So Śukadeva Gosvāmī said that gṛheṣu gṛha-medhinām. "One who does not know anything about this family life or sex life"—family life, they have taken it as sex life, that's all—"so they have many things to hear." Śrotavyādīni rājendra nṛṇāṁ santi sahasraśaḥ (SB 2.1.2). Actually, you see. People are reading so many newspapers. In big country, big cities, there are big, big volumes of newspaper, magazines. They are very much eager to learn or to hear about the current news. So hearing means śrotavyadi.
So there are volumes of volumes' literature, magazines, newspapers, they are hearing. But when you say: "Please come here. We are reciting Bhagavad-gītā and Śrīmad-Bhāgavatam. Please hear," they will not come. They will not come. This minus. When you speak of God, then they are not ready to hear.
But if you speak of dog that, "Here is a dog's medicine. You can maintain a dog like this, and a dog can become fatty like this," oh, it is very scientific method. You see? So they are called gṛhamedhīs. So they have got many subject matter to hear, but they are not agreeable to hear only one thing—about God.
Why? Now, apaśyatām ātma-tattvam (SB 2.1.2): "They do not know what is self-realization." Apaśyatām, cannot see; their vision is very poor. Why? They are thinking this body as self, therefore they are very poorly thoughtful. In the Śrīmad-Bhāgavatam, in another place, it is stated, yasyātma-buddhiḥ kuṇape tri-dhātuke (SB 10.84.13).