Only this Kṛṣṇa consciousness movement is there, how to conquer over death. Janma-mṛtyu-jarā-vyādhi-duḥkha-doṣānudarśanam (BG 13.9). If one person is intelligent, if he's in knowledge, he should know that "What improvement we are making?" "I am, I am Professor Einstein, big professor of science." "Sir, what you have done you'll not die?" "No, I die." Then what is improvement? What is your improvement? Oh, you have discovered atomic bomb? That's all? Death is there. You have accelerated death, that's all. This is your qualification. People die, everyone dies; there is no need of atomic bomb. But you are great scientist, you have discovered atomic bomb so that a man who is not immediately to die, he'll also die. This is our improvement. And they're very much proud, scientifically advanced.
First of all, discover that no more death. Then scientific advancement. No more disease. "No, we have got very good medicine for disease." That's all right. Stop disease. "No, that we cannot do." Then what is the improvement? What is the improvement, nonsense? This is not improvement. Improvement means stop death, stop disease, stop old age, stop birth, also. There are so many contraceptive method, birth control; still, the population increasing. Increasing. So these are not solution. Real solution is here in the Bhagavad-gītā. You get real knowledge, jñānam, jñeyam, the object of knowledge, as it is stated by Bhagavad-gītā, by Kṛṣṇa Himself, the Supreme Personality of Godhead. Become His devotee, etad vijñāya, then, what is that? Mad-bhāvāyopapadyate.
Then, originally we are part and parcel of Kṛṣṇa just like a part and parcel of gold is gold. It is not earth or dirt, it is gold. But when it is covered by something else then it becomes something else. No. Similarly, we are also as good as Kṛṣṇa, because we are part and parcel of Kṛṣṇa. Acintya-bhedābheda. That is the philosophy of simultaneously one and different. We are one with Kṛṣṇa in the sense by quality. As Kṛṣṇa is sac-cid-ānanda, eternal life, blissful life, knowledge, full of knowledge, we are also like that in minute quantity, not like Kṛṣṇa. But there is the same quality. But now we are covered by this material energy. That Kṛṣṇa is never covered. That is the difference between Kṛṣṇa and ourself, although the quality is the same.
But we are prone to be covered. But Kṛṣṇa is not prone to be covered. Otherwise, why should we take lessons from Kṛṣṇa? If He's also like one of us, then what is the use of taking knowledge from Him? There is no use. But these rascals, they think that Kṛṣṇa is like us. Avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam (BG 9.11). Because Kṛṣṇa, by His causeless mercy, comes down to teach you how to take you back to home, back to Godhead, rascals think that, "Kṛṣṇa is like us." Avajānanti māṁ mūḍhāḥ.
Therefore Kṛṣṇa says: "All these lessons, instructions, can be assimilated, understood, by My devotee," mad-bhakta etad vijñāya (BG 13.19). "And therefore they are eligible to get back his original consciousness," mad-bhāvāyopapadyate. That is Kṛṣṇa consciousness.