So this human form of life is meant for that purpose. Lower than the human form of life, cats and dogs, they cannot understand what is spiritual pleasure. That is not possible. But in the human form of life you can understand what is spirit and what is matter and what is spiritual pleasure and what is material pleasure. This distinction we can make. That much consciousness is developed in the human form of life. But if we misuse this developed consciousness for material pleasures, then we are missing the opportunity. This is Kṛṣṇa consciousness movement. Our Kṛṣṇa consciousness movement is that you have got this human form of body. Don't miss the opportunity that you can, if you properly utilize, if you train yourself, you can be transferred to the platform of eternal, spiritual bliss. This is Kṛṣṇa consciousness movement.
So here Kṛṣṇa is teaching, Himself, how you can become Kṛṣṇa conscious. The first item, He says, mayy āsakta-manāḥ pārtha: "My dear Arjuna, if you increase your attachment for Me, that is the beginning." And that is the end. That is beginning and that is end. It is not that beginning is something . . . spiritual means it is nothing beginning, nothing end. The beginning and end, the same thing. If you increase your attachment for Kṛṣṇa . . . because, at the present moment, in our material conditional life, we have no attachment for Kṛṣṇa. We have got attachment for non-Kṛṣṇa. So you have to transfer that attachment to Kṛṣṇa. Attachment is there; simply you have to transfer the object of attachment.