So in order to become a devotee of Kṛṣṇa we must associate with devotee. Satāṁ prasaṅgān mama vīrya-saṁvidaḥ. Then, by reciprocation with devotees, if one is . . . one comes to devotee also if one is pious. If something is there on the background, piety, then he comes to a devotee. So by mixing with devotee, by associating with devotee, our knowledge for salvation or getting out of the clutches of this māyā, repetition of birth and death, increases. Satāṁ prasaṅgān mama vīrya-saṁvidaḥ. The discussion on kṛṣṇa-kathā is vīryavān. Just like when there is sex life, if the man is vīryavān, there will be pregnancy. Similarly, if we hear from devotee, then immediate action will be there, some inclination that, "Why not become Kṛṣṇa conscious?" That is vīryavān. "Why not become Kṛṣṇa conscious?" That is called śraddhā. Śraddhā bhaktir anukramiṣyati. Taj-joṣaṇād āśu apavarga-vartmani śraddhā. This is called śraddhā. If, by hearing from the devotees or in the association of devotees, one is inclined, "Now, why not become Kṛṣṇa conscious?" that is very nice, sukṛtinaḥ, immediately the effect of pious activities. Ādau śraddhā. That is the beginning of spiritual life. And if you want to develop your spiritual life more and more, then satāṁ prasaṅgāt, then you have to associate with devotees. Ādau śraddhā tataḥ sādhu-saṅgaḥ (CC Madhya 23.14-15).
And sādhu we have described already in three, four verses. The summary—a sādhu means a devotee. Api cet su-durācāro bhajate mām ananya-bhāk (BG 9.30). Ananya-bhāvena, without any deviation, unflinching, staunch devotee, they are called sādhu. So we have to associate with sādhu. Satāṁ prasaṅgāt. When you discuss about Kṛṣṇa with sādhu or devotees, it becomes very pleasing. Satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ (SB 3.25.25). Rasāyanāḥ means there is some taste. Just like you eat something, there is some taste. That is called rasa, or mellow. Then . . . just like in the Bhagavad-gītā Kṛṣṇa says, raso 'ham apsu kaunteya (BG 7.8). Rasa. Rasa means when you are thirsty, when you drink water, you taste something very nice to quench your thirst. So Kṛṣṇa has instructed that "To begin with, you can think of Me, aham, while you drink water." It is not difficult. Everyone can practice it, so easy thing. Everyone can practice it. Everyone drinks water, and the rasa, the taste, the nice taste, when you are thirsty, how it is palatable by drinking water. Without water, sometimes we die; and by getting little sip of water, we live. Water is so important. So water we drink, everyone, and there is rasa, that taste. That taste, if we simply think, "Here is Kṛṣṇa," very easy thing . . . raso 'ham apsu kaunteya prabhāsmi śaśi-sūryayoḥ. As soon as you see the sunlight in the morning, you can think. Kṛṣṇa says. Why do you say: "Can you show me God?" God is showing you Himself.