Developing love of God

Expressions researched:
"develop love of Godhead" |"develop love of God" |"developing love of godhead" |"developing love of god" |"developed love of god" |"developed love of godhead" |"development of love for god" |"develops love of god" |"develops love of godhead"

SB Canto 3

In all circumstances one should try to develop love of Godhead, and that will solve all contending problems

SB 3.9.42, Purport: The eyes and the sun are very intimately related because without sunlight the eyes are unable to see. But the other parts of the body, being attached to the sun as a source of warmth, take more advantage of the sun than do the eyes. Without possessing affection for the sun, the eyes cannot bear the rays of the sun; or, in other words, such eyes have no capacity to understand the utility of the sun's rays. Similarly, the empiric philosophers, despite their theoretical knowledge of Brahman, cannot utilize the mercy of the Supreme Brahman because they lack affection. So many impersonal philosophers remain everlastingly under the influence of māyā Because, although they indulge in theoretical knowledge of Brahman, they do not develop affection for Brahman nor do they have any scope for development of affection because of their defective method. A devotee of the sun-god, even though devoid of eyesight, can see the sun-god as he is even from this planet, whereas one who is not a devotee of the sun cannot even bear the glaring sunlight. Similarly, by devotional service, even though one is not on the level of a jñānī, one can see the Personality of Godhead within himself due to his development of pure love. In all circumstances one should try to develop love of Godhead, and that will solve all contending problems.

SB Canto 4

A saintly person who has developed love of Godhead by devotional service always sees the Lord's transcendental form of Śyāmasundara.

SB 4.9.2, Purport: In the Brahma-saṁhitā (5.38) it is said, premāñjana-cchurita-bhakti-vilocanena: a saintly person who has developed love of Godhead by devotional service always sees the Lord's transcendental form of Śyāmasundara. This Śyāmasundara form of the Lord within the heart of a devotee is not imaginary. When a devotee becomes mature in his prosecution of devotional service, he sees face to face the same Śyāmasundara he has thought of during the entire course of his devotional service.

SB 4.12.22, Purport: The example of Dhruva Mahārāja is very fitting. Simply by becoming agreeable to the orders of the Supreme Personality of Godhead and by developing love of Godhead, Dhruva got the chance to personally meet the confidential servants of Lord Viṣṇu face to face. What was possible for Dhruva Mahārāja is possible for everyone. Anyone who very seriously engages in devotional service can obtain, in due course of time, the same perfection of the human form of life.

The Kṛṣṇa consciousness movement is so potent that by adopting these principles of life and developing love of God one can very easily go back home, back to Godhead

SB 4.12.25, Purport: Even in this material world the so-called scientists, philosophers and mental speculators strive to merge into the spiritual sky, but they can never go there. But a devotee, by executing devotional service, not only realizes what the spiritual world actually is, but factually goes there to live an eternal life of bliss and knowledge. The Kṛṣṇa consciousness movement is so potent that by adopting these principles of life and developing love of God one can very easily go back home, back to Godhead. Here the practical example is the case of Dhruva Mahārāja. While the scientist and philosopher go to the moon but are disappointed in their attempts to stay there and live, the devotee makes an easy journey to other planets and ultimately goes back to Godhead. Devotees have no interest in seeing other planets, but while going back to Godhead, they see all of them as passing phases, just as one who is going to a distant place passes through many small stations.

SB Canto 7

SB 7.7.51-52, Purport: Prahlāda Mahārāja concludes that one can become perfect by serving the Supreme Lord sincerely by all means. Material elevation to life as a brāhmaṇa, demigod, ṛṣi and so on are not causes for developing love of Godhead, but if one sincerely engages in the service of the Lord, his Kṛṣṇa consciousness is complete.

SB Canto 8

SB 8.20.14, Purport: The difference between the behavior of Bali Mahārāja and that of his spiritual master, Śukrācārya, was that Bali Mahārāja had already developed love of Godhead, whereas Śukrācārya, being merely a priest of routine rituals, had not. Thus Śukrācārya was never inspired by the Supreme Personality of Godhead to develop in devotional service.

CC Adi-lila

CC Adi 7.33, Purport: The kutārkikas, nindakas, pāṣaṇḍīs and adhama paḍuyās all avoided the benefit of Śrī Caitanya Mahāprabhu’s movement of developing love of Godhead. Śrī Caitanya Mahāprabhu felt compassion for them, and it is for this reason that He decided to accept the sannyāsa order, for by seeing Him as a sannyāsī they would offer Him respects.

CC Adi 7.73, Purport: According to the Vedic principles, there are three stages of spiritual advancement, namely, sambandha-jñāna, abhidheya and prayojana. Sambandha-jñāna refers to establishing one’s original relationship with the Supreme Personality of Godhead, abhidheya refers to acting according to that constitutional relationship, and prayojana is the ultimate goal of life, which is to develop love of Godhead (premā pum-artho mahān). If one adheres to the regulative principles under the order of the spiritual master, he very easily achieves the ultimate goal of his life.

CC Adi 7.88, Translation: “‘When one actually develops love of Godhead, he naturally sometimes cries, sometimes laughs, sometimes chants and sometimes runs here and there just like a madman.

CC Adi 7.91, Translation: “‘It is very good, my dear child, that You have attained the supreme goal of life by developing love of Godhead. Thus You have pleased me very much, and I am very much obliged to You.

CC Adi 7.91, Purport: According to the revealed scriptures, if a spiritual master can convert even one soul into a perfectly pure devotee, his mission in life is fulfilled. Śrīla Bhaktisiddhānta Sarasvatī Ṭhākura always used to say, “Even at the expense of all the properties, temples and maṭhas that I have, if I could convert even one person into a pure devotee, my mission would be fulfilled.” It is very difficult, however, to understand the science of Kṛṣṇa, what to speak of developing love of Godhead. Therefore if by the grace of Lord Caitanya and the spiritual master a disciple attains the standard of pure devotional service, the spiritual master is very happy. The spiritual master is not actually happy if the disciple brings him money, but when he sees that a disciple is following the regulative principles and advancing in spiritual life, he is very glad and feels obliged to such an advanced disciple.

CC Adi 7.100, Purport: There are millions of living entities who have become conditioned by the laws of material nature, and they are wandering throughout the planetary systems of this universe in different bodily forms. Among them, one who is fortunate meets a bona fide spiritual master by the grace of Kṛṣṇa and comes to understand the meaning of devotional service. By discharging devotional service under the direction of the bona fide spiritual master, or ācārya, he develops love of Godhead. One whose love of Godhead (kṛṣṇa-prema) is awakened and who thus becomes a devotee of the inconceivable Supreme Personality of Godhead is to be considered extremely fortunate.

