CC madhya-lila 22.107 nitya-siddha krsna-prema 'sadhya' kabhu naya... cited

Expressions researched:
"Pure love for Krsna is eternally established in the hearts of the living entities" |"Sravanadi suddha citte karaye udaya" |"Sravanadi suddha-citte karaye udaya" |"nitya-siddha krsna-prema sadhya kabhu naya" |"nitya-siddha krsna-prema ‘sadhya' kabhu naya" |"sravanadi-suddha-citte karaye udaya"

Notes from the compiler: VedaBase query: "madhya 22.107"or "Pure love for Krsna is eternally established in the hearts of the living entities" or "nitya-siddha krsna-prema ‘sadhya' kabhu naya" or "sravanadi-suddha-citte karaye udaya"

CC Adi-lila

CC Adi 7.141, Translation and Purport:

“It is only by devotional service, beginning with hearing, that one can approach the Supreme Personality of Godhead. That is the only means to approach Him.

Māyāvādī philosophers are satisfied simply to understand Brahman to be the sum total of knowledge, but Vaiṣṇava philosophers not only know in detail about the Supreme Personality of Godhead but also know how to approach Him directly. The method for this is described by Śrī Caitanya Mahāprabhu as nine kinds of devotional service, beginning with hearing:

śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam

arcanaṁ vandanaṁ dāsyaṁ sakhyam ātma-nivedanam

(SB 7.5.23)

The nine kinds of devotional service are hearing about Kṛṣṇa, chanting about Him, remembering Him, offering service to His lotus feet, offering Him worship in the temple, offering prayers to Him, working as His servant, making friendship with Him and unreservedly surrendering to Him. One can directly approach the Supreme Personality of Godhead simply by executing these nine kinds of devotional service, of which hearing about the Lord is the most important (śravaṇādi). Śrī Caitanya Mahāprabhu has very favorably stressed the importance of this process of hearing. According to His method, if people are simply given a chance to hear about Kṛṣṇa, certainly they will gradually develop their dormant awareness, or love of Godhead. Śravaṇādi-śuddha-citte karaye udaya (CC Madhya 22.107). Love of God is dormant in everyone, and if one is given a chance to hear about the Lord, certainly that love develops. Our Kṛṣṇa consciousness movement acts on this principle. We simply give people the chance to hear about the Supreme Personality of Godhead and give them prasādam to eat, and the actual result is that all over the world people are responding to this process and becoming pure devotees of Lord Kṛṣṇa. We have opened hundreds of centers all over the world just to give people in general a chance to hear about Kṛṣṇa and accept Kṛṣṇa's prasādam. These two processes can be accepted by anyone, even a child. It doesn’t matter whether one is poor or rich, learned or foolish, black or white, old or still a child—anyone who simply hears about the Supreme Personality of Godhead and takes prasādam is certainly elevated to the transcendental position of devotional service.

CC Adi 17.266, Purport:

Thus the so-called caste brāhmaṇas should not object to offering them respectful obeisances. By offering such obeisances, as recommended by Śrī Caitanya Mahāprabhu, they will diminish their offenses and automatically awaken to their natural position of devotional service. As it is said, nitya-siddha kṛṣṇa-prema sādhya kabhu naya: (Cc. madhya 22.107) kṛṣṇa-prema can be awakened in a purified heart. The more we offer obeisances to sannyāsīs, especially Vaiṣṇava sannyāsīs, the more we diminish our offenses and purify our hearts. Only in a purified heart can kṛṣṇa-prema awaken. This is the process of Śrī Caitanya Mahāprabhu's cult, the Kṛṣṇa consciousness movement.

CC Madhya-lila

CC Madhya 4.137, Purport:

Therefore along with the reading of Vedic literature (svādhyāya), one must engage in devotional worship of the Deity (arcana-vidhi). Together these will enhance the devotee's transcendental understanding of devotional service. Śravaṇādi śuddha-citte karaye udaya (CC Madhya 22.107). Love of Godhead is dormant within everyone's heart, and if one simply follows the standard process of devotional service, it is awakened. But foolish mundane people who simply read about Kṛṣṇa mistakenly think that He is immoral or criminal.

CC Madhya 9.261, Purport:

A devotee is always liberated in all stages of life because he is always engaged in the nine items of devotional service (śravaṇam, kīrtanam, etc.). Śrī Caitanya Mahāprabhu's philosophy holds that devotional service to Kṛṣṇa always exists in everyone's heart. It simply has to be awakened by the process of śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23). Śravaṇādi śuddha-citte karaye udaya (CC Madhya 22.107). When a person is actually engaged in devotional service, his eternal relationship with the Lord, the servant-master relationship, is awakened.

CC Madhya 19.151, Purport:

Following in the footsteps of Nārada Muni, this Kṛṣṇa consciousness movement is rendering service to humanity by giving everyone a chance to come in contact with Kṛṣṇa. If one is fortunate, he becomes intimately related with this movement. Then, by the grace of Kṛṣṇa, one's life becomes successful. Everyone has dormant kṛṣṇa-bhakti—love for Kṛṣṇa—and in the association of good devotees, that love is revealed. As stated in the Caitanya-caritāmṛta (CC Madhya 22.107):

nitya-siddha-kṛṣṇa-prema "sādhya" kabhu naya

śravaṇādi-śuddha-citte karaye udaya

Dormant devotional service to Kṛṣṇa is within everyone. Simply by one's associating with devotees, hearing their good instructions and chanting the Hare Kṛṣṇa mantra, dormant love for Kṛṣṇa is awakened. In this way one acquires the seed of devotional service. Guru-kṛṣṇa-prasāde pāya bhakti-latā-bīja (CC Madhya 19.151).

