So the Māyāvādī will always try to explain in the impersonal way. Therefore they're offender. Kṛṣṇa personally presents. Why Kṛṣṇa comes? So that the misunderstanding whether the Absolute Truth, God, is a person or imperson, to mitigate this trouble, this misunderstanding, He comes as person. He presents Himself, "Here is I am. I am person. Why do you make Me imperson?" He's person. Yadā yadā hi dharmasya glānir bhavati (BG 4.7). Why you are taking so much trouble? Avyaktāsakta-cetasām. Kleśaḥ adhikataras teṣām. Simply you are taking unnecessary trouble. Kleśaḥ adhikataraḥ. And if you take to bhakti, directly personal... And you cannot understand God or Kṛṣṇa by any other means except bhakti. Bhaktyā mām abhijānāti yāvān yaś cāsmi tattvataḥ (BG 18.55). If you want to know Absolute Truth, God, then you have to take to bhakti. And what does it mean bhakti? Bhakti means there must be Bhagavān. Otherwise, what is the meaning of bhakti? If I want... Bhakti means to render service. So if the master is not there, then where is the question of bhakti and service? It is all bogus. Bhakti means three things: bhakta, Bhagavān, and the service. That is bhakti. They're individual. Bhagavān is individual, bhakta is individual, and the reciprocation of dealings between two individuals, it is called bhakti. That is bhakti.
Bhakti, bhakti is described in so many places. Just like Rūpa Gosvāmī defines bhakti:
- ānukūlyena kṛṣṇānu-
- śīlanaṁ bhaktir uttamā
- (Brs. 1.1.11)
That is first-class bhakti. And bhakti means there is activity. Ānukūlyena: favorably. Kṛṣṇānuśīlanam: to satisfy Kṛṣṇa. Anuśīlanam means culture. The culture means there is activity. Bhakti does not mean zero. That is another thing. Zero, nirvāṇa, means make these material activities zero. That hint is given by Śaṅkarācārya. Lord Buddha said that everything is zero, and Śaṅkarācārya gave further improvement that "It is not zero. Brahman is fact. Brahma satyam. Not zero. Jagan mithyā. This world is mithyā, zero. Not Brahman." Because those who understood this zero philosophy, they're rascals, atheists. They cannot understand more. Therefore further improvement was given by Śaṅkara because he was preaching. The whole world became Buddhist, and he wanted to establish Vedic principles. So they have already made zero. So how Śrīpāda Śaṅkarācārya can say, "No, it is not zero. It is fact." They'll not understand. He said in a different way, that "Zero is this material world." Brahma satyam. But brahma is fact. This is zero.