Prabhupāda:
- kṛṣṇa bhuliya jīva bhoga vañcha kare
- pāśate māyā tāre jāpaṭiyā dhare
- (Prema-vivarta)
These are simple Bengali poetries by Vaiṣṇavas that as soon as you desire to enjoy your senses . . . that, that, that enjoyment of senses will not give you happiness. That is our practical experience. Anybody, call anybody who is engaged in sense gratification, ask him, "Are you happy?" He'll never say. They are . . . we have practically seen. These Europeans and Americans, they have enough sense gratification. Sense gratification means money and women. So they have got enough of it. Why they are after me, rejecting this? Because sense gratification will never give you satisfaction. That is false satisfaction. Real satisfaction is when you satisfy Kṛṣṇa. That is satisfaction.
- kṛṣṇendriya-tṛpti-vāñchā-dhare 'prema' nāma
- ātmendriya-tṛpti-vāñchā tāre nāma 'kāma
- (CC Adi 4.165)
When you sat . . . want to satisfy your senses, then you are under the clutches of kāma, lust. But the same endeavour, when you want to satisfy the senses of Kṛṣṇa, that is called prema, or bhakti.
So Kṛṣṇa is personally teaching. Why you should satisfy Kṛṣṇa? Because there is no more a greater authority than Kṛṣṇa. We are trying to serve here greater authority. Every one of us . . . We are going to office, we are going to party meeting, we are going to be elected president. So what is that? That I assure that, "I shall satisfy your senses. You want this? I shall give you. Please elect me." Everyone is trying to satisfy the senses. Either of own self . . . he's giving false promise. Actually, he wants to satisfy his own senses. As soon as he becomes minister, he'll satisfy his own senses. But he's getting elected by promising satisfying . . . to satisfy your senses. But the sense gratification is going on. But there is chaos because the point is missing. There is no activity for satisfying senses of Kṛṣṇa. That is the defect of the modern civilization. Therefore one should learn that you are satisfying the senses of others. Try to satisfy the senses of Kṛṣṇa, because there is no more greater authority than Kṛṣṇa. We are satisfying the senses of greater authority, that's all, or my senses, because my senses are also greater authority—kāma, krodha, lobha, moha, mātsarya. These are very strongly dictated me, "Do this." I don't want to do this. My conscience is beating. But my kāma, my lust, is forcing me.