CC Madhya 22.107, Translation:

“Pure love for Kṛṣṇa is eternally established in the hearts of the living entities. It is not something to be gained from another source. When the heart is purified by hearing and chanting, this love naturally awakens.

Nectar of Instruction

Nectar of Instruction 4, Purport:

It is often said that a man is known by his company, and if an ordinary man associates with devotees, he will certainly develop his dormant Kṛṣṇa consciousness. The understanding of Kṛṣṇa consciousness is innate in every living entity, and it is already developed to some extent when the living entity takes a human body. It is said in Caitanya-caritāmṛta (CC Madhya 22.107):

nitya-siddha kṛṣṇa-prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

"Pure love for Kṛṣṇa is eternally established in the hearts of living entities. It is not something to be gained from another source. When the heart is purified by hearing and chanting, the living entity naturally awakens."

Renunciation Through Wisdom

Renunciation Through Wisdom 5.1:

And surrender is the only means to attain this state; no artificial method can be applied. The awakening of pure Kṛṣṇa consciousness, which is the perfection of the living entity, is obtained only by surrendering to the Lord, the propensity for which is eternally inherent in the jīva. Hence Lord Caitanya says in the Caitanya-caritāmṛta:

nitya-siddha-kṛṣṇa-prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(CC Madhya 22.107)

Pure love for Kṛṣṇa is eternally established in the hearts of living entities. It is not something to be gained from another source. When the heart is purified by hearing and chanting, the living entity naturally awakens.

Bhagavad-gita As It Is Lectures

Lecture on BG 2.20 -- Hyderabad, November 25, 1972:

Just like these boys are going on. So this... So far my experience is concerned, everywhere I go, people are the same. It is by artificial, I mean to say, means, they have been designated as Communist and this and that. (break) ...people, they're all the same. As soon as we speak of Kṛṣṇa consciousness, they respond immediately. That is my experience. Actually that is a fact. In the Caitanya-caritāmṛta, it is said, nitya-siddha kṛṣṇa-prema sādhya kabhu naya, śravaṇādi-śuddha-citte karaye udaya (CC Madhya 22.107). The Kṛṣṇa consciousness is there in everyone's heart. It is dormant. But it is contaminated and covered by the material dirty things. So śravaṇādi, śuddha-citte. This means, as you are hearing... Just like these boys, these American and European boys, they came, first of all, to hear me. By hearing, hearing, now the Kṛṣṇa consciousness is awakened, and they have taken seriously to Kṛṣṇa devotion (break) ...or Africa or India.

Lecture on BG 2.22 -- Hyderabad, November 26, 1972:

As soon as they meet, there is natural attraction. That is already there. It is not that he has brought this attraction from, purchased from some shopkeeper. No. It is already there. Simply by combination, it becomes aroused. That's all. Similarly, kṛṣṇa-prema is there. Nitya-siddha kṛṣṇa-prema sādhya kabhu naya (CC Madhya 22.107). It is not that by artificial means we are getting kṛṣṇa-prema. It is already there. But just like the attraction for young man and young woman, it comes at a certain stage, similarly, if you develop this śravaṇa-kīrtana, then that kṛṣṇa-prema will be aroused, automatically. It is already there.

Lecture on BG 2.22 -- Hyderabad, November 26, 1972:

It is not that he has brought this attraction from, purchased from some shopkeeper. No. It is already there. Simply by combination, it becomes aroused. That's all. Similarly, kṛṣṇa-prema is there. Nitya-siddha kṛṣṇa-prema sādhya kabhu naya (CC Madhya 22.107). It is not that by artificial means we are getting kṛṣṇa-prema. It is already there. But just like the attraction for young man and young woman, it comes at a certain stage, similarly, if you develop this śravaṇa-kīrtana, then that kṛṣṇa-prema will be aroused, automatically. It is already there.

Lecture on BG 2.26 -- Hyderabad, November 30, 1972:

So why Kṛṣṇa will not be accepted? And actually that is happening. They are coming from different groups, but because every one of us is Kṛṣṇa's son, Kṛṣṇa's part and parcel, therefore simply it requires a little attentive hearing about Kṛṣṇa. Śravaṇādi-śuddha-citte karaye udaya. Sevonmukhe hi jihvādau svayam eva sphuraty adhaḥ (Brs. 1.2.234). In the Caitanya-caritāmṛta it is said, śravaṇādi-śuddha-citte karaye udaya. Kṛṣṇa is there, in everyone's heart. Īśvaraḥ sarva-bhūtānām (BG 18.61). But we do not know. But Kṛṣṇa and Kṛṣṇa consciousness can be awakened simply by hearing from the realized person. Satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ (SB 3.25.25). Satāṁ prasaṅgāt.

Lecture on BG 4.11 -- Geneva, June 1, 1974:

In the Caitanya-caritāmṛta it is said,

nitya-siddha kṛṣṇa-prema sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(CC Madhya 22.107)

The meaning is that our love for Kṛṣṇa is eternal...

Lecture on BG 4.21 -- Bombay, April 10, 1974:

When one becomes yogi.... Our real purpose of life is to become yogi. Yogi means to reestablish our connection, our lost connection, with God. At the present moment, in our material condition, we have forgotten our relationship, our eternal relationship with Kṛṣṇa, or God.

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

The kṛṣṇa-bhakti, our love for Kṛṣṇa, is there eternally. But on account of our contamination with this material world, we have forgotten our relationship.