CC Adi 7.145, Purport: Becoming one with the Supreme Personality of Godhead is not very important for a devotee. Muktiḥ svayaṁ mukulitāñjali sevate ’smān (Kṛṣṇa-karṇāmṛta 107). Speaking from his actual experience, Śrīla Bilvamaṅgala Ṭhākura says that if one develops love of Godhead, mukti (liberation) becomes subservient and unimportant to him. Mukti stands before the devotee and is prepared to render all kinds of services.

CC Adi 7.146, Translation: “One’s relationship with the Supreme Personality of Godhead, activities in terms of that relationship, and the ultimate goal of life [to develop love of God]—these three subjects are explained in every aphorism of the Vedānta-sūtra, for they form the culmination of the entire Vedānta philosophy.”

CC Adi 8.21, Purport: This is the benefit of Lord Caitanya’s movement. If one somehow or other comes in contact with the Hare Kṛṣṇa movement, without consideration of his being a śūdra, vaiśya, Jagāi, Mādhāi or even lower, he becomes advanced in spiritual consciousness and immediately develops love of Godhead. We now have actual experience that throughout the entire world this movement is making many such persons lovers of God simply by the chanting of the Hare Kṛṣṇa mahā-mantra. Actually, Śrī Caitanya Mahāprabhu has appeared as the spiritual master of the entire world. He does not discriminate between offenders and the innocent. Kṛṣṇa-prema-pradāya te: [Cc. Madhya 19.53] He liberally gives love of Godhead to anyone and everyone. This can be actually experienced, as stated in the next verse.

CC Madhya-lila

CC Madhya 2.52, Purport: Lord Caitanya Mahāprabhu spoke, “‘My dear beautiful friend, if one develops love of Godhead, love of Kṛṣṇa, the son of Nanda Mahārāja, all the bitter and sweet influences of this love will manifest in one’s heart. Such love of Godhead acts in two ways. The poisonous effects of love of Godhead defeat the severe and fresh poison of the serpent. Yet there is simultaneously transcendental bliss, which pours down and defeats the pride of nectar and diminishes its value. In other words, love of Kṛṣṇa is so powerful that it simultaneously defeats the poisonous effects of a snake, as well as the happiness derived from pouring nectar on one’s head. It is perceived as doubly effective, simultaneously poisonous and nectarean.’”

CC Madhya 19.166, Translation: “When one is situated in pure devotional service, he develops love of Godhead; therefore let me describe some of the symptoms of pure devotional service.

CC Madhya 19.257, Translation: Whoever hears this narration with faith and love certainly develops love of God at the lotus feet of Śrī Caitanya Mahāprabhu.

CC Madhya 20.125, Purport: Everyone wants to achieve life’s ultimate goal, but due to being absorbed in the material energy, we waste our time with sense gratification. Through the study of Vedic literatures—of which the essence is the Bhagavad-gītā—one comes to Kṛṣṇa consciousness. Thus one engages in devotional service, called abhidheya. When the living entity actually develops love of Godhead, he has reached the ultimate goal, prayojana. In other words, one who becomes fully Kṛṣṇa conscious has attained the perfection of life.

CC Antya-lila

CC Antya 1.148, Translation: “‘My dear beautiful friend, if one develops love of Godhead, love of Kṛṣṇa, the son of Nanda Mahārāja, all the bitter and sweet influences of this love will manifest in one’s heart. Such love of Godhead acts in two ways. The poisonous effects of love of Godhead defeat the severe and fresh poison of the serpent. Yet there is simultaneously transcendental bliss, which pours down and defeats the poisonous effects of a snake, as well as the happiness derived from pouring nectar on one’s head. It is perceived as doubly effective, simultaneously poisonous and nectarean.’”

Krsna, The Supreme Personality of Godhead

Krsna Book 64: The Kṛṣṇa conscious person develops love of God, Kṛṣṇa, not love for pious or impious activities; therefore he is not subjected to the results of such action. As stated in the Brahma-saṁhitā, a devotee, by the grace of the Lord, is not subjected to the reactions of fruitive activities.

Teachings of Lord Caitanya

Teachings of Lord Caitanya 12: It is also said in Śrīmad-Bhāgavatam that if one gets an opportunity to serve a great soul—a mahātmā—his path to liberation is open. However, those who are attached to materialistic persons are on the path of darkness. Those who are actually holy are transcendental, composed, peaceful, friendly to all living entities and not subject to anger. Simply by association with such holy men one can become a Kṛṣṇa conscious devotee. Indeed, to develop love of Godhead, the association of holy devotees is needed. The path of advancement in spiritual life opens for anyone who comes in contact with a holy man, and by following the path of the devotee, one is sure to develop Kṛṣṇa consciousness in full devotional service.

Teachings of Lord Caitanya 28: Thus one should have a strong desire to engage in devotional service. In these two verses, Rāmānanda Rāya has described the regulative principles and developed love of Godhead. Lord Caitanya wanted to bring him to the stage of developed love of Godhead, and He wanted him to speak from that platform. Thus the discussion between Rāmānanda Rāya and Lord Caitanya proceeds on the basis of love of Godhead.

Nectar of Devotion

Nectar of Devotion 17: Because he had become so eager to hear these topics, he gradually developed within himself an ecstatic love for Kṛṣṇa. This ecstatic love is prior to the pure love of Kṛṣṇa, because in the next verse Nārada confirms that by the gradual process of hearing from the great sages he developed love of Godhead.

Nectar of Devotion 19: Although many different processes for developing love of Godhead have been explained so far, Śrīla Rūpa Gosvāmī now gives us a general description of how one can best achieve such a high position. The beginning of ecstatic love of Godhead is basically faith. There are many societies and associations of pure devotees, and if someone with just a little faith begins to associate with such societies, his advancement to pure devotional service is rapid. The influence of a pure devotee is such that if someone comes to associate with him with a little faith, one gets the chance of hearing about the Lord from authoritative scriptures like Bhagavad-gītā and Śrīmad-Bhāgavatam.

Nectar of Instruction

Nectar of Instruction 4, Purport: The members of the International Society for Krishna Consciousness invite the Society's members and supporters to dine with them when they hold love feasts in all their branches every Sunday. Many interested people come to honor prasāda, and whenever possible they invite members of the Society to their homes and feed them sumptuously with prasāda. In this way both the members of the Society and the general public are benefited. People should give up the company of so-called yogīs, jñānīs, karmīs and philanthropists because their association can benefit no one. If one really wants to attain the goal of human life, he should associate with devotees of the Kṛṣṇa consciousness movement because it is the only movement that teaches one how to develop love of God.

