The greatest reputation a living being can have is to be a devotee of Kṛṣṇa and to act in Kṛṣṇa consciousness. In the material world everyone is trying to be famous by accumulating a large bank balance or material opulence. There is a steady competition among karmīs attempting to advance in a wealthy society. The whole world is turning in accordance with that competitive mood. But this kind of name and fame is temporary, for it lasts only as long as the temporary material body exists. One may become famous as a brahma-jñānī, an impersonalist scholar, or one may become a materially opulent person. In either case, such reputations are inferior to the reputation of Kṛṣṇa’s devotee. In the Garuḍa Purāṇa it is said:
- kalau bhāgavataṁ nāma durlabhaṁ naiva labhyate
- brahma-rudra-padotkṛṣṭaṁ guruṇā kathitaṁ mama
“In this Age of Kali, the fame of one who is known as a great devotee is very rare. However, such a position is superior to that of the great demigods like Brahmā and Mahādeva. This is the opinion of all spiritual masters.”In the Itihāsa-samuccaya, Nārada tells Puṇḍarīka:
- janmāntara-sahasreṣu yasya syād buddhir īdṛśī
- dāso ’haṁ vāsudevasya sarvāl lokān samuddharet
“After many, many births, when a person realizes that he is the eternal servant of Vāsudeva, he can deliver all the worlds.”In the Adi Purāṇa, in a conversation between Kṛṣṇa and Arjuna, it is said, bhaktānām anugacchanti muktayaḥ śrutibhiḥ saha: “The most exalted position of liberation is given by Vedic knowledge. Everyone follows in the footsteps of the devotee.” Similarly, in the Bṛhan-nāradīya Purāṇa it is further stated, adyāpi ca muni-śreṣṭhā brahmādyā api devatāḥ: “Until now, even the great demigods like Brahmā and Lord Śiva did not know the influence of a devotee.” The Garuḍa Purāṇa similarly states:
- brāhmaṇānāṁ sahasrebhyaḥ satra-yājī viśiṣyate
- satra-yājī-sahasrebhyaḥ sarva-vedānta-pāragaḥ
- sarva-vedānta-vit-koṭyā viṣṇu-bhakto viśiṣyate
- vaiṣṇavānāṁ sahasrebhya ekānty eko viśiṣyate
“It is said that out of thousands of brāhmaṇas, one is qualified to perform sacrifices, and out of many thousands of such qualified brāhmaṇas expert in sacrificial offerings, one learned brāhmaṇa may have passed beyond all Vedic knowledge. He is considered the best among all these brāhmaṇas. And yet, out of thousands of such brāhmaṇas who have surpassed Vedic knowledge, one person may be a viṣṇu-bhakta, and he is most famous. Out of many thousands of such Vaiṣṇavas, one who is completely fixed in the service of Lord Kṛṣṇa is most famous.