One who becomes attracted by the transcendental qualities of Kṛṣṇa begins devotional service. In Śrīmad-Bhāgavatam (10.15.8) Kṛṣṇa glorifies the land of Vṛndāvana as He addresses Balarāma in this way:
- dhanyeyam adya dharaṇī tṛṇa-vīrudhas tvat-
- pāda-spṛśo druma-latāḥ karajābhimṛṣṭāḥ
- nadyo ’drayaḥ khaga-mṛgāḥ sadayāvalokair
- gopyo ’ntareṇa bhujayor api yat-spṛhāśrīḥ
"This land of Vrajabhūmi is made glorious by the touch of Your feet. Being touched by Your fingers, the creepers have also become glorious. When You look on the hills, rivers and lower animals, they too are all made glorious, and the gopīs, being embraced by Your transcendental arms, are also made glorious." The gopīs glorified Vṛndāvana in the following words: "Dear friends, all these inhabitants of Vrajabhūmi—everyone, including the birds, beasts and trees—are glorified when they see Lord Kṛṣṇa and Lord Balarāma singing on Their flutes as They go to the pasturing ground with Their friends."