So this chanting Hare Kṛṣṇa mantra will cleanse our heart. We are loaded with so many dirty things, so this can be cleansed. Ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpanam (CC Antya 20.12). This Kṛṣṇa consciousness movement is to cleanse the heart of the human being and get out all the . . . projjhita, kick out all dirty things and concentrate on devotional service of Kṛṣṇa. And the beginning is śṛṇvatām, śṛṇvatām, this process. It doesn't require that you should be very rich man or you should be very educated or so on, so on. No. In whatever position you are, remain. There is no question of artificial improvement. There is no question. You remain. Simply God has given you the ear. Utilize it properly. That's all. You don't require to go to the university and get a Ph.D. degree and then you can understand. No. That is Caitanya Mahāprabhu's mission, that,
- jñāne prayāsam udapāsya namanta eva
- jīvanti san-mukharitāṁ bhavadīya-vārtām
- sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ
- (SB 10.14.3)
Caitanya Mahāprabhu's movement is so nice that you don't require to acquire something artificially. No. Whatever you are, remain there. Simply hear. And preaching means to propagate or to vibrate what Kṛṣṇa has said. So this is the position of the preacher, that you simply repeat, like a parrot. No qualification. You simply . . . Whatever is said in the Bhagavad-gītā, you repeat. And the others, simply hear. Śravaṇaṁ kīrtanam (SB 7.5.23). Then both of them become liberated. There is no question of that to become a qualified person. This is the only qualification, that a preacher should preach only what Kṛṣṇa has said. That's all. No manufacturing, no concoction. And the audience? They will hear from such person who does not speak anything else except Kṛṣṇa's teaching. That's all. These two things, if carried, then your both the life, the śravaṇaṁ kīrtanam, the one who is speaking and one who is hearing, both of them are benefited.
So this Kṛṣṇa consciousness movement is opening so many centers just to give people opportunity to hear. To hear. So I am very glad that this church . . . This was a church, and nobody was coming here, and therefore it was sold to us. Now, you are all belonging to America, Los Angeles, and the church also was there. Now why it is crowded? It is not that you are imported from India to hear about Kṛṣṇa. (laughter) So if there is substance, they will hear. If there is no substance, who will hear? That is the difference. So substance is here. Ataeva kṛṣṇa veda-purāṇa karila. You hear these Vedas and Purāṇas and make your life successful.