Expressions researched:
"business means"
Take, for example, suppose you are a government servant. You are serving in the secretariat. But tomorrow you become Hindu or Muslim or Christian. But do you mean to say that your service in the government will be changed also? No. That will continue.
So real business means we have to serve somebody. That is explained by Śrī Caitanya Mahāprabhu. Jīvera svarūpa haya nitya-kṛṣṇa-dāsa (Cc. Madhya 20.108-109).
Therefore, because we are Kṛṣṇa conscious, we are servants of God, therefore it is our duty to save this human civilization. You see. Kṛṣṇa wants it. And to save this human civilization, these two classes are required very urgently. So you American boys and girls, you are intelligent, you have got all facilities. At least in your country, create these two classes, brāhmaṇa and kṣatriya. The world will be saved, and you will be saved, and Kṛṣṇa will be pleased. Brāhmaṇa's business means that people should know what is God, what is our relationship with Him. That is brāhmaṇa's... And kṣatriya's business is to give protection to the people so that may all know what is God. That is kṣatriya's... And vaiśyas business is to provide food for them, production. And śūdras is to help all these three classes by their labor. This is social organization. It is not that everyone will become brāhmaṇa or everyone will become kṣat... No. At the present moment, the Communists are trying: "Everyone should be Communist." That is not possible. You cannot make everyone of the same class. No. That is not possible. You have to use your intelligence in such a way that these four divisions can work cooperatively and become perfect.
So varīyān eṣa te praśnaḥ kṛto loka-hitam (SB 2.1.1). Loka-hitam. Actually our, this movement is the prime welfare activities to the human society, loka-hitam. It is not a business. Business means my hitam, my benefit only. It is not. It is Kṛṣṇa's business. Kṛṣṇa's business means Kṛṣṇa is for everyone; therefore Kṛṣṇa's business is meant for everyone. We therefore welcome everyone. There is no distinction. "Come here and chant," loka-hitam. And a sādhu, a saintly person should always think of loka-hitam. That is the difference between sādhu and ordinary man. Ordinary man, he thinks only of himself, or expanded himself, for family, for community, for society, for nation. These are all expanded selfishness. Expanded. When I am alone, I am thinking of my benefit only. When I am little grown up, I think of my brothers and sisters, and when I am little advanced, I think of my family. Little advanced, I think of my community. Little advanced, I think of my country, my nation. Or I can think of the whole human society, internationally. But Kṛṣṇa is so big that Kṛṣṇa includes everyone. Not only human society, animal society, bird society, beast society, tree society—everything. Kṛṣṇa says, ahaṁ bīja-pradaḥ pitā: (BG 14.4) "I am the seed-giving father of all these forms." There are 8,400,000 different kinds of forms. Kṛṣṇa claims "They, all of them, are My part and parcel living entities, but they are now covered by different dress only. But they are living entities." This is Kṛṣṇa consciousness vision.
So the example is that the, in the fire, you go on giving fuel perpetually, it will burn into ashes. Similarly, it doesn't matter. To become sinful... Without Kṛṣṇa consciousness, everyone is sinful. So to become sinful is not disqualification, because everyone is sinful. But if one takes to Kṛṣṇa consciousness, Kṛṣṇa consciousness is just like the fire, and the sinful activities are just like wood. But when the wood is in touch with the fire, so the fire would burn all the woods, fuel, into ashes. But we should not... Once we take to Kṛṣṇa consciousness, we should stop the pillars of sinful activities. Whatever we did in our past life, that is excused, but if we take to Kṛṣṇa consciousness, and if we go on with our sinful activities, that will not help us. Just like the same fire: you take the fuel and add to the fire, it will burn into ashes. But, at the same time, if you pour some water also, then it will be useless. Similarly, our past sinful activities, that can be burned into ashes provided we don't add any more. Don't take it: "Now it will burn into ashes. So go on, this business and that business." No. That business means pouring water into the fire. It will not burn.