Nectar of Instruction 10, Purport: After taking to devotional service under the regulative principles, a person may come to the platform of spontaneous love of Godhead, following in the footsteps of great devotees like Nārada and Sanaka and Sanātana. The Supreme Personality of Godhead then recognizes him to be superior. The devotees who have developed love of Godhead are certainly in an exalted position.

Bhagavad-gita As It Is Lectures

Lecture on BG 4.8 -- Montreal, June 14, 1968: "My dear Arjuna, you just surrender unto Me, and I take charge of you and make you free from all reaction of your past activities." So if we seriously surrender to God, or Kṛṣṇa, then immediately our desire is fulfilled, immediately. But we are not prepared. That is the difficulty. Māyā will instruct me, "Why? Why you shall surrender?" That's it. So it depends on me how long it will take to cure this disease. Therefore in the Śrīmad-Bhāgavatam it is said, sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje: [SB 1.2.6] "That type of religion is perfect by which one can surrender or can incline, can be inclined, or develop love of God." That's all.

Lecture on BG 4.9 -- Montreal, June 19, 1968: If anyone is seriously engaged in devotional service, avyabhicāreṇa, without any fault... That means according to the rules and regulations as they are mentioned. Rules and regulations are required so long we do not develop that love of God. When actually one develops love of God, there is no question of rules and regulations. Automatically he obeys all the rules and regulations.

Lecture on BG 7.1 -- Gainesville, July 29, 1971 University of Florida: Premāñjana-cchurita-bhakti-vilocanena. One who has developed love of God, or Kṛṣṇa... When I speak of Kṛṣṇa, you should understand "God." Premāñjana-cchurita-bhakti-vilocanena [Bs. 5.38]. Another name of Kṛṣṇa is Śyāmasundara. He is blackish like the cloud, but very beautiful; therefore His name is Śyāmasundara. So in this verse of Brahma-saṁhitā it is said that the santaḥ, saintly person, who has developed love for Śyāmasundara, Kṛṣṇa... Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva [Bs. 5.38]. Sadaiva means always, constantly.

Lecture on BG 9.27-29 -- New York, December 19, 1966: Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti [Bs. 5.38]. Premāñjana. When you have got your developed love of God... This is quite natural. Just like you somebody, loves somebody. You love some person or... You always think of him. That is quite natural. Anyone. That is the objective of love. But because we are..., our love in this material world is a perverted reflection of the love of God, love can be applied only to God. In this material world there is no love. It is all lust. There cannot be any love. The word love can be applied only to God. So these are only perverted reflection, what is going on in the name of love. There is no love. So the nature of love is this, that the lover wants every moment to see without any remuneration, without any return. That is real love.

Srimad Bhagavatam Lectures

Lecture on SB 1.2.6 -- London, August 26, 1971: So here the definition is adhokṣaja means God, the Supreme Lord. The definition is: that principle of religion is the best by which you can develop your devotion or love for the Supreme Personality of Godhead. How nice this definition is, just try to understand. You may follow Christianism or Hinduism or Buddhism or Muhammadanism—it doesn't matter. The test is how far you have developed love of God. That is the test. If you have developed the sense of love for God, then it is to be understood that you have actually followed the religious principle. Not the rituals that go in a hectic way to a temple or to a mosque or to a church, and as a matter of formalities you pay something and come back and do all nonsense of things. That is not religion. Religion is how far you have... Just like in the same way a man is supposed to be great. How? He is considered a great man if he has got riches or he has got knowledge or he has got influence or he has got beauty, so many things. So similarly, how a man can be tested that he is a man of religious principles? The test is that whether he has developed love of God. Then he is religious. Just see how nice definition. Is there any nicer definition of religion than it is stated in the Śrīmad-Bhāgavatam? Can you say? The one word, sa vai puṁsāṁ paro dharmaḥ, that is the best kind of religious principle to be followed, by which one can develop love of God, yato bhaktir adhokṣaje.

Lecture on SB 1.2.7 -- Hyderabad, April 21, 1974: So the atheistic and the theistic persons are always there. But the theistic persons, they see always God. Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti [Bs. 5.38]. That is the theistic. Santa, those who are theistic, advanced in devotional service, they are called santas, saintly person, premāñjana, because they have developed love of Godhead. In the previous verse it has been described, sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje [SB 1.2.6]. That culture required. You may belong to any type of religion. It doesn't matter. You may become Hindu, Muslim, Christian, or brāhmaṇa, kṣatriya... Whatever you may be, it doesn't matter. But if you are a religious person, the test is how much you have developed love of Godhead. Then it is tested. "Yes, you are nice." Sa vai puṁsāṁ paro dharmaḥ. That is the test. Otherwise it is useless. You may be Hindu, Muslim or... Whatever stamp you like, you can have it. But the real test is whether you have developed love of Godhead. That is wanted.

Lecture on SB 1.8.18-19 -- Bombay, April 9, 1971: "Whether you have got eyes to see?" God or Kṛṣṇa cannot be seen by these eyes. So Adhokṣaja. Kṛṣṇa's another name is Adhokṣaja. Adhaḥ. Adhaḥ means down, made down, or defeated. Your sense perception will be defeated if you want to realize by God by your imperfect sense perception. That is not possible. You will be defeated. Adhaḥ akṣaja. Akṣaja means akṣa. Akṣa means eyes. Just like we say, "Can you show me?" You cannot see. Because māyā-javanikācchannam, by the māyā there is a curtain. What can you see? Just like we are very much proud of seeing, but we are seeing because there is light. If the light is taken away, you cannot see. So your seeing power is conditional. Your seeing power is conditional. You cannot see God in that way. Only if you develop love of God, then you will be able to see always, twenty-four hours, Kṛṣṇa. This is the science.

Lecture on SB 2.9.4 -- Japan, April 22, 1972: So we have to learn how to purify our senses. Then we can see God everywhere. Premāñjana-cchurita-bhakti-vilocanena [Bs. 5.38]. Brahma-saṁhitā. Premāñjana-cchurita. When we develop love of God, prema añjana, that ointment... Just like we apply some ointment to the eyes to make it clear—our vision becomes clearer—similarly, there is ointment which is called love of Godhead. If we develop that love of Godhead, so by that ointment, when our imperfect eyes will be cleansed, then we can see God. This is the process.

Lecture on SB 3.25.35 -- Bombay, December 4, 1974: The spiritual sound, it is released from many, many millions and millions and trillions of miles away; still, it can be heard, provided you have got the machine to capture it. That is bhāgavata-prema. So those who have got developed love of Godhead, they can hear. As it is said in the Bhagavad-gītā, Kṛṣṇa says that "I am speaking to you the old message, Bhagavad-gītā, which I spoke to sun-god some millions of years ago." So "Why You are speaking to me? I am not a Vedantist. I am not a sannyāsī. I am not any advance in spiritual understanding." People may say. But Kṛṣṇa says, "Yes. You are My bhakta." Bhakto 'si. Therefore to understand Bhagavad-gītā means one has to become first of all a bhakta.

