Prabhupāda: Intoxication. Oh, it is very difficult. Why they avoid Kṛṣṇa consciousness? Just like our friend Allen Ginsberg, he says: "Swāmījī is very conservative." And so many friends, they ask me, "Swāmījī, why you impose these rules?" You see? The people are so unable. Their inability is so strong that these four principles only . . . you want sex life?
All right. We say that you get yourself married. But that is also difficult. Intoxication? Nobody has learned smoking from the beginning of his life. It is simply by association. So if you associate with us, you'll forget smoking, drinking. It was learned by association, you can forget it by association. No child used to eat meat from the very birth. It was milk.
So this is all artificial, the so-called conventions of human society. Natural life does not allow all these things. So by good or bad association you have acquired so many artificial, I mean to say, habits. So simply by association you can forget also. Then you come to the pure life. And God is pure.
Just like without being heated, you cannot stand in a place which is very heated. The temperature must be the same. This is known to everyone. So God is pure. You cannot approach God being impure. So the whole process of Kṛṣṇa consciousness is purificatory process.
Hṛṣīkeṇa hṛṣīkeśa-sevanaṁ bhaktir ucyate (CC Madhya 19.170). Hṛṣīka, hṛṣīka means senses, and Hṛṣīkeśa means the master of the senses, the Lord of the senses, Kṛṣṇa. So by engaging your senses in the service of the master of the senses, that is called bhakti. Now, how you can do that? Tat-paratvena nirmalam. You have to simply purify. Then it is easily possible. So Kṛṣṇa consciousness means to adopt the purificatory process, and then you have got natural engagement in the service of the Lord, your life is perfect.