Jayatīrtha: I was reading in the newspaper that the astronauts that are going to the moon, they wanted to take wine with them, so that when they got to the moon they could celebrate their victory.
Prabhupāda: There is a story, (Sanskrit). One man said to his friend, "Oh, you are drinking. You will go to hell." "Oh, my father is also drinking." "Oh, he will also go to hell." "My mother is drinking." "Oh, she will also go to hell." "My brother is drinking." "Oh, he will also go to hell." In this way, the last fellow was, "Oh, everyone is going to hell, then hell is heaven. Why do you say hell? We shall live together and drink. Why do you call hell? This is heaven." (laughter)
Svarūpa Dāmodara: That is why association and company is so important.
Prabhupāda: So ignorance... It is folly to be wise, so ignorance is bliss. So drinking is heaven. Even they go to moon planet, there must be wine. Otherwise, how it is heaven? That is called punaḥ punaś carvita-carvaṇānām (SB 7.5.30), chewing the chewed. If your wine is heaven, then why do you take so much trouble? Why don't you drink here? Such rascals they are. Why you spend so much money? No, the heaven will be taken in bottle.
Jayatīrtha: If they were actually going to the moon planet then they could enjoy the soma juice there (indistinct).
Prabhupāda: These rascals are... I'm doubtful whether they are going to moon planet or some hell planet. Harāv abhaktasya kuto mahad-guṇā (SB 5.18.12). Our only formula is anyone who is not Kṛṣṇa conscious, he has no good qualities—we reject him, whatever he may be. He is rejected from the list of good men, immediately. He may be president or he may be this or that, it doesn't matter. Because he is not Kṛṣṇa conscious, he is a third-class man, that's all. This is our certification.