Lecture on BG 4.24 -- Bombay, April 13, 1974:

In the Caitanya-caritāmṛta it is said,

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

Sādhya means practice. It is not.... We practice so many things by association, but we forget, but one should.... (break) ...Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). Santaḥ sadaiva. So we have to become a santaḥ, saintly person, by devotional service. This is the process. The beginning is hearing.

Lecture on BG 7.1 -- Ahmedabad, December 13, 1972:

So the highest perfection of life is to awaken our dormant Kṛṣṇa consciousness. That is the highest perfection of life. Everyone has got Kṛṣṇa consciousness dormant. It is covered by the influence of māyā. By the influence of māyā. That is also stated in the Caitanya-caritāmṛta, that

nitya-siddha kṛṣṇa-prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(CC Madhya 22.107)

Nitya-siddha. Kṛṣṇa is the Supreme Personality of Godhead, and we are all part and parcel of Kṛṣṇa. So therefore our relationship with Kṛṣṇa is natural. It is natural. Just like my part and parcel of the finger; so without finger, my body's imperfect. Finger must be... So the existence of finger with this body, it is natural.

Lecture on BG 7.1-2 -- Bombay, March 28, 1971:

I have got a relationship with Kṛṣṇa eternally. Now it is covered. So practice this yoga means reviving our original relationship with Kṛṣṇa. In the Caitanya-caritāmṛta it is said,

nitya-siddha kṛṣṇa-prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(CC Madhya 22.107)

It is simply awakened. Not that artificially we are imposing some impression to the minds of our students that they are hankering after "Kṛṣṇa, Kṛṣṇa, Kṛṣṇa..." No. It is a process to remove all the dirty things from the heart.

Srimad-Bhagavatam Lectures

Lecture on SB 1.2.5 -- Melbourne, April 3, 1972, Lecture at Christian Monastery:

Every one of you have got Kṛṣṇa consciousness within you. It is lying dormant. It has simply to be aroused, simply to be aroused.

One poet, Vaiṣṇava poet, he is authority. He says,

nitya-siddha kṛṣṇa-prema sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(CC Madhya 22.107)

Udaya means awaken. The Kṛṣṇa consciousness is there. In everyone's heart it is dormant. Simply by śravaṇādi, by pure hearing process...

Lecture on SB 1.2.6 -- London, July 23, 1973:

It is now forgotten. We have to simply awaken it. Otherwise how these English boys, these American boys, the Canadian boys or gentlemen, they are taking to Kṛṣṇa consciousness so seriously? It is not something artificial. The Kṛṣṇa consciousness was there. It is being awakened under certain prescribed method. That's all. Śravaṇādi-śuddha-citte karaye udaya. This is the process. Nitya-siddha kṛṣṇa-bhakti. Caitanya-caritāmṛta says that "This Kṛṣṇa consciousness is there, dormant, in everyone's heart. It is already there." Śravaṇādi-śuddha-citte: "If you kindly hear about Kṛṣṇa and your heart becomes purified, the original dormant Kṛṣṇa consciousness is immediately awakened."

Lecture on SB 1.2.7 -- Hyderabad, April 21, 1974:

I have got my original Kṛṣṇa consciousness." What is that? "My business is to satisfy You, not my senses." Then he became devotee. This is the... Vāsudeve bhagavati. If you engage yourself in the service, regulative principles... In the beginning you must follow the regulative principles. Then spontaneous love, then you will get.

So these things should be arising.

nitya-siddha kṛṣṇa-prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(CC Madhya 22.107)

This is already there in you; simply you have to awaken it. This Kṛṣṇa consciousness is already there in everybody. It is not that it is an artificial thing. Love for God is there already because we are part and parcel of Him. It is now covered, covered by material association. Acchedita. Just like the mirror is covered by dust, you cannot see, but you polish it, you will see your face, similarly, this bhakti-yoga process is polishing the mirror of your heart, and when it is nicely polished, you will see what is your position, what you are, what is your business, how you shall be happy. Everything will come out.

Lecture on SB 1.2.8 -- Hyderabad, April 22, 1974:

So our Kṛṣṇa consciousness movement is simply trying to educate people that "Don't waste your time. Just try to awaken your dormant Kṛṣṇa consciousness." The Kṛṣṇa consciousness is there within you; simply you have to awaken. And what is the process? That awakening will take place simply by chanting and hearing. Śravaṇādi-śuddha-citte karaye udaya. There is a verse in the Caitanya-caritāmṛta: nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya. Kṛṣṇa-bhakti, your devotion for Kṛṣṇa, your attachment for Kṛṣṇa, is there because you are part and parcel of Kṛṣṇa.

Lecture on SB 1.2.10 -- Vrndavana, October 21, 1972:

Therefore Bhāgavata says, tasyaiva hetoḥ prayateta kovidaḥ. Those who are learned, those who are intelligent, they should devote the life for developing Kṛṣṇa consciousness. Kṛṣṇa consciousness is there in everyone's heart, dormantly.

nitya-siddha kṛṣṇa-prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(CC Madhya 22.107)

Our love for Kṛṣṇa is there already. But it is covered. It is covered. By the influence of the modes of material nature, it is covered. So this Kṛṣṇa consciousness movement is nothing but discovering Kṛṣṇa consciousness.

Lecture on SB 1.5.11 -- London, September 12, 1973:

Of course, we have no means to advertise very much, but our advertisement is the saṅkīrtana movement. We go from city to city, street to street, to invoke, invoke the spiritual consciousness of that. There is already there. In the Caitanya-caritāmṛta, it is said,

nitya-siddha kṛṣṇa-prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(CC Madhya 22.107)

It is simply awakened. This spiritual consciousness, Kṛṣṇa consciousness, is already there in everyone. Otherwise how this European, American, and other foreign country boys and girls, they are taking? It is already there. Simply it has to be awakened by this transcendental vibration.

