Prabhupāda:
- . . . sva-dhīḥ kalatrādiṣu bhauma-ijyadhīḥ
- yat-tīrtha-buddhiḥ salile na karhicij
- janeṣv abhijñeṣu sa eva go-kharaḥ
- (SB 10.84.13)
So the world is under the bodily concept of life, so they are thinking that, "We are Americans," "Indians." This is the disease. So they are described as animals, go-kharaḥ. Go means cow; kharaḥ means ass.
So this Kṛṣṇa consciousness movement is to save them from this animal consciousness. Kṛṣṇa consciousness means real consciousness, and without Kṛṣṇa consciousness, just animals. Therefore that Prahlāda Maharaja says:
- sukham aindriyakaṁ daityā
- deha-yogena dehinām
- sarvatra labhyate daivād
- yathā duḥkham ayatnataḥ
- (SB 7.6.3)
Dehātma-buddhi. So long we are under the concept of this body that, "I am this body," his business is sense gratification, because this body means senses. We have got varieties of senses. So bodily concept of life means the senses are dominant. Therefore, beginning from the animals up to the human being, under the bodily concept of life they're busy simply for sense gratification. Nature is giving chance, "All right." Because everyone who has come to this material world, that is for sense gratification. Those who deny to satisfy Kṛṣṇa, they are sent here, "All right, you satisfy your sense by your labor here."
Kṛṣṇa can satisfy His senses without any labor, but we have to satisfy our senses by dint of our labor. Not easily. You cannot become a millionaire so easily, or he cannot be a citizen in the heavenly planet so easily. That is our experience. So if some man from a poor family become . . . wants to become a citizen of America, a rich man, it is not so easy. You have to undergo through so many things to get the citizenship.