Lecture on SB 5.5.1 -- London, August 30, 1971: This civilization is of dogs and cats fighting and killing, and my spiritual master is giving love of God, he is giving love of God to the world. And you can develop so simply. You just hallow the name of the Lord. Jesus says, "Hallowed be thy name, my Father." And we are hallowing the name of the Lord. We don't even demand you say "Kṛṣṇa." You can say "Jehovah." you can say "Yahweh." You can chant the names of God. You can purify your heart and develop love of God, and then you will stop killing and slaughtering each other.

Lecture on SB 5.5.2 -- Johannesburg, October 22, 1975: So premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti [Bs. 5.38]. Santaḥ, saintly persons, or mahātmā, they develop by hearing about God constantly. They develop love of God. That is the aim of life. That is the real purpose of human life. Premā pum-artho mahān. Caitanya Mahāprabhu recommended that what is the actual benefit of this human form of life? To develop our dormant love for God. That is wanted, not to accumulate money. Nothing will go with us. Everything will remain. The bank balance will remain in the bank, and we have to go, and there will be fight amongst the claimants.

Lecture on SB 6.1.39 -- Los Angeles, June 5, 1976: So therefore we require good association. Ādau śraddhā tataḥ sādhu-saṅgo 'tha bhajana-kriyā tato 'nartha-nivṛttiḥ syāt tato niṣṭhā tataḥ rucis tato bhāvas sadhakānām ayaṁ premnaḥ prādurbhāve... [Cc. Madhya 23.14-15]. You cannot develop love of Godhead in one second. You can, provided you are so sincere and God is very much pleased upon you. He can give you. He can give you immediately. That is possible. But that may be some rare cases. Ordinarily, this is the process. Ādau śraddhā tataḥ sādhu-saṅgo. Just like we have come here in this temple. You have got some faith, all of us. That is called śraddhā, ādau śraddhā. There are many hundred thousand in this quarter. Why they are not coming? This is the beginning. You have got some faith, śraddhā. You have come. Ādau śraddhā tataḥ sādhu-saṅgo. And if you continue... What we are doing? We are making the association to take lessons from these Vedic literatures.

Lecture on SB 7.9.9 -- Montreal, July 4, 1968: The Brahma-saṁhitā says that those who have developed love of God and smeared the eyes with the ointment of love, but by that ointment the sight of your eyes, the material eyesight, will be clear. Just like you sometimes apply medicine on your eyes to see clear, similarly, there is a process to make your eyesight clear to see God. That's all. Not that stop seeing, but clear the eyesight. Purify your senses. That is called bhakti. Bhakti means the process of purifying the senses. That's all. And as soon as your senses are purified, transcendentalized, you see God face to face.

Lecture on SB 7.9.12 -- Montreal, August 19, 1968: That type of religion is the best by which one develops love of Godhead. That's all. The test is how much you have developed love of Godhead. Bhāva-grāhī janārdana. In Vedic literature it is said that God, Kṛṣṇa, simply accepts your bhāva or your situation, how much you have developed your attraction for God, or Kṛṣṇa.

Sri Caitanya-caritamrta Lectures

Lecture on CC Adi-lila 7.80-95 -- San Francisco, February 10, 1966: So Kṛṣṇa, but Caitanya Mahāprabhu says that this emotion, by chanting Hare Kṛṣṇa, developing love of God, is far, far beyond these four principles of perfection, above the idea of becoming one with the Supreme.

pañcama puruṣārtha-premānandāmṛta-sindhu brahmandi ānanda yāra nahe eka bindu

This pañcama puru... This is fifth dimension. One, religiosity; two, economic development; and three, sense gratification; and four, to become one with the Supreme. So above these four, this is fifth. This is the fifth stage of perfection. What is that? Developing love of Godhead and getting emotion out of that. So Caitanya Mahāprabhu says this emotional stage is so transcendental and so elevated that there is no comparison with the other four principles

Lecture on CC Adi-lila 7.80-95 -- San Francisco, February 10, 1966: This is fifth dimension. One, religiosity; two, economic development; and three, sense gratification; and four, to become one with the Supreme. So above these four, this is fifth. This is the fifth stage of perfection. What is that? Developing love of Godhead and getting emotion out of that. So Caitanya Mahāprabhu says this emotional stage is so transcendental and so elevated that there is no comparison with the other four principles. The perfection of the other four principles is enjoy to become one with Brahman. Caitanya Mahāprabhu says this brahmānanda is just like a drop in comparison with the ocean. This emotion of transcendental love is compared with the ocean, and this brahmānanda, to become one with the Supreme, is just like a drop out of that ocean.

Lecture on CC Madhya-lila 20.137-142 -- New York, November 29, 1966: So a person in Kṛṣṇa consciousness, he cannot be in distress of material miseries. It goes automatically, automatically. Taiche bhakti-phale kṛṣṇe prema upajaya. Similarly, by execution of this devotional service, gradually you develop love of God, love of God. And preme kṛṣṇāsvāda haile bhava nāśa... And as soon as you get a taste for Kṛṣṇa, you at once lose all this nonsense taste, culminating into sex life. The material taste means we want to gratify senses in so many ways, and the supermost point is sex life. So as soon as you get into touch with Kṛṣṇa and you develop Kṛṣṇa love, all this nonsense finished.

Lecture on CC Madhya-lila 20.334-341 -- New York, December 24, 1966: Now, in this age the incarnation of Kṛṣṇa, Lord Caitanya, His color is, the complexion of the body is described as yellow. And what does He do? Prema-bhakti dilā loke lañā bhakta-gaṇa. His mission is to give directly the love of God. That's all. His method is so nice that one who follows His method, he very quickly, instantly, he develops love of God. And when one develops love of God, he becomes perfect. Yaṁ labdhvā cāparaṁ lābhaṁ manyate nādhikaṁ tataḥ. We are hankering after love. We want to love somebody. That is the nature of living entity. But that love is frustrated in every step. The culmination of perfection of love can be realized when we understand, when we try to understand, and really love Kṛṣṇa. That can be achieved by Kṛṣṇa consciousness. And this Kṛṣṇa consciousness was preached by Lord Caitanya.

Lecture on CC Madhya-lila 20.391-405 -- New York, January 2, 1967: So premāñjana-cchurita-bhakti-vilocanena [Bs. 5.38]. If one takes to this philosophy of Kṛṣṇa consciousness and develops love of Godhead, then he can see God at every moment, in every step, in every thing. He's not, for a single moment, is out of the sight of God. Just like in the Bhagavad-gītā it is said, teṣu te mayi. The devotee who has love, who has developed love for God, he's also seeing God at every moment.

