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Cheap (Letters)

Correspondence

1947 to 1965 Correspondence

Letter to Ratanshi Morarji Khatau -- Bombay 5 August, 1958:

A mayavadi may pretend to become a so-called Vaisnava but because he cherishes at heart to merge into the Supreme, he is unable to develop the devotional cult which is a necessary qualification for understanding Srimad-Bhagavatam. And to qualify the Mayavadis and other common men who indulge in the mental speculative transactions, Srimad-Bhagavatam gives them instructions from the 1st to the 9th canto about the transcendental nature of the Supreme Personality of Godhead. Unfortunately the cheap and unscrupulous professional readers of the Bhagavata or the Mayavadi misleaders in the garb of a renouncer indulge in the highest topic of Srimad-Bhagavatam described in the Rasa Panca Adhya. A person who is compact in mundane thought of material enjoyment will certainly be indulging in playing with poison if anyone, devoid of transcendental realization playfully deals with the transcendental pastimes of Lord Sri Krishna. Some friends who attended your Bhagavata week have told me how the pastimes of Lord Krishna was being wrongly interpreted in your organization on the pretext of saving Krishna from being an immoral personality.

1967 Correspondence

Letter to Rayarama -- San Francisco 30 January, 1967:

If our Back to Godhead goes on nicely then we can have our all publications without waiting for any other publishers.

Regarding Srimad Bhagavad-gita I am now arranging to get it published independently and to print it in India because it will be cheaper. What we will spend for 2000 copies here will be sufficient for printing 5000 copies in India. And the abridged edition may be printed here through some publisher. I have asked Howard to edit it immediately. I am so much pleased to learn that everything is going on well at N.Y. centre. So long our kirtana is alright there is no difficulty at all. Hope you are well along with your other God brothers and sisters.

Letter to Kirtanananda -- New York 13 April, 1967:

We have to work practically how this mission can be well organized.

Residential quarters for students and others on terms of our rigidity is very good project. We should increase this project like Y.M.C.A. organization without any profit. We shall supply nice Prasadam at cheap rate and we shall give shelter to persons who will abide by our rules. That will help in increasing the numbers of devotees because they will attend our lectures and take our Prasadam and will have opportunity to hear Srimad-Bhagavatam etc. I think we should make an experiment of this project during the world Exposition.

I understand that you are going to take sanction of India Govt for distribution of the literatures. But the present India Government has a phobia against anything which is religious fervour. The best thing would have been to have one small stall for ourselves from the Exposition authority without any cooperation of the Indian Pavilion. Then we would be able to function independently.

Letter to Lilavati -- Calcutta 23 October, 1967:

I have purchased one Tambura for you costing Rs 106/- from Dwarkin & Sons. They have allowed me 20% discount (special) on the price. This Tambura is going to be booked by air cargo tomorrow by Ramanuja. The charges will be too much. But hence forward you can order directly to M/S Dwarkin & son, 8/2 Esplanade East, Calcutta-1. The price is Rs 125/- Less 20% and there will be no sale tax charges if you send the amount by Bank draft in dollar direct to the firm. The will pack & ship the instruments by surface which will be very cheap. Always order in the ISKCON Stationery which are printed with my name.

Letter to Brahmananda -- Calcutta 12 December, 1967:

When one book is published I think I have conquered an empire. So try to publish as many books as possible and that will enhance the beauty and prestige of our society. The Ramakrishna mission has nothing to say substantial but because they have money and have published so many rubbish literatures they have become very cheaply popular. You can just imagine how much powerful our society will become when we have as many substantial literatures published. We should not only publish in English but also in other important languages such as French and German.

I've also noted down your program for European tour. I am very glad that you are preparing the ground work for starting our centers in London, Amsterdam and Berlin. It may be that we can add another in Tokyo. Yes, we must have hundreds of such branches for preaching Krishna Consciousness all over the world. I have already made arrangements for supply of Saris, incense, musical instruments, mrdangams, karatalas, spices, etc. I am also arranging to print 2 volumes of Srimad-Bhagavatam in Delhi.

Letter to Krsna Devi -- San Francisco 16 December, 1967:

Jayananda is unique devotee. He paid you sincerely and therefore as soon as you reached Santa Fe you found out a good place better than the former place. Please utilize your energy in this good task as I am sure success is awaiting you.

If there is labor cheap you can organize there some incense manufacturing concern. I wish that in every center we shall now manufacture incense very good quality. The only thing you have to assured to get the splinters or the thin sticks. If you think it will be possible to get, then immediately start the work. The ingredients are the splinters, charcoal, starch or gum and essential oils. It will be very lucrative business and the profits will be sufficient to maintain the center once you begin the work. I will give you many business ideas by which you can accumulate nice profits. For business four things are required. Namely place, labor, capital and organization. For incense we have already organization. Little capital you are gathering. The poverty place means you can get cheap labor and the place you have already in your possession.

Letter to Brahmananda -- San Francisco 21 December, 1967:

The only gift for the humanity at large. Lord Caitanya wanted that the message should be distributed in every village and town of the globe. Let us do this service as far as possible in all seriousness. We can not make any compromise with anyone for cheap popularity.

Regarding the Teachings of Lord Caitanya, it must be very nice. I think Dai Nippon Printing Company agreed to print our books 6 1/2" x 9 1/2" size best paper 400 pages 10 to 12 point composition with best hard back binding with gold lettering on the backbone at $5000.00 for 5000 copies. I think you will immediately contact the company and send the manuscript for printing without any delay.

Contact Dvarakadhisa and he will help you in this connection. He is good boy. Regarding business, Gargamuni has already began the experiment and he will send the estimate for starting the business. If Mr. Kallman wants we can import either from India or from Japan.

Letter to Satsvarupa -- San Francisco 23 December, 1967:

I know that all these Bogus Yogis they are cheating the public, but at the same time your countrymen also want to be cheated. They are cheating the public by words of extravagancy, saying that anyone can meditate even he is a drunkard. These cheap words attract people and these rascals become popular. So we don't want cheap popularity; I was very glad to learn from Gargamuni that Brahmananda refused to place my identification with so many cheater Swamis. We shall always remain distinct from all these cheaters. If we can convert one person in Krishna consciousness, that is our success of life. We don't want too many rascal followers. Let us perform this movement sincerely with faith in Krishna and people will gradually appreciate our service.

1968 Correspondence

Letter to Brahmananda -- Los Angeles 16 January, 1968:

I am in receipt of your letter of Jan. 11, 1968, along with the letter from Menno Hertzberger and Co. I think this man will not be suitable for printing of our books. I shall be glad to hear from you if you have received any reply from Dia Nippon Printers in Japan. In the letter of Mr. Krimpen it is understood that printing in India, Hong Kong, and such countries is cheaper.

The suggestion of Mr. Kallman of Krishna Consciousness Kit is very nice. Please try to fructify this idea as soon as possible. As there is still time to get Bhagavad-gita ready published by MacMillan Co., Mr. Kallman may not come to S.F. so quickly. I am expecting to return to N.Y. by the end of March or beginning of April. At that time, he may take the recording of Krishna Consciousness speech in 3 gramophone records.

Regarding Brijbasi affair: You can send the copies of letters and their acceptance receipt of money may be sent to Sriman Hitsaran Sharma, as follows: Pandit Hitsaran Sharma; Radha Press, Main Road; Kailash Nagar; Delhi-31, India.

Letter to Brahmananda -- Los Angeles 8 February, 1968:

In the Bhagavad-gita (2.40) it is said: "Svalpam apy asya dharmasya trayate mahato bhayat." Bhayat means fearfulness. Even a slight injection of this transcendental vibration can save one from the greatest danger. In future, of course, we shall not be very cheap plaything in the hands of the so-called publicity leaders in the kingdom of Maya. We simply give them a little chance to serve Krishna, but we cannot accept their leadership. In future, therefore, we shall agree to such publicity if they publish about ourselves exclusively. I think the Television proposal as written by you may be utilized in that way. Yes, I saw the late Ambassador Mr. B. K. Nehru at San Francisco Hotel and he and his wife received me well. He introduced me also with the Consul General, Mr. Bazpai. So the meeting was nice and I understand that he has recommended my case as a permanent immigrant to the Immigration Department.

Letter to Rayarama -- Los Angeles 17 February, 1968:

I do not know whether you are prepared to go there by that time. But one thing is very encouraging, that if you go there and manage the publication, both Srimad-Bhagavatam and Back To Godhead, print in cooperation with the proprietor of the Radha Press, it will be a very nice proposal. Printing in India is undoubtedly cheaper than in any other place, because the labor is very cheap there. Gargamuni is very much hopeful for selling Back To Godheads, even up to 10,000 copies. If all these proposals are actually practical, then it is lucrative to give it a try. If it is successful then my program will be 6 months in India and 6 months in this country; and if things go on nicely, we can prepare some preachers so that even if I retire, the missionary work will go on under the able guidance of some of my selected disciples, like you, Brahmananda, Rupanuga, etc. Please reply this letter by return of post.

