The beginning of Kṛṣṇa consciousness and devotional service is hearing, in Sanskrit called śravaṇam. All people should be given the chance to come and join devotional parties so that they may hear. This hearing is very important for progressing in Kṛṣṇa consciousness. When one links his ears to give aural reception to the transcendental vibrations, he can quickly become purified and cleansed in the heart. Lord Caitanya has affirmed that this hearing is very important. It cleanses the heart of the contaminated soul so that he becomes quickly qualified to enter into devotional service and understand Kṛṣṇa consciousness.
In the Garuḍa Purāṇa the stress on hearing is expressed very nicely. It is said there, "The state of conditioned life in the material world is just like that of a man lying unconscious, having been bitten by a snake. This is because both such unconscious states can be ended by the sound of a mantra." When a man is snake-bitten he does not die immediately, but first becomes unconscious and remains in a comatose condition. Anyone who is in the material world is also sleeping, as he is ignorant of his actual self or his actual duty and his relationship with God.