Sri Isopanisad Lectures

Lecture on Sri Isopanisad, Mantra 1 -- Los Angeles, May 3, 1970: Hindu shop is pure, Muslim shop is impure. These are mental concoction. Religion is going on like that. Therefore... Therefore fighting: "I am Hindu," "I am Muslim," "I am Christian." Nobody knows religion. You see? They have given up religion, these rascals. There is no religion. The real religion is this, Kṛṣṇa consciousness, which teaches how to love God. That's all. That is religion. Any religion, it doesn't matter whether Hindu religion, Muslim religion, Christian religion, if you are developing love of God, then you are perfect in your religion. That is the test.

Lecture on Sri Isopanisad, Mantra 1 -- Los Angeles, May 3, 1970: Therefore here it is stated, simply to become vegetarian is not the last word. There are many vegetarians. The monkey is vegetarian. He's naked and lives in a jungle. Just like there are so many so-called sages, that "I live naked. I live in the jungle. I have given up the society." So monkey is doing that. Huh? (laughter) Naked, vegetarian, no home. But the rascal has got at least two dozen wives. That is monkey. So it is called markaṭa-vairāgya. He has become a sannyāsī, vairāgī, and, but, so much thing, but privately he has got so many connections. That is called markaṭa-vairāgya, monkey's renunciation. Monkey has renounced, naked, but at heart there is sense gratification. So markaṭa-vairāgya is no good. So simply to become vegetarian is no good. You must develop love of Godhead. That is real thing.

Lecture on Sri Isopanisad, Mantra 13-15 -- Los Angeles, May 18, 1970: So that seeing power is the bhakta's, the devotee's, because Kṛṣṇa certifies, bhaktyā mām abhijānāti [Bg. 18.55]. Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti [Bs. 5.38]. Those who have developed love of Godhead by that ointment, prema, ointment... Just like sometimes... In India it is very... They have got some... What is called? Surma? Ungent, surma. Yes. If you apply that surma your sight becomes bright immediately. So if you smear your eyes with love of Godhead, then you will see God always. Santaḥ sadaiva hṛdayeṣu vilokayanti. Yes. So devotion. So this is the way of understanding God. By service, by enhancing love... This love can be increased only by service. Otherwise there is no possibility.

Festival Lectures

Nrsimha-caturdasi Lord Nrsimhadeva's Appearance Day -- Boston, May 1, 1969: Prahlāda Mahārāja was seeing always, constantly Nṛsiṁhadeva. Mahābhāgavata. Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti [Bs. 5.38]. Those who have developed love of God, prema, premāñjana-cchurita... When one's eyes are anointed with the, what is called?

Ratha-yatra -- San Francisco, June 27, 1971: When our eyes are anointed with love of God, we can see Him everywhere. That is the injunction of the śāstras. We have to develop our seeing power by developing love of Godhead. Premāñjana-cchurita bhakti-vilocanena [Bs. 5.38]. When one is sufficiently developed in Kṛṣṇa consciousness, he can see the Lord every moment within his heart and everywhere, wherever he goes. So this Kṛṣṇa consciousness movement is an attempt to teach people how to see God, how to see Kṛṣṇa. Kṛṣṇa can be seen if we practice.

Initiation Lectures

Lecture & Initiation -- Seattle, October 20, 1968: Now this function is being done. It should not be taken that we are doing something, religious rituals. No. Religious ritual is different thing. This is... Although it appears like rituals, but it is transcendental. It is above all kinds of religion. It is postgraduate study. The process is how to develop love of Godhead. This is above all rel... Religion means, generally, some kind of faith. But it is not the question of faith. It is actually developing, how much you are loving Kṛṣṇa, or God. So it is above all religions. It is not ordinary religion.

Lecture & Initiation -- Seattle, October 20, 1968: The whole process is that we are going to transfer our love from matter to God. So we should try to minimize. It will be automatically. Bhaktiḥ pareśānubhavo viraktir anyatra syāt [SB 11.2.42]. If you actually develop love of Godhead, then naturally you forget to love all these material nonsense.

General Lectures

Lecture to Technology Students (M.I.T.) -- Boston, May 5, 1968:

Student (9): There are different techniques for reaching Christ consciousness or God consciousness or self-realization. What test do you recommend for finding out which technique is the best?

Prabhupāda: Yes. That I have already explained. That technique is best by which you develop your love of God. That is the test. If by following Christian religion or Muhammadan religion or Hindu religion you actually develop your transcendental love for God, that is the best technique. If you have no love for God, simply you follow the technique, then it is simply laboring. That's all.

Student (9): I mean especially the variations of Indian technique.

Prabhupāda: I don't say any variation. I say that is the best technique by which you develop love of God. Now you find out what is that best technique. If you find that in your technique you are developing love of God, it is best. We don't say that you accept this technique or that technique. Any technique by which... Just like a man is diseased. Any medicine by which he is cured, that is best medicine for him.

Lecture -- Seattle, October 18, 1968: The test of any scripture is how one is developing love of God. Phalena paricīyate. If you find that following some religious principles you are developing your love of God, then it is perfect. It doesn't matter whether it is Bible or Koran or Bhagavad-gītā. It doesn't matter. We have to see what is the fruit. If the fruit is that people are developing love of Godhead, then it is perfect. Don't try to understand whether this is good, this is good, this is bad, this is... No. Try to understand by the result. Just like the same way: if you see the fruit, then it is first class. So it doesn't matter whether it is Bible or Gītā. If you can develop love of Godhead by reading Bible, it is first class, and if you can develop love of Godhead by Bhagavad-gītā, it is first class. And if you do not, then either it is Bible or the Koran or Bhagavad-gītā, it has no effect for you. So it is up to you. Not by comparison, but by your own activities. If you actually follow the instruction given by Lord Jesus Christ, you will also develop love of Godhead. There is no doubt. Similarly, if you follow the instruction of Kṛṣṇa, you will also develop. So it is up to you. You try to follow. If you do not follow, simply try to make a comparative study "This is good" or "This is bad," "This is bad" or "This is good," that is called śrama eva hi kevalam [SB 1.2.8]—simply laboring. Why comparative study? Just see how much you are developing love of Godhead, that's all. Phalena paricīyate. "Whether it is apple is there, that's all right; never mind what is this tree. I'm concerned with the apple."

Lecture Engagement and Prasada Distribution -- Boston, April 26, 1969:

Guest (5): Should not one try to purify one's heart first and personality?