Letter to Brahmananda -- Los Angeles 20 February, 1968:

It has already begun in India, and they have sent a specimen which I am enclosing herewith, please find. The $5000 donated to me by Jayananda will be used for printing in India. So I don't think in America anyone can print cheaper than India. But if you think Bhagavatam can be printed in America, which I have tried for the past 2 or 3 years and did not get opportunity, so I decided to print in India, so it is already begun. I thank you very much, now you are very serious about printing of books, so Krishna willing, we shall have this year at least 5 to 6 books printed. One volume Bhagavad-gita, 3 vol. Srimad-Bhagavatam, 1 vol. TLC, 1 vol. Transcendental Meditation, and maybe 1 vol. of Brahma Samhita. Please do not forget to add Thakura Bhaktivinode's writing, Caitanya Mahaprabhu, in the TLC. I think you are already in knowledge of this proposal.

Letter to Rayarama -- Los Angeles 24 February, 1968:

Better we are negotiating with Hitsaranji and if we are able to open a nice center in India we shall purchase some machine from America and start a press there. In India the labor is cheaper extensively than in America. My idea is that if we are able to have a nice branch in India we can do the printing works nicely under your supervision. But, if you can start a full fledged press in N.Y. that will be still more better. A full fledged press means we must have two typographic machines at least and engage some of the girls for composition and the boys may be engaged in printing and machine manipulating. That will be a great success. If Mr. Kallman purchases a big machine for printing our books, then it will be very much helpful. I cannot advise you to purchase a small printing press because that will not help us. The same energy can be transferred to India when we are in possession of a bigger house. There is every possibility of Sharma's help in our publishing power, but that is not yet settled.

Letter to Brahmananda -- Los Angeles 24 February, 1968:

For a nice arrangement of our Indian branch I am already in negotiation with Indian friends and I have proposed a big industrialist to become the president of the Indian branch. In India labor is very cheap in comparison with your country, and especially if we have our Indian branch in Vrindaban we can have labor there as our inmates of our institution. There are many Vaisnavas who will be ready to work without any renumeration simply in exchange of their food and lodging. If we take American machines there and some of our American students to see the management we can get there labor practically without any charges, but this idea can be done as said when we get a nice house to accommodate everything. The proposed branch in Kanpur is not yet settled. I have received one letter from Acyutananda which is not very much encouraging. Rayarama may not start for India until there is nice arrangement for our Indian branch.

Letter to Uddhava, Cidananda -- Los Angeles 26 February, 1968:

If it is not yet available, then I can stay in the building above the temple, provided the lift works.

So far the speaking engagements are concerned, they must be well-organized and sponsored, so that there will be enough publicity and many people will come. We are not cheap, we want to speak something, but there must be good accommodations provided. There must be speaker system, and there must be good publicity beforehand so that many may know of us and come. This is very important.

As it is presently planned, we shall leave this place on the 8th of March by PSA Airlines. The flight number is 977, and it leaves Burbank at 10:10 a.m. and arrives at San Francisco at 11:05 a.m. So you can make arrangements accordingly, and I will be very anxious to see all my good San Francisco students again.

Letter to Rayarama -- Los Angeles 3 March, 1968:

Most probably I will get my permanent resident visa, and if we sit together for concentrating our energies in the matter of important publication work, it doesn't matter whether we are in USA or in India. Our proposal to open a press in India was to get cheap labor, but here in USA, if our brahmacaris work in the press, there is no question of labor expenditure at all. Subala das has got some experience in working in the press. Similarly, yourself, Purusottama, Madhusudana, and others have got some experience. So how would you like the idea of starting a press in our own building at San Francisco? I shall be glad to hear from you after mature consideration.

Letter to Janardana -- Los Angeles 6 March, 1968:

Therefore, they are hopeless to the 80%. If you can sublet the present house, it is better, because that way we can occupy later on if need be. I would like to maintain a Krishna Consciousness boarding house there someday if it is at all possible. But as it is not very easy to maintain the big house at the present time, and you think it best to move to the cheaper one, then I have no objection. It is better not to be too much bothered with rent, and getting into debt that is not very good; so you take care of the matter in the way that there will be less difficulty.

Yes, if Mahapurusa is more needed in New York for his fine cooking service, then he may go there when necessary. Please convey my blessings for both Mahapurusa and Sivananda; they are very sincere souls working very hard to please Krishna and their Spiritual Master. You are all very good servitors of the Lord there, and I am very much anxious for your writings to begin, as they will be a great aid in our spreading of this Krishna Consciousness. Hope you are all well.

Letter to Brahmananda -- San Francisco 23 March, 1969:

So far Teachings of Lord Caitanya is concerned, everything has been very encouraging, and hopefully by the Grace of Lord Caitanya, it will come out very nicely presented. Govinda dasi has sent the cover picture today by special delivery, and other 5 pictures will be sent later on. For the cover of the book, I think gold paper will be very nice, with the lettering and drawing printed in black ink. Nice gold paper must be available in Japan very cheaply, and they may send us some samples. They can set the type for the title on the cover, and you may give them some suggestion, and maybe see their samples. So far inking of the lettering and drawing, no colored ink, it is not very nice. Please do it all very nicely, as you have done so nice service for my books' publication.

Letter to Brahmananda -- San Francisco 6 April, 1968:

I am glad to hear you are handling Pradyumna's hospital situation but it is already settled, don't worry about it. The engagements sound very nice, and especially it is good if they pay us. We are not cheap, we are distributing bona fide process, so for travelling far distance they should especially pay us something. For television we should have at least one hour appearance; this 15 or 20 minutes, and with nonsense questions by the interviewer is not very good. We should be given time for Kirtana and for lecture. That will be best. And if you can secure some payment from each place we visit, that will be very nice.

Letter to Subala -- Allston, Mass 5 May, 1968:

So far changing the place; we must give first consideration to the right place, not to the rent. Even the rent is high, we shall first pay for a place where many people come and go. Our New York center and San Francisco center is well situated because many newcomers pass through the street in front of the temple. Similarly if the present place is better, you may not change to other place for cheaper rent. Please try to convince that college boy who is coming and I hope he will be very much helpful to your activities.

Letter to Pope Paul VI -- Montreal 3 August, 1968:

In India, which was one day the land of religion and Brahminical culture, things have deteriorated to such an extent that a man in a higher caste is recognized simply by putting a piece of thread on the body as a sign of sanctity. The so-called Swamis are cheating the public because the public also want to be cheated by cheap method of self-realization. They are practicing so-called yoga performances for the matter of reducing fat, and keeping the body fit for sense gratification. If somebody has no sufficient money, it is very hard for him to get justice from the court. And if anyone can simply bluff by so-called advancement of knowledge, he is offered the doctorate degree. If a man is poor, he is at once accepted as non-civilized. If a man is falsely proud, he is accepted as civilized. By frustration, people are gradually becoming communists and hippies, and the guardians of the society must now take up the situation very seriously, without further delay.

Letter to Purusottama -- Montreal 19 August, 1968:

Regarding your inquiry into Japan for reprinting the book, the best thing will be to arrange for our own press. Take quotation from the Japanese firm, but I do not think, unless we print in large quantity, it will not be very cheap. Similarly, you can also inquire from Hong Kong as you have described, I have no objection, but our next attempt should be to start our own press. As such, I have already instructed Uddhava about these things, and so far photography work is concerned, you have got some experience and you can learn about it sufficiently in the meantime. As soon as Advaita and Uddhava says the press can be started now, we must start our own press. That I have decided. And here, Anapurna, she has agreed and her future husband, Ananda, he has also agreed to work on the typographic machine. You can inquire the price of the typographic machine also.

Letter to Acyutananda, Jayagovinda -- Montreal 21 August, 1968:

So for the time being, hold Kirtana. as I have advised above, and speak from Srimad-Bhagavatam, Bhagavad-gita, and try to serve the cause of the Krishna Consciousness society. You don't be attracted by such cheap disciples immediately. One has to rise gradually by service. If you get a place in Patel Nagar, that will be very nice.

Regarding printing: I have received one letter from the New O.D. Press. He is agreeable to print my books, as I have already advised him, with new types, and everything, desired by me. I understand that you also saw the proprietor and you might have talked with him. He wants some money immediately for purchasing new type. But I do not find anything in your letter whether it has been deposited by Hitsaranji into my bank. In every letter I see there is promise, but in no letter do I find any news that the money is already deposited.

Letter to Acyutananda, Jayagovinda -- Montreal 21 August, 1968:

Now the summary is that you should definitely let me know immediately whether you can take charge of the printing works, whether you can distribute or sell the records, and whether in exchange of the records you can send me the Deities. These services are most important. Don't be allured by cheap disciples. Go on steadfastly to render service first. If you immediately become Guru, then the service activities will be stopped; and as there are many cheap gurus and cheap disciples, without any substantial knowledge, and manufacturing new sampradayas, and with service activities stopped, and all spiritual progress choked up. You have already mentioned one such non-bona fide sampradaya, Jaya Krishna Sampradaya. So let me know immediately what you are going to do, in respect to my above three important businesses entrusted to you. Jaya Govinda, you may know that I have already instructed Brahmananda to issue a letter of guarantee in your favor as you have desired.