So people do not know that our only business is to take shelter of the lotus feet of Kṛṣṇa. That is the only business. We have no other business. Any other business means we are becoming entangled in this material world. And the aim of human life is to get out of these clutches of material world. People do not know it. They do not know. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). So it is very difficult; still, Caitanya Mahāprabhu ordered to distribute this knowledge all over the world. So let us try. Even the people do not take our instruction, that is not our disqualification. Our qualification is let us try our best. The māyā is very strong. To take the living entities out of the clutches of māyā is not very easy thing. My Guru Mahārāja used to say... He had so many temples all over India, and he used to say sometimes that "If by selling all these properties, temples, if I could turn one man to Kṛṣṇa consciousness, then my mission will be successful." He used to say that. So our purpose is not to construct big, big buildings. That is required for propaganda work, for giving shelter to people. But our main business is how to turn the face of the bewildered conditioned souls towards Kṛṣṇa. That is our method. That is our main purpose. Therefore, Bhaktivinoda Ṭhākura and other Vaiṣṇavas, they did not advise to give much attention for constructing big, big temples and maṭhas. Because if our attention is diverted towards these material things... Material things means, as I have repeatedly explained, forgetful of Kṛṣṇa. Otherwise there is no, nothing material. It is illusion. Illusion means actually there is nothing material. How it can be material? If the Supreme Lord is Supreme Spirit, everything is coming from Him, so what we call the material energy, that is also coming from the Supreme.
It doesn't matter whether one is a gṛhastha or one is a sannyāsī or one is a brāhmaṇa or not brāhmaṇa. It doesn't matter. Because this is not the science of this physiological ana..., anatomical science, or cobbler's science. Cobbler's science means cobbler knows what kind of skin it is. It is not like that. Neither cobbler's science nor anatomical science or physiological science. Bhagavat-tattva-vijñānam. It is another science. So anyone who is well-versed in bhagavat-tattva-vijñānam, he's, he can become guru. Not others. And in many places this is confirmed, that ṣaṭ-karma-nipuṇo vipro. A brāhmaṇa, very well expert in his business... Brāhmaṇa's business means ṣaṭ-karma, six kinds of karma. Paṭhana pāṭhana yajana yājana dāna pratigraha. A brāhmaṇa must be very learned scholar. Brāhmaṇa paṇḍita. He must be scholar. Scholar means not ordinary, but in transcendental science. Tad vijñānam. So paṭhana pāṭhana. And he must be expert teacher also. He should not... Actually in our India, formerly, the brāhmaṇas, they usually become teachers. In any village, a brāhmaṇa has no other business. He sits down. He's called catuṣpāṭhī, the higher scholars. But for ordinary also. A brāhmaṇa... Guru-maharṣayaḥ. We studied under guru maharṣayaḥ in our childhood. Pāṭha śālā. So anywhere a brāhmaṇa can sit down and the village boys, small boys, children would come there. He doesn't charge anything, but their father, mother sends everything—rice, dahl, cloth. So he has no much demand for bodily necessities. This was paṭhana. This is brāhmaṇa.
So don't try to repeat your birth again and again in this Kali-yuga. It will be not very happy life. Better sacrifice everything in this life and be fully Kṛṣṇa conscious and go back to home, back to Godhead. Don't wait for the next life. This is very seriously repeated, that "This life I shall finish my Kṛṣṇa consciousness business," and, as it is stated in the Bhagavad-gītā, that Kṛṣṇa consciousness business means to understand Kṛṣṇa rightly. And He's explaining Himself rightly. Where is the difficulty to finish the Kṛṣṇa consciousness business? If Kṛṣṇa is explaining Himself, what He is, then where is your difficulty? Kṛṣṇa is explaining Himself in the Bhagavad-gītā, Kṛṣṇa is sending His representative ācārya to teach you, and Kṛṣṇa is within yourself trying to teach you if you are actually serious. Then where is the difficulty? Inside, outside, always, books, knowledge—He is prepared. So where is the difficulty to make yourself perfect in Kṛṣṇa consciousness? There is no difficulty at all. Provided you are serious, you can become fully Kṛṣṇa conscious in this very life. You are all young men. You are not old man like me. I have no opportunity.
