Just like in London city sometimes you are feeling cold, sometimes you are feeling very warm as the season changes. So the material nature will go on changing and because your material body is susceptible to all the influence of such changes, you will feel pains and pleasures. No pleasure, always pain. The same warm is pleasure at some time and the same warm is pain at the same time. In summer season warm is not very pleasing but in the winter season the same warmth is pleasing. So warmth is pleasing or painful according to the seasonal changes. Kṛṣṇa advised Arjuna that, "Don't be subjected to the seasonal changes, āgamāpāyino 'nityā, they come and go. Don't be very serious about that. Whenever there is some reverse condition of life, don't be disturbed because they will come and go." So our real business is Kṛṣṇa consciousness.
So how this Kṛṣṇa consciousness can be developed by the easiest method? tatra tatrāñjasāyuṣman bhavatā yad viniścitam. Now, this question is asked from a person who is self-realized, not from a shop-keeper. Tad vijñānārthaṁ sa gurum evābhigacchet (MU 1.2.12). Here is a guru because he has learned sufficiently from Vyāsadeva and other sages therefore they are asking from him, not from a... Āyuṣman. They are blessing, "Be blessed with long span of life." Although he was young, still he's asking, they're asking, great, great learned brāhmaṇas and sages, "What you have decided to be the easiest process to achieve the highest goal of life?" Puṁsām ekāntataḥ śreyas. Ekāntataḥ, absolute. Śreyas. Śreyas means benefit.