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Distribute our books (Letters, 1970)

Expressions researched:
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1970 Correspondence

January

I am so glad that you are giving attention to selling our books
Letter to Bhagavan -- Los Angeles 28 January, 1970: I am so glad that you are giving attention to selling our books, and you have got a good assistant also. You will be pleased to know that George Harrison has paid the entire expenditure ($19,000) for printing our Krishna picture book, and very soon I am going to send the MS to Japan. Our own press is now busy with other books.
Try to sell the books already printed as well as newly published "Isopanisad", and save some money for my book fund
Letter to Damodara -- Los Angeles 30 January, 1970: You will be glad to know that Mr. George Harrison has contributed the entire cost of publishing Krishna, and we are going to publish it very soon in Japan with various pictures. It is now in progress and in due course we will receive the books. In the meantime, try to sell the books already printed as well as newly published "Isopanisad", and save some money for my book fund.

February

Our centers are managed financially by selling the books and magazines and by accepting some voluntary contributions from the public
Letter to Hanuman Prasad Poddar -- Los Angeles 5 February, 1970: So our centers are managed financially by selling the books and magazines and by accepting some voluntary contributions from the public. Sometimes we manufacture incense and the visitors gladly purchase it. In this way we manage the financial affairs of our society. In London, however, we get some income by sales of "Hare Krishna Mantra" record and similarly in the U.S.A. we get some income by selling "Govinda" records and other similar records. From London the "Hare Krishna Mantra" record has worldwide sales. This is managed by Mr. George Harrison, the famous English musician, who is my uninitiated devotee. This boy has paid me recently $19,000 for publishing my Krishna book. The whole amount will be required for publishing the book in Japan.
I think on account of this record, many people, at least from different parts of Europe, will come to see our Temple. Many tourists also may come there. So you do not take it as gloomy, but you should welcome them in our Temple. Regularly try to sell our books and magazines to them
Letter to Syamasundara -- Los Angeles 8 March, 1970: I think on account of this record, many people, at least from different parts of Europe, will come to see our Temple. Many tourists also may come there. So you do not take it as gloomy, but you should welcome them in our Temple. Regularly try to sell our books and magazines to them. So far taking away the shoes is concerned, you can make the following arrangement: just after the entrance door, arrange for a movable railing so that anyone willing to enter the Temple room, but who does not like to take of his shoes, may be allowed to enter the door but stand near the railing and see the Deity from that place. Anyone willing to go inside the railing boundary must have to get out of his shoes. And exactly by the side of the Altar another railing may be fixed up. This railing should stand between the Vyasasana and the Altar.
Please try to introduce our books in the different university curricula, and that will be another success
Letter to Kirtanananda -- Los Angeles 18 February, 1970: I may once more request you to try your best to construct New Vrindaban an exact duplicate of Vrindaban, and that will give me the highest pleasure. Side by side, please try to introduce our books in the different university curricula, and that will be another success. I have information from Gargamuni that major portions of my TLC are not yet sold. Of course such literatures are not meant for ordinary public, but I am sure if you try to introduce in the university circle; and I have got many testimonials of my books and thus they can be introduced without any difficulty.