Letter to Krsna Devi, Dinesh Candra -- Seattle 29 September, 1968:

In continuation of my last letter, I have taken quotation from New York about record manufacturing and Brahmananda has sent me the following quotation as per leaflet enclosed herewith. Brahmananda says it will be still not cheaper so far printing of albums is concerned, so if we get 5000 albums, I have estimated, it will be more or less around 2000 dollars, or about 45 cents per record. So if Dinesh and you think that the record playing has come out very successful, then we must print 5000 copies. If you get $2000. from your father, that will be sufficient for 5000 copies, and if need be, we can arrange to invest one hundred or two hundred more, if so required. So you ask Dinesh to open correspondence immediately with Brahmananda, and it will be nice to print 5000 albums immediately.

The Sankirtana party is selling Back To Godhead nicely and if they display the record on a record player in the street, I think we can sell this album very nicely.* If you get a cheaper price than this rate, let me know, otherwise we may get it manufactured in New York. So far album art work is concerned, I shall ask Muralidhara to do it very nicely.

Letter to Sivananda -- Los Angeles 11 November, 1968:

Therefore it is better to remain positively within the society of pure devotees. That is also recommended by the Goswamis. That one should be occupied in activities in the modes of goodness and associate with spiritualistic persons, that will make one's advancement very quick.

Persons who want to take advantage of cheap reputation they imitate great personalities like Haridasa Thakura, who was alone chanting 300,000 of Holy Names daily. By such chanting, lonely chanting he got so much spiritual power that he could convert even a harlot to become a great devotee whereas an ordinary person falls easily a victim to such allurement. So one should not imitate such great personalities but one should try to see how much taste he has developed for chanting, so that one can remain alone simply being engaged in chanting. If one can remain alone simply being engaged in chanting, that is very good, but it is difficult also. A conditioned soul in conditioned life it is very difficult to concentrate our mind in chanting absolutely. Better to be engaged in preaching work, that will make one gradually successful.

Letter to Upendra -- Los Angeles 18 November, 1968:

I shall ask Jayananda for the permit and he will send it to you, along with the information required.

You will be glad to know that we lost our Hollywood temple, but by Grace of Krishna we have got a better place at a cheaper rent already on the Melrose avenue. And we are going to occupy the same within a day or two if all goes as planned. Everything is going on nicely here, and please keep me informed with regular reports of your activities there. If you think so, Gary can be initiated by post and you can arrange it for him.

Letter to Uddhava -- Los Angeles 19 December, 1968:

As you know, Dai Nippon is printing our books for a price of approximately $1.20 per book with shipping paid so I do not know if our own press will be able to compete with such price. I there is good milk available plentifully in the market place there is no need to keep a cow. So similarly, if we can get our books printed and cheaply and with no trouble of labor then it is an adequate arrangement. From the beginning Advaita and yourself have been very sincere and enthusiastic about this project but now I think we must be very businesslike in investigating the price which will be required to print our books. So immediately you should look seriously into this question and inform me of your findings as you are able.

I am so happy that you are looking to your marriage with Lilasukha and she also is happy with this arrangement. On Christmas day, Hayagriva and Syama Dasi are to be married in LA and this is very encouraging because we will welcome the arrival of nice KC children to carry on this movement for which we are laying ground.

1969 Correspondence

Letter to Madhusudana -- Los Angeles 24 January, 1969:

Narayana is there when Krishna is there, but actually we do not worship Radha-Krishna in Their Original Form. This is why we should worship Radha-Krishna in Their Laksmi-Narayana feature with all respect and reverence. If we deviate from this standard then we shall be prakrta sahajiya, or a person who takes things very cheap. We worship Laksmi-Narayana, and because Radha-Krishna includes Laksmi-Narayana, there is no necessity of installing a Laksmi-Narayana Deity. It is just like a king who is engaged in administering justice. Actually that business belongs to the justice department. But what is that justice department? It is all part of the kings energy, and the king also has the power to execute this function.

Regarding the blood and puss from the sky during the battle between Varaha and Hiranyaksa, you should know that if Krishna desires blood, puss, fire, or whatever He desires may fall down from the sky.

Letter to Brahmananda -- San Francisco 3 April, 1969:

About Trinity College lectures, I think I can stay in Hartford for the days I have to lecture there, and the fees may be charged $100 per lecture as the New York City College has offered. I do not know if they will agree to this, but I think we should not make the fees very cheap. You arranged my lecture in the City College on the 8th or 10th of April, and I also requested you in my previous letter that the lecture may be arranged on the 10th, but you have not mentioned anything about this in your letter under reply. In my last letter from Hawaii I also informed you that I shall be able to stay in New York from September till the end of December if there is nice engagement. So you can arrange for the meetings as many as possible from September to December. In the meantime, you may make arrangements for from the 10th until the 15th of April, as you like.

Letter to Sivananda -- Allston, Mass 5 May, 1969:

I am very much thankful for your promise to help me in my missionary activities, and I shall be glad to know about your press, whether you can print first class books in art paper and linotype composition. If so, we can give you so much work. We have got many books to be printed yet. If it is cheaper than in Japan, we can immediately give you some business. From Calcutta we may purchase many articles for being dispatched to our various centers. I do not know whether you can help us in that respect. We are importing many mrdangas and other musical instruments, Navadvipa karatalas also, so please tell me if you can help us in this respect. You can make some profit in this also.

I will be happy to be hearing again from you soon.

Letter to Brahmananda -- Allston, Mass 5 May, 1969:

Regarding Dai Nippon's change of policy, I know the Japanese people are very cunning in the matter of business. They can produce things very cheaply and attract customers, but when the customer is in his grip, he does not behave very well. Under the circumstances, I do not know whether it will be nice to select another Japanese printer. The best thing will be if we get them printed in New York as I suggested to Rayarama and also Uddhava. Uddhava and Vaikuntha are very much hopeful for collecting for the book fund, and they have promised that at least $20.00 can be collected daily. Regarding the musical instruments, I do not think there need be any discount on them. So far as sending the book to Gaurasundara, you can send him one copy of Caitanya Caritamrta, and explain to him that out of his $100.00 there is no balance, so he can send the price of that book.

Letter to Brahmananda -- Los Angeles 11 July, 1969:

Regarding your price quotation of $5,850 for printing soft-covered editions of TLC, Uddhava once quoted me a price of $3,500 for 10,000 copies without binding. Does it mean that for binding we have to pay more than $2,000 extra? In that case our men can bind it. Why should we pay extra if our men can do it very cheaply? Here in Los Angeles also I have been looking for printers who can do our books and magazines. I will let you know if there is any good result. Regarding New Vrindaban, immediately there is no program for investing in New Vrindaban until Hayagriva transfers the property in the society's name. But there is another program: Bhaktivinode Thakura desired that American disciple would come to Mayapur to take advantage of the birthplace of Lord Caitanya Mahaprabhu. I wanted to make one American home there, and I asked for a piece of land there from my Godbrother, Tirtha Maharaja. He has simply acknowledged receipt of my letter, and there has been no other reply as of yet. In the meantime, Acyutananda has given hope of purchasing land there.

Letter to Krsna dasa -- Los Angeles 28 July, 1969:

The next important business is publication work. Recently I received one letter from Sivananda that he is also thinking nicely to improve our press work. I hope in the future you shall be able to start a regular press in Germany for printing our books and literatures. I have heard that in Germany the press machine are very good and cheap. So if you jointly can think of starting a press there, that will be a great success. So far as doing business by importing Indian goods, that is a nice idea, but it is secondary. We should not deviate much of our time for any business manipulations. Our main business is Sankirtana. You will be very glad to hear that in New York last week they collected $1,000 and sold BTG at a rate of 200 per day on the weekend days. Similarly we have got good report from Boston that they are collecting $50-$60 daily and selling about 60-70 copies of BTG. And what to speak of Los Angeles? So if we can organize our Sankirtana Movement, there will be no scarcity of money; rest assured. But we may do some business which we require for ourselves.

Letter to Sri K. L. Goswami -- Los Angeles 5 August, 1969:

Replying your letter of July 23rd, 1969, I beg to enclose herewith some newspaper cuttings for your information how we have performed Rathayatra Ceremony in San Francisco, London, Buffalo, Boston and Ohio.

Regarding the land, we are already negotiating for some land on the bank of the Ganges in Navadvipa. The price is cheaper there. I think Serampore being an industrial center, the price is very high. So anyway, I beg to thank you for your kind information. If our negotiations in Navadvipa are not fruitful, then I shall again write to you about this.

Letter to Krsna dasa -- Los Angeles 21 August, 1969:

I hope you will do the needful, and as you are anxious to see me, similarly, I am also very much anxious to see you all. By the Grace of Krishna now the arrangement is complete to meet each other on the 25th of August. I am glad that you have arranged for a nice apartment on daily payment arrangement, and if by Krishna's Grace you find out a cheaper place in the meantime, we can transfer there. There will be no difficulty. You can also inform this message to Dr. Bernhard, and he can meet me sometime next week. I shall be glad to see him and talk with him.

I hope you will receive this letter, sent by Special Delivery, at least by Sunday, and I hope in the meantime you have received my telegram as above mentioned. More when we meet.

Letter to Mukunda -- Hamburg 1 October, 1969:

I am in due receipt of your letter dated September 1st, 1969. If Mr. Lennon contributes his place as described by you, then we shall turn it into a place of Divine Culture which the younger generation needs so badly. And if the Archbishop of Canterbury gives us one, two, three, four, up to the point of all the redundant churches, I shall turn them all into great places of worship of all kinds of men. If so desired, we can worship the picture of Lord Jesus Christ who we admit as the son of Godhead. We worship all worthy sons and servants of God, but we kick on the face of all rascals who claim to have become God so cheaply to mislead many innocent persons.

