Our aim is to satisfy the Supreme Lord, and this can be done perfectly if we follow the regulative principles of jāti-dharma, kula-dharma. Jāti-dharma means if you are born in the family of a brāhmaṇa, you have got particular duties. Simply if you think yourself that, "I am born in a brāhmaṇa family; my duty is all finished. Now I can do whatever nonsense . . ." They think like that. I have spoken. They are very much proud of taking birth in brāhmaṇa family. So when others are engaged in devotional service, they say: "Oh, you are born in lower family. You have got to do this.
We are born in brāhmaṇa . . . we have nothing to do." You see? But they do not know that jāti-dharma kula-ghnānām, utsanna-kula-dharmānam. Even if you are actually brāhmaṇa, you must keep your family tradition. That is brāhmaṇa. Otherwise, if you sacrifice everything of your family tradition . . . just like in your country, the Lord family. The Lord family is maintained. The government . . . the Lord family has got money deposited with the government, and government gives the interest so that the family tradition may be maintained, the aristocratic style. Or if they spoil, then no more cares for them. Then their house will be sold and they will be street-beggar. That's all. No more Lord family.
So everywhere, you take politically or socially or spiritually, for human being, if you want to make your life successful, then you must keep the tradition of brāhmaṇa-vaiṣṇava. So our, we are Vaiṣṇava. Our only tradition is how to satisfy Viṣṇu. That is the tradition of everyone, but especially Vaiṣṇava.
They must be very alert, very careful, how to keep Lord Viṣṇu or Kṛṣṇa satisfied. That is our only business. So you should not neglect it. Then utsanna-kula-dharmānām . . . then you will spoil everything. When you have invited Viṣṇu or Kṛṣṇa, Caitanya Mahāprabhu, to accept your service, you must be very, very careful how to render service—how cleansely, how nicely you have to serve. Otherwise everything will be spoiled. Utsanna-kula-dharmānām. A Vaiṣṇava's kula-dharma is simply to satisfy Kṛṣṇa.
So in the . . . manuṣyāṇāṁ. Actually, human life begins when he is ready to serve the Supreme Lord, Viṣṇu. That is human life; otherwise the animal life. Therefore the whole world is in chaos. They are not eager to serve Viṣṇu. They are simply eager to serve their senses. Go-dāsa, servant of the senses. So instead of becoming servant of the senses, you have to become master of the senses. That is called gosvāmī. If you remain servant of the senses, then you are go-dāsa. Kāmādināṁ katidhā kati na . . . (CC Madhya 22.16).
That is animal life. But when you become master of the senses . . . how it is possible, master of the senses? Now, if you employ your senses always in the service of Kṛṣṇa, your senses are already controlled. Just like your tongue. Your tongue asks you, "Go to the restaurant and eat some nice thing." But if you are a Vaiṣṇava, if you have this vow that, "I shall not allow my tongue to eat anything except prasādam," it is already controlled. Gosvāmī. That means, to control the senses means to engage the senses in the service of the Lord. This is control.