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Distribute our books (Letters, 1976)

Expressions researched:
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1976 Correspondence

January

The transcendental competition is nice. My Guru Maharaja was very much anxious about selling books and preaching, so you are pleasing him by this bombastic flood of books all over the world
Letter to Ramesvara Prabhu -- Nellore 3 January, 1976: Regarding the suggestion for book selling, the point is that the Temples must pay the cost of printing. Then they may sell for whatever price they like. The transcendental competition is nice. If Jayatirtha Prabhu defeats Tamala Krishna Maharaja, then Tamala will have heart failure. Go on selling books. My Guru Maharaja was very much anxious about selling books and preaching, so you are pleasing him by this bombastic flood of books all over the world. Thank you.
The new Sixth Canto Bhagavatams are very nice. Yes, actually they are worshipable Deities. Be careful that our books do not appear like Bible printing. Sometimes the Christians also put gold guilding on their books, but people are adverse to purchasing Bibles. Neither our books should be given free, there must be some remumeration, otherwise it will be like Bible selling
Letter to Ramesvara Prabhu -- Nellore 3 January, 1976: The new Sixth Canto Bhagavatams are very nice. Yes, actually they are worshipable Deities. Be careful that our books do not appear like Bible printing. Sometimes the Christians also put gold guilding on their books, but people are adverse to purchasing Bibles. Neither our books should be given free, there must be some remumeration, otherwise it will be like Bible selling.
The more we distribute books our mission becomes solidified
Letter to Locanananda -- Nellore 5 January, 1976: Your Deities shall be named Radha Gopinatha. Your report is very encouraging about book printing. The more we distribute books our mission becomes solidified. Yes, we should always remember following the regulative principles and reading our books. That will give us spiritual strength.
Now you and all of your men are experienced in distributing books to the libraries. If you can get our books placed in the public libraries it will be a great victory. Do whatever you think best to make this possible
Letter to Satsvarupa -- Nellore 5 January, 1976: Now you and all of your men are experienced in distributing books to the libraries. If you can get our books placed in the public libraries it will be a great victory. Do whatever you think best to make this possible. Yes, the reviews you are getting are very important. Many times I am showing them to influential gentlemen. Everything should be done co-operatively. "Our and "your's are material conceptions and have no place in our Krishna Consciousness movement. If the members of our movement are unable to co-operate it will be very difficult to spread the mission of Lord Caitanya.
If this book distribution is managed properly, pushed on with great enthusiasm and determination and at the same time if our men keep spiritually strong, then the whole world will become Krishna conscious
Letter to Satsvarupa -- Nellore 5 January, 1976: Our first business is this book distribution. There is no need of any other business. If this book distribution is managed properly, pushed on with great enthusiasm and determination and at the same time if our men keep spiritually strong, then the whole world will become Krishna conscious.
Now that you are all concentrating on it there will be no shortage of anything. It is wonderful how many big books you are able to distribute
Letter to Brisakapi -- Nellore 7 January, 1976: I am very much pleased to see how much you and all the devotees have increased sankirtana in the Washington area. This you should all make your main business. For a long time there was not so much book distribution done there, but now that you are all concentrating on it there will be no shortage of anything. It is wonderful how many big books you are able to distribute.
I was very glad to see how your temple is now amongst the big leaders of book distribution. This is a sure sign of spiritual strength
Letter to Abhirama -- Bombay 9 January, 1976: I was very glad to see how your temple is now amongst the big leaders of book distribution. This is a sure sign of spiritual strength, for where there is preaching there must be life. Please go on increasing more and more the book distribution. You are working in the right direction.
So far devotees being hesitant to distribute books on account of pressure, sometimes pressure is required, especially when one is not so advanced
Letter to Tusta Krsna -- Bombay 9 January, 1976: Yes,try to encourage book distribution as much as possible. Books are the basis of our Movement. Whatever appreciation we are getting on account of our books, it is because we are following the path chalked out by exalted devotees. We are not writing something whimsical. So far devotees being hesitant to distribute books on account of pressure, sometimes pressure is required, especially when one is not so advanced. Of course it has to be applied properly, otherwise there may be some bad taste. But spontaneous service can only be expected from advanced devotees. Just like a child by pressure goes to school and is made to read. Then after some time he wants to read, even without pressure. We have all got experience of this. It is vaidhi bhakti—vaidhi means "must." Sometimes devotees are promised a plate of maha-prasadam for the biggest distributer. There is no harm. Actually one should try to serve Krishna to his or her full capacity without thought of reward—service is itself the reward. But this takes time to actually realize and until that platform is achieved some pressure or inducement is required.
Yes, try to encourage book distribution as much as possible. Books are the basis of our Movement. Whatever appreciation we are getting on account of our books, it is because we are following the path chalked out by exalted devotees. We are not writing something whimsical
Letter to Tusta Krsna -- Bombay 9 January, 1976: Yes,try to encourage book distribution as much as possible. Books are the basis of our Movement. Whatever appreciation we are getting on account of our books, it is because we are following the path chalked out by exalted devotees. We are not writing something whimsical. So far devotees being hesitant to distribute books on account of pressure, sometimes pressure is required, especially when one is not so advanced. Of course it has to be applied properly, otherwise there may be some bad taste. But spontaneous service can only be expected from advanced devotees. Just like a child by pressure goes to school and is made to read. Then after some time he wants to read, even without pressure. We have all got experience of this. It is vaidhi bhakti—vaidhi means "must." Sometimes devotees are promised a plate of maha-prasadam for the biggest distributer. There is no harm. Actually one should try to serve Krishna to his or her full capacity without thought of reward—service is itself the reward. But this takes time to actually realize and until that platform is achieved some pressure or inducement is required.
Distributing the books will make devotees. To make a devotee means to make someone purified. Reading the books will purify the intelligence