Lecture on SB 1.15.28 -- Los Angeles, December 6, 1973:

So we have got intimate relationship with Kṛṣṇa. That is eternally fact. Simply we have to revive. Śravaṇādi-śuddha-citte karaye udaya. We have to create. Just like the young man likes to love a young woman and the young woman likes to love a young man. That is natural. That is natural. But when they meet together, it is revived. It is not that something new imposition. It is there. But by chance or anyway, when they are in contact, the loving propensity increases.

Lecture on SB 1.16.16 -- Los Angeles, January 11, 1974:

Therefore in the Caitanya-caritāmṛta it is said that nitya-siddha kṛṣṇa-bhakti: "The loving attitude of the living entity towards Kṛṣṇa is nitya-siddha." That is eternally fact. Not that we are preaching this Kṛṣṇa consciousness movement, artificially we are creating some situation that a person may love Kṛṣṇa. No. That is not. That is not fact. We are cleansing the process which has covered our Kṛṣṇa-bhakti. Śravaṇādi-śuddha-citte karaye udaya. The love for Kṛṣṇa is there automatically. Everyone loves. But it is now covered by māyā. So śravaṇādi-śuddha-citte. Just like when you become diseased... Actually your position is, normal position is, that you can eat nicely, you can sleep nicely, you can talk nicely. That is healthy life.

Lecture on SB 3.26.22 -- Bombay, December 31, 1974:

That is explained in the Caitanya-caritāmṛta:

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

Just like sex impulse. It doesn't require to, how to awaken sex impulse, natural; similarly, kṛṣṇa-bhakti is our natural inheritance because we are part and parcel of Kṛṣṇa, or sons of Kṛṣṇa. Ahaṁ bīja-pradaḥ pitā (BG 14.4).

Lecture on SB 5.5.2 -- Hyderabad, April 13, 1975:

When one is engaged in devotional service, loving devotional service, then he can increase his love for Kṛṣṇa. The love for Kṛṣṇa is there. In the Caitanya-caritāmṛta it is said, kṛṣṇa...

nitya-siddha kṛṣṇa-prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(Cc. madhya 22.107)

The love for Kṛṣṇa is there, everywhere. Just like the European, American boys. Why they are loving Kṛṣṇa? It is not foreign. It was there. It was there. Similarly, in everyone's heart there is love for Kṛṣṇa.

Lecture on SB 7.9.4 -- Mayapur, February 11, 1976:

This is mahā-bhāgavata. By suffering, by example, everything, they look like ordinary men, but mahā-bhāgavata. How it is tested? Never forgets Kṛṣṇa. This is mahā-bhāgavata nitya-siddha. And sādhana-siddha means those who are put into this material world, by the association of mahā-bhāgavata, if he tries, follows, then he can also become mahā-bhāgavata or nitya-siddha, because originally everyone is nitya-siddha.

nitya-siddha kṛṣṇa-bhakti 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

Every living entity originally nitya-siddha, but somehow or other, just like Jaya-Vijaya, fell down in this material world, and he was delivered also, both of them were delivered. So although you have fallen in this material world, and suffering the pangs of material existence, janma-mṛtyu-jarā-vyādhi (BG 13.9), on account of accepting this material body, still, Kṛṣṇa personally comes, yadā yadā hi dharmasya glānir bhavati bhārata (BG 4.7).

Nectar of Devotion Lectures

The Nectar of Devotion -- Vrndavana, October 19, 1972:

In everybody there is dormant Kṛṣṇa consciousness. So that is also stated in the Caitanya-caritāmṛta: nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya. Kṛṣṇa bhakti is there. It is not artificially we acquire it. It is already there. But we are in the forgotten stage. Therefore, by repeated hearing, it is awakened. Śravaṇādi-śuddha-citte karaye udaya. If we hear Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare/Hare Rāma Hare Rāma Rāma Rāma Hare Hare, then śuddha-citta. Ceto-darpaṇa-mārjanam (CC Antya 20.12). The, the heart, the mirror of the heart, will be cleansed. And as soon as it is cleansed, we awaken, we remember, "Oh, I am eternal."

The Nectar of Devotion -- Vrndavana, October 20, 1972:

That is called svarūpa-siddhi. Svarūpa-siddhi. So svarūpa-siddhi is attained at a certain stage. Just like svarūpa-siddhi... The desire for sex life is there in every human being, but when the boy and the girl come to the mature stage, it become manifest. It is, is not learned artificially. Similarly, the rāga-mārga, svarūpa-siddhi, becomes revealed or manifest. Śravaṇādi-śuddha-citte karaye udaya. Udaya. This very word, udaya, is used. Just like sun. Sun becomes visible when the sun rises automatically. You cannot force the sun to rise at dead of night. That is not possible. Sun will rise. You just wait. When the time will be right, morning, six o'clock, you'll find the sun.

The Nectar of Devotion -- Bombay, January 4, 1973:

Then, then why you have not seen Kṛṣṇa? Kṛṣṇa says, raso 'ham apsu kaunteya (BG 7.8). So as soon as you taste, you understand what is Kṛṣṇa. What is the difficulty? If you try to understand Kṛṣṇa in this easy way, gradually Kṛṣṇa consciousness will develop.

