View source for Material taste is finishable. It is not unlimited. But real taste is unlimited. If you taste one then you cannot forget. It will go on, increasing, increasing. Anandambudhi-vardhanam. Caitanya Mahaprabhu said that - This taste is simply increasing

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{{terms|"material taste is finishable. It is not unlimited. But real taste is unlimited. If you taste one, then you cannot forget. It will go on, go on, increasing, increasing. Ānandāmbudhi-vardhanam. Caitanya Mahāprabhu said that"|"This taste is simply increasing"}}
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[[Category:Material Taste]]
[[Category:Finish]]
[[Category:It Is Not]]
[[Category:Unlimited]]
[[Category:Real Taste]]
[[Category:If You]]
[[Category:One]]
[[Category:You Cannot]]
[[Category:Cannot Forget]]
[[Category:Will Go On]]
[[Category:Increase]]
[[Category:Caitanya Says]]
[[Category:Pages Needing Audio - NABAKUMAR]]
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<h2>Lectures</h2>
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<h3>Bhagavad-gita As It Is Lectures</h3>
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Suppose you have got very nice sweetmeat. You taste it. You get, "Oh, it is very nice." "Take another." "All right." "And another?" "No, I don't want." Finished. You see? So material taste is finishable. It is not unlimited. But real taste is unlimited. If you taste one, then you cannot forget. It will go on, go on, increasing, increasing. Ānandāmbudhi-vardhanam. Caitanya Mahāprabhu said that, "This taste is simply increasing." Although it is ocean-like, great, still it is increasing. Here you have seen ocean. It is limited. Your Pacific Ocean is tossing, but it is not increasing. If it increases there is havoc. You see?.
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[[Vanisource:690213 - Lecture BG 06.01 - Los Angeles|690213 - Lecture BG 06.01 - Los Angeles]]
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Everyone is searching after ānanda, pleasure. But there is different standard of pleasure. The same thing. Somebody are trying to find out pleasure from the material point of view, somebody's trying to find pleasure from speculation, philosophy, poetry or art. And somebody's trying to find out pleasure in the transcendental stage. Everyone is trying to find out pleasure. That is our business only. Why you are working so hard day and night? Because you know at night, "I shall mix with that girl" or "I shall be mixed with wife. I shall enjoy." The whole . . . everyone is accepting all kinds of trouble to find out that pleasure. Pleasure is the ultimate goal.

But we do not know where is the pleasure. That is the illusion. Real pleasure is in the transcendental form with Kṛṣṇa. You'll find Kṛṣṇa always jolly. There's so many pictures you see. And if we join, you become jolly. That's all. Have you seen any picture Kṛṣṇa is working with machine? (laughter) Huge machine? (chuckles) Or have you seen any picture He is smoking? (laughter) By nature, pleasure. You see? Pleasure. So you have to unfold yourself, unfold yourself in that way, and you find pleasure. Simply full of pleasure, that's all. Ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12).

By nature simply pleasure. Not by artificial means.

Ānanda-cinmaya-rasa-pratibhāvitābhiḥ. In the Brahma-saṁhitā you find:

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:ānanda-cinmaya-rasa-pratibhāvitābhis
:tābhir ya eva nija-rūpatayā kalābhiḥ
:goloka eva nivasaty akhilātma-bhūto
:govindam Adi-puruṣaṁ tam ahaṁ bhajāmi 
:(Bs. 5.37)
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Ānanda-cinmaya-rasa. Rasa means the taste, the mellow. Just like we try to taste a sweetmeat, a sweet candy, anything. Why? Because there is a very nice taste. So everyone is trying to have some taste from everything. We want to enjoy sex life. There is some taste. So that is called Adi—taste. So there are so many tastes. Here in the Brahma-saṁhitā, ānanda-cinmaya-rasa. That taste, material taste, you may taste it, but it will be finished immediately. Immediately finished; say few minutes. Suppose you have got very nice sweetmeat. You taste it. You get, "Oh, it is very nice." "Take another." "All right." "And another?" "No, I don't want." Finished. You see?

So material taste is finishable. It is not unlimited. But real taste is unlimited. If you taste one, then you cannot forget. It will go on, go on, increasing, increasing. Ānandāmbudhi-vardhanam. Caitanya Mahāprabhu said that, "This taste is simply increasing." Although it is ocean-like, great, still it is increasing. Here you have seen ocean. It is limited. Your Pacific Ocean is tossing, but it is not increasing. If it increases there is havoc. You see?

But by nature's law, by God's order, it does not come beyond its limit. Within the limit it is. But Caitanya Mahāprabhu says that there is an ocean of bliss, ocean of taste, of transcendental bliss, which is increasing. Ānandāmbudhi-vardhanaṁ prati-padaṁ pūrṇāmṛtāsvādanaṁ sarvātma-snapanaṁ paraṁ vijayate śrī-kṛṣṇa-saṅkīrtanam. You'll get, by this chanting Hare Kṛṣṇa, your pleasure potency increasing more and more, more and more.
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