March

Now we have published our Isopanisad and you must try to sell it as far as possible. I have tried to explain in this book the preliminary knowledge of God-consciousness so any layman who reads it will be able to understand our Krsna Consciousness movement to their great benefit
Letter to Rudra -- Los Angeles 9 March, 1970: When I learn that you are selling many BTGs and are receiving nice support from the community, I am very much encouraged. Now we have published our Isopanisad and you must try to sell it as far as possible. I have tried to explain in this book the preliminary knowledge of God-consciousness so any layman who reads it will be able to understand our Krsna Consciousness movement to their great benefit. If you simply present our program before them with great sincerity of purpose, they will be influenced by the seriousness of our Krishna Consciousness movement, and you can further impress them to join with us.
The Pancaratriki Biddhi is Arcana or Temple worship, and the Bhagavat Biddhi is to preach by chanting and distributing literature
Letter to Hamsaduta -- Los Angeles 12 March, 1970: Both of you have seen in L.A. how much they are careful about Deity worship. We have to make our steady progress, keeping both sides in balance; namely the Pancaratriki Biddhi and Bhagavat Biddhi. The Pancaratriki Biddhi is Arcana or Temple worship, and the Bhagavat Biddhi is to preach by chanting and distributing literature. Although chanting is quite sufficient to cover all the Biddhis, still to keep ourselves pure and sanctified, we must observe the rules and regulations of Pancaratriki Biddhi.
Actually this is a fact, that the books and literatures which we are presenting, are unparalleled at least in the Western countries. So if you can convince the parties concerned, you can also introduce our books and literatures for study in the university circle
Letter to Bali Mardan - Los Angeles March 13, 1970: Somehow or other, we are now combined to execute the great will of Lord Caitanya that we should propagate this Krsna consciousness movement through out the whole world. By Krsna’s grace you have gone to Australia with this mission, and I am pleased to learn about the arrangement which you have already made. Here also, in the States, Kirtananda Maharaj is getting good response from the student circle. In two important colleges our TLC has been taken as study course, and two other colleges have purchased lots of books for their students. Actually this is a fact, that the books and literatures which we are presenting, are unparalleled at least in the Western countries. So if you can convince the parties concerned, you can also introduce our books and literatures for study in the university circle. So I am awaiting your report of the University meeting. Your sincerity of purpose will itself help you more and more because the Lord is sitting within your heart and as soon as he sees that you require to do something for His service, He will immediately give you all facilities.
I think if Kirtanananda Maharaja as well as you try to introduce our books for study in the university classes, especially in the religions department, that will be very nice and you can get good income out of that
Letter to Hayagriva -- Los Angeles 19 March, 1970: I think if Kirtanananda Maharaja as well as you try to introduce our books for study in the university classes, especially in the religions department, that will be very nice and you can get good income out of that. Kirtanananda Maharaja has already introduced to one college, similarly Brahmananda has also introduced in some college, and in each place they have sold more than 40 copies of TLC. So the potency is there because these books are not ordinary literature, being based on Vedic philosophy they are in a way a new line of thoughts to the Western world. And those who are really interested in spiritual understanding surely will appreciate. But for this introduction I don't find anyone just competent except yourself and Kirtanananda Maharaja. So you can think over this matter and Krishna will show some way out.
You are trying for the new Temple, but our main business is Sankirtana and distribution of literature. If Krsna gives us a better place, that is all-right. Otherwise, we can remain at any place never mind hell or heaven
Letter to Madhudvisa -- Los Angeles 26 March, 1970: You are trying for the new Temple, but our main business is Sankirtana and distribution of literature. If Krsna gives us a better place, that is all-right. Otherwise, we can remain at any place never mind hell or heaven; but we shall be only very cautious about propagating our Sankirtana movement.

April

You may send all checks of money not expended on printing and money from book sales to me
Letter to Brahmananda -- Los Angeles 2 April, 1970: I have received your letter dated 30th March, 1970, along with the two checks for $1,592.02 and $256.00. Thank you very much for them. So now when you require money for printing our books, inform me and I shall send you the check. And you may send all checks of money not expended on printing and money from book sales to me.
Regarding book sales, you should always keep several copies of each of our literatures in stock. Especially you should have a good stock of Isopanisad and Easy Journey, they are selling as easily on the level of BTG
Letter to Bali-mardana -- Los Angeles 19 April, 1970: Regarding book sales, you should always keep several copies of each of our literatures in stock, so if you do not have them you can make arrangements with Gargamuni. Especially you should have a good stock of Isopanisad and Easy Journey, they are selling as easily on the level of BTG.

