So Śukadeva Gosvāmī said that gṛheṣu gṛha-medhinām. "One who does not know anything about this family life or sex life"—family life, they have taken it as sex life, that's all—"so they have many things to hear." Śrotavyādīni rājendra nṛṇāṁ santi sahasraśaḥ (SB 2.1.2). Actually, you see. People are reading so many newspapers. In big country, big cities, there are big, big volumes of newspaper, magazines. They are very much eager to learn or to hear about the current news. So hearing means śrotavyādi. There are volumes of volumes literature, magazines, newspaper. They are hearing. But when you say, "Please come here. We are reciting Bhagavad-gītā and Śrīmad-Bhāgavatam. Please hear," they will not come. They will not come. This minus. When you speak of God, then they are not ready to hear. But if you speak of dog, that "Here is a dog's medicine. You can maintain a dog like this, and a dog can become fatty like this," oh, it is very scientific matter. You see? So they are called gṛhamedhīs. So they have got many subject matter to hear, but they are not agreeable to hear only one thing—about God.
Why? Now, apaśyatām ātma-tattvam: (SB 2.1.2) "They do not know what is self-realization." Apaśyatām, cannot see. Their vision is very poor. Why? They are thinking this body as self; therefore they are very poorly thoughtful. In the Śrīmad-Bhāgavatam, in another place, it is stated, yasyātma-buddhiḥ kuṇape tri-dhātuke (SB 10.84.13). Every day we are experiencing that "I am not this body. The body is growing. I am still there." There are so many instances. But we cannot understand that we are not this body. Apaśyatām ātma-tattvam (SB 2.1.2). Ātmā means, the ātmā... There are various meanings of ātmā. Ātmā sometimes is meant, indicating this body, ātmā is sometimes indicating this mind, ātmā is soul, and ātmā, Paramātmā, the Supreme Lord. Ātma-tattvam. Tattvam means truth, philosophy, or science. So they do not know the science of ātmā, either take it body or mind. Generally, they take it as this body. So so far body is concerned, there are so many departments: medical department and health department and... I do not remember. There are so many departments. All these departments of knowledge, they are practically on the basis of this body. Then higher than this, ātmā, if you take it, "mind," there are psychological department, speculation department, philosophical department, so many departments, mind. Then intellectual department. But there is no department of the ātmā, of the soul. That is the defect of the modern civilization. Therefore Bhāgavata says, apaśyatām ātma-tattvam: (SB 2.1.2) "They have no information of the real ātmā, of the real position, real background of all these activities. They do not see it." Therefore they have got many subject matter to hear about this body, about this mind, about intellectual activities, and so many things. But because they do not know that ātmā means the self, they do not know, therefore they have got many subject matter except this one—the soul, the subject matter of soul. Apaśyatām ātma-tattvaṁ gṛheṣu gṛha-medhinām (SB 2.1.2).
And why they are so much ignorant? "Because they have made home as the center of activities. They do not know; neither they are educated. It is not their fault. The system of education is faulty. They do not give any education about the ātma-tattvam. They give education that, about economic development, about technological understanding, about scientific understanding of the laws of nature, and so many other things, but there is no department of knowledge to understand what is soul. Apaśyatām. Because they do not see, they do not know, therefore they are too much attached to this body, and this body means home. And home means wife. Wife means children. Children means money. Money means society, so many things. Yes.