Advertising (Letters)

Expressions researched:
"advertise" |"advertised" |"advertiser" |"advertisers" |"advertises" |"advertising"

1947 to 1965 Correspondence

Letter to Gosvami Maharaja -- New Delhi 5 October, 1955:

I wish to see this paper just to the standard of "Illustrated Weekly" with numerous pictures in order to make it a very popular literature and for this I wish to move myself to secure subscribers as well as advertisers. I wish to visit good businessmen, insurance companies and Govt. officers in this connection. But I have no proper dress at all. I want two set of good dresses in order to take up this reponsibility and I shall be glad to have you decision on this matter. It is my heart's desire that this paper is improved to the highest elevation.

1967 Correspondence

Letter to Janardana -- Delhi 30 September, 1967:

Yes, you must now be careful so that people may not misunderstand us to be a second edition of the hippy movement. What is done in the past to advertise us is already done. Now we should work solidly to attention of important men, and try to make them understand that this movement is the most authorized scientific agitation to invoke man's dormant Krishna Consciousness.

1968 Correspondence

Letter to Gurudasa -- Los Angeles 24 February, 1968:

You can take it for granted that nondevotee class who is not in Krishna Conciousness as we are teaching are all great fools never mind how ever they may advertise themselves as meditators, yogis, philosophers, religionists, and so on. We are presenting a scientific program of God conciousness on the basis of the highest authority, Bhagavad-gita.

Letter to Andrea Temple -- Los Angeles 6 March, 1968:

Govinda dasi has read me your letter and your place sounds very nice. It is all right that you do not have a storefront at present time; simply we need some space, and your house will do very nicely. Before I come there, you should please make large advertising campaign so that many people may come to our Kirtana. Perhaps you could order some fairly large quantity literature and propaganda from New York, and distribute in your city.

Letter to Hamsaduta -- San Francisco 23 March, 1968:

So far the advertising is concerned, you can follow the example of the enclosed advertisement, which is very nice. I hope you are both well.

Letter to Jayananda -- Montreal 17 August, 1968:

Yesterday, Mukunda and Gurudasa were telling me that the man known as Asoka Fakir, now living in San Francisco, is advertising himself that the members of our temple are all his disciples. This man has written me letter also, from which I can understand that he is a hodge-podge man. He is not a pure devotee of Krishna, neither his behavior is quite up to the standard. Therefore you should warn all our devotees not to mix with this man very intimately.

Letter to Yamuna, Mukunda, Syamasundara -- Los Angeles 8 November, 1968:

Regarding the challenge in the International Times, I am sorry to read the letter of a rascal advertising himself as Swami Gitananda, but from his letter it appears that he is neither a Swami nor has ever read Bhagavad-gita.

1969 Correspondence

Letter to Gargamuni -- Los Angeles 11 January, 1969:

It is very encouraging to note that you are receiving nice appreciations for the Bhagavad-gita As It Is, and I have seen the two reviews which were sent by Brahmananda. They also appear to be nice, although one is not very favorable. However, this unfavorable review also proclaims that our Bhagavad-gita is distinct from all others. This point we want to advertise.

Letter to Cidananda -- Los Angeles 23 January, 1969:

I am always glad to know that you are there to help manage the affairs of the San Francisco center so I am glad that you have decided to remain there as president. There are many places in San Francisco who will advertise in our Back To Godhead, so as much as possible you may try for this. But one thing is that the brahmacaris who are there must help in supporting the temple so you will have adequate time for this added responsibility upon you. So those who are able to earn money for supporting the temple must assist you in this connection.

Letter to Brahmananda -- Hawaii 23 March, 1969:

So far BTG advertisement is concerned, we can accept advertisement in this way—that only two lines shall be mentioned of the name and address of the advertiser, as follows: This space donated by such and such. That means we can add their name and address only, and the nature of their business.

Letter to Hayagriva, Pradyumna -- Allston, Mass 3 May, 1969:

Recently I have made one record in Los Angeles, so in trying to train our men in that rhythm is not difficult. Just arrange for sixteen men; four mrdangas, harmonium, tamboura, and the rest playing karatalas. If we can perform kirtana following the recently made recording, it will be marvelous. The summary is that you should make the above preparations for when the advertised meeting is held.