May

You can print books in small sizes and distribute them profusely. Small books like "Easy Journey to Other Planets and "Isopanisad will be very quickly sold more than the larger volumes of TLC and Srimad-Bhagavatam
Letter to Tamala Krsna -- Los Angeles 1 May, 1970: So far translating our literatures, if you simply send the matter, our press will immediately give you so many books. You can print books in small sizes and distribute them profusely. Small books like "Easy Journey to Other Planets and "Isopanisad will be very quickly sold more than the larger volumes of TLC and Srimad-Bhagavatam. So if Suridas and Umapati engage themselves five hours for translating work, there will be no difficulty to publish our French language books immediately. So arrange for this.
So I am simply interested in the book distribution, and whatever collection is made in this department may be paid to me either by you or by Gargamuni; and when there is question of printing books certainly I shall pay as I have been doing—that will simplify the matter
Letter to Brahmananda -- Los Angeles 13 May, 1970: You have asked me to send you a check for $4,500, but this is for the first time you have asked me to pay on account of BTG, and this point I have already explained to Gargamuni. So far I understand from Gargamuni that you misunderstood me that I want to take the management of BTG I never meant like that, neither I have got any time to tax my brain in that way. So you shall continue the management of BTG, and ISKLET Press is meant for that purpose. Formerly when it was in the hand of Rayarama he was managing separately, then it came to your hand and the management is going on, but you never asked me for any payment in the matter of BTG. So I have asked Gargamuni to send you back the check which I understand you sent to him on this account for $5000. So I am simply interested in the book distribution, and whatever collection is made in this department may be paid to me either by you or by Gargamuni; and when there is question of printing books certainly I shall pay as I have been doing—that will simplify the matter.

June

By preaching you will gather another six times six Japanese people and preach Krsna consciousness in as many cities of Japan as possible and distribute literature
Letter to Sudama -- Los Angeles 2 June, 1970: Amogha Das Brahmacari and Satyavrata Das Brahmacari have already started this morning. So already you are three there, and Brahmananda and these two Brahmacaris—now you are strong six, and by preaching you will gather another six times six Japanese people and preach Krsna consciousness in as many cities of Japan as possible and distribute literature. The small books also can be translated into Japanese.
My will I have already disclosed to you all that each and every one of you should chant the Mahamantra regularly in sixteen rounds, follow the four regulative principles, chant Hare Krsna mantra on the streets, try to distribute our books and literature
Letter to Makhanlal -- Los Angeles 3 June, 1970: So Lord Caitanya is combined form of Radha Krsna. If Caitanya is pleased, Radha and Krsna automatically become pleased. Now our mission, Krsna consciousness mission, is to execute the will of Lord Caitanya. In this old age whatever I am trying to do it is just to give a little service according to my capacity to Lord Caitanya's mission. I have not come here for some personal credit in this old age. I have also come here under the order of my Spiritual Master who is non-different from Lord Nityananda. You are all helping me in the execution of my mission so please do not try to do anything beyond the jurisdiction of my instructions. My will I have already disclosed to you all that each and every one of you should chant the Mahamantra regularly in sixteen rounds, follow the four regulative principles, chant Hare Krsna mantra on the streets, try to distribute our books and literature, and specifically in San Francisco you should observe the annual Ratha Yatra festival very gorgeously. I can assure you that if you follow my instruction as above mentioned there is no doubt about it that through me my spiritual Master Srila Bhaktisiddhanta Sarasvati Thakura will be pleased, and through His mercy Lord Nityananda will be pleased. In this way Lord Caitanya and ultimately Radha Krsna will be pleased, and thus your life will be successful.
Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold, then regularly on Sunday the sales may be totalled for issuing a check to the amount owed to the book fund and to BTG account
Letter to Dinesh -- Los Angeles 26 June, 1970: So it is very good that your sales of literature are very good and improving more. But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold, then regularly on Sunday the sales may be totalled for issuing a check to the amount owed to the book fund and to BTG account. Then on each Monday the check may be sent to Los Angeles. So you do this regularly.
  • Note: This same letter was sent to 12 temple Presidents.
It is natural that such distribution of literatures should increase as the people hear more about Krsna Consciousness Movement, so distribution of our books and literatures is our major propaganda program
Letter to Gurudasa -- Los Angeles 29 June, 1970: I am very glad to know that your sales of our literature and books are very good and improving more. It is natural that such distribution of literatures should increase as the people hear more about Krsna Consciousness Movement, so distribution of our books and literatures is our major propaganda program. But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

July

It is very good news also that you have received permission in Providence for chanting and distributing literature and incense as well as collecting
Letter to Sridama -- Los Angeles 8 July, 1970: It is very good news also that you have received permission in Providence for chanting and distributing literature and incense as well as collecting. Now you should concentrate to develop your spiritual power to attract the fallen souls to Krsna consciousness. The daily regulative duties must be performed by everyone very strictly, the beads chanted sixteen rounds, and our literatures read and discussed. In this way everything should be done very nicely. Sankirtana should be done by you in the streets and at gatherings and in this manner display what is this Krsna consciousness movement and how it is for everyone's eternal welfare and happiness.

