmosphere is surcharged with devotional service. We should take advantage of it. This is called sādhana-bhakti. Sādhana.

The Nectar of Devotion -- Calcutta, January 28, 1973: So in this age, especially in Kali-yuga, one who does not join in the kīrtana, he's not a devotee at all. He's outside, bahir aṅga, bahir-artha-māninaḥ. This śravaṇa kīrtana is the first business of devotee. Śravaṇaṁ kīrtanaṁ viṣṇoḥ [SB 7.5.23]. Those who are actually devotees... Caitanya Mahāprabhu always engaged in kīrtana. He advised, kīrtanīyaḥ sadā hariḥ [Cc. Ādi 17.31]. It is not that one who is advanced, he hasn't, hasn't got to take part in kīrtana. That is nonsense. Sadā. Sadā means always, whether you are advanced or not advanced.

Sri Caitanya-caritamrta Lectures

Lecture on CC Adi-lila 1.2 -- Mayapur, March 26, 1975: So Nityānanda Prabhu is Balarāma. Balarāma is prakāśa-tattva. He's manifesting Kṛṣṇa. Balarāma hoila nitāi. So vande śrī... Śrī Kṛṣṇa Caitanya is the Supreme Absolute Personality of Godhead, and next, Nityānanda, or, yes, Nityānanda, is exhibiting Him. When Nityānanda was preaching in Bengal, He first of all delivered the Jagāi and Mādhāi. That was his first business. He showed how to serve Śrī Kṛṣṇa Caitanya Mahāprabhu. Śrī Kṛṣṇa Caitanya means Kṛṣṇa Himself. Śrī-kṛṣṇa-caitanya rādha-kṛṣṇa nahe anya. Rādhā-Kṛṣṇa combined together is Śrī Kṛṣṇa Caitanya. And Nityānanda is exhibiting Kṛṣṇa Caitanyadeva.

Lecture on CC Adi-lila 1.13 -- Mayapur, April 6, 1975: These are sinful activities. Therefore it is ācārya's business to stop these nonsense activities. Otherwise they'll not be able to understand, especially the meat-eaters. They cannot understand.

nivṛtta-tarṣair upagīyamānād

bhavauṣadhi chrotra-mano 'bhirāmāt

ka uttamaśloka-guṇānuvādāt

pumān virajyeta vinā paśughnāt

[SB 10.1.4]

Unless one is very expert in killing animals, he's not bereft from Kṛṣṇa consciousness. That means one who is very expert in killing, he cannot understand. Therefore Christ also said, "Thou shall not kill," the first business. Nobody will be able if one is a killer of animal, small or big, ultimately killer of his own children, killer of his own self. The killing process is so nice that it goes up to the point of killing one's children. That is now happening. Killing business has so expanded that they are killing their own children. Just see the influence of Kali-yuga.

Lecture on CC Adi-lila 1.15 -- Dallas, March 4, 1975: Therefore everyone, intelligent person, should understand that anyone who is in this material world, he is condemned. It doesn't matter what he is. Therefore our first business is how to get out of this conditional life in the material world. That is human consciousness. That is Kṛṣṇa consciousness. So our business is to take shelter of the lotus feet of Kṛṣṇa. That is our first business, not this "This is our business, where to find out my food, my bread, and get up early in the morning and running to the office or to the working place." This is not civilization. This is not civilization.

Lecture on CC Adi-lila 1.15 -- Mayapur, April 8, 1975: So everything can be controlled by Kṛṣṇa's grace. He is Madana-mohana. Therefore, our first business is to surrender to Madana-mohana and establish our relationship with Him. "My Lord Kṛṣṇa, I have so long forgotten..." That song is sung by Bhaktivinoda Ṭhākura,

mānasa, deho, geho, yo kicho mora

arpilūn tuyā pade, nanda-kiśora

This is full surrender. Then Kṛṣṇa assures, ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi mā śucaḥ [Bg. 18.66], He will protect. So tāṁs titikṣasva bhārata. There are so many disturbances. So Kṛṣṇa says tolerate, and do your business faithfully. Chant Hare Kṛṣṇa, follow the rules and regulations, and remain fully surrendered at the lotus feet of Madana-mohana. There will be no more disturbance.

Lecture on CC Adi-lila 7.1 -- Atlanta, March 1, 1975: Who is not afraid of death? Everyone is afraid of death. Why? Because any living entity, he is not meant for dying. He is eternal; therefore birth, death, old age and disease, these things are botheration for him. Because he is eternal, he does not take birth, na jāyate, and one who does not take birth, he has no death also, na mriyate kadācit. This is our actual position. Therefore we are afraid of death. That is our natural inclination. So to save us from death... That is the first business of humankind. We are teaching this Kṛṣṇa consciousness movement for this purpose only. That should be the purpose of everyone.