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

Kṛṣṇa consciousness is there in everyone's heart, because everyone is part and parcel of Kṛṣṇa. Just like part and parcel of gold is gold. There may be some dusty cover, but it has to be cleansed. That's all. Then it becomes gold.

The Nectar of Devotion -- Bombay, January 5, 1973:

That is not very difficult. Just like this arcana, śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23). So these are the different processes, how to increase your attachment for Kṛṣṇa. The attachment of Kṛṣṇa is there, but by śravaṇādi-śuddha-citte karaye udaya.

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

Everyone has got love for Kṛṣṇa. It is not artificial thing. Everyone has got. Otherwise how these Europeans and American boys and girls (are) taking to this principle? Why they are mad after Kṛṣṇa? Because it was there. It is not... Artificially, you cannot make such thing. It is not possible.

The Nectar of Devotion -- Bombay, January 5, 1973:

So that natural tendency for, to love Kṛṣṇa is there in everyone's heart. So our Kṛṣṇa consciousness movement is how to invoke that natural tendency to love Kṛṣṇa. That is our business. And how it is possible? The śāstra, śravaṇādi-śuddha-citte karaye udaya. Śravaṇādi-śuddha-citte. Śravaṇādi means this process. Just like you have come here; you are hearing about Kṛṣṇa. This is the process. You may be illiterate, you may be rich, or you may be poor.

The Nectar of Devotion -- Bombay, January 5, 1973:

That is wanted. "All right let me do. All right, not. That's all right. Let me do my business." No. One must be very serious. Dṛḍha-vratāḥ. Dṛḍha-vratāḥ and firmly convinced. These things are required to revive your Kṛṣṇa consciousness. Otherwise it is very easy.

Śravaṇādi-śuddha-citte karaye udaya. Caitanya Mahāprabhu, when there was discussion about śraddhā and sādhana, what is the aim of life and what is the process of achieving that aim of life, this discussion was made between Rāmānanda Rāya and Caitanya Mahāprabhu. Caitanya Mahāprabhu was questioning and Rāmānanda Rāya was replying.

The Nectar of Devotion -- Vrndavana, October 28, 1972:

Nitya-siddha kṛṣṇa-bhakti. This devotional service of Kṛṣṇa is dormant in everyone. It is, it has to be awakened. That's all. Śravaṇādi-śuddha-citte karaye udaya. Simply by hearing, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanam (SB 1.2.17). If you simply hear Bhagavad-gītā, Śrīmad-Bhāgavatam from the representative of Kṛṣṇa... As Caitanya Mahāprabhu directed, bhāgavata paro diya bhāgavata sthane. One should hear about Bhāgavata from the devotee.

The Nectar of Devotion -- Vrndavana, November 8, 1972:

...stated in the Caitanya-caritāmṛta:

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

The Kṛṣṇa consciousness is a fact in everyone's heart. It is already there. Otherwise how these Europeans and Americans, they're taking to Kṛṣṇa consciousness very seriously? So it is to be understood that Kṛṣṇa consciousness was there already. By the process of hearing, śravaṇādi-śuddha-citte, process of hearing...

The Nectar of Devotion -- Vrndavana, November 12, 1972:

Nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya. Not that by practicing something external, not natural, we become accustomed. That is also sometimes there. But this devotional service, Kṛṣṇa consciousness, is not that type of practice. It is there already. Nitya-siddha kṛṣṇa-bhakti sādhya kabu naya. Not actually by artificial prac... It is there. Śravaṇādi-śuddha-citte karaye udaya. It is to be awakened. Exactly just like the, the child, by nature, he can walk, but still, if some help is offered to the child, he walks very nicely. So this practice, vidhi-mārga, devotional service, is simply to awaken the dormant Kṛṣṇa consciousness within the human being. Just like it is happening in our preaching work in the Western countries.

Sri Caitanya-caritamrta Lectures

Lecture on CC Madhya-lila 20.298 -- New York, December 20, 1966:

As the transcendental qualities are there in God, similarly, transcendental qualities are in living entities also. But when they are covered by these material qualities, the material qualities which we exhibit in the material world, that is acquired. But transcendental qualities are not acquired. So nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya. They are not acquired. Śravaṇādi-śuddha-citte karaye udaya. Those transcendental qualities again revive themself by this process: śravaṇādi-śuddha-citte. As you purify your heart by this process of hearing transcendental messages from Godhead, as your heart becomes purified, those transcendental qualities automatically develop.

Festival Lectures

Nrsimha-caturdasi Lord Nrsimhadeva's Appearance Day -- Srimad-Bhagavatam 7.5.22-34 -- Los Angeles, May 27, 1972:

This Kṛṣṇa consciousness movement is being accepted in Western countries by the younger generation. Why? Because every one of us, we love Kṛṣṇa. But it is now covered by māyā. We have to simply take out the covering, māyā; then we are Kṛṣṇa conscious.

That is explained in the Caitanya-caritāmṛta,

nitya-siddha kṛṣṇa-bhakti 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

That Kṛṣṇa consciousness is not an artificial thing, that we are making some propaganda on Kṛṣṇa consciousness, publishing some books, magazines, and our preachers are going place to place. No, there are so many propaganda is going on. But they are not so effective. And our, what means we have got to make propaganda? We simply make this propaganda, "Please chant Hare Kṛṣṇa." That's all.

