Kṛṣṇa consciousness movement means to give people right knowledge. Don't think that it is a sentimental so-called religious movement. But you come to the right conclusion to the spiritual platform by this easiest method introduced by Śrī Caitanya Mahāprabhu. Chant the holy name of the Lord and your . . . Because misunderstanding means because we have so many dirty things accumulated on the heart for many, many lives. Beginning from aquatics, then plant life, the trees' life, the insect life, in this way, now we have come a life of enlightenment. Athāto brahma jijñāsā. Now we should inquire. That is, Sanātana Gosvāmī is teaching us, that go to the proper spiritual master. He has come. He is not ordinary man, he is minister, so he cannot go to a cheater, to a bluffer. He has selected the right person, Śrī Caitanya Mahāprabhu.
So we have to go to a person who is as good as Śrī Caitanya Mahāprabhu. As good . . . How one can become as Śrī Caitanya Mahāprabhu? He is God. How another man can become as good as Caitanya Mahāprabhu? Then he is also God? No. He doesn't require to be God, and neither he can ever become God. That is false. Śrī Caitanya Mahāprabhu's equal person means one who speaks the exactly what Caitanya Mahāprabhu speaks. That makes him equal. He doesn't manufacture. If you simply repeat what Kṛṣṇa says or Caitanya Mahāprabhu says, "Then you become equal to Me." Equal to Me? That is guru. Guru means who is equal. Sākṣād dharitvena samasta-śāstrair uktas tathā bhāvyata eva sadbhiḥ (Gurv-astaka 7). Why guru is accepted as God Himself? Does it mean Māyāvāda philosophy? No. This is not Māyāvāda. Because he is most confidential servant of God—kintu prabhor yaḥ priya eva tasya (Gurv-astaka 7)—therefore he's as good as God. He is very, very dear to God. Why? Because he does not speak anything nonsense what his master does not say, that's all. That is the qualification. Still, "No, I see that his son addresses him 'father.' He is the father, considering him as ordinary man. And still he's as good as God?" Yes. Still he's as good. Why? Because he does not speak anything nonsense except what he has heard from God. That is the qualification.
So in this way, if we study Bhagavad-gītā, Śrīmad-Bhāgavatam and . . . Of course, Caitanya-caritāmṛta is the higher studies. Still, we have got all these books, very exalted, authorized books, Bhagavad-gītā, Śrīmad-Bhāgavatam, Caitanya-caritāmṛta, Nectar of Devotion. So we request, especially . . . Of course, I am pleased that these countrymen of this American country, they are taking our books, reading. So gradually they will understand. But take real knowledge. Don't be misled by bluffers who has no authority to speak, and to cheat you . . . Because you are wanting, hankering after something, so so many bluffers, cheaters, they come and cheat you. Don't be cheated. Here is authorized literature. Read them, be enlightened, and make your life successful.