This śravaṇaṁ kīrtanam, especially, is very essential for understanding Kṛṣṇa. Our this śravaṇa-kīrtana process, hearing and chanting, is helping us, recruiting members in Kṛṣṇa consciousness all over the world. It is practical.
So there is a formula, I have stated many times, that in order to increase our attachment, our dormant love for Kṛṣṇa . . . we should always remember that we have got dormant love for Kṛṣṇa, but it is now covered. We have to uncover it by cleansing the dirty things.
That is the method. So for that purpose, ādau śraddhā, that with some faith, with some conviction, you have come here. This is called śraddhā. "Let us see what this Kṛṣṇa consciousness movement is going on." Out of curiosity or out of faith, somehow or other, with little faith you have come here. This is called śraddhā stage. Ādau śraddhā.
Then if you increase your śraddhā . . . suppose this function is going on. If this function continues and if you come continually, then gradually your attachment for Kṛṣṇa will increase. That's a fact. We have seen it in the Western countries. When I began this movement, I never said that, "Only such-and-such persons will be admitted." No. There was no such restriction.
Anyone could enter in our meeting room. And they, simply they were given chance for hearing. So gradually, they developed, they awakened their Kṛṣṇa consciousness, and now you see how they are chanting and dancing in ecstasy. It is possible for everyone. It is possible for you also. That is mayy āsakta-manāḥ, always thinking of Kṛṣṇa. This is a particular type of yoga which is called bhakti-yoga.