Janmastami Lord Sri Krsna's Appearance Day Lecture -- London, August 21, 1973:

So this Kṛṣṇa consciousness movement is trying to awaken the dormant Kṛṣṇa consciousness in everyone's heart. Otherwise, how these Europeans and Americans and other countrymen, they never heard of Kṛṣṇa four or five years ago, how they are taking Kṛṣṇa consciousness so seriously? Kṛṣṇa consciousness is there in everyone's heart. It has to be awakened only. That is described in the Caitanya-caritāmṛta

nitya-siddha kṛṣṇa-bhakti 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

It is awakened. Love for Kṛṣṇa, devotion for Kṛṣṇa, is there within everyone's heart, but he has forgotten. So this Kṛṣṇa consciousness movement is simply meant for awakening that Kṛṣṇa consciousness. This is the process. Just like when you are sleeping, your, I have to call you loudly—"Mr. such and such, such and such, get up.

His Divine Grace Srila Bhaktisiddhanta Sarasvati Gosvami Prabhupada's Disappearance Day, Lecture -- Hyderabad, December 10, 1976:

Unless it was eternal, how you Western peoples could be devotee of Kṛṣṇa? Artificially you cannot be a devotee of Kṛṣṇa. The relationship is there eternally. Nitya-siddha kṛṣṇa-bhakti. By the process it is now awakened. Śravaṇādi-śuddha-citte karaye udaya. It is awakened. Love between young man and young woman, it is not artificial. It is there. But by certain circumstantially, environment, the love becomes manifest. Similarly, our love for Kṛṣṇa, relationship with Kṛṣṇa, is eternal. Jīvera svarūpa haya nitya kṛṣṇa-dāsa (Cc. Madhya 20.108-109). But we have to create such situation—that eternal relation should be awakened. That is the art. That is wanted.

Arrival Addresses and Talks

Arrival Address -- Los Angeles, February 9, 1975:

Otherwise how in my absence all these boys and girls are maintaining the status quo very nicely? I am very glad. That is required. This is the proof that in everyone's heart there is Kṛṣṇa consciousness.

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

Udaya means awakening. It is not an artificial way of giving something, imposing something to become Kṛṣṇa conscious. No. The Kṛṣṇa consciousness is there in everyone's heart. It has to be awakened by certain process.

Arrival Address -- Los Angeles, June 20, 1975:

This is Kṛṣṇa consciousness movement. They are by nature... Nitya-siddha kṛṣṇa-bhakti. It is not unnatural. Otherwise how you European, American, you are so much attracted to Kṛṣṇa? If Kṛṣṇa is artificial and Kṛṣṇa consciousness is artificial something, so how you should be attracted? That they are surprised. They are attracted because that attraction is there already. We are trying simply to awaken that attraction. Śravaṇādi-śuddha-citte karaye udaya. The matter is already there. Just like the young man and young woman, the attraction is already there, nitya-siddha. It is natural. And when they come near, talk little confidentially, then attraction increases, not that an artificial attraction.

General Lectures

Lecture -- Gorakhpur, February 18, 1971:

Nobody has such power that simply by artificial, by speaking, one can convert. That is not possible. The real, real mystery is, as it is stated in the Caitanya-caritāmṛta,

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

Kṛṣṇa-bhakti, Kṛṣṇa consciousness, is in everyone's heart, dormant. Every living entity. Because every living entity is part and parcel of Kṛṣṇa. Just like a father and son, there is natural affection; it is not artificial. Even there is misunderstanding between father and the son, and if they meet at a time after many years' misunderstanding, immediately the affection of father and son will act, immediately.

Lecture -- Gorakhpur, February 18, 1971:

As you are coming here, if you try to hear the real fact of your relationship with Kṛṣṇa and yourself from the śāstras... Because ataeva kṛṣṇa veda purāṇa karilā. We have to learn from the authorized śāstras, from the Bhagavad-gītā, from Śrīmad-Bhāgavatam, from Vedas, not from the rascals. Then you'll understand. Your real affection for Kṛṣṇa will be awakened and your life will be successful. Śravaṇādi-śuddha-citte karaye udaya. Satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ (SB 3.25.25). So Caitanya Mahāprabhu therefore advised: bhāgavata para giyā bhāgavata sthāne. We have to understand Śrīmad-Bhāgavatam from the person Bhāgavatam, whose life is simply Kṛṣṇa consciousness. Then you'll understand Bhāgavata. Not from the professional readers.

Pandal Lecture -- Bombay, March 31, 1971:

Similarly, Kṛṣṇa, the Supreme Personality of Godhead, we have got eternal relationship with Kṛṣṇa. That is now covered by the dirty things of māyā. But as soon as we remove, we cleanse these dirty things from our heart, then immediately we can understand what is Kṛṣṇa and what is our relationship with spirit.

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

Everyone's heart, there is Kṛṣṇa bhakti. Otherwise, how these Europeans, Americans, Canadians, Japanese, they are taking to Kṛṣṇa consciousness? We have Muhammadans also. Many Muhammadans, they are taking to Kṛṣṇa consciousness.

Pandal Lecture -- Bombay, March 31, 1971:

Therefore it is to be understood that Kṛṣṇa consciousness, or love for Kṛṣṇa, is existing in everyone's heart. It is simply to be awakened. Nothing more. How it is awakened? Śravaṇādi-śuddha-citte karaye udaya. if you simply give your aural reception to the Kṛṣṇa kathā. Kṛṣṇa kathā means what is spoken by Kṛṣṇa, the Bhagavad-gītā, and Kṛṣṇa kathā means speeches and words which are spoken about Kṛṣṇa. The Śrīmad-Bhāgavatam is also Kṛṣṇa kathā, and Bhagavad-gītā is also Kṛṣṇa kathā. One is directly spoken by Lord Kṛṣṇa, end one is spoken by Lord, I mean to say, Vyāsadeva, the great saint Vyāsadeva, about Kṛṣṇa.