Letter to Kirtiraja -- Bombay 11 January, 1976: The most important aspect of our preaching is Kirtana. Induce the people to chant, that is the only thing. Then everything else will follow. The goal is to make devotees and books; both are required. Distributing the books will make devotees. To make a devotee means to make someone purified. Reading the books will purify the intelligence. A purified heart and mind means Krishna Consciousness. Don't try to become big very fast. That is not possible. Go slowly.
All the leaders should tax their brains for increasing the sales of our books. I have always said that if we simply rely on book distribution all our needs will be met
Letter to Rupanuga -- Bombay 11 January, 1976: In the six day book distribution, Eastern zone was first. This is our most important work. All the leaders should tax their brains for increasing the sales of our books. I have always said that if we simply rely on book distribution all our needs will be met.
The book distribution in Los Angeles during the six day period is transcendental samadhi. They are working in trance, not on the material platform
Letter to Ramesvara -- Calcutta 12 January, 1976: That so many people are purchasing our literature in Los Angeles indicated that it is being advertised: Oh, I have got a very nice book. Then their acquaintances want the book also. The books distribution in Los Angeles during the six day period is transcendental samadhi. They are working in trance, not on the material platform. No common man can work so hard, it is not possible. Working without sleep means no death. Sleeping is dead condition. "Jiv jago, jiva jago, gauracanda bole, kota nidra yao maya-pisacira kole." Your book distribution is really intoxication.
The results show that there is no limit to our book distribution. Our books are qualified to be distributed unlimitedly. We are not fiction writers
Letter to Ramesvara -- Mayapur 18 January, 1976: The results show that there is no limit to our book distribution. Our books are qualified to be distributed unlimitedly. We are not fiction writers. It is a fact that no expert booksalesmen can compete with our men. The Librarian has noted the difference between our men and other publisher's men. We are working for heart and soul, not for money. Such expert salesmen would have to be paid at least $1000 per month. That means if the had as many men as our Library Party they would have to pay at least $15,000 per month.
Your Zone's book distribution is most commendable. It is to your credit as a good manager that there are now no longer any debts to the Book Fund from the Western USA Temples
Letter to Jayatirtha -- Mayapur 22 January, 1976: Your Zone's book distribution is most commendable. It is to your credit as a good manager that there are now no longer any debts to the Book Fund from the Western USA Temples.
Regarding the donation of $6000 for distribution of books, you can send one or two copies to very distinguished men
Letter to Jayatirtha -- Mayapur 22 January, 1976: Regarding the donation of $6000 for distribution of books, you can send one or two copies to very distinguished men. You can address them: Sir, kindly have a glance over these books. If you like you can keep them and send the price or if not you can return them at our cost. In this way you can write them. But don't give them freely. There should be either the option to pay or return. Neither you should give the books to the Librarians of public and hospital libraries, it will not be fruitful. They have their managing committee's, so approach these men individually to purchase books for the libraries.
If the grhasthas want to do book distribution, they should be given a commission of 5 to 10% of which part must go to Gurukula
Letter to Jayatirtha -- Mayapur 22 January, 1976: The profits from the businesses should first go to support Gurukula and balance may be given for the local Temple's maintenance. Grhasthas can do business. It is best if the Temple Presidents are either sannyasis or brahmacaris. If the grhasthas want to do book distribution, they should be given a commission of 5 to 10% of which part must go to Gurukula. For any others who are engaged in important Society projects, they must get something for maintaining their children at Gurukula. So far as Prasadam and residence, they are already getting that free. But sometimes, grhasthas make their own arrangement for cooking. For that we can give no expenditure. Just try to improve the Prasadam system so nicely that one will not want any other arrangement.
I have seen that the Temples in your zone are now leaders in Book Distribution in their respective categories
Letter to Satsvarupa -- Mayapur 22 January, 1976: I have seen that the Temples in your zone are now leaders in Book Distribution in their respective categories. Particularly Miami, Gainesville, and Houston. I am glad to see that Abhirama is doing well. He is a very intelligent boy. Now he is concentrating on book distribution so there will be no difficulty. This should be our first business. Temple opening is secondary. Yes, I approve Amarendra's program to have the men go out on book distribution and distribute the feast at the Temple instead of at the college. Regarding closing the Phoenix center, since there is no Deity installed, it can be closed if you decide to do so.
Whatever money his Party sends should be credited against their book bill. Also in the ratings it should be shown for book distribution, not as a Mayapur-Vrindaban Fund donation
Letter to Ramesvara -- Mayapur 23 January, 1976: Last year at the Mayapur meeting it was decided to build another residential building. Now the festival is fast approaching, so construction has begun today on a very long residential quarters. Due to urgency, I have asked Tamala Krishna to supply funds immediately. So whatever money his Party sends should be credited against their book bill. Also in the ratings it should be shown for book distribution, not as a Mayapur-Vrindaban Fund donation. They are sending the money as usual, simply I have asked them to send it directly to India.
After receiving your encouraging assurance that as book distribution increases the amount BBT sends will also increase, we are now going to attempt the Kuruksetra project and the Jagannatha Puri project
Letter to Ramesvara -- Mayapur 26 January, 1976: Regarding supplying the Radha Damodara TSKP books at discount, there is no harm. The BBT should charge them the printing cost only and the balance they will send to India. It is the same as before, but instead of the money being sent to the BBT and then to India, this is shortcut and the money will go directly to India. As their collections depend entirely on book distribution, whatever amount they transfer here plus the amount paid to BBT in Los Angeles may be combined for listing in your monthly ratings as book distribution. In this way they will be encouraged to go on increasing the book distribution more and more and at the same time they will be encouraged to send more and more for the construction. There is no question of discounting them ore money than is needed in India, because we require crores and crores of unlimited funds. America has the money, so this is co-operation between the blind men and lame men. This will be a good name to your country, that Americans are building such nice buildings. It will make good relations between India and America. The next chance I have for meeting with Indira Gandhi I shall inform her about how much foreign exchange we are sending. After receiving your encouraging assurance that as book distribution increases the amount BBT sends will also increase, we are now going to attempt the Kuruksetra project and the Jagannatha Puri project. For the time being we are spending in India, but eventually we will spend everywhere. This will greatly enhance the American's spiritual position.

