The six Gosvāmīs, they engaged themselves in literary work. Nānā-śāstra-vicāraṇaika. They are . . . you'll find in Rūpa Gosvāmī's books, oh, how many references are there, from Purāṇas, from Vedas, from this literature, that literature. Highly, great scholars. So that is one of the duty. We have given the list of qualification of a devotee. One of the qualification is poetic. Poetic means not write poetry; poetic means literary man. They must give literature. Naturally they'll give. That is the nature of devotee. Because without literature, how can we enlighten the people at large?
My Guru Mahārāja used to say that this press is bṛhad-mṛdaṅga. Bṛhat means bigger, at large, bigger mṛdaṅga, bigger. Just like we are playing mṛdaṅga. This mṛdaṅga can be vibrated in the neighboring quarter, but our mṛdaṅga, Back to Godhead, that will go far, far away. So therefore this press was considered by my Guru Mahārāja as bṛhad-mṛdaṅga. He said. You'll find in the picture: there is this mṛdaṅga and press. He was very much fond of press. In the very beginning of his this life, he started one press. You'll find in his life a small press.
So this press propaganda, this literary propaganda, is required, because it is not sentiment. Kṛṣṇa consciousness is not sentiment. It is not that some sentimental people have gathered here and dancing and chanting. No. There is background. There is philosophical background. There is theological understanding. It is not blind or sentimental.