I hope in the meantime you have received my last letter. This day I had been to the office of the Director of Postal Service along with our friend Sri Horendra Natha Shome and Sripada Akincana Maharaja. Some of the would be customers whose addresses were given for registration denied to be our paid subscribers and this was against the registration certificate. We had some talks with the Asst. Director who was a perfect gentleman. Heron Babu being one of them he told that he is also a customer. When he wrote in black and white his version the Director agreed to register it and I am glad to inform you this day our "Sri Sajjanatoshani Patrik" is registered in the postal department as a monthly newspaper under registration No. D797. Just on the way I dropped in at the Kapoor Art Press and I gave him the No. for printing on the cover.
Customer (Letters)
Correspondence
1947 to 1965 Correspondence
As you have liked my cooking so also here all the friends who have tasted my cooking have liked it. And by this I am suggesting you why don't you start an Indian restaurant here in New York? I am sure if you start a business like that you will earn at least $2000.00 a month net. This is not a dream but actual fact. In New York there are so many restaurants and all of them are full with customers so I thought like that you should also start a restaurant supplying new palatable dishes and they would like them surely. There are about three hundred item of good vegetable preparations and if they are introduced in America it will be recorded in the history of America.
1967 Correspondence
If you can prepare cymbals surely there will be good demand for it. There are many customers here already demanding it. Gargamuni is supplying them small finger cymbals and they are accepting it.
1968 Correspondence
Another thing, in India, it is the practice that if we give orders for one thousand copies printing, they print 1,100 copies. It is 100 copies they print without any charges. Of course, in India the process is, the paper is supplied by the customer, and the press prints a hundred copies more without any charge. I do not know if this arrangement is also applicable to the Japanese printers, but anyway, as soon as I hear from you I shall arrange for the letter of credit.
1969 Correspondence
For persons who are doing nothing in Krishna Consciousness, it is an indirect inducement to take to devotional service in earnest seriousness, every moment is Karatieya. In this connection, there is a good example that sometimes a store gives special concession to attract new customers. But for those who are already customers there is no need of a special sale. They will purchase at any cost if they know the import and value of the goods. Similarly, those who are pure devotees do not aspire for any concession, and out of spontaneous love try to engage themselves in devotional service 24 hours each day, 365 days every year, without any stoppage.
So immediately you can arrange for two months layout. How are you going to select the articles? I would like to know. We should lay out the subject matter as nicely as possible to our intelligence and capacity, and without any ambition that it must attract customers. They may attract or not attract, it doesn't matter. We are selling Back To Godhead through the personal approach, through the Sankirtana Party, so I expect each center to sell 50 copies daily on the average as we have practical experience here.
However you would handle it in N.Y., just simply do it in the same way—only for convenience sake, the stock is lying in L.A. You simply instruct L.A. how to handle and distribute it, and they will do. Have them take the books to a customer, and send you the bill, and the customer will pay you directly in N.Y. So you arrange the charges, and keep the accounts with you. So far the responsibility of the shipment is concerned, Jayananda and Tamala Krishna will take full responsibility jointly. I shall write to them in this connection, or send them a copy of this letter.
Regarding Dai Nippon's change of policy, I know the Japanese people are very cunning in the matter of business. They can produce things very cheaply and attract customers, but when the customer is in his grip, he does not behave very well. Under the circumstances, I do not know whether it will be nice to select another Japanese printer.
So far as Sankirtana Party is concerned, as many pictures as possible should be published each month. The pictures are very attractive to the customers also. Acyutananda should also be asked to send pictures, as many as possible, of the many Visnu temples in India for publication in BTG.
I beg to acknowledge receipt of your letter of July 9, 1969 along with the copy of the article, and I have noted that your new address is Box 1684, Sunset Beach, Hawaii. I think it is Krishna's desire that you would vacate the former building and go to the hippy quarters. Actually, the hippies are our best customers. Almost all of our important disciples are recruited from that group, and you are also from that group. So actually we should try to serve the hippy group more than others because there is great potency of recruiting Krishna Consciousness devotees from them.
Regarding your dress, you should dress yourself as smartly as possible. Krishna Consciousness does not depend on the dress. It is consciousness. If by dressing yourself very nicely you get honor from your customers, then it is a great asset for business management. So far as your diploma in business management from McGill University is concerned, you must have it by all means.
I think the book fund should be immediately deposited to my savings account, and if need be, I shall pay you again. I am very glad to learn about the contribution of Mr. Raj Anand. He appears to be devotee, so deal with him very carefully. Invite him to take Prasadam as often as possible. He must be a very nice gentleman to have purchased 100 BTGs for giving freely to his customers.
1970 Correspondence
I think if George writes a small foreword, then we can include it along with other description in the pamphlet. I think if we issue such prologue pamphlet and put it within the paper cover of the album, we can expect some order from many customers before the book is out of the press, and in that case perhaps we have to mention the price and delivery terms to save time.
P.S. Please send immediately 1 or 2 sample copies of BTG to the following address. She is a prospective customer.
1971 Correspondence
The restaurant proposal is very nice. It should be very neat and clean and in the center column there should be Guru Gauranga altar. Everything prepared should be offered and kept on a table and the customer or guest should come and take prasadam on a plate to his full satisfaction. He can sit at table with chair.
