A man is working whole, whole day and night to maintain his family, considering himself that he is the master of the family. But he's the, actually he's the servant of the family. That is his real position. And servant of the family means he's servant of his senses. Yan maithunādi-gṛhamedhi-sukhaṁ hi tucchaṁ kaṇḍūyanena karayor du . . . (SB 7.9.45). They are . . . their happiness is that sex life. For enjoy that sex life, they are working so hard, day and night. Therefore he's neither serving the society, community, family, but he's serving his sense gratification. That's all. This is their service.
Therefore the Avantīpura brāhmin says that kāmādīnāṁ kati na katidhā pālitā durnideśāḥ (Brs 3.2.35): "My dear Lord, I have served my senses so abominably. I should not have served in that way. Still I have done." Just like sometimes we commit so many criminal activities to satisfy our senses, because we want money. So pālitā durnideśāḥ. My conscience says: "You don't do it." But, because I want to enjoy my senses, I must do it. I must do it. A thief knows that, "If I steal, I . . . then I'll be punished." He has heard from śāstra or he has known the state laws that, if one commits theft, he's punished. He knows it. And he has seen it, that one man has stolen, or committed theft, he's arrested, taken by the police. He has seen it. But still he commits theft. Why? Why?
Therefore it is a . . . that is my . . . I become habituated to serve the process of sense gratification in such low grade that what is not to be done, I still do it. Therefore he says, kāmādīnāṁ kati na katidhā pālitā durnideśāḥ (Brs. 3.2.35, CC Madhya 22.16), teṣāṁ mayi na karuṇā jātā. But anyone who serves for somebody—ask him, "Whether you are satisfied? I have served you so much." They'll never say. Just like . . . take the example—I've given this example many times—that who can serve his country than Mahatma Gandhi better? Nobody. But still he was shot dead. Still he was shot dead. His service was not acknowledged, recognized. Otherwise how he shot dead? There are so many cases. So many cases.
So this world, however faithfully you give service, it will be never recognized—because it is hallucination, illusion. You are serving your senses. You are not serving any person. You are serving your senses. So when one comes to this position, he understands that "I am actually servant, but I am posing myself falsely as master." That is real sense. Then whose servant I am? I am Kṛṣṇa's servant. Therefore Kṛṣṇa comes and demands: sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). We have forgotten that. We have forgotten Kṛṣṇa and Kṛṣṇa's service. That is māyā.
Therefore Kṛṣṇa comes again and again as Himself, as a devotee, or he sends His servitors, His Vaiṣṇava, to preach this cult, Kṛṣṇa consciousness, that "Educate people to serve Kṛṣṇa, to serve Me." Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja. We are also preaching this cult, that "You serve Kṛṣṇa." Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). We are preaching this cult. So we are not manufacture anything. This Kṛṣṇa consciousness movement is nothing concocted. It is fact. Everyone is servant, but at the present moment he's serving māyā. So instead of serving māyā, let him serve Kṛṣṇa, the original Personality of Godhead. This is the Kṛṣṇa consciousness movement.