Sometimes back I sent you one letter addressed to the Archbishop of Canterbury, but I have not heard anything from you. Was that letter presented to his holiness or not? Please enlighten me in this connection. Please persuade George to see the archbishop as early as possible.

Letter to Bali-mardana, Sudama -- Tittenhurst 3 October, 1969:

Here in England the Sankirtana Movement is getting very popular, and the Party here is getting numerous calls, even from European cities. So we are very much hopeful here also. I am anxious to know how you are eating, whether you have got the facilities for cooking nice Prasadam. Japanese rice is very cheap, so if you take nice rice, dal, capatis, vegetable, and little milk, that will keep your health nice. Bali Mardan, you have asked how the Sankirtana activities become more relishable every day. It is due to Lord Caitanya's benediction. All Glories to Sri Krishna Sankirtana!!

Letter to Gargamuni -- London 11 November, 1969:

Tamala Krishna is scheduled to arrive here this evening. He has not come yet. Iskcon Press has very nicely printed our Peace Formula and Two Essays. They are also cheap, so I hope you will order them 2,000 copies. Our BTG appearance is coming out nicer. Everyone approves. So by Krishna's Grace I find all sides bright. My only request to all of you is to keep it bright. Don't let it go dim. That is Krishna's Glories. When Tamala comes we shall talk with him about the World Sankirtana Party program.

In further regards to your recent contribution, this time you have deposited the money in the wrong number. My account number is 12410, but I see on the receipt the number is noted as 12416. In the future you should be careful about the number. In the meantime you rectify this mistake with the bank when you get time. I am returning the receipts herewith for your reference.

Letter to Gopala Krsna -- London 26 November, 1969:

So you do not talk about the price with Acyutananda. When it is settled up, then I shall let you know. The article which you have sent to me appears to have been written from London, thank you very much for collecting this. I am sending herewith an article translated by a girl in our Hawaii temple named Monique Wynkoop. I do not know the French language so I cannot check whether or not it is correct. If it is all right, you may publish it. It is very good news that the French BTG is also selling nicely, and if you think the sales will be 2,000 copies, then you can print at least 5,000 copies in our own press in Boston. That will be cheaper. If you simply send the layout work, they will immediately print and send it back to you. You can open correspondence in this connection with Advaita das Adhikari at the Boston address.

1970 Correspondence

Letter to Hayagriva -- Los Angeles 14 January, 1970:

Here in Los Angeles they are selling our literature very nicely and yesterday I received the blue print of "Isopanisad" and this also appears very nice. If Kirtanananda Maharaja moves amongst the school, college and university authorities and induces them to recommend this "Isopanisad" for additional reading by the students either privately or in the library it will be a great achievement. As you have read it, we have tried to discuss the nature of God's greatness and our relationship to Him as preliminary chapter of Krishna Consciousness. So this book is the cheapest of all our other books and they can easily be introduced for mass reading and they will be benefited undoubtedly.

Letter to Tamala Krsna -- Los Angeles 20 February, 1970:

Brahmananda and Advaita have come here yesterday, and I am giving them advice about our future press activities. They have already printed Isopanisad paperbook very nicely and the price is also very cheap. You may ask Boston to send you copies for sale there in London.

Please see that the French and German issues of BTG are published as soon as possible. I hope Hamsaduta has met you by this time, and when you go to Germany along with him I think he may be situated as the president of the center being the seniormost member. I am so glad to learn that you expect to open another center in London in the hippy quarter as soon as possible. When I was in London I went to Oxford and there was a very successful meeting. Therefore I think Oxford will be a good center for our activities.

Letter to Syamasundara -- Los Angeles 25 February, 1970:

So I am glad that you are going to Paris, and just try to find out a suitable place for our temple there. Regarding Krsna book, our printing cost will be $2.00 per book, so we have no objection if you can sell at $6.00 per copy. But here the opinion is that such a nice book with so many pictures, priced at $10.00 is very cheap. So I think if we keep the price $8.00 that will be nice. And so far selling in Europe by yourself, we can discount the price up to 40% and you can sell in your own way. But how it will be possible that the price is printed $8.00 here and $6.00 in Europe? That will be very much contradictory. Another process is to paste a small label for the European equivalent of $6.00 over the printed price of $8.00.

Regarding Mayapur center, when the building will be constructed there, probably your valuable service will be required. Let us hope for that auspicious moment.

Letter to Acyutananda -- Los Angeles 15 March, 1970:

Therefore he does not wish to sell the land. This plea is not very sound argument. But in this connection, he may be informed that why he should keep the sale money at home? He can make a fixed deposit of the money in a bank at Navadvipa, and he will get interest also. Then when he may find some land, he can withdraw the money.

Anyway, if he is not willing to part with his land, you can arrange to purchase the land of Yayabar Maharaja or any other available land. We do not mind if it is not on the roadside. If the land is interior, but cheaper and of bigger area, we shall prefer that.

Letter to Brahmananda -- Los Angeles 20 March, 1970:

Take for example TLC. If we issue part by part like that, it will be about 5 books. So people will easily buy, and our purpose will be served. Discuss the idea with your colleagues.

Somehow or other, we shall overflood the market with Krishna Conscious literature. That will create our prestige, and being cheap distribution, many people will learn our philosophy. Another point is that while BTG is delayed, you can sell these.

I am very glad to learn about New York's situation. New York must have a nice Temple as Los Angeles as soon as possible. That will be prestige for New York City. Next weekend, you can transfer my bank money, as addressed by you personally.

Regarding color pictures in Nectar of Devotion, this will be nice because Advaita has improved. Even the quality of Easy Journey will do, but I hope he will improve more. Please offer my thanks to Advaita and all the others for taking so much trouble for Krishna Consciousness literature.

Letter to Sudama -- Calcutta 17 September, 1970:

I beg to thank you for your nice letter dated September 14th, 1970, and I have noted the contents. I was very much hopeful about the house, but you have not got it. Don't be worried, Krsna will provide you with a better house very soon.

Regarding the quotation, it appears to be cheaper, but there is no mention of the quantity. So in your next quotation clearly state the quantity.

In India, from the very moment we stepped down from the airplane, there is good propaganda work going on. We are following the same principles as in the U.S.A. by sending Sankirtana Party and it appears to be very successful. We have had many meetings and still we have got many engagements and the functions are going very nicely. The boy Bruce is improving and becoming more interested. He has now sacrificed his hairs for Krsna—that is a good sign.

Letter to Jayapataka -- Indore 13 December, 1970:

I am not very much hopeless about Calcutta situation or even if there is some risk we should try to reform them and if we are successful, the people of India will hail us to great estimation and adoration and that will give us good impetus for pushing on our Movement, Krsna Consciousness.

Although there are many places in Calcutta we can have at cheap price, my advice is that you try to raise this one lakh of rupees for advancing to the Hamilton people and keep it ready. I have already sent you a telegram reading like the following: "If they accept 6.2 lakhs, I will immediately go there to complete transaction." So, if the Hamilton people accept the offer of Rs 620,000/, I shall immediately go and finish the transaction. I hope you have received the telegram and I am expecting your reply at any moment. The location of the Hamilton House is very nice and absolutely suitable for our purposes. In the meantime, I am also addressing one letter to the Hamilton Co. and the copy of which is enclosed herewith. Please do the needful. Keep yourself brave and fit to face the situation with faith in Krsna and Spiritual Master.

1971 Correspondence

Letter to Advaita -- Bombay 18 March, 1971:

So far as TLC, in India we have got sufficient stock of this book, but if there is a demand in U.S.A. or if the stock of TLC is already finished, then you can print one book, not five small books. Another suggestion is if this can be reduced to small pages like penguin books and printed at very cheap price. What will be the cost for such a book? If you reduce the size of the page, then it has to be photographed. So there would be no need of recomposing.

The new BTG logo is very nice. It is accepted. The original idea is improved in this logo. I am very glad. So far as the new BTGs sent by you, all of them are very nice.

Regarding Bhagavad-gita As It Is, this book is very urgently required. You had previously quoted a price of $17,000. So why print in Dai Nippon for $20,000 and lose $3,000? If it is possible to print on our press, that is better, but if not then Dai Nippon may do the printing. It is understood that BTG department has become debtor to Dai Nippon by $52,000 and they wanted to stop printing on BTG. I have therefore immediately paid them $20,000 out of my book fund so that BTG may not be stopped.

Letter to Bhagavan -- Bombay 21 April, 1971:

Another thing is that I wanted some cost quotation from U.S.A. for first class paper like that used in TLC, KRSNA, NOD, and BTG. We have gotten an import license from the government. So if from U.S.A. papers are supplied, we can get our books and magazines printed in India, perhaps at a cheaper rate.

For cheap circulation we can print small penguin book size paperbacks of KRSNA which can be sold at 75 cents, each book about 250 pages, so that KRSNA book may come in three books for a combined price of $2.00. What is your opinion about this? Then we can print cheaply KRSNA book for large circulation. I shall be glad to know your opinion in this connection.