Letter to Mukunda -- New Vrindaban 27 May, 1969:

I have received a letter from my Godbrother informing me that it has been advertised in India that in Vietnam also somebody is spreading Hare Krishna Movement. So there is no need to be disappointed. You go on with your work as best as Krishna gives you the opportunity, and there is no cause of your anxiety. Everything is going smoothly.

Letter to Brahmananda -- Moundsville 31 May, 1969:

Regarding sales of TLC, you should try to get it reviewed, do not spend money needlessly on advertising. You have got experience already advertising Bhagavad-gita, so unless the book is reviewed, there is no question of advertising. You should send reviewing copies to first class papers for review. Also, you may arrange for some respectable persons to review the book and then submit this review to the various papers for printing. You should try for this.

Letter to Brahmananda -- Los Angeles 1 July, 1969:

The pictures are very attractive to the customers also. Acyutananda should also be asked to send pictures, as many as possible, of the many Visnu temples in India for publication in BTG. BTG should be full with our own articles, and there is no need for articles by outsiders. So far as ads are concerned, only our own books should be advertised; nothing else.

Letter to Brahmananda -- Los Angeles 8 July, 1969:

Collection by Sankirtana Party is the best process, along with selling our books and magazines by organized sale. But you can advertise for membership, and when somebody inquires, you can give him your chart for membership. But do not advertise it. You can simply invite people that we invite all sincere souls to become our serious members. I am enclosing a copy of a letter addressed to Mr. Kair, which may be published so people may know what is the practical advantage of becoming a member of this society.

Letter to Brahmananda -- Los Angeles 16 July, 1969:

Regarding your plan for advertising membership in BTG, that is nice. I do not see how we can insist that all members must follow the four regulative principles, but this is certainly our recommendation to anyone who is serious about pursuing Krishna Consciousness.

Letter to Gaurasundara -- Los Angeles 9 August, 1969:

The major source of payment for this house will be sales of BTG. So if you can organize sales of BTG and our literature very nicely in Hawaii, there will be no financial strain. Now we have a very nice book review from the "Honolulu Advertiser," so try to cooperate with the local booksellers. Regarding the boy who is now staying with you, if somebody takes shelter of our organization, we have no objection. If he desires to go to San Francisco, let him go.

Letter to Tamala Krsna -- Tittenhurst 18 October, 1969:

Of course, George Harrison sometimes comes to see me and naturally I instruct him on the bhakti yoga. But the statement in the letter gives hint as if I have been invited by them for this. If this comes to their notice, they may take some objection which will not go to our credit. These things should not be publically advertised, and I do not know why this has been done. Anyway, if you have not distributed many of them, you just try to take out that portion which is not a fact.

Letter to Krsna dasa -- London 7 November, 1969:

At that time I shall decide whether I shall go. If there is no very important engagement, then I shall go to Hamburg, and the decision will be informed to you by telegram on the 10th instant. You will have enough time for advertising because the meeting will be held sometime on the 23rd. So you will get confirmation at least 10 days in advance.

Letter to Brahmananda -- London 7 November, 1969:

Please find a copy of this letter enclosed. If you decide to go to Columbus, that is all right. Everything should be done very amicably. I see that in The Peace Formula pamphlet that there is advertisement for TLC and Bhagavad-gita, but there is no mention of Srimad-Bhagavatam. I think that in the future this also may be advertised. What about MacMillan Co.?

1970 Correspondence

Letter to Madhava Maharaja -- Los Angeles 21 January, 1970:

The newspaper reporters advertise about these boys and girls as the "bright faced," and actually it is so. By nature these American boys and girls are fair complexioned or white. They are beautiful also, and when they take to Krishna Consciousness with symbols of mala and tilaka they appear to be coming directly from Vaikuntha Planets.