February

I am organizing an office of book distribution under my direct supervision, and I shall post these books to officers, professors, lawyers, etc.
Letter to Ramesvara -- Mayapur 6 February, 1976: Regarding Krsna Consciousness is Authorized, the first thing you should do is arrange to have a few thousand sent to India immediately. They can be sent to the Calcutta temple but addressed to me. I am organizing an office of book distribution under my direct supervision, and I shall post these books to officers, professors, lawyers, etc. I think that the mass mailings of this book can be done by the BBT Mailorder department and BBT can cover the whole cost. But because we will be distributing it freely for the most part, you should try to get the cost reduced as far as possible. You can try to get a good response from your mailings, but regardless of the response, we should distribute this book indiscriminately to selected persons as I have already indicated: renown business, medical men, government officials, scientists etc. Your new membership publication should be included with the Krsna Consciousness is Authorized in any mass mailing.
Now we have books in so many different languages, they simply have to be distributed everywhere. Then gradually by reading them our movement will be appreciated by all
Letter to Acyutananda, Yasodanandana -- Mayapur 8 February, 1976: Now we have books in so many different languages, they simply have to be distributed everywhere. Then gradually by reading them our movement will be appreciated by all. Go on preaching, chanting, distributing prasadam and selling our books. I shall see you when you arrive in Mayapur. I may go to Bengala Desh at the end of February.
I have received a letter from Gopala Krishna wherein he states that you are distributing our books to libraries. That is solid
Letter to Amogha -- Mayapur 18 February, 1976: I have received a letter from Gopala Krishna wherein he states that you are distributing our books to libraries. That is solid. Simply by bluffing words these bogus gurus and yogis are actually accomplishing nothing. But when they people read our books then they will get good opinion.

March

We are preaching all over the world with great success and you'll be pleased to know that we are selling our books tremendously
Letter to Sri Triloki Natha Acarya -- Mayapur 18 March, 1976: I am so glad to receive your letter and I reply that I require your good help in my preaching work. We are preaching all over the world with great success and you'll be pleased to know that we are selling our books tremendously. The general estimate is collection of Rs. 1 lac to Rs. 5 lac daily. Our preachers are very much enthusiastic but in India they have got a language difficulty. If you cooperate with us along with other learned devotees, we can immediately take up preaching work in India with great enthusiasm. We have got 8 big and small buses and one very nice car for my personal use. If you will start sankirtana movement from town to town and village to village with the cooperation of other learned Indian men like yourself, I'm sure that in very short time our endeavour ill be successful.