Prabhupāda: Yes. That will go. Just like if you take proper medicine for curing your disease, the more the disease is cured, you feel healthy life. Pure life means healthy life, and impure life means unhealthy life. So there is a process of bhakti-yoga, how one becomes purified. The first stage is ādau śraddhā. Just like you have, all ladies and gentlemen, come here with little respect for this, I mean to say, movement, Hare Kṛṣṇa. This is the basic principle. A little faith. "Oh, all right. Let us hear about it. Let us see." This is the beginning. Ādau śraddhā tato sādhu-saṅga. Now, if you think, "Oh, it is very nice. Oh, Swamijī explains very nicely," then you come again. That is called sādhu-saṅga, association. We have got our class. If you want, you can associate with us. Ādau śraddhā tato-sādhu-saṅga tato bhajana-kriyā. Bhajana-kriyā means practice. Just like my students, they came also like this. Not in the beginning they accepted, but he came after attending some lectures, then advanced, then offered that "Swamijī, I want to be your student." That is called bhajana-kriyā. So if he practiced the bhajana-kriyā, then anartha-nivṛttiḥ syāt. Then he becomes purified. This is the process of purification. Anartha-nivṛttiḥ syāt. Tato niṣṭhā. And as soon as he is purified, he become stuck up to this principle. He cannot give up. Tato niṣṭhā tato ruciḥ. Ruci means he gets a taste for it. Don't you think they are chanting Hare Kṛṣṇa always... Hackneyed, for others it is hackneyed, but they are feeling pleasure. Tato niṣṭhā tato ruciḥ. Ruci means taste. Tathāsakti. Then they cannot give it up. Tato bhāva. Then ecstasy. Sādhakānām ayaṁ premṇaḥ prādurbhāve bhavet kramaḥ: "These are the gradual process of developing love of Godhead." And as soon as you develop love of Godhead, your life is successful.

Lecture with Allen Ginsberg at Ohio State University -- Columbus, May 12, 1969: If I explain to a human being, however illiterate, uneducated, he may be, if he has simply these two ears, he will understand what is God. Therefore the Vedic information is called śruti. Just try to hear. You haven't got to be educated or literate. God has given you these two ears and you can learn. Simply you have to learn from the authorized sources. Then you will understand God. And when you understand God, then you develop love of God. And when you develop love of God without any motive and without any impediment, then you find, "Oh," svāmin kṛtārtho 'smi varaṁ na yāce [Cc. Madhya 22.42], "I have no more any demand. I am completely satisfied." Try to come to this platform, transcendental stage. You cannot be happy simply by material advancement. That is not possible.

Lecture at Art Gallery -- Auckland, April 16, 1972: Those who have developed love of God, oh, they are enjoying the transcendental pleasure in every moment by seeing the artistic work of Kṛṣṇa. So that is the position of a devotee. So we request everyone to become devotee and Kṛṣṇa conscious so that you will find everywhere the artistic work of Kṛṣṇa, everywhere.

Philosophy Discussions

Philosophy Discussion on David Hume: Śyāmasundara: As far as his philosophy of religion, he rejected the idea of absolute matter and the concept of a soul as substance. He rejected the utility of scientific laws, and he rejected moral principles as objective realities. He says all religious ideas are relative. There is no certainty and anything religious may be merely probable but never certain. Prabhupāda: Yes. That also he says. Therefore religion means love of God. The means may be different in different processes of religion, but ultimately if one develops love of Godhead, that is the prima facie factor, love of God. So if any religious principle love of God is absent, that is simply show, it is not factual religion.

Philosophy Discussion on Jacques Maritain: That is first-class religious system, (indistinct) develops his dormant love of God. That is religion. That is first-class, transcendental religion. And Bhāgavata, in other place it is said, dharmaḥ projjhita kaitava atra: all cheating religious system is rejected here. Because Bhāgavata does not accept a religious system as genuine unless the followers develop love of Godhead. This is the test. And dharma means, as it is stated in the Bhagavad-gītā, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja [Bg. 18.66]. This is dharma. Kṛṣṇa says that "You give up all types of religious system." That means they are not religious, they are not religious. Otherwise why Kṛṣṇa will ask that you give it up?

Philosophy Discussion on Socrates: So goodness, one must come to the platform of goodness. So we are therefore asking people to give up these base qualitative activities—illicit sex and meat-eating and drinking or intoxication and gambling. These are base qualities. So anyone gives up these qualities, he remains in the sattva-guṇa. And then if he is promoted farther, just like Socrates said that goodness is not all, that still you have to..., and that is bhakti. Then his realization is perfect. He becomes liberated, and then gradually he develops love of God, then he is in the original state. Bhaktir hitvā anyathā.

Philosophy Discussion on Samuel Alexander: He reciprocates to the advanced devotee. Just like it is stated in the Bhagavad-gītā, teṣāṁ satata-yuktānāṁ bhajatāṁ prīti-pūrva... [Bg. 10.10]. One who is in full love with God, He talks with him. He does not talk with ordinary rascals. And in the Brahma-saṁhitā it is said, premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti: [Bs. 5.38] one who has developed love of God, such person always sees God within his heart. So it is a question of Just like Kṛṣṇa says, that "I am talking to you because you are My devotee," bhakto 'si. Why God should talk with nondevotee? He has no business. Just like king, he talks with his immediate officials, minister. He does not talk with the street man. How you can expect? How this street man can express that "I want to talk with the king or the president"? There is no question. He talks. He talks with the qualified devotees, not with others.

Purports to Songs

Purport to Gaurangera Duti Pada -- Los Angeles, January 6, 1969: Then he says: yei gaurāṅgera nāma laya, tāra haya premodaya. Now, the devotees are concerned how to develop love of Godhead. Narottama dāsa Ṭhākura recommends that anyone who simply chants śrī-kṛṣṇa-caitanya prabhu-nityānanda..." Gaurāṅga means with all this paraphernalia. As soon as we speak of gaurāṅga, we should mean the five: Lord Nityānanda, Advaita, Gadādhara, and Śrīvāsa. All together. So yei gaurāṅgera nāma laya, anyone who chants, immediately he will develop love of Godhead. Yei gaurāṅgera nāma laya, tara haya premodaya, tāre mui jaya bole hari. Narottama dāsa Ṭhākura says "I offer him all congratulation." Because it is certain that he has developed love of Godhead. Then he says, gaurāṅga-guṇete jhure, nitya-līlā tāre sphure. Anyone, if he cries by simply by hearing the transcendental qualities of Caitanya Mahāprabhu, he at once understands what is the loving affairs between Rādhā and Kṛṣṇa.