Letter to Anil Grover -- Los Angeles 5 February, 1970:

If Western people are expert in technological knowledge, and if their natural tendency is to develop it, let them do it. But as far as we Indians are concerned, our people are naturally inclined for spiritual elevation. Therefore, even in these days also when there is Kumbha Mela at Prayag or any other place, or there is a particular function in some pilgrimage like Jagannatha Puri, Vrindaban, Haridwar, etc., millions of people gather without any advertising. So these natural tendencies should not be disturbed, but the people of a particular section of the world should develop their indigenous talent and then exchange with others.

Letter to Tamala Krsna -- Los Angeles 20 February, 1970:

We can go anywhere to perform the Sankirtana, but the process in which we execute the performances should be strictly followed; namely first of all we chant and dance, then we deliver a short lecture on our philosophy, try to advertise our books and magazines and sell them, then at last we again chant and dance and conclude the meeting by distributing Prasadum. Generally we must have at least one hour time if not more for functioning this program.

Letter to Damodara -- Los Angeles 22 February, 1970:

I know that the young people of your country are all eager to take up this Krsna Consciousness movement, simply we must sincerely present our program to them in such a nice way by chanting Hare Krsna, dancing, speaking something about our philosophy, advertising and selling our literatures, and distributing Prasadam.

Letter to Mukunda -- Los Angeles 24 March, 1970:

Regarding the manjiras, I am surprised that the custom duty is cent percent. I do not know what does it mean. The whole consignment is worth L50, and they want to impose the similar amount as custom duty. In India, although our country is advertised to be very poor, the custom duty is not more than 30% on such articles. I think there is some misinformation about this consignment. Please inquire scrutinizingly.

Letter to Hamsaduta -- Los Angeles 26 April, 1970:

Now our next program will be to lead a Sankirtana Party round over the world. It is already advertised in India from mouth to mouth that I am coming there next year with forty disciples. So I think we must keep this program in the beginning of our next year. There is already invitation in Africa. One party may go from London via other countries to Bombay, and another party may go from here via Japan to Calcutta, and then they will meet together.

Letter to Tamala Krsna -- Los Angeles 1 May, 1970:

All our selected students like yourself, Hamsaduta, Mukunda, Syamasundara., Umapati, etc. along with their wives, and some of the students from here may join, then we can go to India via Africa, and then after a few days in India, we can come back via Japan, So you have to consult over this matter also because it is already advertised in India.

Letter to Makhanlal -- Los Angeles 3 June, 1970:

The transcendental symptoms of ecstasy certainly are auspicious, but they are not for advertising to others. One should not advertise directly or indirectly that one is feeling like this. They should be checked. Otherwise one will gradually become sahajiya or one who takes spiritual advancement as something materially manifest.

Letter to Gurudasa -- Bombay 7 November, 1970:

If there is any difficulty in staying where you are, you can ask J. Dalmia to provide accommodation in Birla's dharmasala. That dharmasala is a very good place with lecture hall. You can speak in the lecture hall in English and you can advertise for members and they will appreciate it very much.

Letter to Gurudasa -- Bombay 18 November, 1970:

I have met Mr. Gupta last evening and his idea was to advertise so that people may know that if they go travelling in foreign countries they may stay in Temples there. But we cannot advertise like that. When someone becomes a life member, we can inform him that he may stay at our foreign Temples as privilege of a life member, but we are not inviting anyone and everyone to stay as if we are in the hotel business.

Letter to Gurudasa -- Bombay 18 November, 1970:

Regarding Atma Ram and Sons, you can inform them that we are expecting our shipment to arrive soon. In the meantime, the old dust jackets may be distributed for our advertising purposes to Calcutta, Delhi and Bombay. At least half the quantity should be sent immediately to me here in Bombay.

1971 Correspondence

Letter to Bhagavan -- Allahabad 21 January, 1971:

So far as advertising is concerned, you should not approach people for ads, rather they should approach you. Do not spend for advertising. Let them spend to advertise us. For example the Times of India is giving us very spacious opportunity to publish our letters. One copy written by Giriraja Das Brahmacari is enclosed. In these letters our books are also mentioned. So in this way you can make advertising.

