This Kṛṣṇa consciousness movement is another chance for changing the company, the society. Here in the temple, those who are coming and associating with us, now, we chant, we talk about God, we hear authoritative scriptures like Śrīmad-Bhagavad-gītā, Śrīmad-Bhāgavatam, and we distribute prasādam, and we chant, we dance, we restrict ourself, we restrain ourself. We do not allow illicit sex. We do not, I mean to say, take any intoxicants. We do not indulge in gambling. We do not indulge in meat-eating. Similarly, we are trying to form character and God consciousness, Kṛṣṇa consciousness.
So therefore it is not that this Society is opened for exploiting others. This Society is for giving good association to the, I mean to say, misguided people, this Society, so that by association they will gradually develop godly qualities. The godly qualities are already within you. It is dormant. Not that Kṛṣṇa consciousness is being injected in you.
Oh, that is not possible. You are more advanced in every way, you Americans. And because I have come from India with some poor knowledge, I am injecting something in your brain? No. The Kṛṣṇa consciousness is already there. I am simply helping you to revive it. That's all.
Just like a boy or a girl, when they are grown up, it is not that anybody has instructed them how to enjoy sex life. It is already there, but it was not, I mean to say, experienced when they were children. But with the grown-up age the propensities automatically become manifest. Nobody has to learn these things.
Similarly, Kṛṣṇa consciousness is not a thing to be learned. It is to be revived. Just like the matches: there is already fire. If you simply rub the stick, the fire will come. It is not that ordinary stick, if you rub, there will be fire. The fire is already there.
Similarly, Prahlāda Mahārāja recommends that you have to change your association: "My dear daityas, boys of the demons, please change your asso . . . give up the association of the demonic people and please take the association of nārāyaṇa-parā, those who are Kṛṣṇa conscious, or God conscious."