So in order to think of that acintya-guṇa-svarūpam, we have to undergo certain process. Certain process. Sevonmukhe hi jihvādau (Brs. 1.2.234). This process is sevonmukhe hi jihvādau. I cannot ask Kṛṣṇa that "Please come before me. I shall see You." And even if He comes, I cannot see Him, because my eyes are not so prepared to see Him. Just like when Kṛṣṇa was present upon this planet, not that everyone understood Kṛṣṇa as the Supreme Personality of Godhead.
Māyāśritānāṁ nara-dārakeṇa. Those who are under the influence of material energy, they thought Kṛṣṇa as ordinary person, nara-dārakeṇa. Kṛṣṇa also says, avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam (BG 9.11). So we want to see Kṛṣṇa, but we have to make our eyes prepared to see Kṛṣṇa. Aprākṛta, transcendental platform. And that transcendental platform is recommended by Kṛṣṇa here in this first verse of Seventh Chapter: mayy āsakta-manāḥ pārtha.
Now, how to become āsakta, attached to Kṛṣṇa? The first beginning is śravaṇam, to hear about Kṛṣṇa. Just like you are kindly present here and trying to hear about Kṛṣṇa. This is the process. This is the process. Śravaṇaṁ kīrtanam. Caitanya Mahāprabhu also reco . . . (break) . . . process was first stated by Prahlāda Mahārāja. In the Śrīmad-Bhāgavatam, we get information:
- śravaṇaṁ kīrtanaṁ viṣṇoḥ
- smaraṇaṁ pāda-sevanam
- arcanaṁ vandanaṁ dāsyaṁ
- sakhyam ātma-nivedanam
- (SB 7.5.23)
This śravaṇaṁ kīrtanam, especially, is very essential for understanding Kṛṣṇa. Our this śravaṇa-kīrtana process, hearing and chanting, is helping us, recruiting members in Kṛṣṇa consciousness all over the world. It is practical.
So there is a formula, I have stated many times, that in order to increase our attachment, our dormant love for Kṛṣṇa . . . we should always remember that we have got dormant love for Kṛṣṇa, but it is now covered. We have to uncover it by cleansing the dirty things.
That is the method. So for that purpose, ādau śraddhā, that with some faith, with some conviction, you have come here. This is called śraddhā. "Let us see what this Kṛṣṇa consciousness movement is going on." Out of curiosity or out of faith, somehow or other, with little faith you have come here. This is called śraddhā stage. Ādau śraddhā.