August

When I came to your country first my primary strength was chanting the Maha-mantra and maintaining myself on public contributions and distribution of my Srimad-Bhagavatam. The same principles can be followed still namely collecting some funds by distributing our books and literatures
Letter to Bali-mardana -- Tokyo August 21, 1970: In our movements all over the world certainly we require huge amounts of money. When I came to your country first my primary strength was chanting the Maha-mantra and maintaining myself on public contributions and distribution of my Srimad-Bhagavatam. The same principles can be followed still namely collecting some funds by distributing our books and literatures. I thank you very much for appreciating my two recent books, Nectar of Devotion and KRSNA. If we distribute these two wonderful books by meeting respectable gentlemen everywhere, I think we can collect $100 at least by presenting these two books. So it is my suggestion immediately you should try and collect some money and I am sure Krsna will supply it and keep it for opening different centers. Please consult with the GBC regarding this program and make a practical schedule.

September

It appears that the arrangement for distributing books in the libraries of schools, colleges and universities as well as public libraries is very satisfactory. Do everything conscientiously and Krsna will give you all necessary intelligence
Letter to Satsvarupa -- Calcutta 13 September, 1970: It appears that the arrangement for distributing books in the libraries of schools, colleges and universities as well as public libraries is very satisfactory. Do everything conscientiously and Krsna will give you all necessary intelligence.

October

You are already preaching on the university campuses, so you add this book distribution to your program and make it complete with preaching, chanting of Hare Krsna Mahamantra, distribution of Prasadam and literatures
Letter to Nayanabhirama -- Amritsar 26 October, 1970: Please also try to introduce our books in the colleges and schools as well as local libraries. I have received word from other centers that our literatures are very well received and often they are being used as course textbooks in the schools and colleges. You are already preaching on the university campuses, so you add this book distribution to your program and make it complete with preaching, chanting of Hare Krsna Mahamantra, distribution of Prasadam and literatures. I know how well this program is received by the students because they are very intelligent. You are also very intelligent boy and devotee of Krsna and Krsna will give you even more intelligence in proportion to your endeavor to serve Him faithfully.