Lecture on CC Madhya-lila 6.154 -- Gorakhpur, February 16, 1971: And the beginning of this devotional service is śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam [SB 7.5.23]. Simply you hear. Śravaṇam, first business, śravaṇam; then kīrtanam. In this way, gradually, we make advance in devotional service. And Kṛṣṇa says, bhaktyā mām abhijānāti [Bg. 18.55]. "Anyone who wants to understand Me, he has to follow the bhakti principle." Then he'll be able to understand Kṛṣṇa. Not any other process.

Lecture on CC Madhya-lila 20.98-99 -- Washington, D.C., July 4, 1976: Ācārya means one who knows the meaning of śāstra, personally behaves according to the śāstra and teaches his disciple accordingly. He is called ācārya. So Sanātana Gosvāmī is teaching us by his personal behavior how to approach guru. That he's teaching. Tabe sanātana prabhura caraṇe dhariyā. To approach guru the first business is surrender. That is everywhere in the Vedic literature. That is the process.

Lecture on CC Madhya-lila 20.105 -- New York, July 11, 1976: We have to meditate with the mind. But if the mind is agitated, where is the question of meditation? It is all bogus. So for a yogi the first business is yama-niyama, āsana, prāṇāyāma, dhyāna, dhāraṇā, pratyāhāra-aṣṭa, aṣṭāṅga-yoga. Then one's mind is controlled. Then dhyānāvasthita. Then he can remain in trance, always thinking of Viṣṇu. That is yoga. So first thing is to control the mind, control the senses.

Lecture on CC Madhya-lila 20.154-157 -- New York, December 7, 1966: So paritrāṇāya sādhūnām [Bg. 4.8]. When incarnation comes, now, paritrāṇāya sādhūnām, the first business is to give protection to the devotees. There is no necessity of God's coming here to settle up things. There is no necessity. He has got omnipotential power. He can do without His presence. But when His devotees become very much disturbed, He comes personally. He comes personally, sends His representative.

Sri Sri Kaliya Krsna Deity Installation -- Lautoka, Fiji, May 2, 1976: Guru's first business is to deliver the suffering humanity from the forest fire of this material existence. This material existence is compared with forest fire. You know there is fire in the forest. Big forest, nobody goes there to set fire. But automatically there is fire. Therefore this material existence has been compared with the forest fire. Here everyone wants to become happy, but there is fire. Even if we do not want, there is fire, miseries. Because this place, this material world, is place for suffering.

Arrival Addresses and Talks

Arrival Lecture -- San Francisco, July 15, 1975: So these students, European, American students, they are offering respect to their spiritual master. Outsiders may think that the spiritual master is very puffed up, and he is sitting and taking respect from the disciple. But the fact is that they are to be taught like that, how to offer respect to the spiritual master. This is our Vedic process. Any sect or Vedic sect, the principle is ādau gurv-āśrayam: "The first principle is to accept guru." Unless there is guru, how it can be executed-yasya deve parā bhaktir yathā deve tathā gurau [ŚU 6.23]? This is Vedic injunction. Other Vedic injunctions are like, the same. Kaṭha Upaniṣad says, tad-vijñānārthaṁ sa gurum eva abhigacchet: [MU 1.2.12] "If you want to learn that transcendental science, then your first business is to go to a guru." Guru... As God is one, guru is also one. There cannot be different gurus. Nowadays it has become a fashion that "I have got my own guru. You have got your own guru." No. Guru means the representative of God. As God is one, similarly, guru is also one. There cannot be different gurus. Because God is one, how there can be different gurus? The principle of guru is one.

Initiation Lectures

Initiation Lecture -- Hamburg, August 27, 1969: When we take to the transcendental loving service of the Lord, then the Lord reveals Himself. We cannot understand. He reveals Himself. Therefore sevonmukhe hi jihvādau. Jihvā means tongue. The first business of is to engage the tongue in the service of the Lord. How you can engage the tongue in the service of the Lord? By chanting and glorifying His name, fame, quality, form, paraphernalia, pastimes. This is the business of the tongue. Sevonmukhe hi jihvādau. When the tongue is engaged, gradually all other senses are also engaged in the service of the Lord. The tongue is the most important sense within our body; therefore for controlling our senses it is recommended that one should control first of all the tongue.