Letter to Atreya Rsi -- London 20 August, 1971:

Our constitutional position is to render service to somebody else. Everyone in this material world is rendering service to somebody else. Sometimes merchantile firms advertise "service is our business." So that is the constitutional position of every living entity but in the material condition of life they have forgotten where to render service or they do not know where this service attitude can be fulfilled properly.

Letter to Tamala Krsna, Gurudasa -- London 23 August, 1971:

While posting this letter, one letter came from Calcutta in which it is said "As for accounts, at least the trial balance sheet has shown great discrepancies. For example, I have collected Rs. 70,000/- from the Maidan advertisers, but only Rs. 55,000/- has been recorded, and after being informed I was able to account for a possible Rs. 5,600/- of the difference, but still Rs 9,400/- is unaccounted for.

Letter to Jayapataka -- London 24 August, 1971:

One letter has just come from Giriraja in which it is said "As for accounts, at least the trial balance sheet has shown great discrepancies. For example I have collected Rs 70,000/- from the Maidan advertisers, but only Rs. 55,000/- has been recorded, and after being informed I was able to account for a possible Rs 5600/- of the difference, but still Rs 9,400/- is unaccounted for.

Letter to Himavati -- Delhi 17 November, 1971:

Later, no one will renounce what he has accepted as the standard of enjoyment, to accept a standard of less enjoyment. So I think you should begin immediately holding class regularly and advertising for it. I understand the German people are very fond of kindergarten schools, so let them send their children to us for receiving the highest education.

Letter to Rupanuga -- Delhi 5 December, 1971:

Now you carry out all negotiations very carefully, and reserve for us all editing rights. They should not change it from our version. Examine the contract very thoroughly and consult with your GBC men for their approval. You may also send me a copy of the contract. Now let them also promote and advertise Bhagavad-gita widely all over your country, and that will help them and it will help us.

Letter to Yogesvara -- Bombay 28 December, 1971:

Please accept my blessings. I beg to acknowledge your letter of 17 December, 1971, along with copies of your advertising work, slides, and Dutch BTG. I am very pleased to see that the foreign literature is being produced nicely under your enthusiastic supervision. Just try to increase more and more our output of such books and magazines in many languages—otherwise how will preaching go on in these places? Though we have been settled in European countries for many years now, only now you are printing the first book in French language, and there is only one book done in German language.

Letter to Yogesvara -- Bombay 28 December, 1971:

I don't think there is need to divert your attention by producing advertising. I have seen your advertisements as shown to me by Syamasundara., and I think you have made the thing less important. This kind of ad is not good, it is not grave.

Letter to Yogesvara -- Bombay 28 December, 1971:

Therefore, kindly concentrate for producing books and magazines in European languages, as many as possible, and make this your life work. These books are the best advertising, they are better than advertising. If we simply present Krishna Consciousness in a serious and attractive way, without need to resort to fashionable slogans or tricks, that is sufficient. Our unique asset is our purity. No one any where can match it.

1972 Correspondence

Letter to Giriraja -- Bombay 3 January, 1972:

I was not eager to accept his proposal in the beginning because it has been our experience that it is never good to have to depend upon others for our preaching. I am sorry that now that it has been advertised in the newspapers that I am coming to Madras, if I do not come our prestige may suffer.

Letter to Giriraja -- Bombay 3 January, 1972:

It may be that the Governor of Madras will invite me as his guest. If this happens I will come to Madras. So far the time being you may remain in Madras making members, and by my next letter I shall let you know definitely whether I am coming. If I come you can arrange lectures in all the prominent halls and all over the city you can advertise "A.C. Bhaktivedanta Swami Prabhupada speaks."

Letter to Govinda -- Madras 12 February, 1972:

When I shall come there you can make extensive preparations for my speaking, etc., by advertising and propaganda, even more than this Cinmayananda Swami. My work is to preach, so you can prepare many very nice speaking engagements, especially to the intelligent class of men and the hippies. I am especially appreciating the writings of Siddhasvarupa in the "New Navadvipa News" and "Open Letter" pamphlets, like "Die Hippy, Die!" and these articles should be published in our "Back to Godhead" magazine and distributed very widely.

