We cannot increase our duration of life. We cannot increase our vitality of life. We cannot increase even our opulence than what we are destined to enjoy. Everyone . . . Karmaṇā daiva-netreṇa (SB 3.31.1). Just like here it is said, vibhavam aindriyam āviriñcyāt. Viriñci means Lord Brahmā. So beginning from Brahmā . . . "A." "A," this word, is used, this affix is used, with this meaning of "beginning." So here in this material world . . . Brahmā is also a materialist. Brahmā, what to speak of ourselves.
Brahmā, who is directly appointed the creator of this universe by the grace of God - why he is in this material world? Because he has got some desire that "I shall be the master of a brahmāṇḍa." Just like everyone is trying to become the master of his house or the society or the community or the country. Just like in your country so many people are trying to become the president. Everywhere, everyone is trying to become master. It doesn't matter it is a small circle or big circle. This is material disease. So Brahmā is also trying to become the master of this universe. The same mentality is there. Hiraṇyakaśipu underwent severe penances. Why? To become the master of the world. This is the material disease. Kṛṣṇa bhuliya jīva bhoga-vāñchā kare (Prema-vivarta).