May

Book distribution is my most important concern and these devotees should be given facility to distribute books profusely throughout America
Letter to All GBC's in the U.S.A -- Honolulu 4 May, 1976: I have met with Tamala Krishna Goswami and it appears impractical to send anyone to China at this time. I am requesting him to resume his old position as manager of the Radha-Damodara TSKP. Book distribution is my most important concern and these devotees should be given facility to distribute books profusely throughout America. They are also helping with substantial contributions to construct the Temple in Mayapur. Please do the needful to see that everything is done very nicely in a cooperative Krishna Conscious spirit.
Seeing the success of the BBT Library Party, I am therefore stressing so much on the book distribution. Let the higher section accept these books, it will be a great triumph
Letter to Giriraja -- Honolulu 4 May, 1976: Seeing the success of the BBT Library Party, I am therefore stressing so much on the book distribution. Let the higher section accept these books, it will be a great triumph. Then the nonsense remark that "kirtana is nuisance will be stopped.
There is no instance of religious books of philosophy being distributed in such magnitude in history. Now go on enthusiastically and increase this book distribution unlimitedly
Letter to Radha-Damodara TSKP -- Honolulu 5 May, 1976: As it is impractical for anyone to be sent to China at this time, I am sending Tamala Krishna Goswami to resume his old position as manager of Radha-Damodara TSKP. Now all of you work cooperatively. I was very pleased to see how you were working so hard last year to distribute so many books. There is no instance of religious books of philosophy being distributed in such magnitude in history. Now go on enthusiastically and increase this book distribution unlimitedly.
Somehow or other introduce these books into the universities and libraries
Letter to Mahabuddhi, Library Party -- Honolulu 11 May, 1976: Continue with this program of standing orders. It is very important preaching work. At least if they read our books they will not speak nonsense that kirtana is nuisance. I have asked Gopala Krsna and Tejyas das to keep sufficient stock of all of our books so that we can supply the standing orders immediately. They very much appreciate the fine printing and color illustrations which are not available in other Indian publications. So somehow or other introduce these books into the universities and libraries like that.
Push on with these preaching activities and distribute my books profusely. They will someday realize how valuable books we have left them
Letter to Ajita -- Honolulu 11 May, 1976: Now I can see that there is good preaching potential everywhere in your country as you mention the good response at the universities. Push on with these preaching activities and distribute my books profusely. They will someday realize how valuable books we have left them.
Why not contact Tamala Krsna Goswami in New York and see if you can work together with him to distribute our literature all over the world
Letter to Sri Govinda -- Honolulu 11 May, 1976: I know that you are a very intelligent devotee and that you are very capable. Why not contact Tamala Krsna Goswami in New York and see if you can work together with him to distribute our literature all over the world. He is now formulating plans how to increase our distribution everywhere, and perhaps you can be instrumental.
You can proceed to print all of the books and distribute them profusely
Letter to Gopala Krsna -- Honolulu 16 May, 1976: I have requested Radhavallabha in Los Angeles to send you all the transparencies for printing the color pictures in all of our books. So you can proceed to print all of the books and distribute them profusely. These standing orders need standing respect. So print these books in India using the government paper and see that there is good supply of books to all of our distributers throughout India.
If the court decides that we must pay the money to the government, then at least we must be able to print the books, pay the bill, and after selling the books we can pay the government as a last resort. Our mission is for enlightenment
Letter to Jayatirtha -- Honolulu 18 May, 1976: If some individual did wrong, the society is not held responsible. The society's aim is to build men and women of character and knowledge. We live a simply life based on the aims and objects of our society. If some individuals have done wrong it shouldn't jeopardize our entire community. People accustomed to all nasty habits have joined our society and are leading pure, happy lives. They want to take the money from us, but who will take payment of all that money that we collected to fulfill the aims of our society? Convince them that, never mind, in your opinion it was collected illegally, but it is being spent in Germany for a good cause. These books are being appreciated all over the world. Let the money be paid to the printer, whatever it may be it is being paid to the German people. In the meantime print the books, that will save us. When the educated circle supports our movement, there is no danger. We have already printed some books in German language. So what is the loss on their part? We are spending the money in Germany. Print the books; get the government to pay the bill (allow us to spend the frozen money for payment of the books; if the court decides that we must pay the money to the government, then at least we must be able to print the books, pay the bill, and after selling the books we can pay the government as a last resort. Our mission is for enlightenment. You will require an intelligent lawyer. Collect the opinions and standing orders from all over the world and present it to a first class lawyer to present on our behalf very nicely.
You must remain strong by following the four regulative principles, and chanting 16 rounds of japa daily, and go on distributing my books unlimitedly in Europe
Letter to Alanatha -- Honolulu 26 May, 1976: Now go throughout all of Europe with your travelling party and distribute my books profusely, just as the Radha-Damodara TSKP is doing in America. You must remain strong by following the four regulative principles, and chanting 16 rounds of japa daily, and go on distributing my books unlimitedly in Europe.
Now you have also received shipment of books so distribute my books profusely. This distribution is the greatest welfare work for humanity
Letter to Yasomatinandana -- Honolulu 26 May, 1976: I remember how so many people were coming to visit the temple. The Deities should be very beautifully decorated so that people will be able to see the gorgeous worship in the temple. Now you have also received shipment of books so distribute my books profusely. This distribution is the greatest welfare work for humanity. What will be the benefit of so many skyscraper buildings if in their next life they have to take birth as a cat or a dog? Where will be the advancement in such an arrangement? Actual progress is to become fit for going back to home, back to Godhead.

June

We are selling books in Communist countries headed by Russia and Yugoslavia, and learned scholars are appreciating our books
Letter to B.R. Sridhara Maharaja -- Los Angeles 6 June, 1976: In Europe we are going to open 2 new centres, one in Athens, Greece, and the other on Corsica, a French island. Another good news, we are selling books in Communist countries headed by Russia and Yugoslavia, and learned scholars are appreciating our books. We have published the Bhagavad-gita now in so many different languages, some of which are: English, French, German, Dutch, Italian, Spanish, Portuguese, Swedish, and now Chinese language, and also Russian language is in progress. We are getting very good response, especially where Spanish and Portuguese are spoken, in South America.
You plan to have travelling parties go out village to village preaching and distributing my books in Telegu language is very important. Do it nicely
Letter to Mahamsa -- Detroit 12 June, 1976: You plan to have travelling parties go out village to village preaching and distributing my books in Telegu language is very important. Do it nicely.
Continue enthusiastically to preach and distribute books and develop a nice center in Durban
Letter to Riddha -- Detroit 15 June, 1976: The initiates are vowing before the Deity, the Spiritual Master, the fire, the Vaisnavas, and the Supersoul to follow the four regulative principles: namely no illicit sex-life, no intoxication, no meat-eating, and no gambling, and to chant daily at least 16 rounds of japa. In this way if they hold firmly to this principle there will not be any obstacle to their steady progress in Krishna Consciousness, and one can go back to home, back to Godhead in this lifetime. There is good potency there in South Africa and the Europeans are also taking up Krishna Consciousness seriously so continue enthusiastically to preach and distribute books and develop a nice center in Durban.
In Germany they are not able to sell the big books, that is not very good. I am informing Tamala Krsna Goswami in New York to try to arrange to send some men to Germany to help train the men and distribute these books
Letter to Jayatirtha -- New Vrindaban 24 June, 1976: In Germany they are not able to sell the big books, that is not very good. I am informing Tamala Krsna Goswami in New York to try to arrange to send some men to Germany to help train the men and distribute these books.