Mr. President, Ladies and Gentlemen, I thank you very much for kindly inviting me. I'll serve you to my capacity. Today's subject matter is "Culture and Business". So business, we mean business means the occupational duty. According to our Vedic culture, there are different types of businesses. As it is described in the Bhagavad-gītā, cātur-varṇyaṁ mayā sṛṣṭaṁ guṇa-karma-vibhāgasaḥ (BG 4.13)—the four divisions of social system, namely the brāhmaṇa, the kṣatriya, the vaiśya and the śūdra. Before doing business, there must be a division who can do what kind of business. There are different businesses. Now we have taken that everyone should take everyone's business. That is not very scientifical division. Therefore there is cultural division. Just like the whole body. The whole body's one unit, but there are different departments also—just like the head department, the arms department, the belly department and the leg department. This is scientific.
Just like in a state, you have to satisfy your government; then you are good citizen. Similarly in the cosmic state, taking altogether this whole material creation, if you do not satisfy the Supreme Lord, the proprietor of everything, then it will be chaotic condition. Our Vedic culture means whatever you do, it doesn't matter. You must satisfy the Supreme Lord. That is culture. Sva-karmaṇā tam abhyarcya samsiddhiṁ labhate naraḥ (BG 18.46). You can do any business. Any business means the brāhmaṇa's business, the kṣatriya's business, the vaiśya's business and the śūdra's business. That is business. Otherwise you can do any business. But business means there are different classes of business. So Bhagavad-gītā it is said that one should satisfy by his own business the Supreme Personality of Godhead. Yena sarvam idaṁ tatam. In the Śrīmad-Bhāgavatam also it is said: culture means... Ataḥ pumbhir dvija-śreṣṭhā varṇāśrama-vibhāgaśaḥ. The, there are different businesses according to different divisions of human society. But their aim should be svanuṣṭhitasya dharmasya. Business means dharma. Another... Dharma means occupational duty. So svanuṣṭhitasya dharmasya saṁsiddhir. One must find out the perfection of his business. That is culture. Culture and business means you may do whatever business you are doing, according to your division, or according to your capacity or according to your qualification. You may be a, a merchant, you may be a professional man, you may be legal adviser, medical man. Whatever you may, it doesn't matter. But if you want perfection in your business, then you must try to satisfy the Supreme Personality of Godhead. That is culture.
Prabhupāda: Oh, long here. You are for fourteen years?
Guest (8): In 1959. Yes, over fourteen years now.
Guest (6): He has established very well in the insurance business.
Guest (8): Which business?
Guest (7): Insurance.
Guest (6): He has got a loan insurance company.
Guest (8): Can he insure that somebody will not die? (laughter)
Prabhupāda: What is that?
Guest (8): He said he has established a very good insurance business. So I put the question that can he insure that somebody will not die. That he says "I have got a very good business." What is that good business means... (laughter)
Guest (7): I'm out of business. If you take that to me, I'll be out of business.
Prabhupāda: No, good, God is all-good. Therefore any business dovetailed with God, that is good.
Prabhupāda: Business means if you have got extra grains or extra foodstuff, you can sell where there is necessity, there is want. That is business. We are not going to open mills and factories and... No. We are not going to do that. That is śūdra business. The real business is that you produce enough food grains, as much as possible, and you eat and distribute. That's all. This is business. He does not require any so high technical education. Anyone can till the ground and grow food. Is it difficult? This is the business. The first thing is that everyone, man and animal, especially the cows, they must be properly fed so become very stout and strong. Cows will supply milk, and man will work hard, without being suffered by dysentery. He must work hard. Any capacity. Work as a teacher or work as a kṣatriya, work as a ploughman. Or work as general assistant. He must work. Everyone should be employed. And his employment will be provided from any of these groups, according to his capacity. Either as a brāhmaṇa, or as a kṣatriya, or as a vaiśya, or as a śūdra.