Lecture -- Los Angeles, July 11, 1971 :

As I am eternal, God is eternal, this consciousness is also eternal. But because we have forgotten due to the covering of the illusory energy, we have to revive it. That is our business. In the Caitanya-caritāmṛta it is said,

nitya-siddha-kṛṣṇa-bhakti 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(CC Madhya 22.107)

This Kṛṣṇa consciousness is dormant in every person; otherwise why you are taking so much interest? You are all American boys and girls. I don't think in this meeting there is any Indians. Somebody may say that "Kṛṣṇa is Indian, Kṛṣṇa is Hindu. It is Hindu God." No. Kṛṣṇa is for everyone. I

Lecture -- Visakhapatnam, February 18, 1972:

So this is the essence of Vedas. Vedaiś ca sarvair aham eva vedyaḥ (BG 15.15). To understand Kṛṣṇa and kṛṣṇa-bhakti is there in everyone's heart. The Caitanya-caritāmṛta kar says,

nitya-siddha kṛṣṇa-bhakti sadhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

The Kṛṣṇa consciousness is there in everyone's heart. Just like we see the child, three years old child, she is dancing in ecstasy. We have got many children like that, they are chanting. There is no need of higher education to understand. Simply give oral reception to this transcendental vibration.

Lecture at Caitanya Matha -- Visakhapatnam, February 19, 1972:

The same spark, that extinguished charcoal, or karma, if you put into the fire, it will be again light. Similarly this Kṛṣṇa consciousness movement is trying to bring forth again the dormant Kṛṣṇa consciousness in every living entity.

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

We are just trying to revive it, uttiṣṭhata jāgrata prāpya varān nibhodata. We are trying to awaken the human society to come to the Kṛṣṇa consciousness movement and live this life successfully. That is the Kṛṣṇa consciousness movement.

Speech -- Vrndavana, April 20, 1975:

It comes automatically. That automatic love is there in everyone's heart for Kṛṣṇa. That is stated in the Caitanya-caritāmṛta:

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

Udaya means it is awakened. Everyone has got love for Kṛṣṇa within the heart. That is natural. But that love is distributed in different ways. How? Yasyātmā-buddhiḥ kunape tri-dhātuke sva-dhiḥ kalatradisu bhauma idya-dhiḥ (SB 10.84.13).

Lecture with Translator -- Sanand, December 27, 1975:

So our aim should be how to increase our attachment. The attachment is there. It is not artificial. It is said in the Caitanya-caritāmṛta that,

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

The Kṛṣṇa bhakti, attachment for Kṛṣṇa, is quite natural. It is already there. Simply it has to be awakened.

nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

If you engage yourself to hear about Kṛṣṇa, then your heart will be purified and your original Kṛṣṇa consciousness will be awakened. For this purpose Śrī Caitanya Mahāprabhu also advises, paraṁ vijāyate śrī-kṛṣṇa-saṅkīrtanam, "All glories to the saṅkīrtana movement," because simply by chanting the Hare Kṛṣṇa mantra, everything will automatically come in.

1971 Conversations and Morning Walks

Conversation with Prof. Kotovsky -- June 22, 1971, Moscow:

Prabhupāda: Many millions of Vaiṣṇavas and... Just like this gentleman. He is a commander of the Air, India Air Lines. So he's not my disciple, but he's a Vaiṣṇava, Kṛṣṇa conscious. Similarly, in India millions and trillions there are, Kṛṣṇa conscious persons. And practically there is not a single... Even there are Mohammedan Kṛṣṇa conscious. In Allahabad University there is a Mohammedan professor. He's a great devotee of Lord Kṛṣṇa. So this is natural. It is said in the Caitanya-caritāmṛta that Kṛṣṇa consciousness is everywhere, in everyone's heart. It has to be awakened only by this process. That's all. It is there in your heart also. It is not that it is foreign to you. It is not that. Everyone's heart, there is Kṛṣṇa consciousness. By this process we have to awaken that. Śravaṇādi śuddha citte karaye udaya. Udaya. You know this word udaya. Just like sun rises. It is not that sun all of a sudden comes from somewhere. It is there, but it rises in the morning. Similarly, this Kṛṣṇa consciousness is everywhere, but some way or other, it is now covered. By this process it is awakened and aroused, by association.

1972 Conversations and Morning Walks

Conversation with Bajaj and Bhusan -- September 11, 1972, Arlington, Texas, At Their Home:

Just like four or five years ago these boys, they did not know what is Kṛṣṇa. And now their countrymen is surprised: "How these boys are after Kṛṣṇa, mad after Kṛṣṇa?" That means love of Kṛṣṇa was there. It has simply be invoked. In the Caitanya-caritāmṛta,

nitya-siddha kṛṣṇa prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(Cc. madhya 22.107)

The Kṛṣṇa prema, love of Kṛṣṇa, is within everyone. That love is being expressed in so many ways. Actually that is love for Kṛṣṇa. So when one invokes that love in proper condition, then he loves Kṛṣṇa and loves everyone. Here the so-called love is for some purpose. Just like we are... I have come to this country.

1973 Conversations and Morning Walks

Morning Walk -- December 6, 1973, Los Angeles:

Prabhupāda: No, potential does not fall down. Just like a child has got the potency to pass the M.A. examination. So he has to be educated. If you don't educate him, he'll remain a foolish child. So we are educating to develop that potentiality.

nitya-siddha kṛṣṇa-prema sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(Cc. madhya 22.107)

They, that potentiality is eternal. God is eternal. We are eternal. Our relationship, eternal. Everything is eternal. But because we are small, minute fragments, sometimes we fall down.

