Because one who takes birth in the family of Vaiṣṇava and pure brāhmaṇa, he gets the chance again. Just like these children are getting chance again—deity worship, offering to the Vaiṣṇava obeisances, offering some flower, dancing, chanting. He is again getting the opportunity. Although he was fallen in his last birth, that fallen is not so serious. He has got again human body, and he has got chance to be associate with this Kṛṣṇa consciousness movement. And rich man. . . Rich man means. . . Everyone is embarrassed with the maintenance of body. So if one is not embarrassed. . . To take birth in rich family means he has nothing to think of maintenance. Just like one of our devotee, Mr. Alfred Ford, he is the great-grandson of Mr. Henry Ford. He has given us one big house in Honolulu. The boy came to see me, very nice boy. So this is śrīmatāṁ gehe, born in rich family, and he has got the opportunity to give something for the service of the Lord. So either you are born in rich family or in poor Vaiṣṇava family, you are not loser. So we should take to Kṛṣṇa consciousness and try to introduce it very nicely, and even though we fall, there is no loss. The human life is guaranteed and in very good family. That is stated in the Bhagavad-gītā.
So here it is said, hīnārthādhika-sādhakaṁ śrī-caitanyam. Śrī Caitanya Mahāprabhu is very kind to the fallen souls. But His special mission is to reclaim the fallen souls. That is Caitanya Mahāprabhu's mission. Reclaim the fallen souls means in this age of Kali, almost 99.9%, they are all fallen. Their qualification is mandāḥ. Mandāḥ means they do not know that the human life is meant for qualifying oneself in Kṛṣṇa consciousness, spiritual consciousness. They do not know. Mandāḥ sumanda-matayo (SB 1.1.10). Even one is interested about spiritual consciousness, they accept some bogus theory. So many yogīs, svāmīs, all bluffer, they will take care. Mandāḥ sumanda-matayo. Because Kali-yuga, they are already sophisticated, bewildered, and these people come to cheat, they fall the prey of these cheaters. Sumanda-matayo. Anyone who is preaching something else other than God consciousness, he is a cheater. He is a cheater. Sumanda-matayo. Because real progress of life is to become God conscious. That is the real progress. And without God consciousness, the so-called yogīs, so-called meditation. . . What is this meditation? What is the profit? Simply some bogus propaganda. It has no value.
Real progress of life is to know what is God and what is my relationship with Him and how to act in that relationship. That is real life. But they do not know it. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). They do not know it. They think, "By this yoga practice, I shall be perfect, my material condition will improve," and so on, so on. They have got their own theories and. . . But that is not progress of life. There are many rich men, many karmīs. Without practicing yoga they are having material comforts. So spiritual life does not mean that one is improved in material, conditioned life. Spiritual life means spiritual advancement. But people take it that "Take to religion means to give impetus to our material life." Dharma artha kāma mokṣa (SB 4.8.41, CC Ādi 1.90). And when they are disgusted, they want mokṣa. Mokṣa means to become one with the Lord.