So with our material acquisition it is not possible to please the Supreme Personality of Godhead. How, then, He can be pleased? Now, bhaktyā tutoṣa bhagavān gaja yūtha pāya. You can simply please the Supreme Personality of Godhead by your transcendental loving service. That's all. If you try, if you learn the art of loving, then you can... He will be just like a playmate with you. Kṛṣṇa is so nice.
- advaitam acyutam anādim ananta-rūpam
- ādyaṁ purāṇa-puruṣam nava-yauvanaṁ ca
- vedeṣu durlabham adurlabham ātma-bhaktau
- govindam ādi-puruṣaṁ tam ahaṁ bhajāmi
- (Bs. 5.33)
Here is also. In the Brahma-saṁhitā it is said that adurlabham ātma-bhaktau. Adurlabha means very easily obtained. Durlabha means very difficult to obtain, and adurlabha, just the opposite: very easily obtained. How? Now, ātma-bhaktau: "Those who are devotees of the Lord, for them He is very easily available." So affection is so nice thing. So try to develop your affection. That affection is already there. Don't think that Kṛṣṇa affection is being artificially propagated. Perhaps in this meeting I am the only Indian, but all my students here, they are all Americans. They belong to different faith. How they are developing Kṛṣṇa consciousness? I am not bribing them, I have no money. But still, why they are so much affectionate? This is the proof that everyone has got dormant Kṛṣṇa consciousness within himself. It is not an artificial thing. Simply you have to develop it. It is not taught actually. Just like a young boy or young girl—there is no educational department how to love a young girl or young boy. It is already there. It is not taught. Similarly, the Kṛṣṇa consciousness is not the subject matter of being taught. Please try to note this. Kṛṣṇa consciousness is not a thing as you are taught technology or mathematics or like that. It is already there. Simply we have to revive it. Simply we have to revive it. Nitya-siddha kṛṣṇa-bhakti.