So those who are taken to Kṛṣṇa consciousness, it is a chance. You had previously some advantage of executing this Kṛṣṇa consciousness. Somehow or other, you could not . . . not you or you—all of us, we could not. So Kṛṣṇa has given another chance. So don't miss this chance. Make it complete. Make it complete and go to Vaikuṇṭha or Kṛṣṇaloka. Such a nice proposal. Where it is? Who can give this?
Therefore Rūpa Gosvāmī adored Lord Caitanya Mahāprabhu, namo mahā-vadānyāya kṛṣṇa-prema-pradāya te (CC Madhya 19.53): "Oh, You are the greatest of the munificent." Namo mahā . . . vadānya means the greatest munificent, who gives charity in the greatest . . . so Caitanya Mahāprabhu is giving that. What is that? Kṛṣṇa-prema. Simply by loving Kṛṣṇa, you are promoted. This is the greatest gift. The human society is so rascal, they cannot understand what is this Kṛṣṇa consciousness movement. The greatest gift to the human society given by Lord Caitanya Mahāprabhu.
So those who are intelligent, those who have taken to this Kṛṣṇa consciousness movement, they should be very serious to execute the, I mean to say, program. Very nice. We should always pray to Kṛṣṇa that, "Kṛṣṇa, You have given this chance. Please have Your grace upon me—I may not miss it. By māyā's influence I may not miss it. You have given me so great chance." This should be our business.