Letter to Bhakta dasa -- Calcutta 21 February, 1972:

Please inform me of the result of your spending $500 for advertising for our Krishna Book. If such expenditure proves successful, then we may spend thousands of dollars and make Krishna Book very famous all over your country, that is, if the money invested comes back manyfold in the form of amount of books sold, by making these radio advertisements.

Letter to Rupanuga -- Calcutta 22 February, 1972:

You keep one copy of this contract with you, or if there is a third copy, you may send me also. On the whole I am very much pleased upon you for helping me in this way, now see it that the book is printed in very short order, they are one of the world's biggest companies, they can do it nicely, and also advertise. Our branches may help them advertise if they supply the materials and if they pay for helping us cooperatively advertise and promote this book very widely.

Letter to Bali-mardana -- Bombay March 22, 1972:

So far Bhagavad-gita As It Is, that is already signed, so we must continue as we have agreed. But practically we have increased our book distribution now to exceed what they are able to do, and still we shall have to purchase our books from them at 50%, and because we shall account for most of the sales, plus do most of the advertising ourselves, then they are making huge profit while we do the work! This arrangement is not good.

Letter to Gurudasa, Yamuna -- Sydney 2 April, 1972:

We have got our panda there, so you can take help from him. you can take help from Purusottama Brahmacari also. Whenever you go out with the tourists, take one known panda with you. but sight-seeing is secondary. We may advertise sightseeing to attract them, but main thing is to give them nice prasadam and instruction, then try to sell them our Krishna book.

Letter to Dayananda -- 26 April, 1972 Tokyo:

You may begin advertising that I will be there, and I shall speak to the Hindus at the Hindu Community Center on that night and make appeal to them to help us buy this church.

Letter to Giriraja -- Honolulu 15 May, 1972:

Make our temple so nice that everyone who comes is offered some prasada. Not that we are after poor men. It is nice that we are feeding 200 daily, but gradually try to increase. But do not advertise, we shall be self-advertising. And do not go to poor areas, this is not our philosophy. Our philosophy is prasada distribution, without discrimination rich or poor. I am writing to Bhavananda, he cannot spend membership money.

Letter to Bhagavan -- Los Angeles 16 June, 1972:

Regarding the cars I am very much anxious to hear what is your progress in this connection. We must have some cars or vans for sending to India, so if you cannot get free we shall pay at 50% reduction or some big concession. And we shall advertise on the cars "donated by such-and-such company." That will be good diplomacy for them in India.

Letter to Jayapataka -- Los Angeles 16 June, 1972:

If Tamala Krsna can do some tangible work in Bangledesh it will be advertised all over India and we shall be respected by all classes of men. So it is a crucial point in our progress, so make this Bangledesh program very nicely. My godbrother in Jessore will help him in every respect. His address is known to him.

Letter to Rupanuga -- Los Angeles 1 July, 1970:

So I am coming to New Vrindaban for the Janmastami celebration by end of August from Europe, so if you can arrange and advertise widely for such Bhagavata Dharma seminar or festival, I shall speak for minimum 7 days on the subject matter of Bhagavata Dharma.

Letter to Bhavananda -- London 1 August, 1972:

Why you have neglected this very important program? I want that you shall distribute prasadam at least to hundreds of persons daily, and advertise very widely all over Nadia Province for people to come there and take prasadam daily without charge. Otherwise the whole thing is a farce.

Letter to Ranadhira -- London 1 August, 1972:

I am in due receipt of your telegram dated July 28, 1972 and I am to inform you that we shall not advertise in this way because we have not yet received visas for Bangladesh. When we get Bangladesh visas and actually begin our preaching work there, then we shall be able to advertise and collect. So for the time being, do not advertise in this way. I shall be looking forward to seeing you by the end of August. Meanwhile, hoping this will meet you in good health.

