Question: What is the business of Kṛṣṇa consciousness society?
Prabhupāda: Always thinking of Kṛṣṇa. As Kṛṣṇa says. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). These four principles. Always think of Kṛṣṇa, become Kṛṣṇa's devotee, worship Kṛṣṇa and offer your respect, obeisances to Kṛṣṇa. That's all. This is Kṛṣṇa consciousness. They are doing that. Nothing more, nothing less. These four principles.