This is called jaḍa-darśana. Jaḍa-darśana. Jaḍa-darśana means material vision. Therefore śāstra says, ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ (CC Madhya 17.136). Śrī-kṛṣṇa-nāmādi. We become in touch with Kṛṣṇa by chanting His name, Hare Kṛṣṇa. That is the beginning of our connection with Kṛṣṇa. Nāmādi. So śāstra says, ataḥ śrī-kṛṣṇa-nāmādi. Ādi means beginning.
So we have no connection with Kṛṣṇa. But if we chant Hare Kṛṣṇa mahā-mantra, immediately our first chance to contact Kṛṣṇa begins. So it has to be practiced. Not that immediately I realize Kṛṣṇa. That is not... Of course, if one is advanced, it is possible immediately. So śrī-kṛṣṇa-nāmādi. Nāma means name. So Kṛṣṇa is not only name. Ādi, that is the beginning, but form, activities. Just like śravanaṁ kīrtanam (SB 7.5.23). So śravanaṁ kīrtanam, glorifying or describing about Kṛṣṇa...