I have seen your newsletter and it is very nice. The same should be sent to our life members in India. A list is enclosed herewith and as soon as you print such newsletters they should be posted to all these life members by surface mail. A second list will also be sent by Tamala Krishna for Calcutta life members.

Letter to Karandhara -- Calcutta 17 May, 1971:

The local GBC members and myself are considering a penguin size and style for KRSNA book, paper back edition in three parts completing the two whole volumes and selling at a cheap price of 75 cents per one part. Three parts will cost only $2.25. So what is your idea? According to their opinion, this cheap paper bound KRSNA book will have tremendous market in USA and Europe. Do you advise that such book shall be printed? On hearing from you I shall do the needful. But in my heart I want that KRSNA book in small or large form, should be distributed in every home who are English-speaking people.

Yes, I advised Rupanuga to pay $10,000, but not from the book fund. Anyway, the book fund and BTG should be kept separate. Book fund collections should go to Dai Nippon now because I am thinking of printing small KRSNA books.

Letter to Tamala Krsna -- London 20 August, 1971:

So far the quality of paper, that depends on the Indian market. But so far our society is concerned, we are maintaining first class literature produced but if there is difficulty what can I say? But you can make a cheaper edition for the general people. That is all right.

I have seen your financial statement for July but the same thing is going on. The collection was Rs 21,000/ but the deposit Rs 15,000/. Therefore Rs 6,000/ was eaten up or otherwise. So how things can be managed? This is going on since the beginning. Some practical proposal must be there. If 25% of the collection is spent up in this way then I do not know how to manage things. Please give me your practical solution how things can be changed.

Letter to Karandhara -- Calcutta 4 November, 1971:

I beg to acknowledge receipt of your letter dated 22nd October, 1971 and have noted the contents. So far BGAII is concerned, if the price for Morocco binding is the same as that of hardcover, then we shall prefer hardback only along with the paper back. I suggested Morocco binding before because I thought it to be cheaper. But if it is not cheaper then we don't want Morocco binding.

So far Brahmananda Maharaja making direct payments to Dai Nippon, you should open correspondence with him in this connection. When I left Africa I advised him to send 15,000 shillings. Whether he has sent or not? So far KRISHNA books, paperback, certainly 25,000 can go there for distribution in Europe and U.S.A. Another point is that we can have our own records pressed; there are so many records to choose from.

The real purpose of these stamps is to make Radha-Krishna picture seen by so many people. Other pictures for other stamps can also be used. The cover picture for KRSNA book is nice for one. Some may even say "KRSNA book" as advertisement. So use your discretion. We want to advance our propaganda is all.

Letter to Yamuna, Palika -- Bombay 22 December, 1971:

It is only because Krishna has somehow or other given me such assistants as yourselves that I have got any success I appreciate your helping me in this way, you are more dear to me than my own daughters.

Here in Bombay we have got good prospects to purchase very large land in Juhu for even, cheap price, just in the middle of a neighborhood. We shall build our camp there & begin constructing temple immediately, & later on we shall develop large hotel & school. There is also chance for getting a nice bungalow in Bombay city also. So in general we shall make our headquarters in Bombay, & build up Vrindaban and Mayapur, that's all. I will take care of everything, you just give me two life-members daily in India, & I shall do the rest.

Letter to Bali-mardana -- Bombay 31 December, 1971:

We purchased the press in the first place with the purpose of printing our books and magazine. But this has never really been done successfully. So I like very much your proposal to manage ISKCON PRESS. Do it all expertly and if you can get the books and magazines printed cheaper and earlier than Dai Nippon then we can have all our books printed by you. So you can stay permanently in New York for taking charge of the Press' management. I have got full faith in you, to make everything there work at the highest production level. If you can do BTG faster and more cheaply than Dai Nippon, then by all means do it. But whether Karandhara has already signed contracts with Dai Nippon? The new press sounds like a very good opportunity for us. So please let me know regularly what the press is producing and in that way I will see that things are actually developing.

1972 Correspondence

Letter to Ajita -- Bombay 4 January, 1972:

His wife is Swedish girl, and she has got two sisters who are also our disciples in London, so you may correspond with them whether they can assist you in some way. I think Vegavan is there also in Australia, he is also Swedish boy, whether he can assist you as well?

If you go there through India, overland, of course that will be cheaper for you, but it will also be a very, very difficult journey with many unfortunate or disturbing incidents. There may be chance for becoming sick also, or you may be sometimes robbed or cheated, like that. It will not be very pleasant thing. I think once before Hamsaduta and Himavati had gone to Europe from India that way, and they were telling me how much difficulty they had. Besides that, you will be taking so much time, I think at least one month, so why not utilize the time better for preaching work? So you are both young and adventurous, that I can appreciate, and you have got the energy for it, and you may go there in that way, I have no objection, but if you collect money in Australia, that is a rich country, I think there must be some charter flights or cheap airline flights from Australia to London, why not go to Europe the easy way and save time?

Letter to Gargamuni -- Tokyo 26 April, 1972:

Ksirodakasayi is in charge of the building and other things in Vrindaban, along with Gurudasa and you are in charge of the financial aspect of Vrindaban project. I have asked that the fence be built, and they have got it done very cheaply. You can sometimes go to Vrindaban to see, but your job is to take the Sankirtana party out for collecting. They shall be able to manage very well there, of this I am sure. So far decorating my rooms, give this job to Yamuna. Collection of grains has been done very nicely by Gurudasa from the American government. Plans of the temple, detailed program—all these things are already taken care of, they are not your job. The real thing, money, is in your hands. Tamala Krishna has already taken his party to Bangladesh, so any assistance you can give him by way of advice or addresses will help. But you should concentrate on book sales and collecting with your SKP in various rich quarters in India.

Letter to Giriraja -- Tokyo 2 May, 1972:

You may offer my thanks to Sumati Morarji for giving us some sofas and chairs. So far books are concerned, don't reduce the price on hardback Krishna Book unless there is vast increase in sales by making cheaper. But I do not think that if you reduce the price for Krishna Book hardbound that more people will buy it. You can send report if making cheaper has sold many more books. But if someone wants Krishna Book cheap, they can purchase our paperback edition which has been sent to India from Japan recently. Mr. Deewanji has done very nice service for Krishna, please offer him my heartfelt thanks. Always consult with him on these matters before doing anything. You can form the Hare Krishna Cooperative so we shall avoid the stamp tax, that's all right. So far CCP permission is concerned you should be more in correspondence with Gurudasa in this matter, as I have sent him all the details and he has assured me that getting the license will not be at all difficult from Delhi.

Letter to Damodara -- Honolulu 9 May, 1972:

I beg to acknowledge receipt of your letter dated April 19, 1972, and I have noted the contents. Regarding the high school programmes, this is very good opportunity to introduce our movement and try also to introduce our cheap editions of Krishna Book. Every student will be interested to read it. I think the whole set can be purchased for $2. Some way or other these books should be introduced to the understanding of the mass of people, specially these students. There are religion classes in schools, the authorities should be approached with the books so they will recommend Bhagavad-gita and Krishna Book especially. At least there are no such books throughout the whole world, God is nicely explained. The authorities must implement God consciousness among the people, otherwise they are going to hell, and our books only introduce God so clearly that they must be introduced. At least nobody can tell so much about God as we can.

Letter to Giriraja -- Honolulu 15 May, 1972:

I am pleased you are selling many Krishna Books daily. All our men should go with books. There is sufficient engagement. If Indira devi has approved Rs. 4700/- for that job, that's all right, pay it. One thing: Don't rent tarpaulin, that is money lost. Better to purchase and get for cheaper price. What is the Rs. 7,500/- paid to Mr. Nair. On what account that is paid? So far the building plans, they are nice. I have already sent telegram to Cyavana reading as follows "Fully approve your plans. Go forward immediately," and I have sent you the copy of plan with sketch of domes on the temple roof. So do the needful. So far our investing, where is our money to invest? We have no money to invest. Our process is to collect and spend, from left hand to right hand, or from right hand to left hand. So far you are revising your plan to fit the Los Angeles skyscraper, I do not say that is necessary, it is only a suggestion. Whichever is nicer, you do.

Letter to Gurudasa -- Los Angeles 26 May, 1972:

One thing is, kindly arrange for the tube well as quickly as possible, there must be sufficient water supply installed immediately. This is very important item.

In Delhi my books were printed by one Mr. Kanshiram and his son Omkar at the New O.K. Press in Churiwalla, Delhi. So you may approach them and as soon as they hear about my books they will print them very cheaply. Enclosed find the carbon copy of one letter to Sriman Omkar and also one letter to Mr. Isho Kumar Puri of Atmaram & Son Book Publishers, so kindly note their contents carefully. I am now interested to print our books in India and distribute them very widely. So our Ksirodakasayi is finding difficulty by himself, so they are thinking to form one committee of Ksirodakasayi, Ramananda and Niranjana, yourself and others, and I want that all of you conjointly chalk out some plan for translating, composing, laying out and printing our books in Hindi language and also in English language and distributing them very profusely.

Letter to Isho Kumar -- Los Angeles 26 May, 1972:

Here In America, Europe, Canada, et cetera, we are selling our books in huge quantities. At the present moment we are publishing our books in Japan, because in India there is no high class printing. But now just to supply cheap books in India, I want to publish there, so I shall be glad to know if you are interested in publishing both our Hindi and English literatures. On hearing from you I shall send my representative, Sriman Gurudasa Adhikari, whose address is c/o Radha Damodara Mandir, Seva Kunj, Vrndavana, U.P.