Initiations -- San Diego, June 30, 1972: So these four pillars, in the beginning of Kṛṣṇa consciousness, when you are actually going to take Kṛṣṇa consciousness seriously... Just like some souls will be initiated today. This means that he is going to take Kṛṣṇa consciousness very serious. So one who is serious to take Kṛṣṇa consciousness, his first business is to break these four pillars of sinful life so there will be no chance of sin.

General Lectures

Lecture on Teachings of Lord Caitanya -- Bombay, March 17, 1971: There are many sat-saṅga society, but in Europe and America, western countries, this is the only, and they have very kindly joined us. So to serve them is our first business. So, we are talking of teachings of Lord Caitanya to Sanātana Gosvāmī. Sanātana Gosvāmī, he was one of the very responsible minister in the (indistinct) government of Bengal. And as minister, he was a learned scholar both in Sanskrit and Arabic. So, he resigned his post as minister and wanted to join Lord Caitanya in his saṅkīrtana movement.

Lecture -- Jakarta, February 27, 1973: So Kṛṣṇa, first business is go-brāhmaṇa-hitāya ca, He's the protector of cows and brāhmaṇas. Why? Why He's specially giving? Nowadays it has become a fashion, daridra-nārāyaṇa-sevā, to give protection to the daridras. That is good idea. But why you should bring Nārāyaṇa amongst the daridras? Nārāyaṇa is not daridra. Nārāyaṇa is the husband of Lakṣmī, Lakṣmī-Nārāyaṇa. Not only one Lakṣmī, millions of Lakṣmīs.

Lecture What is a Guru? -- London, August 22, 1973: So guru's business is to bring out the disciples from darkness to light. That is guru's business. That is guru. First business is that because he is suf... Everyone is suffering on account of ignorance. Just like you contaminate some disease out of ignorance. You do not know hygienic principle; you do not know that "This thing will contaminate me. This association will contaminate me. This kind of food will contaminate me." Because we do not know, therefore we contact infections, sometimes suffer from disease. It is very simple to understand.

Public Speech -- Bad Homburg, Germany, June 22, 1974: We are under false consciousness. I am thinking, "I am Indian," you are thinking you are German, and the dog is thinking, "I am dog," and cat is thinking, "I am cat." So this bodily consciousness, bodily concept of life, will keep us conditioned within the material nature. Therefore our first business is how to get free from all these designations. Just like I am putting on this saffron cloth, but I am not saffron cloth. Or you are putting red cloth or black coat; you are not black coat. Within the coat, you are the person. Similarly, within the dress, I am the person. So at the present moment we are on the dress consciousness:

City Hall Lecture -- Durban, October 7, 1975: . So you are talking like a learned man, but you are not a learned man." This is the first instruction. Because Arjuna accepted Kṛṣṇa, He chastised him with little hard words, that "You are not a paṇḍita." Now, you just consider what is the position of this world. Everyone is taking care of this body. But Kṛṣṇa said, gatāsūn agatāsūṁś ca nānuśocanti paṇḍitāḥ. The paṇḍitāḥ, one who is learned, he knows that he is not this body. He is soul. So our first business is to take care of the soul.

Lecture Engagement at Birla House -- Bombay, December 17, 1975: So our first business is to understand what is this material world, what is the spiritual world, what is God, what is my relationship with Him, and how to execute the business of my life, to become successful in this human form of life. The success of human form of life is to understand this thing: our relationship with God. And we should act in relationship with God. Then our success of life will be achieved. This is the main purpose of Kṛṣṇa consciousness movement. It is a very profound subject matter to understand, but everything is explained.

Evening Lecture -- Bhuvanesvara, January 23, 1977: There is no devotion unless you go to a guru. Forget it. Ādau gurvāśrayam. First thing is, first business, is to accept a bona fide guru. Otherwise there is no devotion. It is simply false imitation. This is the injunction of Rūpa Gosvāmī in Bhakti-rasāmṛta sindhu. Ādau gurvāśrayam: "Your first business is to approach bona fide guru and take his āśraya." Otherwise there is no devotion. That has been the defect in the modern society. They imagine. This business should be given up. He must follow. Sādhu-mārgānugāmanam, which is prescribed by the sādhu, guru, you have to accept that. You cannot manufacture your own way.

Evening Lecture -- Bhuvanesvara, January 23, 1977: Kṛṣṇa also accepted guru. So how you will get the ultimate goal of life without accepting guru? Why do you manufacture this idea? There is no need of manufacturing this. You have to follow. Mahājano yena gataḥ sa panthāḥ [Cc. Madhya 17.186]. If you manufacture, then you'll be cheated. Don't do this. That has become a fashion, that you manufacture your own way of service. That is not possible. Therefore Rūpa Gosvāmī stresses, ādau-gurvāśrayam: "The first business is that you must find out a bona fide guru." Then other things.