Prabhupāda: (translated into Spanish by Hṛdayānanda) At the present moment it is required that the leading men should understand the aims of life and introduce it in the society for the general benefit of the human society. In the present chaotic position of the society... Just like we see on the road, cars are running with great speed, this way and that way, but they do not know what is the aim of life. Ask any one of them that "What is the aim of life, and why you are running so speedily, and what is the business?" Everyone will say, "I have got business. I am going hurriedly." And if I ask, "What is that business?" "Business means to earn some money and maintain the family." that's all. So is it a fact that to earn some money and maintain the family or at night sleep or sex indulgence, is that the aim of life? So that is my submission to the heads of the cultural movement. Is that the cultural end, to sleep at night or sex indulgence and at night earn money and maintain the family? I am asking this question.
Prabhupāda: ...take shelter at the lotus feet of Nitāi. Nitāi-pāda-kamala, koṭi candra suśītala. Because the shelter is so cool, a thousand times cooler than the moon.... Where is that..., Yaśomatīnandana? He is not here? Yesterday he met Mādhava Mahārāja. So he had some talks. (chuckles) In that talk he mentioned that "Your Guru Mahārāja was previously a businessman, so.... And we are, from our childhood, we are Vaiṣṇava. So therefore he is doing business and getting money."
Devotees: Whew.
Harikeśa: Kick him on the face.
Prabhupāda: (chuckles) No, don't say like that. But the thing is.... Business means.... Business means four things. Yes, we are businessman. I was student of economics. I know how to do business, and the business principle means you require four things: land, labor, capital, organization. So, ordinary man cannot do that. Otherwise, everyone would have done some business and become millionaires. But it requires these four things: land, labor, organization, and capital. So where you have got these? You have neither land, neither capital, neither place. So how you can do business? I am doing business because I have got all these things. I went to America-land. Then I worked-labor. Then I earned some capital, and I have got brain how to do it.
Prabhupāda: At the Kumbhamela millions of people are coming to take bathing in the Ganges because they are interested how to become liberated. They're not lazy. They're going thousands miles, two thousand miles away, to take bathing in the Prayāga. So they are not lazy. But they are not busy in the dog's race. Yā niśā sarva-bhūtānāṁ tasyāṁ jāgarti saṁyamī. Saṁyamī. He keeps night, he does not sleep. Others are sleeping. So similarly, the dogs and asses, they think that "They are not working." And they are working. The different platforms. So the Vedic civilization which is practiced in India... Now it is distorted, but actually, they are not lazy. They are very, very busy. Not only very, very busy, but from, they are trying to become self-realized from the very beginning of life. Kaumāraṁ...
Devotee: Kaumāraṁ acaret prajñā?
Prabhupāda: Prajño dharmaṁ bhāgavatan iha. That is recommended. They are not lazy. They are so busy that want to begin the business from the very childhood. So it is a wrong conception that they are lazy.
Puṣṭa Kṛṣṇa: So then if this is false that actually they're not...
Prabhupāda: They do not know what is the aim of life. They think that "they are not racing like dog; therefore, they are lazy." But they are busy, very busy, from the childhood. But they have no eyes to see what is, business means.
Prabhupāda: What is the meaning of kṛpaṇa? Do you know? Miser. Miser, what is the meaning of miser? Yes. We have got this something, human form of body, to develop Kṛṣṇa consciousness. Instead of doing that, in spite of possessing this something, I am utilizing it for sense gratification. If you want sense gratification that's all right. Get one child, two child. Why again and again? Therefore śāstra says tṛpyanti neha kṛpaṇāḥ. Because he's kṛpaṇa, he's never satisfied. He's suffering—again, another child, again, another child. All right, you have got two child, one child, that's all right. Be satisfied. Why again and again? The kṛpaṇa. Kṛpaṇa, he does not know how to utilize this asset of human life. He's wasting the asset in a different way. Kṛpaṇa. One has to become brāhmaṇa. The opposite word of kṛpaṇa is brāhmaṇa. Brahma-bhūtaḥ prasannātmā (BG 18.54). That is wanted. So we are giving brāhmaṇa's position. Instead of taking the brāhmaṇa position, if he wants to take again kṛpaṇa position, then what is the use of being initiated? All these great sages, saintly person, who were they? They were all brāhmaṇas. Brāhmaṇa. Śukadeva Gosvāmī is always addressed, brāhmaṇa. Is it not? This is brāhmaṇa's business. It is not the kṛpaṇa's business. Kṛpaṇa's business means he does not know how to utilize the asset. So (Hindi) it is my duty to speak the truth. So now you can do whatever you like... Give him prasāda. (Break) ...these words, tṛpyanti neha kṛpaṇā bahu-duḥkha-bhājaḥ. They have been described, it is just like... Of course, it is very difficult, this itching. We have got practical experience. When there is some itching, we cannot stop it. We cannot stop it. Even if I do not want it, still... So it is like itching. Nothing more.
