Coca-cola

Expressions researched:
"coca cola" |"coca-cola company" |"coca-cola"

Bhagavad-gita As It Is Lectures

Lecture on BG 7.8 -- Bombay, February 23, 1974:

So even if you are not inclined to chant Hare Kṛṣṇa mahā-mantra, then try to understand Kṛṣṇa in this way. This is the process given by Śrī Kṛṣṇa Himself. Raso 'ham apsu kaunteya (BG 7.8). You have to drink water; you cannot avoid it. So when you taste, while drinking water, anything drinking... Apsu. Apsu means any liquid thing. Either you drink milk or even up to, even you drink wine, so you have got some taste in any liquid thing while drinking. So Kṛṣṇa says, raso 'ham apsu kaunteya. "My dear Kaunteya, Arjuna, that taste in the liquid thing which you drink or use, that is I am." Just see how it is easily can be done. Nobody is without drinking something liquid. Either Coca-cola or water or this or that, something must be drinking. So Kṛṣṇa says that "I am the taste." So where is the difficulty of understanding Kṛṣṇa? If we cannot... They say, "Can you show me Kṛṣṇa?" All right, here is Kṛṣṇa, see. Seeing means directly perception. When I say, "Let me see what is this mango," you are seeing already. Here seeing means tasting. "Let me see the mango." That means seeing means tasting.

Srimad-Bhagavatam Lectures

Lecture on SB 2.1.1-2 -- New York, April 19, 1973:

It is imported from the spiritual world. It is completely spiritual. Otherwise how it is possible? Sometimes the so-called yogis, they say that chanting... In Bombay there is a so-called rascal, he says, "The chanting of Hare Kṛṣṇa mantra and chanting of Coca-cola is the same." He is such a rascal. He does not know that this is not a vibration of this material world.

Lecture on SB 7.5.30 -- Mauritius, October 2, 1975:

Uncontrolled. Our senses are uncontrolled. This morning, while I was walking on the beach, we found so many things, the capsule of the Coca-cola, cigarette butts and so many other things. So what is the necessity of this Coca-cola? You don't find all these things in our society. We don't drink Coca-cola. We don't drink Pepsi-cola. We don't smoke. So many things which are selling in the market in huge quantity by advertisement, by victimizing the poor customer... But they are called unnecessary things. There is no need of such things.

Sri Brahma-samhita Lectures

Lecture on Brahma-samhita, Lecture -- Bombay, January 3, 1973:

Here, in this material world, there is difference between the name and the thing. Just like if I want water, if I simply chant "Water, water, water..." Sometimes some rascals, these, give the example that if we chant "Coca-cola, Coca-cola, Coca-cola..." It is not like that. They do not know, and they, they, they dare to explain this nāma. Such a rascal they are. They do not know what is name. Here is a description of the name: nāma cintāmaṇiḥ kṛṣṇaś caitanya-rasa-vi... This is caitanya. This is not dead stone. This body is dead stone. Caitanya means the living force. That is caitanya. So nāma is caitanya.

1974 Conversations and Morning Walks

Morning Walk -- May 29, 1974, Rome:

Dhanañjaya: They cannot solve their problem of alcohol consumption. And they are thinking that "If we import from America a soft drink factory to produce lemonade, orange, Coca Cola and so on, this will solve the problem."

Prabhupāda: Yes. Everyone is creating problem. What is this. Innocent?

Dhanañjaya: Innocenti. This is the name of a car. Actually, it's an "i" at the end, innocenti. (end)

1975 Conversations and Morning Walks

Room Conversation with Indian Guests -- March 13, 1975, Tehran:

Prabhupāda: Yes, question, you question something.

Guest: It's just people... For example, could the president of the Coca-Cola company find the way to Kṛṣṇa, to serve Kṛṣṇa?

Prabhupāda: Yes, everyone can serve. Cola company?

Guest: Coca-Cola company.

Prabhupāda: Coca-Cola.

Guest: Somebody that manufactures a product which is basically destructive.

Prabhupāda: No. Coca-Cola company... Of course, we advise... Kṛṣṇa advises, yat karoṣi. It includes Coca-Cola company.

Morning Walk -- May 21, 1975, Melbourne:

Prabhupāda: That means they are gliding down towards hell, that's all. Yoṣitāṁ saṅgi-saṅgam. Now they are coming to the platform of homosex. This is their advancement, spiritual advancement. Yoṣitāṁ saṅgi-saṅgam. This is Coca-cola, everywhere. (break) ... mukti, liberation, and the word salvation is the same? Then what is the meaning of salvation?

Morning Walk -- June 29, 1975, Denver:

Prabhupāda: (in car:) Coca-cola is fifty cent?

Brahmānanda: Well, that's a very big glass of Coca-cola.

Prabhupāda: In India also, it is huge consumption. (break) ...devotee here?

Satsvarūpa(?): Yes.

Prabhupāda: Collecting flower?

Satsvarūpa: Yes.

Morning Walk -- October 2, 1975, Mauritius:

Prabhupāda: There was no... We don't require all these things because we know others are victims. They pay for it. And they work hard for the money and pay to work. That's all. Our men never touch this Coca-cola and cigarette, but others, they are mad after it.

1976 Conversations and Morning Walks

Room Conversation -- May 4, 1976, Honolulu:

Tamāla Kṛṣṇa: Yes. And not only China, this is for all of Asia. It includes as.... Some of the persons belonging to it are the chairman of Coca-Cola, the Bankers Trust Company first vice president, all of the big banks, Bank of America senior vice president, First National City Bank vice president, all of these men.

Prabhupāda: So you can contract with all big, big men.

Tamāla Kṛṣṇa: Yes. And he's the president of the council.

Prabhupāda: His father?

Evening Darsana -- September 1, 1976, Delhi:

Prabhupāda: Educated boys are joining, from foreign countries and not from here. (Hindi) Here is Gopāla Kṛṣṇa, he was sales manager in Coca-cola. (Hindi) ...dollar, he has given. (Hindi for some time) You have bought that book? Ah. Stillson Judah's?

Pradyumna: No. It's in Bombay. We may have a copy in Vṛndāvana also.

Prabhupāda: One professor, Stillson Judah, he has written one book. After studying our movement five years he has written one, "Hare Kṛṣṇa and Counter-culture." "Hare Kṛṣṇa and Counter-culture." (Hindi)

1975 Correspondence

Letter to Rupanuga -- Ahmedabad 29 September, 1975:

We do not have to make propaganda, but automatically people will not want. The people are innocent. The rascal leaders say it is primitive to remain on the farm, but to do business in the city and become rogue and rascal, that is advanced. They have dog race, horse race, gambling, coca cola, pepsi cola—all unnecessary. There is no use for it but the business is going on. They take to cigarette and T.V. because they have no good engagement. They are chewing the already chewed. That is nice that the parents are donating. They will donate more and more, because they see here is something good.