Letter to Gurudasa -- Los Angeles 15 September, 1972:

We will spend at least 10 lacs for renovating all these places up to date. We shall everywhere advertise that it is the king of Bharatapur. We are prepared to make a formal agreement that we shall spend a minimum of 10 lacs for renovating, if he will donate. And if we get that land, we can cultivate agriculture. So approach him yourself immediately and ask him to donate. We will occupy immediately and renovate and fill the places with foreign tourists.

Letter to Dr. Karan-Singh -- Los Angeles 18 September, 1972:

Now we are prepared to bring thousands of visitors to your country, but we need also your help and cooperation to do this in proper manner. Now we have created interest all over the world in Krsna and Vrndavana, for instance the Air India is using the Krsna theme in their advertising campaign, so we have created this atmosphere of interest in Krsna in the Western countries, and I think that cooperatively we may work together to increase the foreign tourism in our country of India.

Letter to Rupanuga -- Vrindaban 24 October, 1972:

Now we shall begin to educate the politicians gradually. But they are so much corrupted by their sense gratification that we shall find it a difficult task. But if gradually we may present our philosophy in public places as you are doing in Atlanta, that will be appreciated by the intelligent class of men, and it will become well known that our philosophy of political leadership is of the highest standard and morality, and if anyone wants to advertise himself that he has made programme for the welfare of the people, he must be forced to compare his programme with ours so the citizens may judge which is better.

Letter to Rupanuga -- Hyderabad 18 November, 1972:

So far the Indian ambassador is concerned, I have just the other day had one meeting with Dr. Karan-Singh, the Minister of Tourism for India, and he greatly appreciates our movement and has promised all help, and he will give me free passage on Air-India if there is clause allowing. He has acknowledged that Air-India is advertising Krishna all over the world and attracting tourists in that way.

Letter to Balavanta -- Ahmedabad 13 December, 1972:

So if there is again occasion for voting race, why not invite and organize some of the other devotees in your country who have got some experience to advertise, canvass, make propaganda, like that, and they may come there for few weeks at a time to help you. In this way, make big, big propaganda. Attract the public to hear our views and plans for practical welfare for the common men.

Letter to Madhudvisa -- Bombay 29 December, 1972:

I think last time you were one of the leaders of that first Hare Krsna Festival, so you know how much important occasion that will be. Already there are many banners all over the city advertising this movement as the world's greatest spiritual culture movement. We had just completed our pandal program at Ahmedabad, and it was also very very successful.

Letter to Bhavananda -- Bombay 29 December, 1972:

So you try to arrange some big big speaking programs in various places of the city, all of them being well-advertised and attended by respectable and sober men. Of course, we can talk to any class of men, but I want to speak especially to large numbers of the higher-class or respectable and sober class of men of Calcutta.

1973 Correspondence

Letter to Bhavananda -- Bombay 3 January, 1973:

Now diligently and tactfully handle this matter, it is a very very good sign that our Tarun Babu and Mr. Bajoria are working together and promising to raise Rs. 2 lacs for Mayapur. If this is actually collected, then at least 5 lacs more can be collected just by advertising their 2 lacs collection.

Letter to Jagadisa -- Bombay 5 January, 1973:

No, we shall not appear to the public like performers, we are not performers or musicians or dancers. But if the concert is held as a benefit concert, just like in Bombay we have held one benefit concert, of the Zaveri Sisters, Manipuri Dancing Group and nearly Rs. 100,000 was raised for our Juhu scheme. That will be the proper arrangement. So if you hold the concert in the auditorium and advertise these singers and dancers, that it will be their program, and also that it will be a "Hare Krsna Benefit Show" or something like that, that will be best.

Letter to Mukunda -- Auckland 21 February, 1973:

But one thing, you should try and get these TV personalities to show our books and advertise them over the air. This will be the real success of our endeavors with the media. I have always stressed that we must become recognized not only by the mass but also by the class. This class section of the society should be encouraged to write letters of appreciation of my books and of our activities.