July

Book distribution and preaching is our most important activity. Opening temples is subordinate. We have to see how books are being distributed and how people are joining wholeheartedly
Letter to Gopala Krsna -- New York 11 July, 1976: Unless we have got our own land, where is the question of other projects in New Delhi. Let us continue in the rented house and see how things develop. If local people come and join and take initiation, then we can consider developing. Simply lip-sympathy will not do. They must be regular disciple, follow the regulative principles, and they will develop it themselves. Besides that book distribution and preaching is our most important activity. Opening temples is subordinate. We have to see how books are being distributed and how people are joining wholeheartedly. That is actual development.
Please offer all the devotees my blessings. Their enthusiasm for distributing my books will please me very much. Not only will I be pleased, but my guru maharaja will also be pleased and they will all be blessed
Letter to Hrdayananda - Los Angeles 31 July, 1976: Please offer all the devotees my blessings. Their enthusiasm for distributing my books will please me very much. Not only will I be pleased, but my guru maharaja will also be pleased and they will all be blessed. This is very good news, prithivite ache yato nagaradi grama sarvatra pracara hoibe mora nama, this is the way of preaching, to spread the news of Krsna in every town and village all over the world.

September

Try and present this Krsna consciousness as it is without any change or speculation, and distribute as many books as possible, for this will have a very great effect on the lives of all those who are fortunate enough to receive them
Letter to Jagajivana -- New Delhi 1 September, 1976: I thank you very much for your sincere efforts and you have my blessings that you will without a doubt be successful if you stick to the regulative principles and chant at least 16 rounds a day. Surely Krsna will recognize your service, and as soon as you are recognized by Krsna, then your life immediate becomes perfect. So continue your preaching activities all over South America and try and present this Krsna consciousness as it is without any change or speculation, and distribute as many books as possible, for this will have a very great effect on the lives of all those who are fortunate enough to receive them.
Unless one understands what is Krishna they will simply accuse us of having idol worship. They must first understand the science of Krsna then they may appreciate the temple. So go and distribute as many books as possible
Letter to Trivikrama -- Vrindaban 8 September, 1976: Unless there is some favorable opinions there is no need of opening a temple there. Unless one understands what is Krishna they will simply accuse us of having idol worship. They must first understand the science of Krsna then they may appreciate the temple. So go and and distribute as many books as possible.
The householders who cannot sell books should be encouraged to work honestly on this restaurant project
Letter to Ramesvara -- Vrndavana 8 September, 1976: Let the restaurant go on. This is a very nice plan and I have discussed this with Rsabhadeva das. He may show you some communications on the subject. The householders who cannot sell books should be encouraged to work honestly on this restaurant project.
One who explains the supreme secret to the devotees is the most dear to Krsna and never will there be one more dear. So always keep them enthused in this book distribution. This pleases me very much
Letter to Mahatma Prabhu -- Vrindaban 22 September, 1976: I am in due receipt of your letter undated with the enclosed sankirtana report. I thank you very much for the good news. The enthusiasm of the devotees is a very good sign. The more they become enthused and anxious to preach the more they become Krishna conscious. ya idam paramam guhyam mad-bhaktesv abhidhasyati, na ca tasman manusyesu kascin me priya-krttamah [Bg 18.68]. One who explains the supreme secret to the devotees is the most dear to Krsna and never will there be one more dear. So always keep them enthused in this book distribution. This pleases me very much.
You can also show our book distribution figures from Sankirtana newsletters
Letter to Jayapataka -- Vrindaban 28 September, 1976: Who is managing Bengal Bhagavata Darsana? Raghunath Kundau (Radhe Syamasundara.) has come here, and he is now first initiated. He can be used for this preaching work, he's willing. I understand the visitors in our Temple have increased on account of the propaganda. Have we increased distribution of Gitar Gan or not? Yes, whenever strong and probable false statements are made against ISKLET are made, we can take defamation case against them. I have given one statement in English,* Bengali and Hindi which I will send you, this may be published through the English and Bengali Press Trust of India (PTI). Sravanananda has a film on the last New York Rathayatra, so show this in every town, city, and village and present my statement in Bengali. Radhe Syamasundara. is coming there to help, and I will send some newspaper clippings. Go on with our regular work and chanting. You can also show our book distribution figures from Sankirtana newsletters.

