We living entities, we are eternal. Even the creation is annihilated after millions and trillions of years, the living entities, they are not annihilated. Na hanyate hanyamāne śarīre (BG 2.20). They remain. So when this whole cosmic manifestation will be annihilated, the living entities will remain in the body of Viṣṇu. Then when again another creation will take place, they will come out again to fulfill their desires. The real desire is how to go to home, back to Godhead.
So this chance is given. So if this chance is misused, this life, human form of life, it is very, very risky. Again we will have to accept the cycle of birth and death. And not only that, if we do not fulfill the mission of life, then again there will be annihilation of the whole creation and we will have to stay within the body of Viṣṇu for millions and trillions of years. Again we will have to come. So therefore it is called anādi karama-phale. Anādi means "before the creation." This is going on. And to teach the befooled living entities, Kṛṣṇa personally comes. Kṛṣṇa is very much anxious to take us back to home, back to Godhead. Because we are part and parcel of Kṛṣṇa.