Letter to Jayapataka, Bhavananda -- Los Angeles 9 May, 1973:

By utilizing western talents to develop this place certainly it will be unique in the world. As in Vrndavana we have named the temple Krsna-Balarama Temple, similarly I suggest that our Mayapur temple be know as Mayapur Candra temple or Mayapur Candrodaya. Whichever sounds better we should advertise from now.

Letter to Hrdayananda -- Los Angeles 10 May, 1973:

The green sheets advertising our books to the college professors are very very good. You may send copies to all centers.

Letter to Gurudasa -- Los Angeles 16 May, 1973:

Formerly it was reported that he collected money in Bombay as our representative on behalf of Bonn Maharaja and sometimes it is reported that he advertises ISKCON as a department of the Institute of Oriental Philosophy. I think you should not be very much anxious to reaccept him as our man. I have replied his letter and there is a copy enclosed, which will speak for itself.

Letter to Karandhara -- Bhaktivedanta Manor 19 July, 1973:

Regarding Mr. Kallman and his new offer of the record, do not enter unless he releases full rights to us. Don't take an adventure with him, he may take advantage of our advertising and not give me anything. He originally was agreed to give me 10% royalty but he never gave me anything. Deal carefully with him.

Letter to Kirtanananda -- Bhaktivedanta Manor 8 August, 1973:

August 24th: Young people's day, advertised 4 days before the event on all young peoples programmes on BBC radio. At least 5000 young people expected to come.

Letter to Hanuman -- Bombay 4 October, 1973:

At that time you may give my new disciples their beads and instruct them on the principles of Krishna consciousness. You can advertise this initiation ceremony very widely in Buenos Aires so that as many people as possible may attend the ceremony, including the newspaper, Television, etc.

1974 Correspondence

Letter to Mukunda -- Los Angeles 12 January, 1974:

You are the president there so you must be very conversant with our philosophy. The other picture was objectionable because the photo of our temple is advertised as Gokula Vrindaban. It has, however, already been advertised as Bhaktivedanta Manor, Headquarters of European ISKCON. I am pleased that you stopped issuing the literature. But people will not be induced to come by issuing some literature. In the temple there must be activities which will attract people to come.

Letter to Mukunda -- Vrindaban 7 February, 1974:

I am glad to hear that you are now concentrating on improving the regulative life of the temple rather than so much advertising with brochures. This is very nice; this is what I want. A good example is better than precept. The pamphlet is precept, but if we don't follow the precepts ourselves then such advertisement is not good.

Letter to Ramesvara -- West Bengal 25 October, 1974:

When we mentioned to His Divine Grace that this is the system of encyclopedias to publish separate volumes for the index he said that we could advertise his Srimad-Bhagavatam as "The Encyclopedia of Spiritual Life." S.B. 4:4 has also been given to the American printer and three remaining volumes of S.B. 3:3, 4:2, and 4:3 have already been printed in Japan. That makes 13 volumes of S.B. not including the index volumes!

1975 Correspondence

Letter to Rupanuga -- Honolulu 2 February, 1975:

BTG is not meant for advertising ISKCON Food Relief.

Letter to Paramahamsa -- Berkeley 16 July, 1975:

You can easily pack two or three in a crate and send air mail. Your Hare Krishna pineapple program is very nice. Continue to distribute. The name is already nicely advertised and there you can easily get pineapple.

Letter to Hamsaduta -- Ahmedabad 29 September, 1975:

After publishing the book, there is no question of distributing it underground by smuggling it into Russia. Sell it openly outside of Russia. It will be for people coming to visit our temples who come from there. You can advertise that ISKCON Books in Russian language are available in such and such place. That they cannot stop.

Letter to Ideal Advertising Agency -- Johannesburg 22 October, 1975:

It is understood that you are connected with all the important Eastern and Indian newspaper societies. We are interested in advertising in the important Indian daily newspapers. If you kindly send me the respective contract rates of advertising, at the same time our society being a charitable religious concern to propagate God-consciousness all over the world, if there is any special concession for us.

On hearing from you we may begin full-page advertising in the best Indian daily newspapers.

