We have to take to Kṛṣṇa consciousness, because such consciousness will help us to be free from the contamination of these different types of material consciousness and save us from transmigrating from one body to another. So we accept this different association on account of our strong propensity for sense gratification. Therefore we have to purify the senses so that the senses may be engaged in the service of the master of the senses. Hṛṣīkena hṛṣīkeśa-sevanaṁ bhaktir ucyate.
- sarvopādhi-vinirmuktaṁ
- tat-paratvena nirmalam
- hṛṣīkena hṛṣīkeśa-
- sevanaṁ bhaktir ucyate
- (CC Madhya 19.170)
Bhakti means to be free from all sorts of material designation. "I am American," "I am Indian," "I am Italian"—these are all designations of the body. So we have to become free from these designations. And that is called nirmalam, purification. And when we are nirmalam, without any contamination, then we can engage the senses in the service of the master of the senses. Master of the senses is Kṛṣṇa, or God. Actually, He is master of the senses. Just like I am feeling comfort by using this sense, touch sense, hand, in this way, but I am not master, because at any moment this hand can be paralyzed. So I am not the master. The master is Kṛṣṇa. So if it is engaged in the service of the master, then it is in its normal condition. And then we are liberated.
And this purification you can take very easily by chanting the Hare Kṛṣṇa mahā-mantra. Hare Kṛṣṇa mahā-mantra, Kṛṣṇa, Hare Kṛṣṇa—that means immediately associate with Kṛṣṇa. Kṛṣṇa's name and Kṛṣṇa, nondifferent. So as, if we associate with fire it becomes warm, the quality of the fire comes; as it is materially possible, spiritually it is possible in perfect order. Process is the same.