So Prahlāda Mahārāja said that "I know..." Tvad-vīrya-gāyana-mahāmṛta-magna-cittaḥ. "I can... I have no problem because I have understood what is the value of chanting Your holy name. But I have got another business." What is that? Śoce tato vimukha-cetasaḥ: "I am simply concerned with these rascals who are not Kṛṣṇa conscious." Śoce tato vimukha-cetasaḥ: "They are busy that māyā-sukhāya bharam udvahato vimūḍhān (SB 7.9.43). These rascals, for māyā-sukha, temporary material happiness, they have made very, very gorgeous arrangement," very, very big, big skyscraper building and very, very nice road, very, very nice car, and nice dress, nice this, nice nightclub, this club—simply for māyā-sukhāya. "This happiness is temporary. Still, they have forgotten Kṛṣṇa, which will make their life successful and happy. They do not know." Māyā-sukhāya bharam. Bharam means humbug, humbugism. Māyā-sukhāya bharam udvahato vimūḍhān (SB 7.9.43). "Those who have arranged like that, these rascals," śoce, "I am lamenting for them." This is Vaiṣṇava. Para-duḥkha-duḥkhī. kṛpāmbudhir yas tam ahaṁ prapadye (CC Madhya 6.254).
So because you are preacher, you are being trained up to become preacher, especially in the Western countries, so it is your duty. I have several times requested you that "You American people, you are fortunate. Janmaiśvarya-śruta-śrīḥ (SB 1.8.26). You have got the four things. Now, because these people are misusing these four material gains simply for sense gratification, māyā-sukhāya..." Māyā-sukhāya means sense gratification. Māyā... "They should be delivered from these clutches of māyā, and they should take to Kṛṣṇa consciousness." That is preaching. Preaching is required. That is the mission of Śrī Caitanya Mahāprabhu.