Prabhupāda: Ātmānam means Kṛṣṇa. He's the Supreme ātmā. Just like we love ātmā, every one of us. We, if there is some danger, then immediately we try to protect ourself, protect this body from danger. Why? Why do you want to protect this body from danger? What is the reason.
Bhagavān: They identify the body as the self and the self is part and parcel of Kṛṣṇa.
Prabhupāda: That is wrong conception, but actually, because I am living within this body, I want to give protection. This is the fact. Just like one protects his country because he lives there. Protects his house, protects his property because he has utilization. Similarly, because we have got utility for this body, we give protection. But when the living entity is no longer there within this body, there is no question of protection. It is thrown away. Even his father, mother or relatives, they take the body and throw away. In a different way, the body is thrown away. It has no more importance. So, then ultimately it comes that you love yourself. And you love yourself, but the self is the part and parcel of the Supreme Self. Therefore you love yourself because you love the Supreme Self. So therefore, ātmānaṁ mat-parāyaṇaḥ. Actually, everyone has got the loving propensity because he loves Kṛṣṇa. That is natural. So Kṛṣṇa says that simply by following this process, man-manā bhava mad-bhakto mad-yājī. Mām evaiṣyasi, you are trying to find out the supreme loveable object. So mām evaiṣyasi, come and let us live, loving one another. This is the goal of life.