So it is the duty of the part and parcel of God to help Him enjoying. That is bhakti. Bhakti means ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). Anukūla. Anukūla means favorably, kṛṣṇānuśīlanam, Kṛṣṇa consciousness—always thinking how to make Kṛṣṇa happy. That is bhakti. Ānukūlyena kṛṣṇānuśīlanam. Just like gopīs. The first-class example are the gopīs or the inhabitants of Vṛndāvana. They are all trying to make Kṛṣṇa happy. That is Vṛndāvana. If here also, if you try to make Kṛṣṇa happy, this can be converted into Vṛndāvana, Vaikuṇṭha. But that attitude we haven't got. We have got . . . by the influence of māyā, we have become puruṣa. We want to enjoy. "Why this Kṛṣṇa shall enjoy? I shall enjoy. I am Kṛṣṇa. I am God." This is going on.
So the enjoyable is this matter, this material world, and the living entities, they are trying to enjoy. They are not actually enjoyer. They are suffering. They are becoming entangled, because by this enjoying spirit we are developing different types of mentality, and at the time of death, according to that mentality, I get the next body. That means by this enjoying spirit I am getting entangled. I am not becoming free. If at the time of . . . if I live like dogs, dog mentality, then naturally at the time of death my mentality will be like a dog, and naturally I get a dog's body. Then I enjoy. The dog is also enjoying. They forget. The animals . . . the ant is also enjoying, and Lord Brahmā is also enjoying. So this puruṣa spirit is material life.