Therefore Ṛṣabhadeva says here that tapo divyaṁ putrakā yena sattvaṁ śuddhyed (SB 5.5.1). This human life is not meant for, I mean to say, spoiling by working hard like the animals, as we have said that, kaṣṭān kāmān. Kaṣṭān kāmān. We require something, some because we have got this body. Very easy solution is given by Lord Kṛṣṇa: annād bhavanti bhūtāni (BG 3.14). You produce foodgrains. Why you are going to produce tools and implements and... Of course, we do not condemn. But at the sacrifice of producing foodgrains, we simply open big, big tire factory. When I go to Delhi I see, from Vṛndāvana, hundreds and thousands persons are coming from the village on cycle to go to the tire factory, Goodyear tire factory. So now eat tire instead of getting food grains. So this is misdirected civilization. Kṛṣṇa does not say that you produce tire tube. Kṛṣṇa says annād bhavanti bhūtāni: "You produce anna." This is practical solution. We have therefore started in Europe and America farming. And they are very happy. In our latest Back to Godhead the description is published about our farm in France. We have got a very palatial building. We have named it New Māyāpur. What is the place?
Hari-śauri: Chateau d'Oublaise.
Prabhupāda: I cannot pronounce this French word. So anyway, our men, there are about three hundred men living there. Last time, four months, five months before I was there. It is very very nice place. We are getting our own fruits, own vegetables fresh, and we are getting fresh wheat and milk. It is so happy life.