Prabhupāda: Yes, that is the ultimate. That is stated by Rūpa Gosvāmī,
that "Somehow or other, bring him to chant Kṛṣṇa or to become little Kṛṣṇa conscious. Then, when he's little purified, then the vidhi-niṣedhāḥ..." He's not rejecting the vidhi-niṣedhāḥ. Vidhi-niṣedhāḥ means regulative principles. It is not rejected, that... But when he's a little purified, this vidhi-niṣedhā syur etayor eva kiṅkarāḥ. Just like one... First of all let him become rich, get some money. And then, when he has got money, he can keep some servant, some assistant, some secretaries, like that. First of all earn money.
Rāmeśvara: So one step at a time.
Prabhupāda: Yes. But organized business means there must be so many men, secretary, manager. That is regulated. So in the beginning, "All right, bring some money somehow. Then I shall..." So you cannot reject this organization because he's chanting. Then what is the use of writing so many books, the nāma-aparādha and other discussions, if anyone can chant?
Tamāla Kṛṣṇa: I don't know what's behind it. I don't know the full reason why he doesn't want to stay there anymore.
Prabhupāda: If he wants to do business, how he can stay there?
Tamāla Kṛṣṇa: Yeah. There's no business in Māyāpura.
Prabhupāda: What is business there?
Tamāla Kṛṣṇa: He wants to go where there's a business center.
Prabhupāda: No, business means he must do business in some city.
Tamāla Kṛṣṇa: Yeah. Bombay.
Prabhupāda: Anywhere. Bombay is the best city. He has got facility to stay there. For business Bombay is the best city.
Tamāla Kṛṣṇa: In India.
Prabhupāda: In India. No, world. It is a very important city. Export, import, local. Tremendous business possibility there. Many poor men goes and becomes very rich men. Bombay is very important center. You have to get a place by giving bribe, fifty thousand, sixty thousand, to stay there.
P.S. Successful business means it will improve in volume. Suppose you require 50 assistants then where we have got so much men. At that time we have to employ outsiders. Suppose we increase our sales of books very nice then we have take help of outsiders for binding. We cannot expect that all our men may become bookbinders. Our Krishna Consciousness program must be executed.
As for your suggestion to open one store, I have no objection as long as the regulative principles are strictly followed. But there must be a solid basis for such business venture, not that once started we lose everything and close. No, profit must be there, at least enough to help support the temple, or it is waste of time. In my opinion, it is better to travel and preach than open business. I had a nice business, one of the best in India, and Krishna took it all away, and now I am very much thankful, because business means entanglement with wife, children, house, money, like that, and then where is the question of our spiritual advancement? Try to avoid such entanglements as far as possible, but if you are on a solid basis and you can do it very nicely, I have no objection.
Regarding the society's leaders emphasizing business, you should understand what is the meaning of business. Business means to help the preaching. Preaching needs financial help, otherwise, we have no need for business. So far as I understand, our book business is sufficient to support or movement. I do not want the preaching to be at the expense of managing. Manager must also be a preacher otherwise who will want to follow him?
| Page Title: | Business means |
| Compiler: | Rati, Alakananda |
| Created: | 22 of Nov, 2008 |
| Totals by Section: | BG=0, SB=0, CC=0, OB=0, Lec=9, Con=8, Let=3 |
| No. of Quotes: | 20 |