Letter to Amrita Patrika Newspaper -- Mauritius 25 October, 1975:

Please accept my greetings. We are interested in advertising in the important daily Indian newspapers. If you can kindly send me the respective contract rates of advertising, at the same time our society being a charitable religious concern to propagate God-consciousness all over the world, if there is any special concession for us.

On hearing from you we may begin full-page advertising in your daily newspaper.

Letter to Hindu Newspaper -- Mauritius 25 October, 1975:

Please accept my greetings. We are interested in advertising in the important daily Indian newspapers. If you can kindly send me the respective contract rates of advertising, at the same time our society being a charitable religious concern to propagate God-consciousness all over the world, if there is any special concession for us.

On hearing from you we may begin full-page advertising in your daily newspaper.

Letter to The Statesman -- Mauritius 25 October, 1975:

Please accept my greetings. We are interested in advertising in the important daily Indian newspapers. If you can kindly send me the respective contract rates of advertising, at the same time our society being a charitable religious concern to propagate God-consciousness all over the world, if there is any special concession for us.

On hearing from you we may begin full-page advertising in your daily newspaper.

Letter to The Times of India -- Mauritius 25 October, 1975:

Please accept my greetings. We are interested in advertising in the important daily Indian newspapers. If you can kindly send me the respective contract rates of advertising, at the same time our society being a charitable religious concern to propagate God-consciousness all over the world, if there is any special concession for us.

On hearing from you we may begin full-page advertising in your daily newspaper.

Letter to Mr. K. T. Desai -- Bombay 12 November, 1975:

I do not know what is this transcendental meditation, but I have seen so many advertisements for transcendental meditation in America wherein it was advertised there is no need of religious principles or regulative principles nor is any faith required. But our Vedic culture is chiefly dependent upon regulative principles.

1976 Correspondence

Letter to Ramesvara -- Calcutta 12 January, 1976:

That so many people are purchasing our literature in Los Angeles indicated that it is being advertised: Oh, I have got a very nice book. Then their acquaintances want the book also. The books distribution in Los Angeles during the six day period is transcendental samadhi. They are working in trance, not on the material platform.

Letter to Radhavallabha -- Honolulu 4 May, 1976:

I would like to know who has done the advertising layout for the ad on page 98 and 99 of the brochure entitled, Association for Asian Studies, San Francisco, March 24-25, 1975. Please make enquiry and inform me who has done the layout and who placed the advertisement. If you do not know, then perhaps Ramesvara das Swami or Satsvarupa das Maharaja would know.

Letter to Yasodanandana -- Honolulu 26 May, 1976:

I am in receipt of the Hare Krishna Souvenir printed from the Madras Centre. It appears that you neglected to advertise my books. It was a very good opportunity but why was it overlooked?

Letter to Tamala Krsna -- Vrindaban 30 October, 1976:

Get some Indian professor's opinions. Get a list of standing orders from Indian Universities. Take this opportunity for being well advertised. They are afraid. So many young men are being affected. They have rightly said that it is an epidemic. Let all the Indians say that this is bona fide. Have profuse testimony. Collect testimony in London and Toronto.

Letter to Ramakrishna Bajaj -- Vrindaban 1 November, 1976:

In the foreign countries India is much advertised as a poverty stricken country. But, if India can give Her spiritual culture, Krsna consciousness, she will be glorified everywhere. This should be the aim of Gita Pratisthan.

1977 Correspondence

Letter to Gopala Krsna -- Bhuvanesvara 28 January, 1977:

Regarding the English edition of Srimad-Bhagavatam, I find the color reproductions are very good. You should also ask Tusta Krsna to order in New Zealand. The advertising for the English edition should be distributed to all government heads, state and Central. The Russian orders are very impressive. Yes, they can be given the books gratis; we do not want to exchange for Russian books.

Letter to Harikesa -- Bombay 6 May, 1977:

If you can overflood all India with ghee as you propose, that will be a great service. But what you describe sounds like a dream. As far as what to do with the ghee, it may be better that we take it directly. If we take it there will be no question of any black marketing. Rather we can take all of the ghee and advertise that everyone wanting free ghee apply through ISKCON.