1968 Conversations and Morning Walks

Interview -- September 24, 1968, Seattle: Prabhupāda: So our proposition is to make people God conscious. It doesn't matter what he is. Either he is Hindu or Christian or Mohammedan, it doesn't matter. And this Kṛṣṇa consciousness procedure is to raise or to develop love of Godhead. And as soon as he develops love of Godhead, then he becomes happy individually and collectively because there is love. He wants to love somebody else, but he is placing his love wrongly. He is placing his love... Even one has nobody to love, he is loving cats and dogs. So love is there, but he does not know where to place his love and be happy. This is the information, Kṛṣṇa.

Talk -- October 18, 1968, Seattle:

Prabhupāda: When you go to a medical man do you ask him whether he is Christian or Hindu? I am asking you. Suppose you go to a medical man, do you ask him, "Are you Christian or Muslim or Hindu?" Do you ask him?

Guest (1): Me?

Prabhupāda: No, I am asking this girl. Why? Because your business is to cure your disease. It doesn't matter whether he is a Christian or a Hindu or a Muhammadan. It doesn't matter. Similarly, you have to seek love of God. Wherever it is available, you have to take it. That should be the point of view. It doesn't matter where it is available. One should be hankering after love of Godhead. Love of God. Gold, somebody is after purchasing gold. It doesn't matter where it is available. Similarly, it doesn't matter whether you develop love of Godhead from this scripture or that scripture. Your aim should be whether you are developing love of Godhead or developing love of non-God. That should be the test.

1969 Conversations and Morning Walks

Conversation Including SB 1.2.1-34 Recitation & Explanation -- April 1, 1969, San Francisco: Prabhupāda: It doesn't matter whether you are Hindu or Christian or Muslim or anything. It doesn't matter. Just see Bhāgavata. Sa vai puṁsāṁ paro dharmo [SB 1.2.6]. That sort of religion is nice, best, by which you can develop love of Godhead. It doesn't mention that "This religion is best, that religion is best." That religion is best which helps someone, the religionist, to develop love of God, Godhead. If you put to test all kinds of religion in this formula of Śrīmad-Bhāgavatam, you'll understand which religion is best. You haven't got to ask anybody. Simply by testing how much one has developed love of Godhead. How much one has learned to love Kṛṣṇa or God. If, following any type of religion, if you get this result, then you have performed your religious principle very nicely. This is the answer. And what kind of love? Ahaitukī, without any cause.

Conversation Including SB 1.2.1-34 Recitation & Explanation -- April 1, 1969, San Francisco: Prabhupāda: Love of Kṛṣṇa cannot be stopped by any material reason. That is love. Nobody can say that "For this reason I could not love Kṛṣṇa." There is no reason. There is no impediment for anyone. Any circumstances. So any religious principle which helps a person to love Kṛṣṇa and God, in that way, without any reason, without any impediment... Just like flow of the river. There is no impediment in this world which can stop the flow of the river. Or the waves of the Pacific Ocean. There is no power in the material world which can stop the waves going on, going on, going on. You see? Similarly, that is the best type of religion. Now just see how Bhāgavata is liberal in the description of religion. Religion... You are religious, you are very pious man—how it will be tested? How much you have developed love of God. That's all. Without any reason, without any impediment. This is test of best religion.

Lord Caitanya Play Told to Tamala Krsna -- August 4, 1969, Los Angeles: Prabhupāda: The government will appreciate that here is something secular, real secular; at the same time, God is there. Actually, it is that. All religious people, so-called religious, come here. And religion means this, to love, I mean to say, develop love of God. That is religion. What is this formularies? Simply formula that "I keep this, I copy that." That is not religion, simply by dressing in different way or sitting in a different way. Where is your understanding? You have no understanding of God. You simply formally attend some church or mosque or temple for some material benefit or for some, make some show, but where is your love of God? That is the test of religion.

Lord Caitanya Play Told to Tamala Krsna -- August 4, 1969, Los Angeles:

Prabhupāda: Bhāgavata says. A religious person means he has got complete love of God. Then he is religious. All right. Śrama eva hi kevalam [SB 1.2.8]. Simply wasting time. Bhāgavata says, without developing this love of Godhead, if somebody is engaged in religious ritualistic performance, he's simply wasting his time. Śrama... That particular word is used, śrama eva hi kevalam. Śrama means labor. Eva. Certainly, it is simply laboring. What is called? Labor of love? What is called?

Tamāla Kṛṣṇa: Labor of love.

Prabhupāda: Yes. You love something and unnecessarily you labor. So religion means... This is religion, how to develop love of God. That is religion.

1971 Conversations and Morning Walks

Room Conversation -- August 14, 1971, London:

Guest (1): So we believe that the holy spirit empowers artists and composers. And therefore we would say that a symphony was a creation of God.

Prabhupāda: Yes. Creation... In everything there is hand of God. Therefore one who has learned to see everything in connection with God, he sees God everywhere, every moment. (knock) Yes? Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti. Premāñjana cchurita [Bs. 5.38]. When one has developed love of God, he sees God everywhere, always. Because everything is creation of God; so he can find out, "Here is my Lord. Here is my Lord. Here is my Lord." That is the highest state of loving God. He cannot see anything without connection of God.

1973 Conversations and Morning Walks

Room Conversation -- February 26, 1973, Jakarta: Prabhupāda: Government should not be callous that "You may go on with your so-called religion, we don't care for it." No. That is not government. Government's duty is to see, just like for example, Christians, their commandment, first commandment is, "Thou shalt not kill." It is the government's duty to see that anyone who is professing Christian, "Why he's killing?" Immediately he should be punished that "You are professing as Christian and you are killing." This is government. Similarly, Buddhist religion also, ahiṁsā. Ahiṁsā paramaṁ buddhiḥ. The government duty should see. And the ultimate test of first-class religion is: the follower has developed love of God. If he does not know anything about God, or if he has not developed love of God, then he has simply wasted time. It may be any religion. That is ultimate test because religion means, it has got relationship with God. Otherwise what is the meaning of religion? Any religion, it doesn't matter. The process should be quest of God. What is God? What is Absolute Truth? Wherefrom everything has come? What is we... what we are? What is our relationship with God? This science. Religion means this science.

1975 Conversations and Morning Walks

Morning Walk -- November 1, 1975, Nairobi: Prabhupāda: Everyone is blind, in darkness. He cannot see anything. So one who opens the eyes, jñānāñjana-śalākayā, by the torch of knowledge, he is guru. This is description of guru. If you are blind and have a blind guru, that is no use. Guru means who is not blind. I may be blind. Then that will be effective. This is no reason, "I cannot see." What you are? You can see? You cannot see even the president, and you want to see God without being qualified? This is laymans', rascal's reason, "I cannot see. I do not see." What you are? What you can see? You do not first of all evaluate what is your position, and you want to see something. The formula is there. Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti [Bs. 5.38]. One who has developed love of God is always seeing God. So where is that qualification? You are not lover of God, you are lover of dog, so how you can see God? You can see dog. That's all. Go on seeing dog perpetually. And at the time of death see the dog and become a dog. That's all.