October

The main thing is to distribute books—the communist idea is spread practically all over the world on account of distributing huge amounts of literature, but they have no substance. Introduce Rathayatra very nicely and distribute books
Letter to Balavanta -- Vrindaban 4 October, 1976: Our ultimate aim is to take part in politics, because Krishna took part in politics, we have to follow—but if people do not become Krishna conscious it won't be possible. Actually if we can take up the government, our movement will be very easily spread and beneficial to the people. We can make happy, peaceful men, God conscious—this is our aim. The main thing is to distribute books more and more. That remark by the man in Houston is to your credit, that this movement is becoming an epidemic. Actually, everywhere envious people are against this movement, especially communists, because this movement is a threat to them. The main thing is to distribute books—the communist idea is spread practically all over the world on account of distributing huge amounts of literature, but they have no substance. Introduce Rathayatra very nicely and distribute books.
If by distributing books you can collect some money for purchasing land, do it
Letter to Brahmananda -- Vrindaban 5 October, 1976: For members nowadays we are not giving books free. First when becoming the member they receive five large books, but after that they must pay for future books. If by distributing books you can collect some money for purchasing land, do it.
A film showing illegal techniques of distributing my books (Money shuffle) was never authorized by me
Letter to Kirtanananda -- Chandigarh 15 October, 1976: A film showing illegal techniques of distributing my books (Money shuffle) was never authorized by me. If it is actually a fact what you say, then stop it immediately. In all our dealings we should be above suspicion. They say first impressions are lasting. If someone feels cheated by our men because they are using dubious methods of distribution and collecting money our purity may be doubted and reputation spoiled. So please do not allow such film showing to take place until I have seen the film personally. Thank you for the enclosed check. I am glad to note that your book distribution is going on nicely.
You should become the topmost temple for distributing my books. This is a very good proposal. That is the only way to please me. Distribute my books profusely. That is real preaching
Letter to Bala Krsna -- Vrindaban 23 October, 1976: Your report of book distribution is very encouraging. Please go on increasing more and more. Yes, you should become the topmost temple for distributing my books. This is a very good proposal. That is the only way to please me. Distribute my books profusely. That is real preaching.
The new men should also go out for samkirtan, chanting or distributing my books. This will make them strong
Letter to Bhadravardhana, Hrdayagovinda -- Vrndavana October 25, 1976: Please perform your service of training up the new men very carefully. Present the philosophy of Krsna consciousness as it is. There is no need to add anything or take anything away. As it is. They must learn to strictly follow the four regulative principles and chant 16 rounds minimum every day, avoiding the 10 offenses. The new men should also go out for samkirtan, chanting or distributing my books. This will make them strong. Also, they must study my books at least three hours a day (including classes).
I am very glad to hear that you are very serious about Krsna Consciousness and are chanting 16 rounds, following the regulative principles and trying to distribute my books in New Zealand
Letter to Barbara Eady -- Vrindaban 25 October, 1976: I am very glad to hear that you are very serious about Krsna Consciousness and are chanting 16 rounds, following the regulative principles and trying to distribute my books in New Zealand. I will be pleased to accept you as my initiated disciple, but I must have some recommendation. If you will have Tusta Krsna write to me recommending you then I will gladly do so.
Krsna becomes more and more pleased by seeing the increment of book distribution
Letter to Jayatirtha -- Vrindavan 27 October, 1976: I am very pleased to see how nice the book distribution is increasing in Germany. Give those two boys who have done so nicely my thanks. Krishna will bless them. ye yatha mam prapdayante tams tathaiva bhajamy aham [Bg. 4.11]. Krsna becomes more and more pleased by seeing the increment of book distribution. Devotional service is absolute but one who preaches His message becomes very dear to Lord Krsna.
I have received a Letter from Jayatirtha saying that you have distributed in one week 522 and 521 big books respectively. This is very wonderful. I thank you so much
Letter to Manidhara, Rohinisuta -- India. 27 October, 1976: Please accept my blessings. I have received a Letter from Jayatirtha saying that you have distributed in one week 522 and 521 big books respectively. This is very wonderful. I thank you so much. Ye yatha mam prapadyante tams tathaiva bhajamy aham [Bg. 4.11]. Krsna becomes more and more pleased by seeing the increment of book distribution. Devotional service is absolute but Krsna is especially pleased to see someone preaching His glories.
Perform this musical demonstration and sell books as far as possible, and feasting
Letter to Harikesa -- Vrindaban 28 October, 1976: I am very pleased to learn of our success in Yugoslavia. When there is a little hope of success in these countries, it encourages me 100 times more than in other places. If they take up this Krishna Consciousness, they'll take it very seriously. This is the perfection of Communist ideology. Everything belongs to God. No private proprietorship. They have gone on the radio, that means they have purified the whole atmosphere. That is the way to introduce, the transcendental sound vibration will act. Utilize this approach. Gradually try to convince them that this movement is the perfection of Communism. Go on singing Krsna kirtana. That is our program. Caitanya Mahaprabhu used to go out chanting. He never spoke philosophy in public, only among higher circles. The chanting is very effective. Along with tampura and mrdanga played very rhythmically let them chant. Perform this musical demonstration and sell books as far as possible, and feasting. Then everything will be successful. It is good that they do not like these bogus yogis and they like Hare Krsna mantra. Give them the chance to chant the Hare Krsna maha mantra somehow or other, then very soon good results will be visible.
Please go on with your program, preaching and distributing my books, encouraging others to remain pure by following our simple program of chanting, reading, Deity worship, etc
Letter to Tripurari -- Vrindaban 28 October, 1976: Please go on with your program, preaching and distributing my books, encouraging others to remain pure by following our simple program of chanting, reading, Deity worship, etc. Krsna will certainly help you. Keep yourself always engaged in the service of Gaura-Nitai and that will keep you liberated from material contamination.
This book distribution movie should be excluded. Why has this been taken. Even if there is some bad dealing in the family, it should not be exposed
Letter to Ramesvara -- Vrindaban 29 October, 1976: It is a fact that we are different from all bogus groups. Now we should present our movement very nicely so that people will be able to understand. We are trying to raise the animal-like humans to real human status. Yes, this book distribution movie should be excluded. Why has this been taken. Even if there is some bad dealing in the family, it should not be exposed.
Our first class campaign is book distribution. Go house to house. The real fighting is now. Krsna will give you all protection. So, chant Hare Krsna and fight
Letter to Tamala Krsna -- Vrindaban 30 October, 1976: Our books are not commercial, they are religion and philosophy. They are now feeling the weight of this movement. Formerly they thought these people come and go, but now they see we are staying. Now we have set fire. It will go on, it cannot be stopped. You can bring big, big fire brigades but the fire will act. The brainwash books are already there. Even if they stop externally, internally it will go on. Our first class campaign is book distribution. Go house to house. The real fighting is now. Krsna will give you all protection. So, chant Hare Krsna and fight. One movie expert has opined there are so many ideas in our movement. Try to get our ideas into movies.