Philosophy Discussions

Philosophy Discussion on Hegel: That is very nice idea. We agree to that. Therefore we have to see what is the duty of the state. It is accepted that the state is the representative of God. Therefore the state's first business is to make citizens God-conscious. That is the state's first business. Any state who is neglecting this duty, he immediately becomes unqualified to hold the state office, either he may be president or the king. Because if it is admitted, the king... We say that the king's name is naradeva, God in human form, and king is offered that respect. There are... King is respected, why? Because he is to be considered God's representative. So therefore, as God's representative... Just like we are working as God's representative. We present ourselves as God's representative, Kṛṣṇa's representative, then what is our duty? What is our business? What we are doing? We are trying to lead others to God consciousness. That is the proof that I am God's representative. I am not teaching them anything else. I am teaching everything, that is duty, but this is my prime duty. Similarly, if the state or the state executive head, the president or the king is taken, accepted as God's representative, his first and foremost duty is to train the citizens to become God conscious. If he's lacking in that duty, he's not fit to become executive head, king of the... What does he say about that?

Philosophy Discussion on Edmund Husserl: Newborn child, first business is to inquire from the mother, "Mother, what is this?" "Mother, father, what is this?" That is nature.

Philosophy Discussion on William James: Those who are sura, means advanced in spiritual knowledge, or the brāhmaṇas, one who knows the Supreme, they find the supreme father is Lord Viṣṇu. Lord Viṣṇu and Kṛṣṇa is the same category, or same substance. So God is person and the ultimate end. The impersonal realization is imperfect realization of God. The Supersoul realization is still advancement, but the final advancement is Bhagavān, or person God. So we must know our relationship with, and first of all our first business is to know God and our relationship with Him, then act accordingly. Then our life becomes perfect. This is the process of God realization.

Philosophy Discussion on William James: Real selfishness is to know the relationship with God. But persons who are engrossed with the spell of māyā, illusory energy, they do not know that. Mostly, 99.9%, they have vague idea of God, and how they will know the relationship? So, so that our actual business, first business is to have complete idea, complete sense of God and our relationship. That is the business of human life. Therefore in the Vedic process, the real business is realize God. Either you take yoga system or jñāna system, and bhakti is cent percent simply realization of God. That is the business of human life. He hasn't got to do any other thing. That is practical understanding of God.

Purports to Songs

Purport to Jaya Radha-Madhava -- Gorakhpur, February 14, 1971: This is actual picture of Kṛṣṇa, Rādhā-Mādhava giri-vara-dhārī. Original Kṛṣṇa this is. Rādhā-Mādhava giri-vara-dhārī. Vraja-jana-vallabha. His business is to please the inhabitants of Vṛndāvana. That's all. He has no other business. And the vraja-jana also, they have no other business than to please Kṛṣṇa. That's all. This is original Kṛṣṇa. Vraja-jana-vallabha giri-vara-dhārī. And first business is Rādhā-Madhave. Of course, Kṛṣṇa is concerned with everyone, especially concerned with Rādhārāṇī. Rādhā-Mādhava, kuñja-bihārī, and enjoys with Rādhā in different kuñjas, bushes, of Vṛndāvana.

Purport to Parama Koruna -- Atlanta, February 28, 1975: Vairāgya. Rāgya means attachment and virāga means detachment. So we fallen souls, conditioned souls, we are very much attached to this material body, and consequently, material world. This is the disease. This is called bhava-roga, or material disease, to become attached to this body. "I am Indian, "I am American, "I am white, "I am black—I identify with this body because we are very much attached to this body. But if we study very deeply, "Why I am attached to this body? Suppose if there is some danger, immediately warning, just this roof is going to fall down, we shall immediately take care of our own body, not of our Godbrothers. Because we are very much attached to this body. This is the first business, how to save this body. Now, the next question is "Why you are so much anxious to save this body? What will be the answer? Can anyone say? Why one is so much attached with this body? The answer is that because I, the real I, I am within this body, therefore I am anxious to save it. Then why you are anxious to save the soul, individual soul? The answer will be that because I am part and parcel of Kṛṣṇa. So ultimately we want to love Kṛṣṇa, but because we are in a forgetful platform, then someone is trying to save his body, someone is trying to save his bodily relationship. Therefore in so many ways we are implicated with this material atmosphere.