1976 Conversations and Morning Walks

Morning Walk -- June 17, 1976, Toronto:

Satsvarūpa: Śrīla Prabhupāda, I think Bhakta Gene wants to know if you recognize that there are any great devotees in that Christian tradition. Do we recognize that any of those Christian saints were great devotees? Did they develop love of God? Or what's the comparison?

Prabhupāda: I do not know, I have not studied Christianity. But if anyone has developed love, that is perfection. So there is not question of my knowing or not knowing. If actually one has developed love for God, he's perfect. That's all.

Evening Darsana -- July 13, 1976, New York:

Puṣṭa Kṛṣṇa: I think he's asking a question also that sometimes comes up, that if one loves in this material love, for example one loves a child, or loves humanity, does this help to develop love of God?

Prabhupāda: No. But if you love God. It helps to love the human beings.

Evening Darsana -- August 9, 1976, Tehran:

Prabhupāda: So we have to associate with such persons who are convinced about God and trying to spread His knowledge throughout the world. You have to mix with, associate with them. First of all, you must have faith that, "In this life I shall understand thoroughly about God." Then associate with persons who are busy with God's business. Then you act as they are acting. Then your misconception of material life will be finished. Then you'll have attachment. Then you'll have taste. In this way you'll develop love of God.

Ali: I already have the faith.

Prabhupāda: That you have to increase. Simply the preliminary faith, that is very good, but unless that faith is increased more and more, then there is no progress.

1967 Correspondence

Letter to Umapati -- Calcutta 23 November, 1967: I am so glad to learn that you are now getting the fruit of chanting Hare Krishna. Hare Krishna is so nice that it clears the dirty things from the mind of the devotee and the more one is used to chant the Holy Name offenselessly, the more one develops love of God, forgetting the whole material nonsense. (It is my duty to deliver you the right thing in right earnestness and it is the duty of the receiver to act in the standard spiritual regulation. When you left us I simply prayed to Krishna for your return to Krishna Consciousness because that was my duty.

1968 Correspondence

Letter to Kirtanananda -- Montreal 30 June, 1968: At least Mr. Rose cannot object to this performance of Kirtana because he wants to give facility to all sects. So even if he takes it that our Krishna Consciousness movement is also a particular type of sect, certainly he will not have any objection. Therefore, the conclusion is that you must regularly hold Krishna Kirtana, now, and even as in our other centers they are doing. And live peacefully without any exaggeration, and try to convince people about the non-sectarian nature of Krishna Consciousness. I think that will make you successful in this great adventure. Before the advent of Lord Caitanya, nobody had exhibited the practical way of developing love of Godhead, and the process is open to everyone, therefore this is simple, non-sectarian, and sublime.

Letter to Rupanuga -- Montreal 3 July, 1968: The Christian faith as it is now exhibited, they have simply a faint idea of God as order-supplier. Certainly God is the Origin, Source of all supplies, and either God-conscious persons or demons, everybody is enjoying the general supplies made by God. It is just like a rich father maintains all kinds of children; some of them may be a highly qualified, some of them are rascals. The father does not mind whether a child is rascal or qualified, but out of his love for all of them he supplies the essentials for the children. Out of such many children, if someone of them feels grateful to the father, and thus develops love for the father, as it is expected, his position is better than the other children. And the father is also endeared to such a devoted child. Similarly, God is equal to everyone, but one who developed love of Godhead, and has practically employed oneself in the service of the Lord, he is in real touch and favor of the Lord. That is the difference.

Letter to Pope Paul VI -- Montreal 3 August, 1968: My mission is in the line of Lord Caitanya, Who is Personified Love of Godhead, and Who advented Himself 482 years ago in India, and preached God consciousness all over the country. His mission is to revive God consciousness all over the world, on the basis of Srimad-Bhagavatam (Science of God). The principle of Srimad-Bhagavatam is that any religious faith which helps a man to develop Love of God, without any motive, and without being hampered by any material condition, is transcendental religion. And the best process or the easiest process, in this age especially, is to chant the Holy name of God. From this definition of religion as we find in the Srimad-Bhagavatam, the criterion test of religion is how it helps people to develop his dormant Love of God, which is not artificially invoked, but it is aroused from within by bona fide association of devotees and hearing about God.

Letter to Roland Michener (Governor-General of Canada) -- Montreal 24 August, 1968: ISKCON (the International Society of Krishna Consciousness) is a non-lucrative organization, whose purpose is to promote the well-being of human society by drawing its attention to God. We are a non-sectarian society, and our members include people from Christian, Jewish and Moslem as well as Hindu faiths. The aim of ISKCON is not to found a new religious sect, but to invoke the living entity's dormant love of God, and thus provide the human society of all faiths with a common platform of clear theistic knowledge and practice. Members of ISKCON may retain their own respective religious faiths, as ISKCON is meant to establish a clear, practical common formulation of the common ideal of all theists, and to defeat the unnecessary dogmatic wranglings that now divide and invalidate the theistic camp. This common ideal of theism is to develop love of God.

1969 Correspondence

Letter to Archbishop of Canterbury -- Los Angeles 1969: My mission is in the line of Lord Caitanya, Who advented Himself 482 years ago in India, and Who preached God consciousness all over the country. His mission is to revive God consciousness throughout the world, on the basis of Srimad-Bhagavatam (Science of God). The basic principle of Srimad-Bhagavatam is that any religious faith which helps a man to develop Love of God, without any other motive, is transcendental religion. And the easiest process for this age is to chant the Holy Names of God. From this definition of religion as we find in the Srimad-Bhagavatam, the criterion test of religion is how it helps people to develop their dormant Love of God. This love is not artificially invoked, but it is aroused by association with devotees of the Lord and by hearing from the authorized scriptures.

Letter to Vrndavanesvari -- New Vrindaban 25 May, 1969: So don't be discouraged. If you follow the principles of Krishna Consciousness, your activities may be accepted anywhere. It doesn't matter whether it is in Europe or America because it is all transcendental. You may just continue your attitude to serve Radharani and you can be on the spiritual platform, without any being deterred by material impediments. In the Srimad-Bhagavatam, First Canto, you'll find that the first class occupational duty is to develop love of God without any motive or impediment. When we shall be able to execute our business of Love of Godhead, unimpaired, at that time we shall be freed from all sophistication.

1976 Correspondence

Letter to Vidyabadhu -- Vrindaban 6 September, 1976: There are three enemies. One of them is the mother with child who marries again. The child should be raised in Krsna consciousness movement where both of you will advance in developing love of God.