1974 Conversations and Morning Walks

Room Conversation with Bishop Kelly -- June 29, 1974, Melbourne:

Prabhupāda: Yes. That is stated in one of the Vedic literature, that:

nitya-siddha kṛṣṇa-prema sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(Cc. madhya 22.107)

The inherent principle is eternally a fact, his obedience to God. But artificially he has covered it, artificially. The God consciousness is there in everyone, but by so-called material advancement, he has forgotten. He has his obedience to God, natural. Even the aborigines in the forest, they also submit to the manifestation of God's different energies. As soon as there is some lightning and there is thunderbolt, they immediately... They offer obeisances. As soon as they see a big sea, ocean, they offer obeisances. So that is inherent.

1975 Conversations and Morning Walks

Room Conversation with writer, Sandy Nixon -- July 13, 1975, Philadelphia:

Prabhupāda: Kṛṣṇa consciousness is already there in everyone's core of heart, but due to one's material conditional life, he has forgotten it. So this process of chanting Hare Kṛṣṇa mahā-mantra means to revive that consciousness. It is already there. Just like a few days ago these American, European boys and girls, they did not know who is Kṛṣṇa. But now you have seen yesterday how their whole, that procession, throughout the whole procession, how they were chanting and dancing in ecstasy. So do you think that is artificial? No. Artificially nobody can chant and dance for hours together. That means the awakening of Kṛṣṇa consciousness. It was there; by the bona fide process, it is now awakened. That is explained,

nitya-siddha kṛṣṇa-bhakti sadhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

The Kṛṣṇa consciousness is dormant in everyone's heart. So when he comes in contact with devotees, that is awakened. Just like to be attracted by a young girl or young boy, it is there in the child. That small child, it is there. And when he will be young, then it will be awakened. It is not that artificial something. So in association it is awakened. The potency is there already, but in good association, by hearing about Kṛṣṇa one is awakened to the status of Kṛṣṇa consciousness.

1976 Conversations and Morning Walks

Room Conversation -- August 2, 1976, New Mayapur (French farm):

Hari-śauri: If one is fortunate, he becomes intimately related with this movement. Then, by the grace of Kṛṣṇa, one's life becomes successful. Everyone has dormant kṛṣṇa-bhakti, love for Kṛṣṇa, and in the association of good devotees, that love is revealed. As stated in Caitanya-caritāmṛta:

nitya-siddha kṛṣṇa-prema 'sādhya' kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(Cc. madhya 22.107)

Dormant devotional service to Kṛṣṇa is within everyone. Simply by associating with devotees, hearing their good instructions and chanting the Hare Kṛṣṇa mantra, dormant love for Kṛṣṇa is awakened. In this way one acquires the seed of devotional service. Guru-kṛṣṇa-prasāde pāya bhakti-latā-bīja (CC Madhya 19.151)."

Meeting with Endowments Commissioner -- August 24, 1976, Hyderabad:

Prabhupāda: So everything is there, direction is there. We can guide you, not according to our whims, but according to śāstra. And if you agree to accept, then we can also cooperate with you. But if you manufacture your own way, then how we can possibly... Kṛṣṇa's mission is this: yadā yadā hi dharmasya glānir bhavati (BG 4.7). Except kṛṣṇa-bhakti, bhaktyā, everything is glāniḥ. All glāniḥ. And that can be awakened, kṛṣṇa-bhakti. Just like these boys are doing. That is enunciated in the Caitanya-caritāmṛta-nitya-siddha kṛṣṇa—everyone has kṛṣṇa-bhakti. You have to awaken simply. Nitya-siddha kṛṣṇa-prema sādhya kabhu naya (Cc. madhya 22.107). It is not artificial. Śravaṇādi-śuddha-citte karaye udaya. If the hearing about Kṛṣṇa is pure... That is also confirmed in the Śrīmad-Bhāgavatam,

śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ

puṇya-śravaṇa-kīrtanaḥ

hṛdy antaḥ stho hy abhadrāṇi

vidhunoti suhṛt satām

(SB 1.2.17)

naṣṭa-prāyeṣv abhadreṣu

nityaṁ bhāgavata-sevayā

bhagavaty naiṣṭhikī bhakti

uttama-śloke bhavati naiṣṭhikī.

(SB 1.2.18)

tadā rajas-tamo-bhāvāḥ

kāma-lobhādayaś ca ye

ceta etair anāviddhaṁ

sthitaṁ sattve prasīdati

(SB 1.2.19)

Meeting with Endowments Commissioner -- August 24, 1976, Hyderabad:

Harikeśa: "Arjuna said: My dear Kṛṣṇa, O infallible one, my illusion is now gone. I have regained my memory by Your mercy and I am now firm and free from doubt and am prepared to act according to Your instructions."

Prabhupāda: Yes, that is real... That is translated in Bengali,

nitya-siddha kṛṣṇa-prema sādhya kabhu naya

śravaṇādi-śuddha-citte karaye udaya

(Cc. madhya 22.107)

Now I have, now I, naṣṭo mohaḥ, now my illusion is over (Sanskrit) That is (indistinct). Kṛṣṇa gives you liberty, whatever you like you do. But when you come to the conclusion, "No, I shall do what you say," that is perfection. I can do whatever I like. That liberty is there. But if I accept Kṛṣṇa's instruction, that is bhakti. Find out that verse, satataṁ kīrtayanto māṁ yatantaś ca dṛḍha-vratāḥ (BG 9.14).