What is the difference between a person under the spell of this material nature and one person under the protection of spiritual nature? That is also stated there, that mahātmānas tu māṁ pārtha daivīṁ prakṛtim āśritāḥ, bhajanti mām ananya-manaso. The test whether a man is under the protection or under the punishment of this material nature or he is under the protection of spiritual nature is tested in this line. What is that?
That mahātmā, who is under the protection of spiritual nature, his business is to render transcendental loving service to Kṛṣṇa. Mahātmānas tu māṁ pārtha daivīṁ prakṛtim āśri . . . bhajanti mām ananya-manaso. Ananya-manaso means "without any deviation." He has no other business than to glorify Kṛṣṇa, and that is specifically mentioned, satataṁ kīrtayanto māṁ yatantaś ca dṛḍha-vratāḥ (BG 9.14). These things are there. And the result is that ultimately, if you become Kṛṣṇa conscious fully, then you become transferred from this material world to the spiritual world. That is also stated in the Eighth chapter . . .
(break) . . . loke tyajanty ante kalevaram (BG 8.6). So if one dies . . . it is not for simply Kṛṣṇa conscious man. It is true for everyone that at the moment of his death, whatever he is thinking of, his next life is going to happen like that.
So if you practice this Kṛṣṇa consciousness while you are strong enough, then naturally, at the time of your death, when everything is oblivion . . . because at the time of death you do not know what is the condition of my health, of my body. But therefore, if I practice . . . this is called abhyāsa-yoga. Abhyāsa-yoga-yuktena cetasā nānya-gaminaḥ (BG 8.8). If one practices this yoga process of Kṛṣṇa consciousness, then paramaṁ puruṣam adyam—he can attain, he can arrive the Supreme Personality of Godhead, Kṛṣṇa. Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). If one goes to that place, he hasn't got to come back again to this miserable world.
So Kṛṣṇa conscious movement is the greatest gift to the human society. Those who are fortunate enough, they'll take advantage of it. It is not a fiction. It is not a bogus propaganda. But it is fact; it is authorized . . .
(break) . . . of life. And out of many millions of perfected life, one can understand Kṛṣṇa consciousness. So it is . . . in one side it is very difficult to understand, but at the same time, it is very easy to prosecute this Kṛṣṇa consciousness.
And because it is very easy, because we are recommending that, "Simply chant Hare Kṛṣṇa. You'll get the greatest perfection," they cannot believe it. If I would have prescribed some gymnastic process and if I would have charged fifty dollars for some secret mantra, then your countrymen would have followed me. Because it is presented very simply, although it is very sublime, we don't get any followers.