The Kabul proposal sounds very nice and hippies are already there. If you begin your movement with hippies, then gradually the local inhabitants will take interest. Caitanya Mahaprabhu wanted that in every town and village this cult would be spread and the hippies are already spread all over the world and they are our best customer. These hippies are simply frustrated and want something sublime. So we are delivering this sublime movement all over the world and if we do it cautiously and carefully surely we will be successful.
I am seeing that in this Delhi city many hippies from your country are coming, but they are simply hungry and dirty and being cheated. During our pandal program some of them came to me and became my disciples. So we must look out for them and take interest that they should be delivered from this miserable condition. They are our best customers. If we give them place to sleep comfortably and nice prasadam, and if they agree to follow the four rules and attend our aratis and classes, why not invite the hippies to live with us? Gradually they will become devotees. The American Ambassador to India, Mr. Kenneth Keating, is very much in favor of our Movement, especially on this point of giving you people the right advice and saving them from intoxication and being hippies.
Upon your recommendation, I have consented to accept all of them as my duly initiated disciples, and I am replying them below. I am very pleased to learn from you that all programs are going nicely there in Laguna Beach center under your supervision. Especially I am glad that you are infiltrating the schools and colleges. These are our most important customers for KC, because they are inquisitive and serious to learn. So continue in this way giving them all opportunity to get the real education and knowledge or Krishna Consciousness.
1972 Correspondence
I understand that you have got your appointed agents here in india, namely "India Book House." They have got their office in Warden Road, a few blocks from our Temple in Bombay on the same road. I went there personally to inquire whether they have got the book in stock, but they had no stock. So I shall request you to immediately send stock of my Bhagavad-gita already published in sufficient numbers so that we can inform our thousands of devotees and Indian customers to take supply from your agents here.
For example, Krsna books cost 75 cents for 3 copies, so if USA has sent you the books at cost price, you can make profit by selling at $2. That is $1.25 profit per set, and you haven't got to pay back even the cost. This arrangement will be nice, otherwise in case of emergency, the other arrangement can also be adopted. If we get our plans sanctioned, automatically we will get customers for our flats. But we must get all these occupants as devotees, and you can consult with Indira regarding this matter.
Another thing, your selling at Rs. 100/- 120/- is too high. At most we should ask about Rs. 80/-. Our project is to receive guests and sell flats to devotees. Indira said many there are men devotees in Bombay who are anxious for such association, so she will be very much expert in seeking out customers for the flats, so you should take all help from her, she is very important lady and also very much convinced by our philosophy.
Now we have got so many students and so many temples but I am fearful that if we expand too much in this way that we shall become weakened and gradually the whole thing will become lost. Just like milk. We may thin it more and more with water for cheating the customer, but in the end it will cease to be any longer milk. Better to boil the milk now very vigorously and make it thick and sweet, that is the best process.
1973 Correspondence
You are experienced, senior member of the society, and Krsna has given you excellent opportunity for organizing Central Europe. I am sure you will be able to do something in Moscow. The young men there, are eager, only the government is a barrier. It is a good field there, you simply have to find the means, but rest assured that you will find many customers there.
1974 Correspondence
Regarding the restaurant, you should not name it as you have suggested, but "Hare Krishna Restaurant." That should be the name. In each restaurant there should be the picture of Lord Caitanya, and the foods should be offered and distributed to the respected customers. There should also be a tape recorder playing the Sankirtana in mild voice.
Regarding the S.B. index idea of separate volumes, Prabhupada does not like this idea. He said that we are selling the books mostly to casual customers, so what will be the fate of the index for them? They will never see the index. Therefore, Srila Prabhupada prefers that each volume have its own separate index. This system should be revived.
1975 Correspondence
As I had ordered you to preach and distribute to the libraries, so you are doing it. So I am very pleased with your activities. Now continue and increase. Everyone will want our books. We will always have customers. This is Caitanya Mahaprabhu's mercy.
1976 Correspondence
The postman will then deliver it to some respectable gentleman. Everyone who gets it will think: "I am a most respectable gentleman because he has give it to me." The best thing is to find out the customers list to some big magazine like "Time" or "Life", and post it to them. I think the post office can give concession rate for huge numbers of postings. Yes, go on adding any new important quotes in the reprinting.
You must ask the prominent book dealers in India what books from Russia (in English) are in demand and to what extent. Then when we exchange our books with the Russians, then we can request these specific books and we can easily sell them to the Indian booksellers. That way we will have no difficulty. If there is no customer for Russian books in India, then let the Russians take order for specific books and we can send them some of our books free of charge. That will prove that the Russians are actually poor.
1977 Correspondence
So I can give you hints only, but you must put life into the painting. For instance, from the business point of view, one man is doing some business. If he goes to the marketplace, it will be done very nice, since there are so many customers. Similarly one looking for spiritual life goes to where devotees are and associates with them. So one must go to a particular type of place for a particular type of activity.
| Page Title: | Customer (Letters) |
| Compiler: | Visnu Murti, Sureshwardas |
| Created: | 09 of Jul, 2010 |
| Totals by Section: | BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=30 |
| No. of Quotes: | 30 |