November

You have written that chanting, dancing and book distribution are going on nicely. Prasadam distribution should also be introduced. This will make the program even more effective
Letter to Hrdayananda -- Vrindaban 2 November, 1976: You are doing very nicely. This enthusiasm is required. It is the basic principle in making advancement in Krsna's service. You have written to say you want to start printing Caitanya Caritamrta. I think it is too difficult. It is better for the time being to simply continue with the Bhagavatam. Caitanya Caritamrta is the post-graduate study. You have written that chanting, dancing and book distribution are going on nicely. Prasadam distribution should also be introduced. This will make the program even more effective.
Our main business is to distribute my books and people will come gradually. Everything should be done for that purpose
Letter to Ramesvara -- Vrindaban 7 November, 1976: The example of Prahlada Maharaja is there. Despite all efforts on the part of his atheistic father to change him, he remained a staunch devotee of the Lord. It is undoubtedly unfortunate circumstances, but why should we jeopardize the reputation of our Movement? You have been handling the affair. Please now rectify the situation. Do everything legally. Do not cause unnecessary troublesome situations. Our main business is to distribute my books and people will come gradually. Everything should be done for that purpose. People will criticize and oppose us, there is no doubt, so why should we create more trouble unnecessarily.
Try to distribute my books as much as possible, as this is the best method of giving a chance to the conditioned souls to understand Krsna consciousness
Letter to Rajni -- Vrindaban 11 November, 1976: Please be sure that anyone who comes to live with us there follows strictly the four regulative principles and chants a minimum of 16 rounds daily. Try to distribute my books as much as possible, as this is the best method of giving a chance to the conditioned souls to understand Krsna consciousness.
We have to increase this book distribution work more and more to firmly establish this Movement, which is the only hope for the suffering living entities
Letter to Balavanta -- Vrindaban 23 November, 1976: I am very glad to hear how the book distribution is increasing more and more. This is our greatest weapon. The more the books are distributed, the more the ignorance of the Age of Kali will be smashed. The world is feeling the weight of this Hare Krishna Movement, especially in your country. We have to increase this book distribution work more and more to firmly establish this Movement, which is the only hope for the suffering living entities.
Go on increasing the book distribution more and more. That is the key to our success
Letter to Ramesvara -- Vrindaban 24 November, 1976: Yes, these attempts to stop our Movement will completely fail. It is Krishna's plan for us to become more prominent. In Bengal the press tried to defame our Bhavananda Maharaja, but now he has become a great hero. He signed 20,000 autographs on one holiday. Go on increasing the book distribution more and more. That is the key to our success.
I am very encouraged by your book distribution report as also your enthusiasm to publish my books in Gujarati
Letter to Yasomatinandana -- Vrindaban 28 November, 1976: I am very encouraged by your book distribution report as also your enthusiasm to publish my books in Gujarati. One thing, what is the reason no local men are joining? This is wanted. Then the center there will become strong.

