This Kṛṣṇa consciousness movement is meant for invoking the dormant love for Kṛṣṇa that is there in everyone. Just like four or five years ago these boys, they did not know what is Kṛṣṇa. And now their countrymen is surprised, "How these boys are after Kṛṣṇa, mad after Kṛṣṇa?" That means love of Kṛṣṇa was there. It has simply be invoked.
In the Caitanya-caritāmṛta,
- nitya-siddha kṛṣṇa prema 'sādhya' kabhu naya
- śravaṇādi-śuddha-citte karaye udaya
- (CC Madhya 22.107)
The kṛṣṇa-prema, love of Kṛṣṇa, is within everyone. That love is being expressed in so many ways. Actually that is love for Kṛṣṇa. So when one invokes that love in proper condition, then he loves Kṛṣṇa and loves everyone. Here the so-called love is for some purpose. Just like we are . . . I have come to this country. My purpose is not to get some money from them. Because I think, "My Guru Mahārāja ordered that, 'You go to the Western countries,' " so I have come to the Western countries to give them Kṛṣṇa. And because they . . . everyone has Kṛṣṇa prema, they are accepting it.
You must be favorable. But if you don't accept, it is impossible to give you. Therefore Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66): "You do." Kṛṣṇa can force him, but He is not forcing. Kṛṣṇa is asking Arjuna, "Whatever . . ." Yathecchasi tathā kuru (BG 18.63), "Whatever you like, you can do." He does not force anyone, because the living entity, part and parcel of God, he has got independence.