Nobody can become greater than God or equal to God. Therefore, God's another name is asamaurdhva, that is stated in the Bhagavad-gītā. Nobody can be equal with God, nobody can be greater than God. Everyone must be... Ekale īśvara kṛṣṇa āra saba bhṛtya (CC Adi 5.142), that is the statement in the Caitanya-caritāmṛta. God is only one, Kṛṣṇa, and everyone is servant. Of course, God's servant and God, there is little difference. Because sometimes servant has got greater power than God, that is different thing. But actually nobody can be greater than God, nobody can be equal to God.
So the Kṛṣṇa consciousness movement, we are not manufacturing anything. We simply place it that here is Kṛṣṇa, you are searching after God.
When I first went to America, they were speaking that God is dead. Even church, in the church, the priest in the church, they were sermoning that God is dead. But when I began chanting in the Tompkinson Square alone underneath a tree, Hare Kṛṣṇa Hare Kṛṣṇa, these boys and girls began to assemble. So next day there was a big publicity in a paper with my picture and all this crowd that they say that "We thought God is dead, but here we see the Swamiji has brought God again in his kīrtana, in his chanting." They admitted. The New York published in all their papers. So God cannot be dead. Not that everyone can be God. God is one, and that is Kṛṣṇa.