November

I am enclosing herewith one letter from Atma Ram and Sons, Booksellers; please take it with you to see them and show them our books and literatures and make some arrangement for their taking some of them for distribution
Letter to Gurudasa -- Bombay 1 November, 1970: I have safely reached Bombay and there was a nice reception. I am now staying at Chembur at the above address. I hope everything is progressing well with you in Delhi. Please let me know how things are going on there. I am enclosing herewith one letter from Atma Ram and Sons, Booksellers; please take it with you to see them and show them our books and literatures and make some arrangement for their taking some of them for distribution. When you inform me what is your estimation of Delhi and how people are reacting to our Movement, I shall instruct you how to proceed.
Please report to me fortnightly, and correspond with your other GBC men as well. I request that you always display and distribute my books wherever possible
Letter to Bali-mardana -- Bombay 4 November, 1970: Please report to me fortnightly, and correspond with your other GBC men as well. I request that you always display and distribute my books wherever possible.
It is my desire that every American boy and girl will receive a Krsna Conscious education through our books. You have a very great responsibility to print and distribute these books
Letter to Satsvarupa -- Bombay 4 November, 1970: Your plan to increase our propaganda activities in the colleges and high schools is very nice, and it is my desire that every American boy and girl will receive a Krsna Conscious education through our books. You have a very great responsibility to print and distribute these books. So far printing is concerned, if you are able to print books why not do it? I am prepared to give up dealing with Dai Nippon if ISKLET Press can print my books. What is being done with the manuscript of the unabridged Bhagavad-gita As It Is? It should be printed as soon as possible.
My European disciples have written that there are no books available in Europe. I want that each and every one of my centers should be fully stocked with all of my books, never mind if they can pay or not. The principle is that every center must pay for whatever books they order, but if for some financial difficulty a center is not able to pay for books still we should supply them whatever they need
Letter to Satsvarupa -- Bombay 4 November, 1970: My European disciples have written that there are no books available in Europe. I want that each and every one of my centers should be fully stocked with all of my books, never mind if they can pay or not. The principle is that every center must pay for whatever books they order, but if for some financial difficulty a center is not able to pay for books still we should supply them whatever they need.
I have personally placed my books formerly in the library of Bombay which they were very glad to accept. So press this matter until every library and school has fully stocked our literatures and that will be a very real success
Letter to Rupanuga -- Bombay 13 November, 1970: I am very glad to learn that the program for distributing our books in the libraries and classrooms is having such outstanding success. I have already assured this and I have personally placed my books formerly in the library of Bombay which they were very glad to accept. So press this matter until every library and school has fully stocked our literatures and that will be a very real success.
All of my disciples in London center are very intelligent and they should unite around this single task of selling Krsna Book widely throughout Britain and sending the money immediately to Japan
Letter to Murari — Bombay 17 November, 1970: Now that you are in London please try to eliminate this L4000 debt, the balance of which is unpaid Back to Godhead bills. The magazines and books are in great shortage of funds simply because the temples spend their income from literatures for temple maintenance and neglect the primary work of this Society, which is to print and distribute an increasing number of books. So please try to assist me in this way, by eliminating this debt. I have given you the hint that if you send me $10,000 you may keep the balance of profits from Krsna book to help pay this bill. Now this is my request, that you simply distribute these books immediately and deposit $10,000 in the Bhaktivedanta Book Fund Deposit with Dai Nippon in Japan. Why you have not sent report of Krsna Book sales? Why has no money been sent? This must be done weekly. I understand that Mukund will be assisting in distribution of Krsna Book and I think that he is very qualified to do this. In fact all of my disciples in London center are very intelligent and they should unite around this single task of selling Krsna Book widely throughout Britain and sending the money immediately to Japan.
So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you
Letter to Bhagavan -- Bombay 24 November, 1970: Yes, we are fighting impersonalism and voidism with pure devotional service. Impersonalism and voidism kills the natural aptitude of devotion which is lying dormant in everyone's heart. Therefore we are printing books like our KRSNA book so that people may know it that the supreme absolute truth is a person. The perfection of every living creature is to render transcendental loving service to that Supreme Person and thereby go back home, back to Godhead. Krishna has said in Bhagavad-gita that "whoever explains my transcendental glories to others is most dear to me in this world and never will there be one more dear to me than he". So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything—television, radio, movies, or whatever there may be—to tell about Krishna and outside of devotional service all these modern paraphernalia are just so much rubbish.
I am so much enthused to understand how nicely you are distributing our books. Actually these two books, KRSNA book and Nectar of Devotion, are revolutionary to your country. Not only your country, but all over the world
Letter to Jagadisa -- Bombay 28 November, 1970: I am so much enthused to understand how nicely you are distributing our books. Actually these two books, KRSNA book and Nectar of Devotion, are revolutionary to your country. Not only your country, but all over the world. Nobody has any clear idea of God. In hopelessness they declare that God is dead. So these books will supply clear idea of God, not only that but anyone who will read this KRSNA book in two parts, Nectar of Devotion, and if possible Teachings of Lord Caitanya, I'm sure he cannot go away from becoming a devotee of Krishna. So try to push our books, especially Bhagavad-gita As It Is, TLC, KRSNA, NOD, backed by a regular supply of our magazines and regular performance of sankirtana. Then I'm sure Krishna Consciousness Movement will go forward without any hindrance. You have a strong governing body, all determined to push forward this movement and I'm sure of success in the future.
Arrangements should be made so that book collection can be made properly. Also how the books are collected, how accounts are kept, how books are distributed
Letter to Satsvarupa -- Bombay 28 November, 1970: You write to say that you have asked Karandhara to send some money received for the bookfund to pay for paper. That is alright provided that Karandhara can also continue making payments to Dai Nippon. The problem is that book money isn't being properly collected. Big books like KRSNA and NOD: NOD, 5,000 books printed @ $4.00