Now you kindly consult with your father and if you are serious to take up the matter, then I will send you the matter for your immediate attention. If you are interested to publish my works that will be very much suitable to me and profitable for both of us, But if that is not possible, you please introduce us to one nice press and we can print on our own account, and you can be the selling agent. In both ways I am very much anxious to revive the old connection.

Letter to Niranjana -- Los Angeles 26 May, 1972:

For our English BTG's they have got the original photographs and negatives in Japan, so if you translate some issue of English BTG you can send there for printing and the cost will be cheaper because they have already got the photos, etc. In Benares there are many presses and they supply very cheaply. So you take quotations from Benares and find out the lowest quotation for soft binding, first-class paper, and printing in the size of our present Bhagavatam booklets, Easy Journey To Other Planets, like that. In Delhi and Mathura also there is very good facility for Hindi printing. So in this way cooperate with the others to find out either some printer there in India who will print our books in good quality and also very cheaply, or translate and compose the work there and send to Japan. Either way the work must go on and increasingly our literatures should be profusely distributed in India.

Letter to Giriraja -- Los Angeles 28 May, 1972:

So I think best thing is to thoroughly travel into the suburbs and all sections of Bombay city, sometimes going to Thana, sometimes to Poona, somethimes to Surat, like that, and distribute our books in these places and collect. I have instructed Karandhara to order from Dai Nippon all of our English literatures to be printed in very cheap paper back editions for sending to India for raising building funds. In addition, I am requesting our Hindi translators to translate more and more of my books into Hindi language and these will be printed in Japan in cheap editions as well. So you will not lack for books there in India, and by selling these books very widely you can collect immense funds for building projects in Bombay, Vrndavana, and Mayapur.

So far your question regarding Deity worship, during arati everything should be offered first to the Guru. Regarding the three alternatives for our Hare Krishna Housing Society, the alternative, namely, place the flats in the housing society in the names of our various disciples so that they will hold all the votes, and let them sublet or sell their flats, this alternative is very nice.

Letter to Tejiyas -- Los Angeles 12 June, 1972:

So far Mr. Iswar Puri of Atmaram Book Store, let him make a concrete contract to publish our MacMillan version of Bhagavad-gita in cheap edition. You can send one copy of the contract to me and one copy to Bali Mardan at ISKCON Press in New York. I do not know if we are covered by copyright in India or not. You may inquire into this matter.*

I am very pleased to hear that the collecting work for Vrndavana project is going on by cooperative endeavor amongst yourselves there. ___ to interest the life members and richer class of men to purchase rooms in our Vrndavana Temple on the Bhetnama system for staying with us on weekends. Many high class gentlemen in Delhi who are also devotees would relish the chance to live with us on weekends and it will be for them just like Vaikuntha. I very much appreciate your courageous preaching work and I can understand that Krishna is giving you all facilities for making your spiritual advancement.

Letter to Himavati -- Los Angeles 15 June, 1972:

You remain the beautiful maid servant of Krishna. That is your business, and you should dress yourself always very nicely so that Krishna by seeing you will be pleased. Don't try to be ugly before Krishna. Krishna does not like ugly gopis. We are transcendental artists, musicians, writers, so everything should be beautiful for Krishna. After all we are members of Krishna's family, just like Krishna had 16,000 wives and each wife has thousands of servants and maid-servants and all of them are very beautiful for serving Krishna and His Queens. So the servants of the gopis and queens cannot be ugly, they are as beautiful as the queens. In the Vaikuntha world there is no need of serving anything because everything is already clean and beautiful. It is so clean that just like a mirror when the maid-servants would sweep the floor they could see the reflections of their bodies. So remain always compact in Vaikuntha yajna, simply by thinking of the Glories of the Lord. Don't try to do anything artificially. That is sahajiya, which means a class of men that take everything very cheap. You want to perform sacrifice so continuously read our Vedic scriptures and perform the Vaikuntha yajna.

Letter to Gurudasa, Yamuna -- Los Angeles 24 June, 1972:

There is one saying that one should cut the coat according to the pocket. So even we cannot afford the proposed temple project as we have got the plans drawn by Saurabha and that architect, Mr. Suri, still, if we have not got sufficient funds and if there is long delay to get them, better to go ahead and build something little cheaper and very simple. The temple can be made with ordinary bricks if there is no money available, as I have drawn the plan before in the beginning. Unless someone comes forward with money, this structure as you have drawn it will be too much expensive. According to our means and strength we can construct a simple temple of bricks only. But one thing is, you must have somebody who can look after the work who has got some experience or you will be cheated. Jayapataka has got good experience in Mayapur, so he can sometimes go to Vrndavana, give instructions, and go back, like that. So you may write him in this connection and make the proposal. Singhania will not give anything, rest assured.

Letter to Madhavananda -- Los Angeles 26 August, 1972:

So unless Tamala Krsna and the others agree then I will not be able to attend on the dates you have mentioned. Anyway I shall be in Vrndavana at that time. But after the 15th November, leaving this time, and consulting with the leaders, then a suitable program may be fixed for Calcutta.

Regarding my Gita Gan, take quotation for printing there also. If it is cheaper why should we go to Dai Nippon? I think Jugantar can do the work, let them do it conveniently. Anyway, somehow or other do it, and you can request Giriraja to send the money from the Book Fund if he approves of everything. You can ask Asokamrta or I think there are some Bengali girls there also, all of them are well educated, they can proofread the manuscript.

The Maidan programs in India should be done in consultation with all. We have now got our reputation and we must do everything very carefully to keep it. Same process, four or five or six big men, whatever they think the others must say all right I shall accept. Nothing should be done by personal whims.

Letter to Dr. Karan-Singh -- Los Angeles 18 September, 1972:

I beg to inform you of one matter which may be of interest to you, namely that we have now got thousands of disciples and well-wishers in the Western countries and out of them many are desiring to travel to India in the near future, at least 200 persons at a time, to see all the temples, especially the Vaisnava temples. So Air India has got a cheap round-trip fare to India and we want to take advantage and bring hundreds of members of our society and others to see all of the temples, so what will be the arrangements?

You are the Minister for India of Civil Aviation and Tourism, so I think this news should be of special interest to your department. Now we are prepared to bring thousands of visitors to your country, but we need also your help and cooperation to do this in proper manner. Now we have created interest all over the world in Krsna and Vrndavana, for instance the Air India is using the Krsna theme in their advertising campaign, so we have created this atmosphere of interest in Krsna in the Western countries, and I think that cooperatively we may work together to increase the foreign tourism in our country of India. What will be the arrangement for foreigners to see the temples, will they be allowed or what is the situation for government sanction for foreigners to see the temples?

Letter to Bhagavan -- Vrindaban 5 November, 1972:

I am very glad to see the things are going on well in France and other places, and that you are there in Europe is a great relief for me. Now I am sure there will be some solid work in Mediterranean zone and the preaching work will be expanded nicely.

One thing is, if that printer is so cheap, why not print all our European books there? Anyway, print books, distribute profusely, and that will be the best preaching work. What will your three minutes' preaching do?—but if they buy one book, it may turn their life. So make this your important task, to print our books in French language and other languages, and distribute widely, and that will please my Guru Maharaja. Never mind it takes little time to make progress, our process is slow but sure, and we are confident that if we continue in this way we shall go one day back to home, back to Godhead.

Letter to Bhagavan -- Ahmedabad 13 December, 1972:

I beg to acknowledge receipt of your letter dated November 21, 1972, along with letters of requesting for initiation by me. I have accepted all of them as my duly initiated students, and their letter along with beads are enclosed herewith. I am also very happy to receive the copies of your booklets in French language, and I am surprised that the price is so cheap. So why not make arrangement that all our books should be printed there? At least we may print the books in German and French and other European languages. Consult with the others, and if it is good opportunity in their all estimation, then why not combine and print there? That is the first business, make books and distribute. So I am always encouraged to hear that you are increasing in this respect of making books in foreign languages. Your title "anti-matter and Eternity—A study on immortality through Bhakti-yoga" is liked by me, it is a good translation of "Easy Journey."

1973 Correspondence

Letter to Satsvarupa -- Melbourne 10 February, 1973:

Your program for those who are desiring to take sannyasa is approved by me and I request that you make something concrete and distribute it to all the other GBC members and amongst yourselves you may decide who will take sannyasa.

Your question in regard to marriage, we must impress upon the parties involved that Krishna Conscious marriage is not some cheap thing that may be embraced whimsically and at any time thrown off. The boy and girl must be willing to accept each other for life and be prepared to get a job if need be and live in an outside apartment and raise children. These points should be emphasized.

Regarding your preaching to individuals, you must use your discretion in this regard. But one thing. Those who come to learn must admit that they do not know who they are, or do they know who is God, and they must be prepared to take to this process. If I go to the physician and ask him will you please tell me all about medicine and I will write it down is that possible? No. You must take to the process. You must enter the medical school, take your internship and do so many things.