December

It is a very nice report of book distribution
Letter to Vicitravirya -- Hyderabad 10 December, 1976: It is a very nice report of book distribution. Your proposal to make 20 devotees per month is also very nice. Yes, the accounts must be kept very clearly. Then everyone will be pleased with us. Not a single farthing should be wasted. That will be our credit.
Book distribution is our best preaching work. But, all our men must follow the regulative principles. That must not be neglected
Letter to Gurukrpa -- Hyderabad 14 December, 1976: Now with Bhagavad-gita translated in Japanese our standing will be there. Let us sell Bhagavad-gita only in plain dress, we don't require saffron dress. Try to sell to the professors and at the school colleges as we are doing in other countries. Book distribution is our best preaching work. But, all our men must follow the regulative principles. That must not be neglected.
We are maintaining our huge establishment by selling books. That is wanted. In foreign countries they are distributing huge quantities of books
Letter to Lokanatha -- Hyderabad 14 December, 1976: Do not depend on outside help. Also, for financial support depend on Krsna. That is preaching success. People's appreciation will be practical when they help you financially also. Also, book distribution. We are maintaining our huge establishment by selling books. That is wanted. In foreign countries they are distributing huge quantities of books. Money is needed, that you have to collect. You can't expect money from outside. That is not successful preaching.
You propose to induce the American people to surrender to Lord Caitanya by expansion of book distribution, that is wanted
Letter to Tamala Krsna -- Bombay 20 December, 1976: Your book distribution report is very encouraging. If I see our leaders are enthusiastic, that gives me more enthusiasm. Your suggestion to get new buses is good. I always recommended that. I don't like old vehicles. I think one hundred buses are not sufficient for America. You propose to induce the American people to surrender to Lord Caitanya by expansion of book distribution, that is wanted. When you come to that, that is success. Then you can take charge of the government. And, as soon as in America the Krsna conscious boys are in power the whole world will be changed. The idea is to bring under control all atheist class of men. There are two ways of bringing the opposition under control. One is by logic and philosophy, the other is by force. That was done by Bharata Maharaja when he was king of this planet.
All blessings of Krishna are on these girls who are working so hard to distribute my books
Letter to Dharmatma -- Bombay 23 December, 1976: I'm very pleased that you are taking my order to distribute books so seriously. All blessings of Krishna are on these girls who are working so hard to distribute my books. that is very nice that you want to distribute more books than Tamala Krsna goswami's sankirtana party.
Distribute literature to the fullest extent
Letter to Alanatha -- Bombay 23 December, 1976: You write to say that the reception is very good in Brazil. So now organize very nicely. Distribute literature to the fullest extent. Thank you for inviting me to come. I shall maintain this ambition. At the first opportunity I shall go. For now I will depend 99% on you to push on there.
Prasad distribution and chanting and book distribution is sufficient for your program. There is no special method other than this simple program. You must train up the men
Letter to Lokanatha -- Bombay 23 December, 1976: Regarding having more Hindi books to distribute, that you'll have by the end of the month. Ask Gopala Krishna when they'll be ready, they can be sent to Kanpur. Prasad distribution and chanting and book distribution is sufficient for your program. There is no special method other than this simple program. You must train up the men. I hope you will be able to do that. Keep your behavior right to the point, set a very good example and others will follow.
Organize this system all over Southeast Asia and distribute as many books as possible
Letter to Trivikrama -- Bombay 23 December, 1976: Your description of how you are distributing Bhagavad-gita is very nice. Follow that principle. There is no need of sannyasa dress. Organize this system all over Southeast Asia and distribute as many books as possible. I think that in Taiwan the Chinese people are very friendly to the Americans.
I am prepared to come to Bhuvaneśvara immediately to begin construction on the following conditions. The growth of the temple should be based on book distribution
Letter to Gaura Govinda -- Bombay 24 December, 1976: I am prepared to come to Bhuvaneśvara immediately to begin construction on the following conditions. The growth of the temple should be based on book distribution. I am prepared to print books. You can then sell them and 50% of the collections must then be returned to the BBT to pay for the books. The balance can be used for construction. Whatever you can raise by this method, I am prepared to give an equal amount toward the construction. In other words, the amount required for construction will come 50% from your side and 50% from me. In the beginning I can advance something if necessary so that we may begin immediately. I will print books for you to distribute. You distribute, and whatever you collect, 50% must go to the BBT to pay for the books.* The balance may be used toward the construction. Whatever you can raise in this way for construction, I will give an equal amount. And, in the beginning I may give some advance. Is that clear? So, let me know whether you like this proposal. If you agree, I am prepared to come there immediately to begin work.
Either they paise Krsna or criticize they are being purified. this is very curious. They are helping to sell our books. They are curious: "What is this nonsense?"
Letter to Adi-kesava — Bombay 26 December, 1976: That Krsna is on our side is our only hope. Still we shall endeavor to do the needful. We want that Krsna's name will become the most prominent in the Western world, directly or indirectly. Either they paise Krsna or criticize they are being purified. this is very curious. They are helping to sell our books. They are curious: "What is this nonsense?" That's nice that Krsna is now appearing on the front page of the New York Times. Yes, be assured Krsna will bless you to be strong against these demons.
Christmas week book distribution in Los Angeles despite closed airport better than ever by your grace
Letter to Ramesvara -- Bombay 27 December, 1976: Please accept my blessings. I am in due receipt of your telegram as follows: Christmas week book distribution in Los Angeles despite closed airport better than ever by your grace 112000 BTGS 8000 Gitas sold stop on invitation of governor Brown of California 50 devotees visited State mental institutions to help improve conditions and morale by giving religious message publicity very good Hare Krishna. Thank you very much. This is very good. Fight and depend on Krsna, that will bring you victory.
Another temple opened, another book published, that is the success of this Movement. Without book distribution the temple worship standard will also diminish. Therefore both of them should go side by side
Letter to Kurusrestha -- Bombay 28 December, 1976: I have seen the pictures of the Deity installation you have sent. It appears to be very nicely done. Stick to the principles. All the brahmana devotees appear to be very nice. Do this and be happy. In your country hundreds of temples like this must be opened. Town to town, village to village. I am very pleased. Another temple opened, another book published, that is the success of this Movement. Without book distribution the temple worship standard will also diminish. Therefore both of them should go side by side. I can see in the pictures so many outsiders offering respect with awe and veneration. This Deity worship is very important. As soon as you get sufficient initiated brahmanas try to open another center.
It is good that you have stopped all business ventures. Now, stick to it. Book distribution is sufficient. You should not divert for any other business
Letter to Kurusrestha -- Bombay 28 December, 1976: I have seen the pictures of the Deity installation you have sent. It appears to be very nicely done. Stick to the principles. All the brahmana devotees appear to be very nice. Do this and be happy. In your country hundreds of temples like this must be opened. Town to town, village to village. I am very pleased. Another temple opened, another book published, that is the success of this Movement. Without book distribution the temple worship standard will also diminish. Therefore both of them should go side by side. I can see in the pictures so many outsiders offering respect with awe and veneration. This Deity worship is very important. As soon as you get sufficient initiated brahmanas try to open another center. It is good that you have stopped all business ventures. Now, stick to it. Book distribution is sufficient. You should not divert for any other business.
So far your question as to whether it is more important to organize the women's book distribution or to work on College preaching, the book distribution is more important
Letter to Sukadeva -- Bombay 29 December, 1976: So far your question as to whether it is more important to organize the women's book distribution or to work on College preaching, the book distribution is more important.
Page Title:Distribute our books (Letters, 1976)
Compiler:Visnu Murti
Created:16 of jan, 2008
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=76
No. of Quotes:76