= $20,000.; KRSNA - 10,000 printed at $8.00 = $80,000. for a total of $100,000. $70,000. or $80,000. should have been collected, but Karandhara has only collected $24,000. So where is the rest of the money? This means that the money is not being collected properly. What can be done? Also there were so many small booklets printed. Where is the collection for them also? If collections are not being made properly, then there will be a shortage of money. So how to adjust things? Arrangements should be made so that book collection can be made properly. Also how the books are collected, how accounts are kept, how books are distributed. Then there will be no scarcity of money. Even if you take $5,000. to $10,000., that's all right so long as Karandhara can send to Dai Nippon at least $50,000. So what will be the cost of printing and folding 5,000 NODs? If Karandhara can't pay, I will see how to get it from here.

December

I am so glad to learn that you are distributing our books in colleges and schools so nicely. Actually this Krishna Consciousness Movement is a novel proposition to the world
Letter to Nayanabhirama -- Bombay 1 December, 1970: I am so glad to learn that you are distributing our books in colleges and schools so nicely. Actually this Krishna Consciousness Movement is a novel proposition to the world. The world is suffering on account of atheistic conviction of life, so our theistic proposition presenting Krishna, the Supreme Lord, is certainly a great relief to the agnostics, atheists, impersonalists and voidists. In all our books we have very scientifically covered all such demons and if these books are introduced in the schools and colleges, so many beautiful souls will be saved. Your are doing a great service to humanity to introduce our books to the people in general. So far as preaching through television the mantras of Isopanisad is concerned, that will be a great success to do so.
He invited me to speak in his class, so we are acquainted. If possible, try to introduce our books there. This university is in the Walnut district
Letter to Nayanabhirama -- Bombay 1 December, 1970: When I return to your country, I must visit your temple, either from New York or from New Vrindaban. Formerly, when I first came to the U.S. I saw this Philadelphia city. It is a nice small city almost representing New York. In the Philadelphia University there is one professor of Sanskrit. His first name is Norman, and the last name is, I believe, Brown. Dr. Norman Brown. He invited me to speak in his class, so we are acquainted. If possible, try to introduce our books there. This university is in the Walnut district.
These engagements at schools and colleges is a most important task. If schools become interested with our philosophy and we can introduce these books, then it is our success
Letter to Rupanuga -- Bombay 1 December, 1970: These engagements at schools and colleges is a most important task. If schools become interested with our philosophy and we can introduce these books, then it is our success. A little effort in this direction is sure to be successful because these are completely new thoughts for the Western world, this science of God. And because the West is scientific minded, they will take it up. We should try for this vigorously. Once they take up Krishna Consciousness in the colleges, it will be the greatest success. We've got books and we've got the Dr. Staal correspondence. Let the school authorities inquire about it. These are the propoganda items. This task should especially be entrusted to Hayagriva Prabhu because he is in one university. Not just Hayagriva, but all of you who are college graduates. You know better than me how to introduce these books into the schools. Also recently I have received one report from Jagadisa and he is distributing our books nicely.
London book sales have nothing to do with my book fund. They have got 2,500 copies of KRSNA or in other words $20,000 worth of books, so they can send $17,000 for printing of Bhagavad-gita, immediately
Letter to Satsvarupa -- Surat 19 December, 1970: I have written to Karandhara that the money for printing according to Advaita's estimate of $17,000 should be realized from London. London book sales have nothing to do with my book fund. They have got 2,500 copies of KRSNA or in other words $20,000 worth of books, so they can send $17,000 for printing of Bhagavad-gita, immediately. It is a good proposal to print 10,000 copies; 5,000 for India and 5,000 for U.S.A.
Page Title:Distribute our books (Letters, 1970)
Compiler:Visnu Murti, Matea
Created:15 of jan, 2008
No. of Quotes:35
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=35