Letter to Caitanya -- Los Angeles 25 April, 1973:

I am very much disturbed to hear of Kanupriya's activities, and I advise you that so long he is engaged in these nonsense activities, you should not have any association with him. Best thing is that you remain in the association of devotees, and take part in the temple worship here, not separately. Worship of Radha and Krishna is no cheap thing. It cannot be done whimsically, but it must be very carefully executed under strict regulation. Not that there can be LSD taking and all sinful activities, and then Deity worship. I have made it a point that unless one is able to keep to the same standard that is kept here at the temple, he should not worship the Deity separately. Best thing is to keep a Guru-Gauranga altar at home and take part in the Deity worship program at the temple.

You have got a very big responsibility to give your daughters a good Krishna conscious atmosphere for developing into nice devotees. If you also take up these sinful activities and neglect the principles of Krishna Consciousness, then that is a great misfortune.

Letter to Jayapataka, Bhavananda -- Los Angeles 9 May, 1973:

If possible you can send me some photographs of the dolls already manufactured and I shall give you further suggestions in this connection. To learn how to prepare mrdanga shell is very essential. Regarding land I had already given Jayapataka Maharaja direction to purchase as much land as possible if it is offered at cheap price. But the present law is if the land is not properly utilized any outsider may occupy the land even as trespasser and the land belongs to him as a tenant or owner. I do not know what is the legal implication otherwise I wanted to purchase lands as much as possible in that quarter. Sometimes you consulted the district magistrate who came to see me and he said we may keep maximum 60 bighas of land. So my idea is that I want to purchase all the lands there for developing into a spiritual city but it may be utopian at the present moment.

Letter to Tamala Krsna -- Los Angeles 13 December, 1973:

Regarding the printing press for India: the press at ISKCON Press is too old and not practical to send to India. We are ready to manage a Press in India, but where is the money? We require new offset printing equipment. If we print in India we can get a much cheaper rate. Now, also there is a world-wide paper shortage but I have asked Mukunda in London to investigate exporting paper to India. I am in favor of this scheme but whether or not Mr. Gupta and others will support it and will the government allow?

The news of the preaching work in New Delhi is very nice—continue with it. There are many intelligent men in that quarter, mostly European. So far as the Russian correspondent, try to convince him about our philosophy. We want to unit the world on the platform of Krsna Consciousness under one state, one government, one religion and one scripture. It will be successful if we work cautiously and maintain our standards.

1974 Correspondence

Letter to Dhananjaya -- Los Angeles 5 January, 1974:

As for seeing the Pope, I can see to that when I go there. Mr. Pant knows me well. Please convey my greetings to him and I shall be glad to see him when I go to Rome. You say there are important Indians there so make them all life members and distribute our books to them.

As for Italian marble, if it is cheaper there, why not? Italian marble is known to be very good. I am sending you a photo of the L.A. deities. Ask a cost estimation for deities 40" high and then we can consider. Krsna may be black or white, Radharani is always white.

I am very encouraged that you are helping me so strongly in carrying out the wishes of my Guru Maharaja. I request all the devotees there please cooperate and become very serious about Krsna Consciousness. By your pure example and following regulative principles you will be spiritually strong and attract many Italians who are looking for the actual meaning to life.

Letter to Bhavananda, Jayapataka -- Los Angeles 6 January, 1974:

So by the time I reach India, maybe the first week of February, I hope that by that time my quarters will be completely open for use without any difficulty.

I am glad Bharadraja and others are learning laboriously how to model. materials like bamboo, thatch and tarpolin you can purchase if the prices are cheap. I cannot say how many will be required, but purchase and keep in stock. If Tirtha Maharaja is having a big showing then we have to show more and let everyone see what the American model makers can do. What exhibition of models are you going to show?

I am glad hundreds of visitors are coming by our songs. You are already working hard there now work harder and Krsna will give you all facilities. My full blessings, with Krsna's consent, are upon you all.

Letter to Bahudak -- Bombay 21 March, 1974:

You may send his beads to be chanted on by Jagadisa. Be sure to instruct him in the avoidance of the ten offenses and how he has now vowed in all seriousness never to fall down on the four sinful activities.

I have also accepted one devotee, Prabhupada dasa Adhikari, for second initiation, upon your recommendation. Please impress on him that this second initiation is not awarded cheaply or automatically, and that he must be very strict in following the regulative principles of bhakti yoga. I am enclosing a sacred thread and gayatri mantra. Have him hear the tape of me chanting in the right ear. I have also accepted Riddha das Brahmacari for second initiation.

Letter to Bhurijana -- Bombay 29 April, 1974:

It is very good news for me that you are stressing regulative temple life in your new quarters in Hong Kong. The regulative principles are designed to take us gradually to the platform of spontaneous love of Krsna, which is the perfection of human life. Those who think they have already attained such perfection and give up the regulative principles are called sahajiya, or those who take things cheaply and simply imitate. This early rising, holding classes, going out regularly for sankirtana, worshiping the deity are the very substance of devotional life. You will certainly by your sincere devotional example attract more and more sincere Chinese boys and girls to Krsna Consciousness. Even if, due to family ties, they cannot move in the temple, try to engage them as much as possible in translating work, sankirtana, reading, and at least coming to the temple to take prasadam.

I understand you have a new address but you have not described the actual situation. Try to send pictures if you can. How much is the rent? What kind of temple construction are you referring to?

Letter to Jayapataka , Bhavananda -- Bombay 9 May, 1974:

As for the hand-tiller from Japan that you are using on a trial basis, you should ask Bali Mardan to supply you this Japanese machine. He has good connections in Japan. He can provide you that same Japanese motor hand-tiller much cheaper or even free.

The news that you are able to keep up the prasadam program which is now up to 1500 persons on Sunday is very welcome and I hope you can continue this without stoppage. The success of Bhavananda Maharaja's English lessons of the Varnasrama College has given me great pleasure and I am sure many devotees will come from this program. It is a first class idea.

Letter to Jayatirtha -- Frankfurt 18 June, 1974:

I appreciate that you say you have very carefully considered the names and the candidates have had several interviews and written statements before you would consider them, both for first and second initiation. I am especially concerned that the second initiation not be taken cheaply and devotees who do not even rise early be recommended for brahmana.

Letter to Dayananda -- Vrindaban 8 August, 1974:

Regarding the second initiations, I am especially concerned that the second initiations not be taken cheaply. Brahmins are expected to rise early in the morning and follow strictly all the devotional practices. So I am enclosing the sanctified sacred threads and mantra sheets for Niragadev das, Paratpara das, Rajarshi das, Nirnasa das, and also a sheet for Vrajaraja devi dasi. So hold a fire yajna and impress upon them that they are taking vows before Radha and Krsna, the spiritual master, and Vaisnavas. Everyone must always chant 16 rounds and follow the four regulative principles.

Letter to Ajita -- Vrindaban 19 September, 1974:

The program is already there, publish my books and distribute to your best capacity. Yes, every town and village, that is what Caitanya Mahaprabhu wanted. Krishna will bless you for your sincere effort.

The price for the property you have mentioned is very cheap. You should purchase it. It is very nice that there is water all around it. Certainly I will take the first opportunity and shall go there to visit you to see how you are doing.

You have the intelligence how to execute this mission. That I see. Remain sincere and fixed up and enthusiastic by following the rules and regulations and chanting 16 rounds. Then you will remain spiritually strong. Then maya cannot disturb you.

Letter to Tejiyas -- Bombay 15 November, 1974:

Always depend on Krishna, and everything will be all right. Fight and depend on the results on Krishna. yudhyasva vigata-jvarah, fight without being lethargic, Krishna says in the Bhagavad-gita.

Pushing on this movement, I had to face so many difficulties throughout since I left my home. I lived in Delhi at Sakur Basti because the rent was cheaper there, and I could not even take an apartment in Delhi. Then I was provided with a room at Chippi Walla, Radha Krishna temple, wherein I was able to keep my publication office.

But, by Krishna's grace we are situated on a standard footing. Let us maintain this position cooperatively, and always pray to Krishna that we may not spoil what Krishna has already given us. Try to make improvement more and more.

Regarding you question about keeping open the Deity doors in the early morning, yes you can do it. That is done in Vrindaban also. Regarding the collections, the books are increasing, so 50% should go to BBT and 50% to construction, but if needed, then that money can be spent in other ways.

Letter to Jagadisa -- Bombay 28 December, 1974:

We shall see later on. For the time being organize the health, education and care of the children and continue the Deity worship as it is going nicely now. Deities are satisfied with bhakti not marble. Therefore try to increase the bhakti.

I think that you should immediately try and get the church in Toronto. Take it immediately. Church is always cheaper as there are not many other purchasers. This way we can bargain with them and bring the price down. The psychology behind it is that the Christians will hesitate to tear down a church. They would rather see it still standing. Gradually you should buy all the churches and make them into temples. There are so many churches actually they should give us these churches free, if they were actually God-conscious. But they are sectarian. Anyway purchase this church immediately. It is not very costly. $200,000 you can arrange. If it is available from BBT at this time then I have no objection. You can make the $150,000 loan from BBT. I do not know though if that much is available.

