Kṛṣṇa is father for all living entities. They are simply struggling here in this material world under different desires, and therefore they are getting transmigrating from one body to another, and in this way they are wandering within this material world. That is their real disadvantageous position. Therefore Kṛṣṇa says the real problem is, janma-mṛtyu-jarā-vyādhi-duḥkha-doṣānudarśanam (BG 13.9). This is the real problem. Whole spiritual process should be executed to get out of this entanglement of repetition of birth, death, old age and disease. That is real problem.
So Kṛṣṇa therefore comes that, "Why you are rotting in this material world?" Manaḥ ṣaṣṭhāni indriyāṇi prakṛti-sthāni karṣati (BG 15.7). "Why you are struggling so hard?" For ānanda. Everyone is struggling for ānanda, but he does not know whether ānanda is there. Ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). Kṛṣṇa, the Supreme Absolute Truth, He is the reservoir of ānanda Therefore you will see Kṛṣṇa's picture always in ānanda. Wherever you see Kṛṣṇa . . . Kṛṣṇa is in the battlefield; still, He is smiling, ānanda. He is not morose. Arjuna is morose, but He is not morose, because He is ānandamayo 'bhyāsāt.
So everything is there. The pleasure which we are hunting here within this material world, everything is there, full, full ānanda. You can enter into the ānandamaya-līlā. That He practically demonstrates in Vṛndāvana. He is playing with His cowherd boys friend, He is dancing with the gopīs, He is playing as a child to His father and mother, Yaśodā. He has got conjugal love with Rādhārāṇī. Everything is there. Therefore here it is said, tac chraddadhānā munayo jñāna-vairāgya-yuktayā, paśyanti (SB 1.2.12). You can see all this ānandamaya-līlā, ātmani, within yourself. How? Tac chradda, chraddadhānāḥ. Śraddhā. This śraddhā means . . . I have already explained many times; it is explained in the Caitanya-caritāmṛta, śraddhā-śabde viśvāsa sudṛḍha niścaya (CC Madhya 22.62). This is called śraddhā, when you firmly believe. Śraddhā-śabde viśvāsa sudṛḍha. Without any shaking. Not shaking platform. Firmly. What is that? Kṛṣṇe bhakti kaile sarva-karma kṛta haya. If you become a devotee of Kṛṣṇa, then all perfection is there. This is called śraddhā. Because Kṛṣṇa says at the last stage of His instruction in the Bhagavad-gītā, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Śaraṇaṁ vraja: "Voluntarily you surrender unto Me. Then I take charge of you." Ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi mā śucaḥ. "There is no question of considering. Do it immediately." That Kṛṣṇa says.