1975 Correspondence

Letter to Bhagavan -- Bombay 14 November, 1975:

We are also constructing the Bombay temple and the work has begun and if you so desire, you can send some contribution. Also we now have got Hindi and Gujarati publications. Do you require any for the Indians there? Now you are going to print the small Bhagavad-gita. One thing is if the people will get the small Bhagavad-gita at the cheap price, then will they want to purchase the bigger one? Will that be good? How will you distribute the bigger ones at the more expensive price when there is the cheaper one also available?

Your program in the schools, that is very nice. That is your success, that even the unruly students were well-disciplined. Dhiradhira-jana-priyau priyakarau nirmatsarau pujitau. "I offer my respectful obeisances unto the six Gosvamis, who are always engaged in chanting the holy name of Krsna and dancing. They are just like the ocean of love of God, and they are popular both with the gentle and with the ruffians because they are not envious of anyone."

1976 Correspondence

Letter to Jayatirtha -- Mayapur 20 January, 1976:

The average Indian makes about Rs. 400 per month ($50) and supports an entire family nicely. The savings will more than compensate for the ticket and maintenance, and once in a year, during the hot season of April, May and June, the child may return to the parents. Certainly the government will give cheap rates on a return ticket once they find out about the program. This is much cheaper than altering the present building or building a new one to meet the so-called codes.

The atmosphere in Vrindaban is beyond compare and the teachers are far more experienced as we have many men willing to work there who are retired and qualified professors, what to speak of our own scholars who are living in Vrindaban and starting this gurukula project. Many people will contribute to expand this program and the Krishna-Balarama Mandir is the finest in the world. All the devotees in Vrindaban, especially the children are in fine health and their needs are being guaranteed by the members.

Letter to Jayatirtha -- Mayapur 22 January, 1976:

All of the leaders should study my books books very carefully, since now everyone will have to appear for the examination. But I don't get any time to go into seclusion. My Guru Maharaja also did not approve of seclusion. He used to say: "Dusta mana, tumi kisera Vaisnava? Pratisthara tare, nirjanera ghare, tava hari-nama kevala kaitava." My dear mind, what kind of Vaisnava are you? Simply for cheap adoration you sit in a solitary place and pretend to chant the Hare Krishna maha-mantra, but this is all cheating.

Many times in the past it has proven difficult to get the support of the Indians in San Francisco. Because Citsukhananda said there were many men who were willing to help I was encouraging. Now abandon it. Citsukhananda should join Berkeley instead of wasting time. The Berkeley project is actually important. Your idea for establishing a center in San Jose is nice, so you may bring it up before the GBC at Mayapur. As you are finding a good preaching field at the colleges in Berkeley, you will find all places similarly receptive.

Letter to Revatinandana -- Mayapur 27 January, 1976:

I beg to thank you for your letter dated 2nd January, 1976.

Where ever you deliver your lectures to students try to introduce at least our small books. If the students purchase these cheaper, smaller books, they will get a permanent impression of Krishna Consciousness. Especially present them Easy Journey to Other Planets, Topmost Yoga, Beyond Birth and Death, Krishna Trilogy, and Nectar of Instruction—these are cheaper and they can purchase them and read them easily.

Yes, for returning to England you should consult Hamsaduta.

When you come to Mayapur and Vrindaban you will very much appreciate how everything has developed since you were last there. There are also very nice accommodations for the devotees living.

Letter to Akshayananda Swami -- Vrndavana 10 February, 1976:

I am in due receipt of your letter dated 30th January, 1976.

Regarding the program in Kanpur: If the local men are anxious for me to come, then they can spend for my passage. At that time I can go. You should not make me a cheap man simply appearing with others. As I have already said, they can spend for passage for six men going and coming.

Regarding the Gurukula plan, I have instructed Tamal Krsna to write you with his suggestions.

Letter to Mr. Dhawan -- Vrindaban 2 April, 1976:

In the English dictionary, you find that God means the "Supreme Being." There are unlimited number of living beings, but God is one Supreme Being. Supreme Being must be one. Nobody can be equal to Him, and nobody can be greater than Him, otherwise there is no meaning of God. At the present moment it has become a fashion to become God very cheaply, therefore, such system being very cheap and not authorized, there are so many religious systems. Otherwise, God is one, all living entities are His eternal servants, and therefore, the real religious system is to learn how to serve God.

Question #5: What has Hasur Mohammed Sahib said about 14th Century and why?

Answer: I have not sufficient information about the instruction of Hazur Mohammed Sahib, but if you mean Mohammed, the inaugurator of Islam religion, I accept him as empowered servant of God because he preached God consciousness in those parts of the world and induced them to accept the authority of God.

Letter to Gopala Krsna -- Honolulu 20 May, 1976:

Why through Thompson Press we must purchase paper, and then export our books? We can purchase paper and export books ourselves. Simply we pay the printing costs, that's all. First thing you will have to take license of import-export. If we are going to get the Delhi land, we can do the whole business in Delhi, importing through Bombay and Calcutta. If the whole thing turns out cheaper and efficient, then we can print all our books there, so long the quality is not diminished. There is law that what you export, to that value, you can import, so part of the payment can be in paper from Japan, so we get as much as possible paper in profit, in addition to payment for the books. If this can be arranged, I do not know. If Thompson Press can import, why we can't import. Then we can also print where we choose and we save so much money in every respect.

Letter to Tusta Krsna -- Toronto 18 June, 1976:

On the inside veranda, you can have Gaura-lila carved. It will be a great attraction and I shall be very glad to have it. Either plaster or wood is alright, whichever is easier and cheaper to do, you can do. Of course, it would be very attractive in wood. But it is my fervent request that the devotees not make any "bombing-lila" as it was publicized recently.

Just like in our Vrindaban temple, you can have 3 Deity compartments. Facing the altar, Nrsimhadeva can be on the left, Guru-Gauranga in the center, and Jagannatha-Subhadra-Balarama on the right so that you can organize Rathayatra. You can begin the construction with cornerstone.

I would like to receive copies of the letters that you have written to the government officials there as you had mentioned, and also the copies of their replies.

Letter to Vasudeva -- New Vrindaban 24 June, 1976:

There is no need to deal through Australia. You can place your order directly to Ramesvara Maharaja and I am also notifying him to fill your order immediately so that your preaching work goes on there.

Concerning the Deities, I have commissioned Bharadraja in Los Angeles to make them for Fiji, however if anyone else is able to do it nicely and cheaply then it is alright. You can correspond with Bharadraja in Los Angeles concerning this matter.

Letter to Ajita -- Hyderabad 20 August, 1976:

All initiated disciples must chant 16 rounds a day without fail and observe the four regulative principles very strictly. The brahmanas must become learned in the sastras and very clean internally and externally by regularly bathing with water and the holy name. A brahmana must be fixed up in understanding of brahmana. One should not take it cheaply. This initiation is very serious and one should endeavor to follow the orders of the spiritual master with great determination. Daksina should also be offered when one presents oneself for initiation.

Letter to Gaura Govinda -- Vrindaban 18 September, 1976:

So there is no hopelessness; if we revive Krishna consciousness in a systematic way, within a very short time we can revive our original Indian culture on the basis of the teachings of Lord Krishna and the Bhagavad-gita. So we have to work very hard for this purpose and if you follow the path of Sri Caitanya Mahaprabhu, it will be very easily done.

Arrange for printing the books. We shall supply paper that we have now got from the government. But without the paper you can take estimates from the printers to find the cheapest. I hope this meets you in good health.

Letter to Pancaratna -- Vrindaban 29 September, 1976:

I am in due receipt of your letter dated 26th inst. and have noted the contents. I have not received the Bengali Bhagavata Darsana yet. We want first class printing—offset method is cheaper and good. You may use Srila Bhaktivinode Thakura's translation of the Siksastakam. Also, Bhakti-Katha is alright for the title of compilation of my articles from the Gaudiya Math magazine. Sri Isopanisad is being translated by one of my friends here, and as soon as it is ready we can send you a copy. Regarding help, you may negotiate for Jayasacinandana to come from Los Angeles center.

Letter to Srutadeva -- Vrindaban 30 October, 1976:

Dead matter means forgetfulness of Krsna.

If you want to stay in Krsna Consciousness you will have to develop firm faith in Guru and Sastra. Therefore, you must study my books very scrutinizingly, follow the four regulative principles very strictly and chant 16 rounds daily avoiding the ten offenses. Don't take this movement as something cheap.

1977 Correspondence

Letter to Harikesa -- Bhuvanesvara 1 February, 1977:

If you are getting people to chant and take prasadam in Eastern European countries, that is our great success. If you so desire, you can send manuscripts of Hungarian and other books and we can get them printed in India cheaper. In this matter you can write to Gopala Krsna prabhu. Our movement is an epidemic. It will devour the whole of Europe and America. As for the newspapers giving bad reports, they simply take some opportunity for selling their newspaper; it has no lasting value. These countries are faced with difficulty but it is nature's law. They will be without food, water and they will be heavily taxed. There will be revolution. How long can they keep the people terrorized? It will burst. I can't imagine how people are living in such a rotten state. There is nothing like pleasure; all is morose. Only we are benedicting the fallen souls all over the world, so go on with your enthusiastic preaching and try to do good to others with Krsna Consciousness. Hope this meets you in good health.

Page Title:Cheap (Letters)
Compiler:Visnu Murti, RupaManjari, Mayapur
Created:17 of Aug, 2011
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=98
No. of Quotes:98